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Report: Facebook Remains Dominant Among B2B Social Media Marketers

KoMarketing Associates

As B2B marketers turn to social media to reach out to customers and prospects, new research suggests that Facebook still reigns supreme as a go-to channel. Marketers Now Using Facebook in New Ways. Socialbakers conducted the “Social Media Trends Report,” harnessing data from the fourth quarter of 2019. one year later.

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Content Marketing Showdown: Google vs. Facebook

Contently

Have any companies shaped the digital era more than Google and Facebook? Facebook may be the relative baby here, having been founded in 2004. Rather than pursue Google’s in-out expansion, Facebook has bolstered its own innovation by buying other social media platforms, the biggest of which are WhatsApp and Instagram.

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15 Facebook stats every marketer should know for 2019

Sprout Social

Despite efforts to unseat it, Facebook is still the reigning social media network. The use of Facebook has evolved through the years so it’s important for marketers to be up to date on the newest statistics. Facebook demographic stats. Facebook usage stats. Facebook advertising stats. Facebook video stats.

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The Coming Customer Data Tsunami: 3 Predictions for 2019

DiscoverOrg

We don’t mind ads in our Facebook feed or Spotify playlist – as long as they’re for the same cute boots we were browsing on Instagram. We expect major gains in the sophistication – and volume – of B2B data in 2019. What features or functions are the most popular and should be prioritized for maintenance and updates?

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LiveIntent Featured in eMarketer’s Email Marketing 2019 Report

Liveintent

When the good folks at eMarketer asked if LiveIntent would like to participate in their Email Marketing 2019 report, they didn’t need to twist our collective arm. I was thrilled and honored to be featured in the pivotal report highlighting how email is still a leading touchpoint for both consumers and marketers.

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Nine Benefits of Using Social Proof in Marketing

Webbiquity

Over 95% of consumers say they frequently or always check reviews before making a purchase (Spiegel, 2019). In addition, 72% of consumers report they won’t buy anything until they’ve checked out its reviews (Testimonial Engine, 2019). Small local businesses should enable Facebook ratings and reviews immediately.

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How to improve your Facebook reach in 2020

Sprout Social

Increasing your Facebook reach can be a challenging and time-consuming task. In many ways, it’s both the starting point and the end goal of Facebook marketing. Your brand’s Facebook reach is the foundation upon which many of your other Facebook metrics — such as comments, likes and impressions — are built upon.

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