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Ecommerce spending broke holiday records in 2021

Martech

Online shoppers saw over 6 billion out-of-stock messages during the 2021 holidays, according to the Adobe study. In the electronics category, for instance, discounts were only 8% off the full price, compared to an average of 21% off in 2020. Computers saw a 10% discount in 2021 compared to 22% off in 2020. Less discounting.

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Deflation comes to ecommerce as online prices fall 2% in July

Martech

Online prices were down 2% in July compared to June and 1% compared to last year, according to the Adobe Digital Price Index. This is the first decrease since January 2020, just before the pandemic and follows three consecutive months of slowing price increases. Electronics, the largest ecommerce category with 18.6%

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Ecommerce trends to watch for this Prime Day

Martech

As a result, it’s a great snapshot of ecommerce trends. The 2022 event indicated that consumers were ready to buy online if the price was right — U.S. While Amazon is expected to offer discounted prices on top categories like electronics, toys and home goods, other top retailers will look to poach shoppers next week as well.

eCommerce 101
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Final 2022 holiday numbers break ecommerce records

Martech

billion online in November and December 2022, representing a new ecommerce record and 3.5% In toys, discounts hit 34%, almost double the 2021 high. While prices remained higher in gas, rent and food, ecommerce discounts sustained “discretionary spending,” according to Vivek Pandya, lead analyst, Adobe Digital Insights.

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More ecommerce shoppers using buy-now-pay-later

Martech

Ecommerce shoppers’ use of buy-now-pay-later (BNPL) was up 10% in January and February compared to last year, according to Adobe’s latest ecommerce survey. This suggests inflation is making shoppers use the payment plans to purchase lower-priced items. BNPL up, revenues down. Get MarTech! In your inbox.

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Adobe releases data on early Holiday shopping and prices

Martech

Consumer online spending jumped in October, while overall online prices continued to decline, according to reports from the Adobe Digital Price Index and Adobe Analytics. Consumers went on a $72 billion online spree in the month of October, an increase of around 11% on September but on par with October 2021. Prices fall again.

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20+ eCommerce Industry Statistics in 7 Charts

seo.co

Every year, more time-strapped consumers are lured by the convenience and low prices offered by online retailers. The global pandemic has only escalated the rise of ecommerce sales around the globe. What follows are recent statistics in eCommerce, outlined a few charts. eCommerce at a Glance. eCommerce Revenue Outlook.

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