Tony Zambito

OCTOBER 22, 2020

What we know now is that traditional buyer-seller interaction is undergoing its most significant change yet in the 21 st century. B2B buyers are also embracing the remote model of interaction. In a recent McKinsey study, nearly two-thirds of B2B buyers indicated that remote interaction was equal to or better than before the pandemic.

Design 226

Design Buyer Personas B2B Sales Interactive Marketing 226

Webbiquity

NOVEMBER 21, 2021

The events of 2021 have forced marketers and entrepreneurs to be agile. Black Friday and Cyber Monday 2021 promotions make this an excellent time to take stock of your business software toolbox. The post Black Friday and Cyber Monday Deals on Martech and Business Software for 2021 appeared first on B2B Marketing Blog | Webbiquity.

Budget Programs 332

Budget Programs Marketing Management Software Webinar Metrics 332

Marketing Insider Group

DECEMBER 29, 2020

Despite the turmoil, many businesses remain optimistic heading into 2021. We expect that number will only increase in 2021. We’ve compiled 11 crucial digital marketing trends for your businesses to follow as we step into 2021. Top B2B Digital Marketing Trends for 2021. Businesses are adapting quickly to remain relevant.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Marketing Insider Group

DECEMBER 21, 2020

You can put your organization on the right path by leaning into high-quality content, interactions, and experiences across multiple platforms with our 13-point checklist. What can you do to improve or pivot for 2021? What to do: Focus less on broadcasting content from business accounts and more on person-to-person interactions.

Marketing Budget 352

Marketing Budget Marketing Budget Creation Budget Programs Research 352

Webbiquity

MARCH 30, 2021

According to a McKinsey survey , roughly 75% of B2B buyers say they prefer digital self-service and remote engagement over interpersonal interactions — an attitude that has steadily increased even as lockdowns ended. Conversational marketing via the use of live chat will be on the rise in 2021. Personalized Outreach with User Data.

Lead Generation 259

Lead Generation Marketing Automation Services Trends Marketing AI 259

The Point

JANUARY 19, 2021

We asked our colleagues at Spear Marketing Group to identify their best demand generation predictions for 2021 and the trends they believe are most likely to have staying power. I think a significant trend for B2B marketing and sales in 2021 will be video. B2B Demand Generation Predictions for 2021 Click To Tweet.

Demand Generation Agencies 147

Demand Generation Agencies Demand Generation Demand Lead Ranking 147

SendX

DECEMBER 7, 2020

And we're going to help you with, by explaining and providing solutions to the email challenges in 2021. HOW TO DO IT: Email is proven to be 40 x more effective at customer acquisition than Facebook or Twitter, but only if you manage your interactions. The success of your Email Marketing Challenges in 2021 depends on it.

Email Marketing 221

Email Marketing Work Management Marketing Management Open Rate 221

Webbiquity

JANUARY 20, 2021

With that in mind, it’s a good idea to re-think your use of data in 2021. Interactions by similar users. In 2021, there’s still quite a lot of room for improvement in privacy practices, especially among small businesses. With this in mind, leaders and marketers need to have an understanding of data privacy in 2021.

Privacy 266

Privacy Personalization Planning Marketing Management 266

Customer Experience Matrix

DECEMBER 13, 2020

But the real reason for its growth may be that interactions are shifting to digital channels where success will be based more on relentless analytics than an occasional flash of uniquely human insight. blockchain will quiet down. I don’t think the significance of this has been fully recognized. remote work is here to stay.

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

Zoominfo

FEBRUARY 27, 2021

Let’s take a look at essential features for sales intelligence and what our top 10 picks are for 2021. It provides a cornerstone for customer interactions and business intelligence APIs to optimize data enrichment and sales prospecting. Find the Best Sales Intelligence Tools for Your 2021 Strategies. D&B Hoovers.

InsideView 264

InsideView Enterprise Management Top of Funnel Tools 264

Biznology

DECEMBER 21, 2020

With that in mind, now that 2020 is drawing to a close, the time has come to take a look at the most important ranking factors for 2021 that you should implement into your SEO strategy. In 2021 and beyond, one of the more important ranking factors that business leaders need to be aware of is, therefore, website security.

Lead Scoring 197

Lead Scoring Lead Ranking SERP Mobile Marketing 197

Zoominfo

DECEMBER 11, 2020

Job seekers face a new workplace in 2021 that reflects the harshness of the prior year. Further sweetening the deal, impact investing — in other words, funds aimed at a social cause — will benefit nonprofits in 2021 given the economic, environmental, and racial upheavals in the U.S. Want to work for an innovative company?

Enterprise Management 246

Enterprise Management Work Management Paid Search Agency Zoominfo 246

Biznology

MARCH 9, 2021

Among trends they see taking off in 2021 are these: 1. Interactive Video. The post Are you missing out on 2021 Video Trends? An interesting perspective on video trends is that of Envato, a subscription service popular with millions of creative types who use their stock footage, photos, video templates, etc., Social Media Video.

Trends 180

Trends Video Marketing Broadcasting Verticals 180

Tony Zambito

NOVEMBER 15, 2020

Journey Orchestration : As buyers go about learning how they can accomplish a goal or solve a problem-associated goal, the COVID-19 pandemic is accelerating trends on how buyers interact. With digital content as a constant, we are seeing buyers wanting totally seller-free interactions to intense seller-intervention to help them.

Buyer Personas 220

Buyer Personas Digital Transformation B2B Sales Interactive Marketing 220

Marketing Insider Group

NOVEMBER 16, 2021

The 2021 Marketing Vision event, the 27th annual event, was a repeat of this virtual format with a mix of external, ITSMA, and Momentum speakers. ITSMA was recently acquired by Momentum , a research and marketing consultancy organization focused on Account-based Marketing (ABM). The Thought Leadership Journey is Here to Stay.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

InsightSquared

MARCH 8, 2021

Instead, companies must understand how bias shows up in the workplace (hiring, promotions, day-to-day interactions, meeting dynamics, etc.) The post International Women’s Day 2021: Choose to Challenge appeared first on InsightSquared. and take physical measures to reduce gender inequality. .

Enterprise Management 156

Enterprise Management Work Management Marketing Management Startups 156

Bannerflow

JANUARY 18, 2022

The best display advertising campaigns of 2021 were among the most inventive we have seen. Finding the best display advertising campaign of 2021. Here’s a reminder of our 2021 seasonal champions: Winter 2021: Nextory. This fun and interactive campaign was developed for both its display and social channels.

Display 98

Display Advertisements Advertising Campaigns 98

Contently

DECEMBER 10, 2020

As we prepare for 2021 and think through budget, headcount, and strategy, here are five areas top of mind for me. As I work with our team to plan 2021, we will leave room each quarter for the unexpected. Speaking of events, I firmly believe that all of 2021 will be virtual. Remaining agile. Planning for more virtual events.

Planning 213

Planning B2B Thought Leadership Top of Funnel Paid Search Agency 213

Oktopost

MARCH 20, 2021

To reach your goals in 2021, you’ll need a marketing mindset change. 7 Growth Hacking Strategies for 2021. If you want growth in 2021, don’t think of referral marketing as low-hanging fruit. Use Interactive Content. Remember, growth hacking requires dedication and lots of trial and error to get it right.

Webinar Metrics 144

Webinar Metrics Marketing & Strategy Acquisitions Paid Search Agency 144

Heinz Marketing

JANUARY 14, 2021

A new year has begun and while 2020 wasn’t a great year (to say the least), it’s time to move on and take a look at helpful marketing trends for 2021. I reviewed a handful of websites and resources and pulled together the top / most mentioned B2B Marketing trends for 2021. How to engage prospects. Community marketing. Let me know!

Marketing AI 142

Marketing AI Trends B2B Marketing Account Based Marketing 142

Contently

NOVEMBER 19, 2020

As I’ve worked on my 2021 strategy, I’ve been thinking a lot about how we can lift virtual events out of that awkward teenage stage, and there are three trends in particular that I’m bullish on: 1. You lose a lot of opportunities for live interaction, as well as the intimacy a live event provides.

Trends 206

Trends First-Mover Advantage Linkedin Webinar Metrics 206

Launch Marketing

DECEMBER 8, 2021

2021 was a year of adapting to challenges, changes, and the unexpected. To help put marketing efforts of this past year in perspective, we’re looking back at some of our top marketing content of 2021, focusing on B2B marketing strategies and new trends. The post Top B2B Marketing Content of 2021 appeared first on Launch Marketing.

B2B Marketing 118

B2B Marketing Top of Funnel Planning B2B Thought Leadership 118

ClearVoice

DECEMBER 27, 2021

Content marketing had a big year in 2021. From prolific brand content campaigns to emerging content technologies, we’ll walk you through everything that happened in the industry in 2021 so you can glean insights and step into the new year with confidence. 4 amazing 2021 content marketing campaigns. Audio content. Mtn Dew : “ ?The

Marketing AI 98

Marketing AI Content Marketing Planning Aggregators 98

FMG Suite

DECEMBER 9, 2020

Pull out your crystal ball and see into the future as we plan and predict marketing trends and strategies for 2021. . Join us for this interactive webinar and walk away with the building blocks to create your marketing strategy for 2021, including: What marketing trends from 2020 are sticking around.

Planning 98

Planning Webinar Metrics Marketing & Strategy Trends 98

Conductor

NOVEMBER 11, 2020

As we all start to finalize our plans and investments for 2021, we thought it would be a perfect time to reflect on all that we’ve learned over the past six months and how we can collectively best prepare for 2021. – Wil Reynolds, SEER Interactive. – Lily Ray, Path Interactive. – Jake Adelman, Conductor.

SEO 133

SEO Lead Scoring Lead Ranking Top of Funnel 133

ClearVoice

JULY 9, 2021

Here, we have rounded up the most completing influencer marketing statistics for 2021. billion by the end of 2021. companies with 100 employees or more intend to invest in influencer marketing in 2021. 61% of users say they interact with an influencer at least once a day. In 2016 influencer market size was $1.7

Statistics 122

Statistics Paid Search Agency Advertising Agencies Click Rate 122

Content4Demand

SEPTEMBER 10, 2021

What’s Working In Content Marketing in 2021 , hot off the presses from Demand Gen Report , offers some insights that should help you create content that works for you. B2B buying went online in a big way in 2021. In addition, interactive content has proven again and again to perform better than static assets in a wide range of cases.

Interactive Marketing 88

Interactive Marketing Personalization Content Marketing & Strategy 88

BOP Design

JANUARY 15, 2021

As we embark on our 2021 marketing adventures and happily bid adieu to 2020, we wanted to share our top B2B website must-haves for the upcoming year. Your website is now the first interaction ALL your prospective customers have with your brand, and no doubt, marketers are feeling the pressure.

Marketing Websites 119

Marketing Websites B2B Paid Search Agency Top of Funnel 119

seo.co

FEBRUARY 16, 2021

The only way marketers can survive 2021 is to be flexible and transparent in the face of adversity. According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Here are some of the must-follow digital marketing trends to look out for in 2021: Conversational Marketing.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Sword and the Script | B2B

MAY 17, 2022

Forrester conducted a “buyer’s survey” in the years 2017, 2019 and 2021. B2B buyers require more interactions from sales and marketing. B2B buyers engaged in an average of 27 interactions with a vendor over the course of making a purchase decision in 2021. That’s up from 17 interactions in 2019.

Sales Cycle 75

Sales Cycle B2B Sales Studies Marketing Management 75

ATAK Interactive

JULY 21, 2020

Marketing provides resources and collateral that, in turn, empower the sales team as they interact with potential buyers. How to Build a Winning Sales Enablement Toolkit in 2021. Personalized Sales Decks and Interactive Collateral. At its core, it is a collaboration between both marketing and sales. Remote Selling.

B2B Sales 148

B2B Sales Work Management B2B Thought Leadership Marketing Management 148

Sprout Social

AUGUST 3, 2021

— Laura Lexx (@lauralexx) July 27, 2021. million Tweets from July 1, 2021 to August 3, 2021 to learn more about how brands and fans are using social to stay engaged from several thousand miles away. — NowThis (@nowthisnews) July 23, 2021. — Apple TV (@AppleTV) August 1, 2021.

Brand Identity 133

Brand Identity Branding Social Media Twitter 133

Sprout Social

SEPTEMBER 14, 2020

While there are still some months to go before the end of the year, it’s never too early to start thinking about how to improve your marketing strategy for 2021. And though marketers can’t predict what will happen in the new year, we can use what we’ve learned in the last nine months to improve our marketing strategy for 2021.

Stats 145

Stats Marketing & Strategy Marketing Strategy Planning 145

Engagio

DECEMBER 28, 2020

In this read, we’re going to make it easy to not let opportunity slip through our fingers in 2021. We engaged the top minds in B2B Sales and Marketing for their prescient understanding of two powerful questions: What are your predictions for ABM in 2021? What is your best advice for people to succeed with ABM in 2021?

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

Outgrow

JUNE 19, 2021

. [Updated] 50+ Vital Chatbot Statistics for 2021. chatbot rollercoaster, we present to you 50+ Chatbot Statistics for 2021 that will definitely give you all the insight you need to become a chatbot expert. 27 % of consumers couldn’t say for sure if their last customer support interaction was with a real person or a chatbot.

Statistics 119

Statistics Outgrow Paid Search Agency Marketing Management 119

Sprout Social

MAY 19, 2021

Creating a social media interaction strategy is essential for long-term customer satisfaction. Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways. In this article, we’ll cover what these interactions look like, and how they impact your overall business strategy.

Ideal Customer Profiles 136

Ideal Customer Profiles Brand Identity Branding Customer Satisfaction 136

Litmus

OCTOBER 28, 2021

And just like that, Litmus Live 2021 is officially over! Missed out on Litmus Live 2021? Founder, Women Inspiring Women Conference) kicked off day 2 of Litmus Live 2021 for us. — Nadja Cada (@NadjaCada) October 27, 2021. — Litmus (@litmusapp) October 27, 2021. LitmusLive2021 pic.twitter.com/Vj6H59hse0.

SMS 86

SMS ROI Email Marketing Advertising Agencies 86