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Amplifying Back-to-School Strategies with Retail Media

Choozle

Advertisers need to leverage the power of retail media and data, platforms, and solutions that enable brands to reach shoppers across different channels and devices using insights from retailers’ first-party data to capture a share of this lucrative market. in 2022 and is projected to reach $189.7B

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Why the time is right for augmented reality (AR) in marketing

ClickZ

Gen Z is already using AR on a regular basis through filters and lenses on popular platforms such as Snapchat, Instagram and Tik Tok, while Google is integrating AR into mobile search, starting with its popular 3D animals feature. With 100 times the bandwidth of 4G, 5G will enable ultra-low latency and the ultimate connectivity of devices.

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What is In-Game Advertising, and Why Should Your Company Care?

Bluetext

As online games continue to rise in popularity, marketers are recognizing the potential of advertising within gaming platforms, otherwise known as in-game advertising. While players may have a knee-jerk reaction when they hear the term “in-game advertising,” the practice has proven extremely successful for brands.

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Top 5 AI Marketing Tools

Anyword

The demand for AI-based marketing technology is currently about 12 billion USD , and that figure is projected to grow by more than 30% each year to reach 108 billion USD in 2028. It also helps that, with the widespread use of mobile phones, AI will serve only the messages that are applicable because the target is in the right location.

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12 Mobile Advertising Trends You Can’t Ignore in 2023

Single Grain

Welcome to the dynamic world of mobile advertising trends, where businesses can harness the power of cutting-edge technologies to engage their target audience like never before. Work With Us The Power of Mobile Marketing With 5.48 Mobile spending has increased to $143 billion with a whopping 20% increase YoY.

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2023 Marketing Predictions

Bluetext

The average user now watches 19 hours of video content every week, and a lot of that is happening on their mobile devices, accounting for 80% of all mobile data traffic. Advertising in the metaverse will also continue to rise in popularity as the metaverse itself continues to grow. Short-Form Video.

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37 Groundbreaking Digital Marketing Statistics for 2024: CMS and AI Trends

RebelMouse

Marketing initiatives continue to thrive across a wide range of channels, including social media, mobile platforms, audio, video, and others, with no indications of slowing down. of users access the internet through a mobile phone. As of 2023, mobile accounted for over 50% of all web traffic globally in the first quarter of 2023.