Moz

FEBRUARY 4, 2020

No special tags or structured data are required.” It could be argued that the biggest change to image search happened in September 2018 when Google Lens rolled out. Not only did featured videos begin appearing in image search, but AMP stories and new ranking algorithms and tags were also released.

SEO 93

SEO Marketing AI Trends SERP 93

Marketing Insider Group

SEPTEMBER 16, 2020

A few weeks ago, I received an email from my good friend James Tennant from Converge that looks at trending keywords and phrases, as well as related questions and propositions from a range of B2B topics. It identified “LinkedIn Stories” as an important search trend for us in marketing.

Linkedin 363

Linkedin Marketing & Strategy Business Case Study 363

ATAK Interactive

MAY 23, 2019

Reading more on emerging email marketing trends and applying them is a great start! Below, we’ll provide you with an overview of 2019 email marketing trends that matter the most. In 2018, we saw GDPR take effect in Europe and the passage of broad privacy regulations in the state of California. Personalization Vs. Privacy.

Email Marketing 60

Email Marketing Trends CAN-SPAM Privacy 60

Navigate the Channel

FEBRUARY 13, 2018

2018 is here and your competition is gearing up for a new generation of business. Business continues to find its way into the mobile space–this is a trend that you can count on in 2018. Rich content will be king in 2018. Not all 2018 marketing strategies are focused on technology alone. Enriching Your Content.

Planning 50

Planning Marketing Plans Advertising Agencies Thought Leadership 50

Zoominfo

SEPTEMBER 10, 2020

Meanwhile, supermarkets and wholesale clubs made pioneering moves to entice customers to return, making discounts contingent on people swiping a card or keychain tag to get the savings. Starbucks had the most popular restaurant loyalty app in 2018, according to an industry poll.

Loyalty 226

Loyalty Personalization Zoominfo Ad Building 226

Hubspot

JANUARY 31, 2018

But being a salesperson in 2018 is very different than being a salesperson in 1987. Although it’s arguably more difficult to sell effectively in 2018, it’s easier for top performers to differentiate themselves. 18 Outdated Sales Tactics to Kick to the Curb in 2018. Playing telephone tag with your prospects. Cold calling.

Tactics 101

Tactics Cold Calling Work Management Marketing Management 101

RebelMouse

DECEMBER 26, 2018

But this time, 2018 took the cake. Facebook's so-called "friends and family" algorithm update at the start of 2018 charted the course for the rest of the year. 2018 brought no April showers for RebelMouse. It was 365 days of twists, turns, and far more shining moments than ever before. The net result?

CMS Development 40

CMS Development Custom Publishing Lead Ranking Paper 40

EMagine B2B Blog

MAY 21, 2018

It’s important to define a long-tail keyword question that is relevant to your business and then write a targeted piece of content with that exact match long-tail keyword in the most important places ie: title tag, H1, links etc. Optimize the title tag. So what does that mean for your B2B voice search strategy? Ok, Google.

Long Tail Marketing 48

Long Tail Marketing Marketing & Strategy Keywords Lead Scoring 48

TrustRadius Marketing

DECEMBER 10, 2019

US consumers spent over $5 billon online in 2018 —which was a 15% increase from the year before. A recent report from the US Department of Commerce reveals that online sales have increased 16% between Q3 2018 and Q3 2019 , compared to overall retail, which has only increased by 4% over the same time period. .

eCommerce 52

eCommerce Work Management CMS Development Marketing Management 52

Hubspot

APRIL 2, 2018

Here's a true statement you don't hear as often: Your SEO strategy for 2018 shouldn't focus on keywords. Here are eight steps you can take to make sure all of your SEO bases are covered in 2018. You can do this in the form of tags in your content management system (CMS), or as basic anchor text in the body of the article.

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

Digital Marketing World Forum

AUGUST 27, 2019

According to The Current Daily (2018), consumers now demand accessibility, speed and an increased level of personalisation – all of which can only be achieved through digital innovation. Verb have identified four key disruptive trends which promise to affect how any brand operates as a business in the coming years.

Trends 40

Trends Allocation PR eCommerce 40

Sprout Social

FEBRUARY 25, 2019

When you pair both monitoring and listening tools, you find trends that you might not have noticed before. Facebook listening is taking all of the information you’re given on Facebook, like comments, recommendations and private messages, and identifying trends in them. What is Facebook listening? What does this look like in practice?

Facebook 94

Facebook Tagging Network Marketing Trends 94

Sprout Social

OCTOBER 16, 2018

A post shared by Sephora (@sephora) on Oct 7, 2018 at 5:06pm PDT. A post shared by oVertone (@overtonecolor) on Aug 17, 2018 at 3:16pm PDT. Encouraging followers to tag themselves in photos not only serves as social proof but creates a steady stream of organic ads to seal the deal with skeptical customers.

Social Media 102

Social Media Media Tagging User-Generated Content 102

Sprout Social

OCTOBER 23, 2018

In Summer 2018, Instagram finally smashed the 1 billion users milestone. Tracking what’s trending: Keep an eye on customer and influencer profiles in your space and find out what #hashtags they’re using, or trends they’re following. Consider adding 3-5 popular tags to your images and stories.

Buy 111

Buy Tagging Peer-to-peer Eye-Tracking 111

Only B2B

FEBRUARY 28, 2018

3 Demand Generation Trends in 2018. With this in mind, we are discussing 3 demand generation trends that can help you boost lead generation this year. Videos are trending, no doubt about that! If you are looking to boost your demand generation in 2018, you should start using live streaming. Of course, not!

Paid Content 88

Paid Content Demand Generation Agencies Webcast Demand Generation 88

KoMarketing Associates

MARCH 29, 2018

analyze html titles, meta descriptions and heading tags, find duplicate pages, generate sitemaps, review blocked URLs, and more. Beyond analyzing organic traffic trends, Google Analytics will also help build out actual performance reports to prove the value a B2B SEO program. Google Trends.

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

Scoop.it

APRIL 13, 2023

In 2018, the platform concentrated on content quality and monetization. This tutorial on adding tags to videos will help you understand the details better. Remember to tag a video with popular keyword variations for more people can find and watch it. Here go five steps to optimizing your content strategy at YouTube.

Youtube 101

Youtube Optimization Top of Funnel Marketing & Strategy 101

Outbrain

OCTOBER 17, 2018

Will Critchlow (@willcritchlow) October 15, 2018. Why is changing title tags possibly a really risky move? distilled (@distilled) October 16, 2018. “To improve serps, we are prioritizing search queries depends on their trend data. can_mentes) October 16, 2018. Jonathan Jones (@Jonny_J_) October 16, 2018.

SERP 24

SERP eCommerce Conference SEO 24

KoMarketing Associates

AUGUST 27, 2019

Many social media marketers feel like social media is an important part of their overall marketing strategy, and they’re employing the latest trends and available options. — Elixir Hotel (@theelixirhotel) June 6, 2018. You’ll see the last tweet was in Feb 2019, and before that, 2018.

Social Media 145

Social Media Paid Search Agency Examples Companies 145

FunnelEnvy

DECEMBER 11, 2023

After its 2005 launch, YouTube was the dominant video platform until TikTok’s meteoric rise in US popularity from 2018 to the present. For instance, IT professionals may appreciate videos on the latest tech trends or cybersecurity tips. Use LinkedIn’s networking capabilities to amplify your video content.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Sprout Social

FEBRUARY 16, 2023

A Q1 ‘23 Sprout pulse survey found that 77% of consumers are more likely to spend more with brands they feel connected to, up from 57% in 2018. Make it urgent If you’re not involved in day-to-day social management, it can be easy to forget that the channel isn’t just for trends and memes. How often are they replying?

Social Media 114

Social Media Work Management Marketing Management Social Marketing 114

Sprout Social

DECEMBER 10, 2018

A post shared by Starbucks Coffee ☕ (@starbucks) on Nov 14, 2018 at 8:58am PST. Optimizing your Pinterest for business via photo tags and links instantly makes your Instagram content searchable for the long-term. Tap to shop her look 💚💚 A post shared by ANNA (@shopatanna) on Oct 29, 2018 at 5:52am PDT.

Effectiveness 101

Effectiveness Tagging Advertising Funnels Custom Publishing 101

Sprout Social

NOVEMBER 26, 2018

If you’re trying to master the social media marketing basics of hashtags, tagging and social media etiquette, look no further. 🙃 — Halo Top (@HaloTopCreamery) October 15, 2018. Bonus points if it’s a Superdawg ☝️🏈😄 Posted by Superdawg on Sunday, October 7, 2018.

Social Media 106

Social Media Social Marketing Media Business 106

Circle Studio

OCTOBER 31, 2019

Hashtags originated on Twitter but have now become widely adopted by all social platforms as a way to tag your content with specific topics or conversations (by using a word or phrase preceded by the “#” symbol). When you use hashtags, anyone who follows or searches for that hashtag can see and interact with the posts you’ve tagged.

Social Media 68

Social Media Social Marketing B2B Marketing Media 68

Biznology

JANUARY 19, 2018

As Anahi noticed graffiti artists tagging in the neighborhood, the idea hit her: why not invite these neighbors to use the Sullair wall as a canvas ? Last year, Amy moved to her next hot trend: artificial intelligence. Happy 2018 to all. Their yard crammed with forklifts and cranes is surrounded by a 7-foot concrete wall.

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Sprout Social

DECEMBER 13, 2018

Between running influencer programs and checking out the newest Instagram features, social media marketers in 2018 had a lot to handle. As 2018 comes to a close, let’s take a look at what you should prioritize in 2019 and what you should let go of. Check in on trends: Augmented reality & 3D photos. Where is the line?

Social Media 111

Social Media Social Marketing Paid Search Agency Advertising Agencies 111

ConvertKit

JANUARY 15, 2021

That’s a solid increase of over 11% since 2017—a growth trend that’s expected to continue, with nearly 4.5 If your primary audience trends younger, don’t be alarmed if you’ve been seeing fewer people opening your emails as soon as you hit Send. Marketo 2018 ). billion people expected to use email in 2024. in 2017 ( DMA 2020 ).

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

Sprout Social

NOVEMBER 19, 2018

Mobile-first shopping grew by 20% from 2016 to 2017 and in 2018, consumers ranked social as their number one source of inspiration for purchases. billion messages across Twitter, Facebook and Instagram to find out how retailers fared in previous holiday shopping seasons and what brands can expect for 2018. A look back at holiday 2017.

Twitter 109

Twitter Facebook Buzz Press 109

Contently

MARCH 31, 2017

Back in 2015, technology market researcher Gartner published a statistic that sent waves throughout the marketing world: By 2018, companies that have “fully invested in all types of personalization” will outsell companies that have not by 20 percent. One thing is clear: Personalization works.

Personalization 166

Personalization Account Based Marketing Content Marketing Gartner 166

Sprout Social

JANUARY 19, 2022

And if you’re using Sprout, you can even create a tag to label every comment that comes in about your launch to pinpoint any increases in conversation and awareness around your product. Sprout’s Tag Report is a powerful tool that helps you visualize how much engagement and buzz your launch created. Chatbots create real impact.

Social Media 136

Social Media Product Media Work Management 136

Sprout Social

SEPTEMBER 4, 2018

— Ripple (@Ripple) August 21, 2018. — Wanchain (@wanchain_org) August 10, 2018. Cryptocurrency is a hugely popular tag on Medium. — Gemini Support (@GeminiSupport) August 28, 2018. — Bittrex (@BittrexExchange) August 27, 2018. Watch the full episode: [link] pic.twitter.com/yOYWO7FUlE.

Social Media 75

Social Media Media Branding Brand Identity 75

Exo B2B

MAY 10, 2021

Based on B2B Content Marketing, benchmarks, budgets and trends 2021 statistics, it is clear that the effects of COVID-19 have affected content marketing in 2020 and continue to do so this year. And as the vast majority of experts say, this is a trend that will continue in marketing beyond COVID-19. Make short sentences and paragraphs.

Top of Funnel 72

Top of Funnel B2B Marketing Effectiveness B2B 72

ClickZ

SEPTEMBER 10, 2020

Harvard Business Review reported a drastic increase in the number of chief data officers, climbing from 12% in 2012 to 68% in 2018, citing data from NewVantage Partners. Businesses have begun to reorganize around privacy, hiring privacy specialists and consultants to guide operations.

Advertising Agencies 119

Advertising Agencies Privacy Branding Brand Identity 119

Martech

OCTOBER 20, 2021

Learn about trends and capabilities of customer data platforms in the latest edition of this MarTech Intelligence Report. A lot of companies, for example, have used Google Tag Manager or Tealium for data collection (Tealium also offers a separate CDP product). Looking to take control of your data? Click here to download!

Work Management 108

Work Management Marketing Management Marketing Analytics Tools Planning 108

DivvyHQ

APRIL 23, 2019

It received $240 million from SoftBank , who valued the company at $500 million in 2018. The Wall Street Journal reported that the company might be considering a sale with a price tag of $1 billion. Upcycling and reimaging are hot trends right now. This strategy and approach have made Brandless a hit with consumers.

Personalization 91

Personalization Branding Brand Identity Bundling 91

Hubspot

OCTOBER 17, 2018

Quora's forum-like design makes for a positive user experience in that it focuses its users entirely on specific questions and answers, rather than broad trending topics that brands can't easily participate in. Two main elements: design and community.

Ad Exchange 76

Ad Exchange Lead Scoring Lead Ranking Work Management 76

seo.co

OCTOBER 25, 2023

According to a 2017 Legal Trends Report, 37% of consumers said they use online searches to look for a lawyer. Write blog posts that target your keywords, address current trends, answer questions, and keep your clientele updated on your business. In 2018, Google published a principle for how they rate content quality called E-A-T.

SEO 52

SEO Marketing & Strategy Lead Scoring Lead Ranking 52