Is Consumer Intelligence the New Winning Competitive Strategy for 2020? 

Martech Advisor

According to the US Bureau of Labor Statistics , “Overall employment of mathematicians and statisticians is projected to grow 30 percent from 2018 to 2028, much faster than the average for all occupations. Not only will data analysis help maximize budgets, but data-driven insights from consumer intelligence will allow marketers to fine-tune the combination of channels that will most effectively target a particular audience segment.

Social Spotlight: How Airbnb kept the lights on when everyone was home

Sprout Social

Analysis. Airbnb’s most recent initiative is probably the biggest to date: a global partnership with The International Olympic Committee (IOC) to support the Olympic Movement through to 2028. Overview. At the start of the pandemic, the future was dim for Airbnb.

Why Digital Media is Killing TV Advertising


TV advertising spend actually climbed 16% from 2010 to 2017 , according to analysis by ARK Investment Management. If these losses continue as projected, by 2023 viewing hours could be less than half what they were in 2010, and cut in half again by the year 2028. In 2018, research conducted by the Leichtman Research Group found that 78% of households still watch traditional satellite or cable TV.