CMSWire

DECEMBER 29, 2023

A profile of Joanna Clark-Simpson, head of the marketing department at a review platform called PissedConsumer — and one of CMSWire's top contributors of 2023. Continue reading.

Ideal Customer Profiles 112

Ideal Customer Profiles Profiling Contacts Personalization 112

CMSWire

DECEMBER 22, 2023

A profile of Justin Racine, Principal, Unified Commerce Strategy at Perficient — one of CMSWire's top contributors of 2023. Continue reading.

Ideal Customer Profiles 111

Ideal Customer Profiles Profiling Marketing & Strategy eCommerce 111

CMSWire

JANUARY 5, 2024

A profile of Myles Suer, Strategic Marketing Director at Privacera — one of CMSWire's top contributors of 2023. Continue reading.

Ideal Customer Profiles 110

Ideal Customer Profiles Profiling Digital Transformation Business 110

Marketing Insider Group

FEBRUARY 13, 2023

Source: Momentum ITSMA 2023 I was fortunate to see a preview of the 2022 ABM Benchmark Study at the Momentum ITSMA fall “ Marketing Vision 2023 event ”. Nearly three-fourths (71 percent) will increase spending for ABM in 2023, with an average year over year (YoY) growth of 13 percent.

Account Based Marketing 200

Account Based Marketing Advertising Benchmark ABM B2B Thought Leadership 200

Salesforce Marketing Cloud

AUGUST 18, 2023

Earn your first Trailblazer Stamp at Dreamforce 2023 Calling all TrAIlblazers! Let’s get ready to experience the magic of AI + Data + CRM at Dreamforce from September 12-14, 2023, in San Francisco or on Salesforce+ , our free streaming service. Unleash greatness at Dreamforce 2023! Not familiar with Trailhead Quests?

Peer-to-peer 98

Peer-to-peer Communities Profiling Rules 98

Navigate the Channel

SEPTEMBER 19, 2023

The world of search marketing is constantly evolving, and 2023 promises to be an exciting year for digital marketers. Voice Search: A Game-Changer Voice search has been steadily gaining popularity , and in 2023, it’s expected to become a game-changer. Responsive design and mobile-friendly content are essential for SEO success.

Search Marketing 65

Search Marketing Marketing AI Long Tail Marketing Privacy 65

ANNUITAS

MARCH 21, 2023

Updated 21 MAR 2023 Adobe Updates Focus on Chat, Event Management and Advanced Analytics Adobe is holding its annual Summit event in Las Vegas this week. The post Adobe Marketing Automation Updates 2023 | Research Brief appeared first on Annuitas.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Webinar Metrics 130

Martech

DECEMBER 27, 2023

So we’re putting together 10 of the most popular articles by our SMEs from 2023 on different topics. How unifying customer profiles is paying off for this iconic travel brand by Jacqueline Dooley. The post 2023 in review: Our top 10 articles on CRM appeared first on MarTech. Today: CRM. Get MarTech! In your inbox.

CRM 97

CRM Ethics Acquisitions Ideal Customer Profiles 97

TrustRadius Marketing

MAY 9, 2023

So, to help buyers make confident decisions, we’re revealing the winners of the 2023 Top Rated Awards. Winning this award not only earns you all the bragging rights, but winners materially gain 90% more visibility, on average, for their product profiles. Top Rated status increases credibility. Here’s why. We don’t play favorites.

Marketing Management 98

Marketing Management Customer Satisfaction Ideal Customer Profiles High Quality Lead 98

Contently

DECEMBER 26, 2022

As we look ahead to 2023, these are the top metrics categories to have on your radar. Scores are determined by several attributes, including the ideal customer profile (ICP) and behaviors the prospect engages in (actions taken with your brand). So what are the key metrics our content gurus need to pay attention to in the new year?

Lead Ranking 189

Lead Ranking Marketing Qualified Leads Top of Funnel Sales Qualified Leads 189

Salesforce Marketing Cloud

FEBRUARY 21, 2023

Salesforce MVP renewal process Meet our new 2023 Salesforce MVPs! Connect with Salesforce MVPs We’re thrilled to officially announce the new members of the 2023 class of Salesforce MVPs and congratulate the returning Salesforce MVPs. Meet our new 2023 Salesforce MVPs! Who are Salesforce MVPs?

Peer-to-peer 98

Peer-to-peer Class Communities Ideal Customer Profiles 98

ClearVoice

JUNE 19, 2023

Several content marketing areas expect significant growth and change in 2023. Here are some key content marketing statistics to keep in mind when crafting your content marketing strategy for 2023: Account-based marketing statistics Account-based marketing (ABM) uses highly targeted campaigns to turn prospects into customers.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

Martech

DECEMBER 15, 2023

Social media publishing supports more tags and mentions Boost social media engagement while reducing your team’s reliance on third-party tools or cumbersome multi-tool social posting work by using the new features to tag Instagram profiles in photos and reels and mention LinkedIn personal profiles, when scheduling posts in HubSpot.

Top of Funnel 113

Top of Funnel Terms and Conditions Forecasting Paid Search Agency 113

SmartBug Media

JANUARY 23, 2023

What Is Progressive Profiling? Progressive profiling is the progression of collecting a prospect's information through additional questions on subsequent forms. How Does Progressive Profiling Work? Within marketing automation tools like HubSpot, progressive profiling is made possible through the functionality of forms.

Profiling 98

Profiling Marketing Automation Services Buying Cycle Sales Qualified Leads 98

Only B2B

DECEMBER 29, 2022

So what lead generation tactics will bring you the most leads in 2023. Here are the top 7 lead generation strategies for 2023. Strategies For Generating B2B Leads In 2023. So let’s go into the top 7 lead generation tactics for 2023. And in 2023, 88% of B2B businesses want to keep investing in SEO or even expand it.

B2B Marketing 126

B2B Marketing Trends Planning Paid Search Agency 126

Zoominfo

MAY 31, 2023

That starts with going after the right accounts that match your ideal customer profile (ICP). It’s Time to Revolutionize Your Account-Based Marketing Strategy In 2023, efficiency and automation are the name of the game. Leaning into AI can help kickstart a lot of processes that may have been more manual in the past.

Account Based Marketing 130

Account Based Marketing Ideal Customer Profiles Intent Marketing Analytics Tools 130

Marketing Insider Group

AUGUST 1, 2023

To measure your Follower Count and Growth, simply check your social media profiles. The post 14 Social Media Metrics That Drive Results in 2023 appeared first on Marketing Insider Group. A large and growing follower count means you have a wide audience for your message and more potential customers interested in what you have to say.

Social Media 218

Social Media Cost Per Click Cost Per Thousand CPM 218

ClickDimensions

MARCH 21, 2023

Page Contents What does Marketing Automation look like in 2023? Marketing Automation Tools Explained Campaign Automation Email Marketing Lead Scoring SMS Messaging Reporting What does Marketing Automation look like in 2023? Data also shows automation drives a 14.5%

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Automation Lead Ranking 98

Sprout Social

MAY 8, 2023

Keep in mind that some schools manage multiple social profiles (per college, athletics, etc.) Sprout Social’s Data Science team gathers this information by analyzing nearly 2 billion engagements across 400,000 social profiles across Twitter, Facebook, LinkedIn, Instagram, Pinterest and TikTok.

Best Practices 107

Best Practices Social Media Work Management Education 107

Martech

AUGUST 7, 2023

That’s one key takeaway from the 2023 MarTech Replacement Survey. As even digitally immature businesses sought to raise their online profiles and boost their digital capabilities, fresh investment in the martech stack was front of mind. The post The results of the 2023 MarTech Replacement Survey are here appeared first on MarTech.

Customer Surveys 87

Customer Surveys Marketing Automation Services Digital Transformation Marketing Management 87

Bannersnack

JUNE 19, 2023

Whether you’re looking to update your business profile pages, run social media ads, or want to engage your followers with exceptional content, this social media sizes guide will help you juggle all of your social accounts. 14 minutes read If you’re a marketer looking for a social media sizes guide, you’ve landed in the right place.

Social Media 98

Social Media Media Network Marketing Profiling 98

Salesforce Marketing Cloud

NOVEMBER 7, 2022

Salesforce MVP Class of 2023 nominations are open now through December 4, 2022, so nominate a Trailblazer hero now. Early 2023: Join us for a fun celebration as we announce the Salesforce MVP Class of 2023! Now’s the time to honor them! The Trailblazer Community team then conducts final nomination reviews. NOMINATE NOW.

Peer-to-peer 98

Peer-to-peer Work Management Marketing Management Multi-Channel 98

chiefmartech

NOVEMBER 10, 2022

2023 will be a fascinating but challenging year for marketing. In a new collaboration between us, G2 , and Clearbit , we have augmented the martech landscape dataset with company profile data from Clearbit and software ratings data from G2. Martech stacks are consolidating under economic pressure. See you then!

Marketing Management 110

Marketing Management Peer-to-peer Vendors Advertising Benchmark 110

Salesforce Marketing Cloud

MARCH 7, 2023

From now until the end of March 2023, enter for a chance to win* special prizes by completing just one or all eight quests: TrailblazerDX ’23 Main Show The main keynote introduced some huge announcements! Complete at least one or all eight of the quest trailmixes by March 31, 2023, at 11:59 p.m. Official rules apply.

Work Management 98

Work Management Marketing Management Digital Transformation Communities 98

Litmus

APRIL 25, 2023

Let’s dive into the biggest headlines shaping the email industry in April 2023. News headlines The world of artificial intelligence (AI) In lighter news Email Client Market Share Community happenings News headlines Outlook for Mac adds a new profile feature making it easy to switch Outlook profiles with different colored themes.

Email Marketing 86

Email Marketing Ideal Customer Profiles Phishing SMS 86

Martech

JUNE 2, 2023

Account Engagement now works with Salesforce Data Cloud (formerly Salesforce CDP) to connect data from multiple sources and unify that data into unified customer profiles. Once unified profiles are available, Account Engagement users can segment and personalize their customer communications, driving increased engagement and revenue.

Business 103

Business Ideal Customer Profiles Trigger Marketing Touchpoints 103

Litmus

SEPTEMBER 29, 2023

Email cyberattacks have gone way up at hospitals and health systems in 2023, reports Abnormal Security. Scammers can abuse security flaws in email forwarding to impersonate high-profile domains, according to researchers at the University of California San Diego.

Marketing AI 81

Marketing AI Email Marketing Phishing Ideal Customer Profiles 81

ANNUITAS

OCTOBER 27, 2023

The roadmap is to automate a lot of this process — allowing marketers to simply set the AI against a large group of customers and let the predictive models (via integrations with SageMaker and others) analyze against unified profile data in Data Cloud to create hyper targeted segments based on propensities, affinities, etc.

Marketing AI 130

Marketing AI Marketing Analytics Tools Enterprise Management Marketing Automation Services 130

Navigate the Channel

SEPTEMBER 15, 2023

As we step into 2023, it’s time to explore the three digital marketing trends that are set to make a significant impact. #1 Its significance is only expected to grow in 2023 and beyond. Video content dominance is a trend that marketers cannot afford to overlook in 2023.

Marketing AI 65

Marketing AI Trends Ethics Privacy 65

Martech

MARCH 8, 2023

IWD 2023 is a great opportunity for businesses to reflect on the progress they have made with their diversity and inclusion initiatives, and how far they still have to go,” says Lauren Wetzel, chief operating officer of InfoSum, a data collaboration platform vendor. “IWD Women held 47.8% of all marketing jobs in the U.S. in 2021, which is 1.7

Communities 82

Communities Work Management Marketing Management Thought Leadership 82

Sprout Social

AUGUST 28, 2023

Artificial intelligence (AI) emerged as one of the hottest technology trends in 2023. According to our 2023 State of Social Media Report , 97% of business leaders agree that AI and machine learning (ML) will enable companies to analyze social media data and insights more effectively and use it to improve their overall marketing efforts.

Marketing AI 88

Marketing AI Marketing Automation Services Enterprise Management Planning 88

The Lead Agency

FEBRUARY 8, 2023

In 2023, B2B marketers must adapt to this evolving consumer behaviour by reaching buyers where they conduct their research, providing relevant content and resources, and demonstrating success for customers. The post B2B Marketing 2023 Trends appeared first on The Lead Agency. Get in touch with us today.

Work Management 62

Work Management Trends B2B Marketing Marketing Management 62

Litmus

MAY 26, 2023

The 2023 State of ESPs report is a prime opportunity to cultivate this collaborative spirit: it’s one of the aspects I personally cherish the most about the email geek community, which I’ll share more about below. Originally published on February 3, 2023. Last updated May 26, 2023.

Peer-to-peer 63

Peer-to-peer Research Service Communities 63

Launch Marketing

MARCH 2, 2023

Using Lead Gen Forms is valuable because the lead data can be directly collected from the member’s LinkedIn profile. The post Why You Need LinkedIn Ads as a B2B Marketer in 2023 appeared first on Launch Marketing.

Paid Search Agency 118

Paid Search Agency Linkedin B2B Marketing Ads 118

ClearVoice

MAY 29, 2023

In this post, we’ll talk about marketing personas, why they’re important, and the best practices for creating one in 2023. Create detailed persona profiles Using the information you’ve collected, build detailed profiles of each customer segment. The post How to Create Marketing Personas in 2023 appeared first on ClearVoice.

Work Management 52

Work Management Marketing Management Buyer Personas Marketing Analytics Tools 52

Sprout Social

DECEMBER 12, 2022

Use these insights to inform your 2023 strategy and you’ll do great things in the new year. ” In 2023, you’ll probably continue to receive the same number of network questions but don’t let that scare you. How to answer these questions in 2023. ” How to up your refine your network strategy in 2023.

Social Media 98

Social Media Media Paid Search Agency Advertising Agencies 98

Valasys

AUGUST 1, 2023

High earning potential is only one of the big perks in the industry, so get ready to see the five most popular crypto jobs you can start exploring in 2023. In 2023, employers are hunting for professionals who understand the entire ecosystem involved in digital currencies, investments, and blockchain technologies.

Forecasting 52

Forecasting Communities Work Management Webinar Metrics 52