Valasys

NOVEMBER 21, 2019

The B2B marketing world is dynamic & trends here are subject to very negative sentimental connotation – partially because they are ephemeral & partially because it’s very tough for the brands to extract & keep abreast with the B2B marketing trends & studies that every marketer should know about in real-time.

Planning 58

Planning Studies B2B Marketing Trends 58

Content Marketing Institute

DECEMBER 21, 2018

During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Books published in 2018 tended to have better designed covers and short, punchy titles coupled with longer subtitles that described the benefits to readers. Make Blue Ocean Shift the first step in reinvention. Joey Coleman.

Work Management 91

Work Management Advertising Agencies Marketing Management Content Marketing 91

Martech Advisor

NOVEMBER 15, 2019

The recent Sales Tech Benchmark survey revealed much about usage and growth trends, and we’ve compiled the ten most notable points in this report, specially curated from a chat between Nancy Nardin from Smart Selling Tools and MarTech Advisor editor-in-chief Chitra Iyer. The top 10 trends in Sales Tech for 2019 – 2020.

Top of Funnel 82

Top of Funnel Enterprise Management Trends Marketing Management 82

Zoominfo

MAY 25, 2021

“These [systems] make direct sales and direct marketing more efficient by automating highly repetitive support tasks … and by reducing the time salespeople spend on non-selling tasks, like scheduling sales calls, compiling sales reports , generating proposals and bids, and entering orders,” the article proclaimed. What were their interests?

Automation 130

Automation Marketing Automation Services Zoominfo Planning 130

Hubspot

NOVEMBER 17, 2020

Blogs and podcasts are both powerhouse marketing tools. Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. And in the podcast corner: 37% of Americans ages 12 and older listened to a podcast in the previous month.

CMS Development 101

CMS Development Business Best Practices Lead Scoring 101

ClearVoice

SEPTEMBER 4, 2020

More than 90 percent of smartphone users search on their device each year. web users search online at least once a month. A full 61 percent of smartphone users want ads customized to their current location. percent of millennials in the United States are social media users. Content marketing statistics for SEO.

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

NetLine

DECEMBER 12, 2022

Our Chief Strategy Officer, David Fortino , was recently invited to be a guest on The Healthtech Marketing Podcast to discuss NetLine’s 2022 State of B2B Content Consumption and Demand Report for Marketers. . Trends in content? Since 2018, B2B professionals have gradually added 6.2 What content do buyers want and why?

Top of Funnel 52

Top of Funnel B2B Marketing B2B Advertising Funnels 52

Salesforce Marketing Cloud

OCTOBER 14, 2021

Feldman (she/her) (@CherFeldman) August 21, 2018. Then, in 2016, Admin Evangelist Mike Gerholdt met Zac Otero and invited him to share his Trailblazer story on the Salesforce Admin podcast. Throughout 2018 and 2019, we spotlighted 30+ more amazing Trailblazers at Dreamforce , Salesforce World Tours, and TrailheaDX.

Peer-to-peer 95

Peer-to-peer Communities User-Generated Content Course 95

Buffer

OCTOBER 1, 2018

Today, in 2018, that number is very likely to be smaller than six percent. The algorithm determines what every user sees on their timeline. The algorithm is ever-changing, always improving to make sure that users see what they want to see most. Curate user-generated content. User-generated content.

Social Media 109

Social Media Organization Paid Search Agency Media 109

Martech Advisor

DECEMBER 19, 2019

Brands use the #MondayMotivation or #ThrowbackThursday hashtags to appear among trending content and to bring consistency in their posting schedule. Make It Your Own: Identify your audience's most pressing difficulties and get your employees or experts to answer them in a video, podcast, or a blog article. Create Weekly Themed Content.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

ConvertKit

JANUARY 15, 2021

2021 is full of opportunities for budding podcasters, artists, freelancers, online coaches, musicians, and makers—and email marketing is the best way to grow your audience and turn your vision into reality. This list of general email marketing stats has the answers you’re looking for. Number of email users worldwide in 2021: 4.15

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

DivvyHQ

APRIL 23, 2019

It received $240 million from SoftBank , who valued the company at $500 million in 2018. Users can even join classes live without having to go to the gym. In their short time, they’ve racked up a bunch of accolades from Inc 5000 (2018 Third Fastest Retail Brand) and Good Housekeeping (2018 Best of Test Winner).

Personalization 91

Personalization Brand Identity Branding Bundling 91

Anyword

APRIL 4, 2019

In the wake of ongoing Facebook changes, we launched The Keywee Facebook CPC Tracker to provide publishers with monthly updates on Facebook CPCs and industry trends, based on analysis of data from over 500 publishers. For example, Nordic publisher Schibsted launched an app designed for users between the ages of 18-25.

CPC 40

CPC Cost Per Click Facebook Budget Programs 40

Outbrain

SEPTEMBER 5, 2019

Outbrain spoke with seven experts to learn what they see as the key trends and best practices in native advertising for 2018. “First, I’m making a push in 2018 to shift almost entirely away from pre-roll and in-stream native ads on YouTube. Use podcasts to generate conversions.

Paid Content 36

Paid Content Advertising Agencies Advertisements Advertising 36

Webbiquity

MARCH 8, 2016

But the capacity of buyers to consume content hasn’t changed, making content quality (as noted by several contributors to the 2016 B2B Marketing Trends report ) the focus of differentiation moving forward. 8 Stats About Content Marketing Use and Trends. 8 Stats About Content Marketing Use and Trends. e-Strategy Trends ).

Stats 100

Stats Work Management Marketing Management Content Marketing 100

Method and Metric

JANUARY 3, 2020

This is a common trend in most industries or even in life in general. Even the best SEOs can get bogged down by daily life and then six months down the road realize they’re out of the loop with the current data and trends in the search community. This is a trend that shows no signs of slowing down. Visual search.

SEO 79

SEO Marketing & Strategy SERP Lead Scoring 79

Content Marketing Institute

JULY 24, 2018

We asked the presenters at Content Marketing World 2018 to share what they would do. 50,000: Take the team to dinner and invest in user-generated content efforts to have our customers tell our story better than we can. I would create a few campaigns focused on creating user-generated content that we could repurpose.

Marketing Budget Creation 105

Marketing Budget Creation Paid Content Marketing Budget Budget Programs 105

Valasys

SEPTEMBER 21, 2021

In translation, this means that most brands use a social media campaign strategy to convert users into customers or to deliver polls and surveys. Collect user-generated content and testimonials. User-generated content is the type of content that you can retrofit into other content types very easily.

Social Media 52

Social Media Examples Campaigns Media 52

Aberdeen

MARCH 8, 2019

According to the company’s press release, a deep learning neural net enables the NLP capabilities to determine purchase intent and extract insights from previously unlinked data points, such as product descriptions, user reviews, user-generated content, and behavioral data. MA-based Data Startup Tunes into Transaction Details.

Marketing AI 40

Marketing AI Ideal Customer Profiles B2B Marketing DemandBase 40

Sprout Social

MAY 2, 2018

But it’s 2018 and more likely than not, your audience is on social. Whether it’s blogging, video marketing, paid social ads or even podcasts, you have to learn the specifics of social media marketing for dentists. A post shared by Jacaranda Smiles (@jacarandasmilesfl) on Apr 30, 2018 at 8:00am PDT. Promoting events.

Social Media 111

Social Media Paid Content Social Marketing Media 111

Hubspot

DECEMBER 11, 2019

Not to mention, both generations are highly connected to technology and the internet. With these similarities in mind, it might seem effective and cost-efficient to run one campaign aimed at both generations, but is this really the right move? Sure, many millennials and Gen Zers are considered "young adults."

Mobile Advertising 101

Mobile Advertising Paid Search Agency Mobile Marketing Marketing & Strategy 101

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. January 2017–June 2018. I officially left Sales Hacker in August of 2018, when the company was acquired by Outreach.io. 2017 - Sept.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Circle Studio

NOVEMBER 22, 2017

As we approach the end of 2017, it’s time to take a look at key B2B marketing trends that will emerge in the year ahead. Continuing a pattern from previous years, 2018 will see the ongoing evolution of many B2B marketing trends from years past and several newer concepts will become more mainstream.

Marketing AI 125

Marketing AI Trends B2B Marketing B2B Thought Leadership 125

Outgrow

JUNE 13, 2023

We recently interviewed Hazel Savage for our monthly podcast – ‘ Marketer of the Month ’! Interactive, cultural, and trending widgets designed by him have been featured on TrendHunter, Alibaba, ProductHunt, New York Marketing Association, FactoryBerlin, Digimarcon Silicon Valley, and at The European Affiliate Summit.

Marketing AI 52

Marketing AI Outgrow Curation Acquisitions 52

Hubspot

SEPTEMBER 26, 2019

Listen to podcasts on your morning commute. Check out this list of podcasts every entrepreneur should listen to. In 2018, businesses with consistent branding increased revenue by up to 23%. It’s important to keep up with those trends, especially to attract younger target audiences looking for the next new thing.

Tips 73

Tips Business Customer Satisfaction Work Management 73

Directive Agency

SEPTEMBER 3, 2019

You can meet your customers’ pain points by writing top-of-funnel blog posts, publishing middle-of-funnel eBooks (with actionable steps the user can apply), or maybe your company is video savvy, and you can start a video series. Content is a beneficial way to drive new users to your site by ranking for keywords in Google. The reason?

Top of Funnel 40

Top of Funnel Traffic Work Management Marketing Management 40

Onalytica B2B

MAY 12, 2016

Virtual reality is a computer-generated, immersive reality that provides a user with an artificial sensory experience. billion in 2018: VR technology has evolved dramatically in recent years, companies like Samsung, Sony, Google and Oculus and HTC are now all names associated with VR for gaming, social and mobile platforms.

Work Management 0

Work Management Brand Identity Branding Lead Scoring 0

Hubspot

JULY 6, 2017

These trends are great for videographers and others who make a living from the medium, but where do they leave writers? In late 2015, a Gartner report predicting that 20% of all business content would be machine-generated by 2018 led to a string of articles proclaiming the death of writing jobs. Apparently, very worried.

Video Marketing 77

Video Marketing Ideal Customer Profiles Wikipedia Network Marketing 77

Hubspot

MARCH 19, 2015

First up was a prominent Stanford medical researcher, who’d made a breakthrough in Parkinson’s treatment thanks to the millions of iPhone and Apple Watch users who volunteered to have their health monitored through their mobile devices. Destination: 2018. And the podcast that triggered this post … what kind of guests would we host?

Hubspot 28

Hubspot Cable Blogger Content 28

Zoominfo

SEPTEMBER 17, 2018

Ten or so years ago, podcasts were just a blip on the average marketer’s radar. In fact, 48 million Americans listened to podcasts weekly in 2018—that’s 6 million more weekly listeners than there were just a year ago ( source ). Keep reading for 50 of the best podcasts for marketers. 1. This Old Marketing Podcast.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

Circle Studio

NOVEMBER 15, 2018

As we approach the end of 2018, it’s time to take a look at key B2B marketing trends that will emerge in the year ahead. Continuing a pattern from previous years, 2019 will see the ongoing evolution of many B2B marketing trends from recent years and some newer concepts will become more mainstream. Dominance of video marketing.

Marketing AI 148

Marketing AI Trends B2B Marketing Account Based Marketing 148

Hubspot

SEPTEMBER 19, 2018

Entrepreneurship Trends & Stats. At a high level, one fact is clear about the entrepreneurship trend: It’s on an upward trajectory. A few other interesting stats and trends on entrepreneurship: Skills and expertise matter. In 2018, 75% of CFOs of mid-sized organizations reported that their job was becoming more strategic.

Startups 77

Startups First-Mover Advantage Work Management Buyer Personas 77

Buffer

JANUARY 2, 2019

2019 is here and gone are the days where generating audience engagement on social media was primarily a passive process. Which is exactly why today we’re covering 5 data-backed social media trends you need to know to make 2019 your best year yet with social media marketing. 5 data-backed social media trends you need to know for 2019.

Social Media 111

Social Media Trends Marketing AI Media 111

Martech Advisor

NOVEMBER 5, 2019

Here we track the top trends you need to follow in the programmatic Ad Tech space for 2020 and beyond. Before 2020 comes knocking, here are 12 trends that will pave the path for new-age digital ad planning. It is a far cry from the TV ads of yore that segmented customers based on demographics alone! AI in programmatic advertising.

Advertising Agencies 100

Advertising Agencies Marketing AI Advertisements Advertising 100

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Content4Demand

NOVEMBER 27, 2018

There’s a good reason marketers spend so much time identifying trends and forecasting the future. Our job relies on keeping more than current; we’re always planning to make sure we’re on top of the latest trends and doing all we can to keep up with our buyers’ expectations. The Trends: Taking the Pulse on 2018.

Content Marketing 57

Content Marketing Planning Marketing Attribution Peer-to-peer 57

Customer Experience Matrix

JUNE 17, 2019

Data lakes are not unified or easily accessible to non-technical users. It changed direction in March 2018 with news that its Experience Platform would create persistent profiles. The bigger news is they’re developing a next-generation Customer 360 that will store its own data, bringing them in line with Adobe and Oracle.

Enterprise Management 209

Enterprise Management Work Management Marketing Management Marketing Automation Services 209