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Tips For Picking the Best DXP 2022

TrustRadius Marketing

You can customize their interactions with your site and give them a personable, human experience. The best digital experience platform out there is one that fits your needs. We talk about some important tips to help you pick the best digital experience platform for your customer-centric team.

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Digital experience platforms: 4 building blocks to success

Martech

We need to be part marketer, part operations officer, part technologist, part data analyst, part revenue officer, part experience officer, consensus builder, diplomat, etc. We have to do more with less, as Gartner’s 2022 CMO Spend Survey found. What is a DXP? Dig deeper: Reinventing the digital experience platform.

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What Is Digital Experience Software in 2022?

TrustRadius Marketing

Most DXM tools are found in suites or digital experience platforms ( DXP ). A DXP is used to optimize the satisfaction of your virtual consumers and your overall operations. There are three types of DXP, monolithic, composable, and hybrid. . The goals of different DXPs can vary. Data Management .

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64% of Marketers Expect Customers to Become More Demanding in 2022

KoMarketing Associates

In collaboration with Demand Metric, Mitto recently published “The State of the Customer Experience” report, and statistics indicated that 64% of marketers believe that customers will become more demanding in 2022. This has helped them deliver a consistent, personalized customer experience.

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2022 Marketing Predictions: What Are the Experts Expecting?

Brandpoint

2022 is just around the corner, and that means year-long marketing plans, budget updates, Q1 campaigns, and making predictions the best we can. Moreover, brands reaching their interested customers directly through text messages and emails will become even more important in 2022. What will our customers want?

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Commerce is the latest (renewed) frontier in martech, putting the revenue in RevOps

chiefmartech

Asked about major martech tools that organizations plan to add to their marketing stacks in the next 12 months, the #1 answer — by 9 points more than the next most popular choice — was digital commerce platforms at 43%. Third was marketing analytics and attribution platforms at 30%. And this isn’t just happening in B2C.

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Marketing collaboration and experimentation in action

Martech

At Optimizely’s Opticon 2022 conference, the lead theme was Boundless Digital Invention. The two chief supports for digital invention turned out to be collaboration and experimentation. On the expo floor at Opticon 2022. Shell: The heart of the digital eco-system. Star Tribune’s subscription success.