Genroe

FEBRUARY 1, 2022

The post [CX Tribe] 1 February 2022 – How to Improve NPS / Retention Vs Acquisition ?? Aaaand, we’re back… If you’re not from Australia you may be surprised to hear that business pretty much shuts down here from late-December until after Australia Day (26 January). It’s […].

Acquisitions 52

Acquisitions Curation Case Study Case Studies 52

Hinge Marketing

FEBRUARY 16, 2022

The Hinge Research Institute’s newly released High Growth Study 2022: AEC Edition paints this picture. While mergers and acquisitions (M&A) will likely still play a part in high growth AEC firms’ future growth strategies, their focus is turning elsewhere. About the Study. Want to read the full report? Get access here.

Studies 162

Studies Peer-to-peer Marketing AI Digital Transformation 162

chiefmartech

APRIL 26, 2022

we’ll release the 2022 marketing technology landscape, along with a State of Martech report. “It seems like every other week, I read about a major acquisition. “It seems like every other week, I read about a major acquisition. The only question is by how much has the 2022 landscape shrunk.”

Acquisitions 108

Acquisitions Digital Transformation Software Paid Search Agency 108

The Lead Agency

DECEMBER 6, 2021

The way companies buy from and sell to each other is very different than it used to be just a couple of years ago and is likely to continue to evolve in 2022 and beyond. To succeed with marketing campaigns in 2022, businesses will have to continue to adapt their strategies to suit buyer trends. What does this mean for SEO in 2022?

Paid Content 118

Paid Content Trends B2B Marketing Paid Search Agency 118

Martech

MAY 3, 2022

2022 Martech Landscape. There were almost 1,000 exits from the space in the last two years, representing acquisitions or other business transformations, or simply failures. Many acquisitions were significant, with almost 40 $100-million-plus deals last year. Actually, there are 9,932 reasons. Why we care.

Marketing Management 112

Marketing Management Long Tail Marketing Acquisitions Digital Transformation 112

KoMarketing Associates

SEPTEMBER 20, 2022

As organizations look for ways to improve customer acquisition and retention, new research indicates that they are now willing to invest more in marketing analytics. 2022 edition of The CMO Survey, and statistics suggested that spend on marketing analytics is predicted to increase by 63% within the next three years. As of Sept.

Marketing Report 251

Marketing Report CMO Analytics Budget Programs 251

Zoominfo

JUNE 23, 2022

Today’s kids will never understand how slow Internet Explorer was pic.twitter.com/bWOEHI1Epj — Coober (@GayYote) June 16, 2022 4. The Chevron way In a move to become one of the leading renewable fuel companies in the US, Chevron has completed the acquisition of Renewable Energy Group.

Zoominfo 100

Zoominfo Lead Ranking Internet Marketing Acquisitions 100

Martech

OCTOBER 27, 2021

This will be available in 2022. Salesforce completed the acquisition of Slack in July, 2021. DocuSign CLM (contract lifecycle management) will be available in Salesforce Field Services in 2022. The post DocuSign will be available in Salesforce’s Slack in 2022 appeared first on MarTech. Why we care.

Work Management 109

Work Management Acquisitions Marketing Management Automation 109

Porch Group Media

DECEMBER 2, 2021

However, while 44% of businesses focus on customer acquisition, only 18% focus on customer retention. In this webinar, V12 explores data-driven customer retention strategies that you should add to your playbook in 2022. The post [ON-DEMAND WEBINAR] Build a Data-Informed Customer Retention Strategy in 2022 first appeared on V12.

Webinar Metrics 101

Webinar Metrics Demand Ad Building Marketing & Strategy 101

KoMarketing Associates

OCTOBER 5, 2022

Vidico recently published the “State of Video Marketing 2022” report, and statistics suggested that 38% of product marketers, 24% of content marketers , 19% of social media marketers, and 12% of performance marketers now rely on video. Nearly 20% says video marketing helps them build awareness and visibility.

Marketing Report 247

Marketing Report Video Marketing Youtube Distribution 247

Martech

OCTOBER 4, 2021

Salesforce’s acquisition of Datorama happened way back in 2018. Now Google’s monthly Privacy Sandbox timeline update indicates that the company will push back FLoC testing from Q4 2021 (announced in July) to Q1 2022. This also has an impact on when testing is estimated to end, pushing that back from the end of Q2 to the end of Q3 2022.

Acquisitions 111

Acquisitions Marketing Automation Services Marketing Management Digital Experience Platform 111

MindFire

JUNE 3, 2022

During this webinar, our panel reviewed innovative strategies, tactics, and programs necessary to deliver the results you want and need for the second half of 2022. Download slides here… The post Six Strategies Guaranteed to Deliver Exceptional Results For the Second Half of 2022 appeared first on MindFire, Inc. View Slideshow.

Webinar Metrics 98

Webinar Metrics Marketing & Strategy Fulfillment Marketing Management 98

Martech

JANUARY 31, 2024

There were 354 new product announcements, down 6% from 2022’s 376 new products. billion in 2022 and further to $18.9 In 2023, there were 121 acquisitions totaling $52.5 billion in disclosed purchase amounts, down from 246 in 2022, with a slightly higher total of $54.9 Investment shifts. billion in 2021 to $28.4

Activities 102

Activities Acquisitions Features Purchase 102

KoMarketing Associates

MARCH 8, 2023

While this is a drop from the 68% of marketers who said the same in regard to 2022, it is a significant increase from the 41% who thought their spending would rise in 2021. As the year rolls on, marketers cited key challenges they expect to face in the coming months.

Spending 274

Spending Allocation Marketing Budget Acquisitions 274

KoMarketing Associates

MAY 24, 2023

Although this is a decrease from the 68% of marketers who stated the same sentiment in 2022, it is a notable rise from the 41% who thought spending would increase in 2021. Our Senior Director of Digital Marketing, Casie Gillette, recently explored how to make the most of your B2B demand gen budget.

Acquisitions 264

Acquisitions Statistics Custom Publishing Marketing & Strategy 264

readwrite

MAY 14, 2022

The programmatic advertising industry has experienced a meteoric rise and swift adoption in 2022, becoming the most prominent digital advertising ad display method. What additional opportunities does programmatic advertising offer in 2022? But, in 2022, more ad channels will get exposure. Wider reach with audio ads.

Advertising Agencies 126

Advertising Agencies Advertisements Advertising Paid Search Agency 126

KoMarketing Associates

MAY 3, 2022

DemandGen conducted its “2022 Database Strategies & Contact Acquisition Survey Report,” and statistics indicated that while 77% of marketers have a data acquisition strategy in place, 43% believe that there needs to be significant improvement.

Intent Data 265

Intent Data Class Intent Planning 265

KoMarketing Associates

SEPTEMBER 21, 2022

Many marketers have started turning to mobile apps for everything from customer acquisition to user experience. Airship recently published the results of its “2022 Mobile App Experience Gap Survey,” and statistics indicated that most marketers (96%) still rely on developers to improve the user experience of their organization’s app.

Marketing Report 208

Marketing Report Work Management Mobile Marketing Marketing Management 208

Salesforce Marketing Cloud

JANUARY 25, 2022

In 2022, B2B marketplaces will be the real MVP. B2B brands will focus on customer acquisition. While customer retention and loyalty will always remain a major priority, new customer acquisition will be front-and-center in 2022 and beyond. These are a few emerging B2B commerce trends that are here to stay.

Trends 98

Trends B2B Business Paid Search Agency 98

Smashmouth Marketing

JUNE 2, 2022

Acquisition Accelerates Activate's Full-Funnel Demand-to-Pipeline Demand Generation Services and Adds High-Value Sales Appointment Setting Capabilities. SAN FRANCISCO , June 1, 2022 /PRNewswire/ --. Additionally, the acquisition delivers Green Leads additional depth providing fuel for accelerated expansion across all product lines. "The

Demand Generation Agencies 201

Demand Generation Agencies Demand Generation Sales Qualified Leads Activities 201

KoMarketing Associates

OCTOBER 19, 2022

10Fold recently published “The Role of Content in 2022 for B2B Technology Sector Marketing” report, and statistics suggested that the majority of respondents (37%) are now creating one to two times more content marketing than last year. Furthermore, the marketing department is leveraging video the most, followed by the product team.

Marketing Report 189

Marketing Report B2B Marketing B2B Content 189

Porch Group Media

MAY 3, 2022

V12 recently launched the 2022 Marketer’s Perspective on Mover Marketing Report , which explores how brands are utilizing mover marketing strategies to increase their customer acquisition and retention. Improving customer acquisition and retention. Budgets are going toward movers. Pre-move indicators boost success.

First-Mover Advantage 52

First-Mover Advantage Research Budget Programs Acquisitions 52

Zoominfo

AUGUST 1, 2023

But advanced users know that intent can also be a handy tool for forecasting major corporate announcements like layoffs, acquisitions, or data breaches — events that can drive huge opportunities for any business able to capitalize. 2, 2022, the owners of the Washington Commanders announced they were putting the team up for sale.

Zoominfo 130

Zoominfo Intent Data Intent Intent Signal 130

Oktopost

FEBRUARY 21, 2022

Statistics on Employer Branding and Talent Acquisition. 2022 Employee Advocacy Benchmark Report ). Keeping these unique networks in mind, check out these employee advocacy statistics on engagement performance by network from the 2022 Employee Advocacy Benchmark Report. 2022 Employee Advocacy Benchmark Report ).

Statistics 75

Statistics Paid Content B2B Thought Leadership Peer-to-peer 75

Webbiquity

MAY 30, 2023

Overall, 58% of marketers project flat or reduced budgets for 2023, up from just 26% in 2022. That is followed by leads / MQLs, and website traffic (which was #1 in 2022). As noted here all the way back in 2015 (and reinforced in 2022 ), social media may be sexy but search pays the bills. 4) The top marketing KPIs are (too?)

Marketing Budget 278

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 278

Rain: The Growth Agency

JUNE 9, 2022

In the May/June 2022 edition of the Media Impact Report… This year’s Upfronts and Newfronts – themes, highlights and new programming A look into new currencies and data clean rooms Why targeting diverse audiences is key to increasing brand awareness and customer acquisition To download the full report, click here.

Media 52

Media Acquisitions Brand Identity Branding 52

KoMarketing Associates

AUGUST 31, 2022

MoEngage recently published “The State of Insights-led Engagement Report 2022,” and statistics suggested that the majority of marketers (33.9%) cite a lack of real-time analytics as their top customer engagement challenge. About 35% claimed that they also find their data accuracy/quality to be “extremely/very difficult.”.

Marketing Report 244

Marketing Report Statistics Analytics Acquisitions 244

Porch Group Media

OCTOBER 20, 2022

The 2022 New Mover Trends Report by V12 dives into the profile of the modern mover, what motivates them, and how they spend so you can start turning new movers into new customers for your business. Explore the profile of the 2022 new mover, with insights on demographics, homeownership status, recent life events, and more.

First-Mover Advantage 52

First-Mover Advantage Trends Research Purchase Intent 52

Zoominfo

JUNE 10, 2022

Scoops can be filtered by company size, date, location, and business type to make sure you’re seeing the most important and applicable updates.

Zoominfo 130

Zoominfo Advertising Agencies Amazon Work Management 130

Hinge Marketing

FEBRUARY 25, 2022

As we entered 2022, the world found itself facing supply chain challenges and labor shortages like never before—not to mention endless questions about the year ahead. Figure 1: Median Growth Rate of Government Contracting Firms in 2022 High Growth Study. High growth firms consistently outperformed their no growth peers in key areas.

Marketing Budget 91

Marketing Budget Studies Peer-to-peer Work Management 91

KoMarketing Associates

JANUARY 20, 2022

Hootsuite recently published the results of its “Social Trends 2022” survey, and statistics suggested that the majority of marketers (51%) are still struggling to consistently produce creative content for social media platforms. This year, most marketers (53%) want to try to increase brand awareness with social media marketing.

Social Media 243

Social Media Creativity Social Marketing Media 243

Martech

OCTOBER 27, 2023

Also, 78% of small business owners said they received a positive ROI through TikTok marketing, according to a 2022 survey by Capterra. This has the potential to help lower customer acquisition costs for small and medium-sized businesses. Why we care. HubSpot’s research found that 53% of U.S.

Lead Gen 124

Lead Gen Hubspot CRM Peer-to-peer 124

KoMarketing Associates

JUNE 29, 2022

DemandGen recently published the results of its “2022 Marketing Measurement & Attribution Survey,” and statistics suggested that at the moment, the majority of B2B marketers (58%) are struggling to tie anonymous account engagement to known stakeholders.

Account Based Marketing 223

Account Based Marketing Marketing Report B2B Marketing B2B 223

Hinge Marketing

FEBRUARY 2, 2022

As we look at our new High Growth Study 2022, Technology and Software Edition , the business challenges have changed significantly with these firms. In the High Growth Study 2022: Technology & Software Edition , we saw that these high growth firms leveraged a key advantage in four areas: Talent, Technology, Marketing, and Strategy.

Digital Asset Management 77

Digital Asset Management Work Management Marketing Management Budget Programs 77

accelerate agency

NOVEMBER 23, 2022

accelerate agency was awarded the Campaign Effectiveness Award for our work with Dialpad at yesterday’s 2022 US Agency Awards ceremony. These fantastic results were driven by the creation of hundreds of pages of optimized SEO content, and the acquisition of over 3,000 high authority links using a customized outreach campaign.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Campaigns 52

accelerate agency

NOVEMBER 23, 2022

accelerate agency was awarded the Campaign Effectiveness Award for our work with Dialpad at yesterday’s 2022 US Agency Awards ceremony. These fantastic results were driven by the creation of hundreds of pages of optimized SEO content, and the acquisition of over 3,000 high authority links using a customized outreach campaign.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Campaigns 52

accelerate agency

NOVEMBER 23, 2022

accelerate agency was awarded the Campaign Effectiveness Award for our work with Dialpad at yesterday’s 2022 US Agency Awards ceremony. These fantastic results were driven by the creation of hundreds of pages of optimized SEO content, and the acquisition of over 3,000 high authority links using a customized outreach campaign.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Campaigns 52