Spiralytics

JUNE 11, 2023

Artificial intelligence (AI) has become far more believable, with a recent example being the viral image of the Pope in a puffy jacket fooling many. This article will give you a glimpse of how voice cloning AI works, the concerns you need to be aware of, and what you can expect from the future of this technology.

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Marketing AI Ethics Copyright Startups 117

Martech

APRIL 12, 2024

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. billion in 2023 to $7.91 Dig deeper: Does your company need a CDP? billion in 2028.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Marketing AI 95

Litmus

APRIL 25, 2023

Welcome back to This Month in Email—our monthly series on the latest happenings in the world of email marketing. Let’s dive into the biggest headlines shaping the email industry in April 2023. Cofense releases Protect+ email security for mid-market organizations. GetResponse is now offering a tool called AI Email Generator.

Email Marketing 85

Email Marketing Ideal Customer Profiles Phishing SMS 85

Mereo

JANUARY 24, 2024

Referencing a client story from an organization we helped years ago, they said they could help us find clients fitting a similar profile. Thus, similar client profiles would be impossible. Moreover, that client proved to be a “blue bird” from a market segment for which we offer some value but not necessarily game-changing value.

Marketing AI 81

Marketing AI Advertising Agencies Ideal Customer Profiles Template 81

Litmus

SEPTEMBER 29, 2023

We’re back with another edition of This Month in Email, your go-to series for all the latest happenings in the world of email marketing! While marketers are most interested in organic social media to reach their target audiences, research shows that consumers prefer to communicate with brands via email. What happened in September?

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Marketing AI Email Marketing Phishing Ideal Customer Profiles 79

ANNUITAS

MARCH 21, 2023

Updated 21 MAR 2023 Adobe Updates Focus on Chat, Event Management and Advanced Analytics Adobe is holding its annual Summit event in Las Vegas this week. Dynamic Chat gets More AI and Improved Routing Chat is obviously a top trend among marketers , especially as ChatGPT continues to both excite and worry a lot of marketing professionals.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Webinar Metrics 130

Navigate the Channel

SEPTEMBER 15, 2023

In the fast-paced world of digital marketing, staying ahead of the curve is essential. As we step into 2023, it’s time to explore the three digital marketing trends that are set to make a significant impact. #1 Its significance is only expected to grow in 2023 and beyond.

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Martech

MAY 25, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered solutions are being announced every day. Sprinklr : Sprinklr AI+ for its customer experience management platform.

Digital Asset Management 64

Digital Asset Management Marketing Management Mobile Advertising Budget Programs 64

Binary Demand

FEBRUARY 27, 2024

Data’s secrets unravel, crafting precise marketing strategies that create trends and seize opportunities with impeccable timing. They dive into a sea of data sources – websites, social media, and emails – sculpting nuanced prospect profiles for laser-focused engagement. Even everyday tasks get an AI makeover.

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Demand Generation Agencies Marketing AI Demand Generation Demand 52

Engagio

OCTOBER 11, 2023

Nowhere is this more noticeable than in today’s Generative AI craze and the massive appetite that large language models, or LLMs, have for training data. Be it software solutions, artificial intelligence, or go-to-market (GTM) strategies — the common thread behind the value is quality data.

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Marketing AI Marketing Management B2B Sales Marketing Analytics Tools 77

Martech

DECEMBER 27, 2023

So we’re putting together 10 of the most popular articles by our SMEs from 2023 on different topics. Done well, GPT-powered email marketing can lead to conversion lifts, long-term engagement and a bigger base of loyal customers. 5 ways CRMs are leveraging AI to automate marketing today by Gene Marks. Today: CRM.

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CRM Ethics Acquisitions Ideal Customer Profiles 92

Salesforce Marketing Cloud

AUGUST 18, 2023

Earn your first Trailblazer Stamp at Dreamforce 2023 Calling all TrAIlblazers! Let’s get ready to experience the magic of AI + Data + CRM at Dreamforce from September 12-14, 2023, in San Francisco or on Salesforce+ , our free streaming service. Unleash greatness at Dreamforce 2023!

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Martech

JUNE 15, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered solutions are being announced every day. Movable Ink’ s Movable Ink AI is a unified suite of four AI functions, called models.

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Martech

APRIL 4, 2024

AI is a great deal for the companies that use it. ” In 2023 it had at least $1 billion in revenues. Their conclusion: “OpenAI’s prices seem too low to recoup even part of their capital costs in a reasonable time given the volatile nature of the AI industry. Is it a money-losing proposition for them? “$416.45

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Marketing AI Paid Content Marketing Management Forecasting 61

Martech

JUNE 22, 2023

Editor’s note: This is Part 2 of a four-part series on how AI will be infused into marketing automation platforms. Part 1, AI marketing automation: How it works and why marketers should care, is here. For much of 2023, the AI hype has focused on generative AI content use cases (copy, image, video).

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Marketing Automation Services Marketing AI Marketing Automation Work Management 106

Animalz blog

APRIL 18, 2023

There are already plenty of use cases for generative AI in marketing. Your job is to understand the risk profile of AI content and decide whether the benefits outweigh the risks for your specific company, your specific audience, and your specific use case. AI content detection is hard and getting harder.

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Salesforce Marketing Cloud

SEPTEMBER 13, 2023

The magic of Dreamforce is back, and it’s been truly wonderful to come together as a community and share the excitement of new marketing innovations to come — especially in AI. We recently found that 71% of marketers believe generative AI will allow them to focus on more strategic work. Let’s take a deeper look.

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Work Management Marketing Management Amazon Paid Search Agency 136

Martech

MARCH 28, 2023

Sales: Analytics, Account Discovery Dashboard, AI and more The latest sales updates are, in my opinion, a game-changer. Salesforce CDP Customer Data Platforms (CDPs) aggregate data from different sources such as CRM, email marketing and social media. This installment features recent enhancements to Sales and the Customer Data Platform.

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Marketing AI Multi-Channel Business Marketing Automation Services 86

Martech

FEBRUARY 1, 2024

Corporate gifting platforms help marketers, sales teams and corporate human resources and administrative teams automate an age-old, manual process: Sending gifts and other direct (snail) mail messages to prospects, customers and employees. Sendoso, backed by SoftBank, among others, was perhaps the highest-profile vendor in the space.

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Fulfillment Ideal Customer Profiles Distribution Vendors 93

CMSWire

JANUARY 5, 2024

A profile of Jake Athey, who leads Acquia’s go-to-market motion for its DAM and PIM solutions — one of CMSWire's top contributors of 2023. Continue reading.

Digital Asset Management 114

Digital Asset Management Profiling Marketing Management Leads 114

Sprout Social

JUNE 26, 2023

They know it’s one of the most human aspects of running a business—and they’re exploring innovative technologies like artificial intelligence (AI) to enrich it. Besides workflow efficiencies, AI tools provide nuanced insights that can transform your customer journeys to become more engaging and supportive.

Marketing AI 104

Marketing AI Ideal Customer Profiles Allocation Analysis 104

Engagio

NOVEMBER 14, 2023

Account-based marketing (ABM) has not only altered the trajectory of B2B marketing; it has fundamentally reshaped the way companies go to market. This laid the groundwork for what would become account-based marketing (ABM). These were fueled by technology.

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Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

CMSWire

DECEMBER 27, 2023

A profile of Frank Palermo, head of the Global Technical Solutions Group at Virtusa — one of CMSWire's top contributors of 2023. Continue reading.

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Ideal Customer Profiles Profiling Marketing 110

CMSWire

DECEMBER 29, 2023

A profile of Joanna Clark-Simpson, head of the marketing department at a review platform called PissedConsumer — and one of CMSWire's top contributors of 2023. Continue reading.

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Ideal Customer Profiles Profiling Contacts Personalization 108

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. Enter AI analytics. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making.

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Analytics Enterprise Management Work Management Business 113

CMSWire

JANUARY 5, 2024

A profile of Myles Suer, Strategic Marketing Director at Privacera — one of CMSWire's top contributors of 2023. Continue reading.

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Ideal Customer Profiles Profiling Digital Transformation Business 106

Marketing Insider Group

NOVEMBER 20, 2023

At Marketing Insider Group, we believe in the power of quality. Just as a gourmet dish relies on the finest ingredients, the outcomes of a generative AI model hinge on the quality of its inputs. The Evolution of SEO At Marketing Insider Group (MIG), we’ve witnessed the fascinating journey of SEO. The result?

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Marketing AI Lead Ranking User-Generated Content SEO 245

Martech

JUNE 8, 2023

“AI is the new UI,” said Salesforce President Sarah Franklin at the Salesforce Connections marketing and commerce event in Chicago this week. “We are at the precipice of an AI revolution,” she said. “We are at the precipice of an AI revolution,” she said.

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Marketing AI Enterprise Management Paid Search Agency Work Management 89

The Lead Agency

FEBRUARY 8, 2023

Businesses will have to update their go-to-market strategies to match these evolving buyer preferences. In 2023, B2B marketers must adapt to this evolving consumer behaviour by reaching buyers where they conduct their research, providing relevant content and resources, and demonstrating success for customers.

Work Management 62

Work Management Trends B2B Marketing Marketing Management 62

Litmus

AUGUST 8, 2023

This August, we’re proud to announce the most cutting-edge selection of updates yet—including enhanced artificial intelligence (AI) personalization capabilities , email-ready snippets, automatic Brand Indicators for Message Identification (BIMI) checks, and so much more! Ready to find out more about what’s new in Litmus?

Marketing AI 40

Marketing AI Ad Building Ideal Customer Profiles Validation 40

Spiralytics

MAY 10, 2023

And in 2023, one of the most powerful tools available to brands is AI. Artificial Intelligence (AI) has been revolutionizing various business processes, and marketing is no exception. Why has AI become important in marketing? The importance of AI marketing cannot be overstated.

Marketing AI 62

Marketing AI Marketing Automation Services Work Management Marketing Management 62

Salesforce Marketing Cloud

MARCH 7, 2023

From now until the end of March 2023, enter for a chance to win* special prizes by completing just one or all eight quests: TrailblazerDX ’23 Main Show The main keynote introduced some huge announcements! Complete at least one or all eight of the quest trailmixes by March 31, 2023, at 11:59 p.m. Official rules apply.

Work Management 98

Work Management Marketing Management Digital Transformation Communities 98

Valasys

APRIL 3, 2023

Sales and marketing teams are always trying to accomplish more with less. Leaders are now more than ever asking, “How can we modify our GTM strategies in light of the anticipated market conditions for 2023?” What exactly intent data?

Intent Data 52

Intent Data Intent Marketing AI Marketing Analytics Tools 52

Martech

DECEMBER 15, 2023

Social media publishing supports more tags and mentions Boost social media engagement while reducing your team’s reliance on third-party tools or cumbersome multi-tool social posting work by using the new features to tag Instagram profiles in photos and reels and mention LinkedIn personal profiles, when scheduling posts in HubSpot.

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Top of Funnel Terms and Conditions Forecasting Paid Search Agency 108

Martech

NOVEMBER 28, 2023

The Past and the future of personalization The concept of personalization in marketing dates back to the 1990s. With technological advancements, particularly in machine learning (ML) techniques and the growing utilization of artificial intelligence (AI), marketing activities can now be highly individualized and personalized.

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Loyalty Marketing AI Ideal Customer Profiles Marketing Automation Services 93

SalesIntel

JANUARY 12, 2023

Welcome to 2023! The year has just started, and like every year so far in the 2020s, it’s on track to be a challenging and unique experience in marketing. The Unique Situation of 2023 We’ve been observing swift developments in data, analytics, and AI that have influenced how organizations function as we look back on the past year.

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Qualified Leads Marketing AI Lead Ranking 52

Hubspot

SEPTEMBER 19, 2023

McKinsey Institute reports that one-fifth of sales functions could be automated with artificial intelligence (AI). Luckily, AI is paving the way to reduce or even eliminate the time you spend on routine sales tasks. Sales reps using AI say they save more than two hours a day. How much time?

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Marketing AI Top of Funnel Lead Scoring Lead Ranking 71