Metadata
APRIL 4, 2023
said every B2B marketer in 2023. Let’s look at some strategic shifts you can make to push through 2023 and set yourself up for success moving forward. Mark Zuckerberg even called 2023 the “ year of efficiency.” In fact, nearly 30% of major advertisers said they’re cutting their ad budgets in 2023.
Metadata
APRIL 8, 2024
In fact, the ROI was so bad that I started asking myself whether my target audience of IT and security professionals even had active LinkedIn profiles. For context, our cost per lead (CPL) was around $1,000 before we started using Metadata. With Metadata, our CPL dropped to about $50.
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NetLine
MARCH 14, 2023
Essentially, if you’re charged with improving your company’s demand gen program or simply want to learn how to get the best CPL for your lead generation campaigns, NetLine Academy is the ultimate resource for you. The company intends to release additional modules, courses, and resources for the Academy later in Q2 2023.
Unbound B2B
JANUARY 10, 2023
Around 19% of the HubSpot survey respondents stated that lead and traffic generation is the biggest hurdle in 2023. It also shows that the cost per lead (CPL) fluctuates based on industry, company size, and revenue, as shown below. From the image above, the CPL increases as the size and revenue of the company increases.
Metadata
MAY 8, 2023
But it’s necessary mayhem; diversifying our channels is key to making sure our demand generation engine has what it takes to power us through 2023 so we can hit our revenue targets. That can’t happen in 2023. It’s 2023 and the pesky “do-more-with-less” narrative is still lingering in our Slack and inbox. I know you have, too.
Metadata
JANUARY 22, 2024
While the AI hoopla has died down since peaking in mid-2023, we mustn’t put the cart before the horse; we’re still a ways away from AI becoming a true trusty companion. Who & Why: Who are you targeting, and what’s your ideal customer profile (ICP)? Is it Marketers? Chief Financial Officers? But don’t stop there.
Metadata
OCTOBER 4, 2023
TLDR: Metamatch does not rely on self-selected employment information coming from Facebook profiles to build B2B audiences. A usable audience needs to have over 300 matched profiles on LinkedIn before it can be deployed in a campaign. For example, in June 2023, our CPC pause setting for Facebook was $4.
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