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Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

What can you do to improve or pivot for 2021? Using what we’ve learned over the year about changing B2B marketing budgets, planning, and strategies along with dynamic customer needs, these are the areas marketers should prioritize for 2021. Don’t expect in-person conferences to return until at least mid-2021. billion in 2021.

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Adobe releases data on early Holiday shopping and prices

Martech

Consumer online spending jumped in October, while overall online prices continued to decline, according to reports from the Adobe Digital Price Index and Adobe Analytics. Consumers went on a $72 billion online spree in the month of October, an increase of around 11% on September but on par with October 2021. Prices fall again.

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2021 Job Market: Watch for Funding, Flexibility, and Diversity

Zoominfo

Job seekers face a new workplace in 2021 that reflects the harshness of the prior year. This approach opens the talent pool for organizations while letting employees have better control over housing costs (take a peek at house prices in Dubuque, Iowa, compared to San Francisco, for example). Want to work for an innovative company?

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Deflation comes to ecommerce as online prices fall 2% in July

Martech

Online prices were down 2% in July compared to June and 1% compared to last year, according to the Adobe Digital Price Index. This is the first decrease since January 2020, just before the pandemic and follows three consecutive months of slowing price increases. It is also the category’s third straight month of price decreases.

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Adobe: Online prices were up only 2% in May

Martech

Online prices were up only 2% last month compared to a year earlier, according to The Adobe Digital Price Index. May’s online prices were down 0.7% The DPI tracks prices across 18 categories, 10 of which saw decreases last month. The DPI tracks prices across 18 categories, 10 of which saw decreases last month.

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Customer Engagement Software Pricing Guide

TrustRadius Marketing

In this guide, we go over some important pricing aspects for customer engagement software. Customer Engagement Pricing Overview CEP pricing can vary a lot. Many vendors provide transparent pricing for either their basic plans or their more expensive premium plans. Some of these vendors do not provide upfront pricing.

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Quick Ways To Double Your B2B Sales Conversions In 2021

Webbiquity

This leaves the businesses that are opening back up with a smaller top-funnel, without much to invest in terms of marketing and growth to recover in 2021. Customers can raise questions on pricing, policies, and features, along with comparisons with competing products. Image credit: Yelp. What is Conversion Optimization?

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