KoMarketing Associates

APRIL 16, 2020

Socialbakers recently published the “Social Media Trends Report,” gathering data from the fourth quarter of 2019. Data showed that since December 2018, marketers’ spend on the Facebook news feed decreased from 64.1% one year later. vs. 19.7%), but had decreased since reaching 21.7% in July 2019.

Social Media 156

Social Media Marketing Report Facebook Social Marketing 156

InsightSquared

DECEMBER 4, 2017

In the six or seven years I’ve worked in sales operations, every year seems to have brought bigger and bigger changes, and I have no doubt that 2018 will be no different. I took some time to hear from fellow sales operators about the biggest new trends and predictions for 2018 — here’s what they had to say.

Startups 120

Startups Trends Training Communities 120

KoMarketing Associates

APRIL 2, 2018

Many marketers have turned to influencer marketing to reach out to their target audience in the past, and new research shows it remains a popular tactic in 2018. The “2018 State of Branding Report” from Bynder and OnBrand recently looked at how marketers intend to invest in influencer marketing in the coming months.

Marketing Report 179

Marketing Report Tactics Transparency Marketing & Strategy 179

AgencyEA

JANUARY 16, 2018

ACCESS THE 2018 EA EXPERIENTIAL MARKETING TREND REPORT TO DISCOVER Why brands like Google, Hilton and Adobe are choosing experiential Which new trends are emerging in the industry How familiar event elements will […].

Marketing Report 40

Marketing Report Trends Marketing Google 40

KoMarketing Associates

JANUARY 15, 2018

B2B marketers continue to show an interest in account-based marketing (ABM), and they are looking forward to aligning sales and marketing to achieve their objectives in 2018. Ascend2 recently conducted the “Account-Based Marketing Strategy Report” to hone in on the growing trends among B2B marketers who utilize ABM.

B2B Sales 186

B2B Sales Account Based Marketing B2B Marketing Planning 186

Litmus

NOVEMBER 15, 2022

Trends in Email Engagement [Infographic]. We dug into Litmus Email Analytics data to see how key email engagement trends like these shifted from the end of August 2021 through the end of August 2022—and how they’ve stayed the same. Download our full Trends in Email Enagement report to see even more in depth data, and details.

Trends 89

Trends Privacy Protection Privacy Analytics 89

Zoominfo

JANUARY 21, 2019

Although the first month of 2019 is nearly over, we’re not quite done reflecting on 2018. For those of you who aren’t regular readers of the ZoomInfo Blog, we spent last week looking back on our most popular content of 2018. Top B2B Lead Generation Statistics for 2018. Read: Top B2B Lead Generation Statistics for 2018.

Planning 164

Planning Work Management Zoominfo Storytelling 164

Litmus

MAY 24, 2022

What’s trending in the world of email in 2022 so far? Read on to dive into trends in email marketing that we’ve seen (and what we think is here to stay). Trends in email marketing. 41% of respondents in our 2021 State of Email report said email is “very critical” to their companies’ overall success. See the trends.

Email Marketing 118

Email Marketing Trends Paid Search Agency Privacy 118

Tomorrow People

MARCH 15, 2018

Watch our latest webinar to discover the latest benchmarks, budgets and trends in content marketing. During our recent webinar, in collaboration with Stephanie Stahl — General Manager of CMI — we discussed some interesting trends, statistics, and budgets for content marketing in the year ahead. Are you one of them?

Content Marketing 168

Content Marketing Webinar Metrics Content Advertising Benchmark 168

ANNUITAS

DECEMBER 20, 2018

Adobe announced that consumer demand for personalized content reached an all-time high in 2018, a theme that underscored some of the most prominent trends of the year. As we wrap up another busy year in marketing, I’d like to reflect on the major trends of the year and project how they’ll play out in 2019: #1: Account-Based Marketing.

Demand Generation 140

Demand Generation Account Based Marketing Demand Marketing AI 140

KoMarketing Associates

NOVEMBER 27, 2017

Looking ahead to 2018, CMOs already have an idea of how they intend to spend their marketing budget, according to new research. Gartner recently released its “CMO Spend Survey 2017-2018: Budgets Recede Amid Demand for Results” report, providing a deep analysis how CMOs intend to utilize their budgets. This is followed by web (9.9

Mobile Advertising 168

Mobile Advertising Budget Programs Mobile Marketing Gartner 168

KoMarketing Associates

NOVEMBER 22, 2017

To learn more about the manufacturing sector in particular, the Content Marketing Institute teamed up with Marketing Profs and IEEE GlobalSpec to conduct the “Manufacturing Content Marketing: 2018 Benchmarks, Budgets and Trends – North America” report. Content Marketing and Digital Maturity.

Marketing Report 209

Marketing Report Planning Content Marketing Content 209

KoMarketing Associates

DECEMBER 11, 2018

To gauge how prepared B2B marketers are for the next wave of technology and data, DemandLab and Ascend2 recently conducted a report titled “2018 Leadership Perspectives: Leveraging Data and Technology to Drive Marketing Success.”. This is not the first report to suggest that marketers are hesitant about adopting new technologies.

Marketing AI 145

Marketing AI Marketing Report B2B Marketing Planning 145

Hubspot

MARCH 22, 2018

In 2018, there’s a whole lineup of new trends that could kickstart major growth for your ecommerce company if you pay attention. To help you reap the many benefits of ecommerce in 2018 and into the future, we’ve chosen the top 10 trends we think will change how people buy and sell online. Ecommerce Trends 2018.

eCommerce 100

eCommerce Trends Amazon Mobile Marketing 100

Hubspot

JUNE 1, 2018

Each year, marketers, tech writers, and overall online enthusiasts await the release of the 2018 Internet Trends Report: an annual presentation by Kleiner Perkins Caufield & Byers partner Mary Meeker , covering the year's most pivotal statistics and trends in the online realm. According to Meeker's report, 2017 saw 3.6

Trends 72

Trends Peer-to-peer Paid Search Agency Privacy 72

KoMarketing Associates

APRIL 3, 2019

Spiceworks recently surveyed more than 350 B2B marketers to gauge which trends are on the rise and gaining hype among professionals in the field. Statistics showed that the most mainstream trends are currently video marketing (68 percent), ABM strategy (64 percent) and on-demand content strategy (55 percent).

Account Based Marketing 142

Account Based Marketing Marketing Report ABM B2B Marketing 142

KoMarketing Associates

MARCH 26, 2019

The Society of Digital Agencies (SoDA) and Forrester Research recently teamed up to publish the “Global Digital Outlook” report for 2018-19, and statistics showed that AI technology and initiatives related to AI-driven digital experiences were at the top of marketers’ minds over the past 12 months.

Marketing Report 156

Marketing Report Activities Planning Paid Search Agency 156

Zoominfo

FEBRUARY 1, 2018

As such, it’s important to stay up-to-date on the latest lead generation trends, technological advances, and- as always- your customer base. 81% of businesses report that their blog is important or critical in generating leads ( source ). The post Top Lead Generation Statistics for 2018 appeared first on ZoomInfo Blog.

Lead Generation 243

Lead Generation Statistics Sales Qualified Leads Lead Scoring 243

Bannerflow

SEPTEMBER 7, 2020

In a company first, Bannerflow is exploring European iGaming display advertising trends, analysing display data for 2018, 2019, and the eventful first half of 2020. Download the report now to find out what you need to increase performance and return on investment in your display campaigns.

Display 88

Display Advertisements Advertising Trends 88

KEO Marketing

DECEMBER 14, 2017

These social media giants offer B2B marketers a wide range of opportunities in 2018 to help get their message in front of intended targets. What social media marketing strategies should you focus on in 2018 to capitalize on these numbers? Here is a look at the top social media marketing trends for 2018.

Social Media 59

Social Media Social Marketing Trends Planning 59

Envy

JANUARY 28, 2018

How can you prepare yourself to fully capitalize on the opportunities that 2018 brings, and what are some of the challenges that you need to take note of? We expect this trend to continue. Getting ready for 2018 with Account Based Marketing. In 2018, we expect companies and their marketing budgets to be more targeted.

Top of Funnel 103

Top of Funnel Marketing AI Enterprise Management Account Based Marketing 103

KoMarketing Associates

AUGUST 2, 2019

The “State of Influencer Marketing 2019” report published by Linqia recently discovered that 66 percent of marketers ran three or more influencer marketing campaigns last year, and 42 percent now have an “always-on” strategy. The Explosion of Influencer Marketing.

Marketing Report 121

Marketing Report Marketing Budget Marketing & Strategy Marketing 121

KoMarketing Associates

NOVEMBER 27, 2018

To gauge the impact of AI on the customer experience, Invoca and Adobe published the “ Emotions Win: What Customers Expect in the Age of AI ” report. Many companies are taking a more automated approach to the customer experience, using AI to communicate with their customers,” wrote the authors of the report.

Marketing AI 175

Marketing AI Marketing Report Planning Paid Search Agency 175

KoMarketing Associates

NOVEMBER 14, 2018

The Content Marketing Institute, along with MarketingProfs and IEEE GlobalSpec, recently published the “Manufacturing Content Marketing 2019: Benchmarks, Budgets and Trends” report, and statistics showed that 64 percent of marketers say their company’s content marketing is “much/somewhat” more successful than it was one year ago.

Marketing Report 140

Marketing Report Content Marketing Advertising Benchmark Content 140

Hubspot

SEPTEMBER 12, 2018

As the popularity of the Internet of Things (IoT) continues to rise across industries, it's important to take note of which trends could affect your business. As a marketer, you'll want to stay informed on the upcoming trends to know which ones can help you achieve sustainable, long-term growth, and which ones are more hype than substance.

Trends 70

Trends Bandwidth Mobile Advertising Mobile Marketing 70

KoMarketing Associates

DECEMBER 21, 2017

A new report has found that in 2017, marketers frequently turned to marketing technology to achieve their objectives, and the trend is likely to continue into the new year. Twenty-four percent will spend between one and 10 percent more in 2018. Investing in MarTech to Achieve Top Objectives.

Class 120

Class Stats Marketing & Strategy ROI 120

KoMarketing Associates

MARCH 5, 2018

Recently, Econsultancy and Adobe teamed up to conduct the “Digital Intelligence Briefing: 2018 Digital Trends” report to gauge how AI is being used by marketers globally. The statistics showed that many of top-performing companies (43 percent) do not have plans to use AI within the next 12 months. “The

Marketing AI 170

Marketing AI Marketing Report Marketing & Strategy Marketing Strategy 170

Marketing Insider Group

JULY 31, 2018

According to the new Internet Trends Report for 2018, the way consumers, businesses, regulatory bodies, and the tech titans are interacting with or leveraging the internet is radically different than what was going on just a few years ago. Think again. And some of it’s a little alarming. About […].

Internet Marketing 143

Internet Marketing Marketing Report Interactive Marketing Trends 143

KEO Marketing

JANUARY 9, 2018

What are some signs that it might be time for a mobile responsive web design in 2018? The following points out why your website needs redesigned for 2018. With malicious hackers, malware, and Ransomware more prominent, security in 2018 will be of even greater importance. Greater Use of Negative Space. Secure Websites .

Marketing AI 69

Marketing AI Design Trends Paid Search Agency 69

KoMarketing Associates

JUNE 20, 2018

Sprout Social recently conducted the “Sprout Social Index 2018” and discovered that more marketers are moving away from influencer marketing. The “2018 State of Branding Report” from Bynder and OnBrand found that 79 percent of marketing decision-makers intend to invest in influencer marketing at some point this year.

Marketing Report 120

Marketing Report Tactics Budget Programs Social Media 120

KoMarketing Associates

JANUARY 16, 2018

Recent data from the Content Marketing Institute backs up this claim, as 91 percent of respondents to the “2018 Benchmarks, Budgets, and Trends” report say they use content marketing. In 2018, nearly every customer and content consumer expects messages to be custom-fit to their needs and experiences.

Marketing Strategy 249

Marketing Strategy Marketing & Strategy B2B Marketing Content Marketing 249

Zoominfo

OCTOBER 24, 2018

This month’s round-up covers a variety of topics including email marketing, sales reporting, storytelling and so much more. If you’ve worked in marketing for any length of time, you’ve likely seen your fair share of marketing trends. But as trends fade in and out, several marketing strategies have truly stood the test of time.

Buyer Personas 140

Buyer Personas B2B Zoominfo Paid Search Agency 140

KoMarketing Associates

APRIL 10, 2018

The Relevancy Group and OneSpot recently conducted “The Email Individualization Imperative” report to gauge how different strategies have been working for marketers utilizing email. The statistics showed that marketers had an average open rate of 28 percent for personalized promotional emails and newsletters in the second quarter of 2018.

Segmentation 120

Segmentation Marketing Report Email Marketing Personalization 120

PureB2B

JUNE 24, 2018

In this post, we’ll briefly cover how big data got to where it is today and analyze the big data trends you should know about in 2018. For 2018 and beyond, responsive devices and smarter networks are what the market will be focusing on. In a Forbes survey, more than 50% of CDOs will likely report directly to the CEO in 2018.

Enterprise Management 62

Enterprise Management Marketing AI Trends Marketing Management 62

Choozle

JANUARY 17, 2019

That’s why it’s more important than ever to have this benchmark report data chock-full of digital marketing best practices to back your strategies. In their December 2018 U.S. In their December 2018 U.S. Digital advertising in 2018: Key takeaways. However, our data from H2 2018 shows that 70.5

Advertising Benchmark 41

Advertising Benchmark Cost Per Thousand Cost per Acquisition Practices 41

Contently

SEPTEMBER 20, 2022

A 2018 report by Jeff Allen, Facebook’s senior data scientist, noted that: “About 40 percent of the traffic to Facebook pages…went to pages that stole or repurposed most of their content.” Memes, sounds, trends, content formats, filters, and other types of content are made expressly to copy and/or reuse.

Ethics 121

Ethics Social Media Trends Copyright 121

Heinz Marketing

MARCH 15, 2019

In 2018, less than 25% of total survey respondents were confident their ABM programs were effective, while over half of the group of survey respondents with advanced ABM programs were genuinely confident in their programs’ ability to drive revenue! Trends in ABM. By Lauren Dichter , Marketing Consultant for Heinz Marketing.

Account Based Marketing 70

Account Based Marketing ABM Intent Signal Budget Programs 70