Zoominfo

JUNE 21, 2018

On June 18 th , 2018 ZoomInfo held the 3 rd annual Growth Acceleration Summit —a premier B2B sales and marketing conference that allows the best and brightest in the industry to network, learn, and enjoy the city of Boston. John Hall (@johnhall) June 18, 2018. Tiffani Bova (@Tiffani_Bova) June 18, 2018. Let’s take a look!

Zoominfo 170

Zoominfo B2B Sales Act-On B2B Marketing 170

Biznology

DECEMBER 29, 2017

I will take the risk and just hope that at the end of 2018, no one looks back to call me on it! This is certainly wishful thinking, but my gut says the EU regulators will clarify whether some exceptions or workarounds may be available to B2B marketers as the May 25, 2018 deadline approaches. AI gets real. Anyone have others to offer?

Marketing Management 199

Marketing Management Marketing AI B2B Marketing Marketing Automation Services 199

Marketing Insider Group

SEPTEMBER 25, 2017

From more sophisticated metrics to a next-generation customer experience, machine learning and artificial intelligence are raising the bar on what marketers can do to enhance customer relationships. The post Machine Learning and AI Marketing Trends to Watch for 2018 appeared first on Marketing Insider Group.

Trends 263

Trends Marketing Generation Organization 263

KoMarketing Associates

DECEMBER 13, 2017

Looking ahead to 2018, marketers have already carved out their top priorities heading into the new year, according to a new survey. WARC recently surveyed more than 600 marketers from around the world to gauge their top priorities heading into 2018. B2B Marketers and Top Priorities for 2017.

Digital Transformation 209

Digital Transformation Advertising Agencies Paid Search Agency Customer Surveys 209

Webbiquity

APRIL 3, 2018

Content that reflects the way people search will generally outrank buzzword-laden content that reflects sloppy research more than in-depth knowledge and experience. The post The Most Important Keyword for SEO in 2018 appeared first on B2B Marketing Blog | Webbiquity. Authentic Backlinks.

Keywords 248

Keywords SEO Wikipedia Fulfillment 248

KoMarketing Associates

JANUARY 17, 2018

As marketers further explore the delivery of an omnichannel experience to their customers, new research is highlighting the importance of doing so to achieve key objectives. When asked “How important is it that customers have a cohesive omnichannel experience to your business in your industry,” the majority of marketers (36.36

Planning 206

Planning CMO Paid Search Agency Customer Surveys 206

Zoominfo

JANUARY 21, 2019

Although the first month of 2019 is nearly over, we’re not quite done reflecting on 2018. For those of you who aren’t regular readers of the ZoomInfo Blog, we spent last week looking back on our most popular content of 2018. Top B2B Lead Generation Statistics for 2018. Read: Top B2B Lead Generation Statistics for 2018.

Planning 164

Planning Work Management Zoominfo Storytelling 164

Contently

FEBRUARY 28, 2018

The post “The Butterfly Effect”: Rich Data & AI for Richer Personalized Customer Experiences in 2018 appeared first on The Content Strategist.

Effectiveness 121

Effectiveness Personalization Content Press 121

Customer Experience Matrix

JANUARY 1, 2019

The CDP industry had a great 2018, growing by 60% and reaching $740 million revenue, according to the CDP Institute’s just-released Industry Update (click here to download ). Vendor funding increased $568 million in 2018 vs $492 million in 2017. Vendor funding increased $568 million in 2018 vs $492 million in 2017.

Marketing Management 215

Marketing Management Paid Search Agency Vendors Acquisitions 215

Adobe Experience Cloud Blog

JANUARY 5, 2018

The Marketing team at Marketo asked marketers in the Marketing Nation a series of questions regarding their marketing plans for 2018. Question #1: In 2018, I expect my Marketing budget to…. That said, there’s an interesting point about where money is going in 2018, regardless of an increase or decrease in aggregate investment.

Customer Surveys 134

Customer Surveys Account Based Marketing Marketo Thought Leadership 134

Aberdeen

FEBRUARY 12, 2018

In this last article of our top customer experience (CX) trends and best practices for 2018, we’ll finish our observation of the processes that CX leaders plan to focus on to achieve their goals. While customer experience is a top priority for almost all firms, many companies don’t know where to get started.

Trends 63

Trends Peer-to-peer Customer Satisfaction Work Management 63

Marketing Insider Group

AUGUST 15, 2018

Customer Experience (CX) is a widely discussed business topic. Companies across the world are starting to shift their marketing focus towards building a better, more intuitive experience for their users. The post 10 Ways to Differentiate Your Brand Through a Better Customer Experience appeared first on Marketing Insider Group.

Differentiation 247

Differentiation Branding Brand Identity Customer Surveys 247

KoMarketing Associates

DECEMBER 4, 2017

As marketers look ahead to 2018, they are still struggling to justify their investment in data analytics and technology, according to recent research. The authors of the report considered content creation, digital marketing and social media to be the biggest “winners” in terms of activities gaining budget headed into 2018.

Analytics 196

Analytics SEM Aggregators CMO 196

KoMarketing Associates

JANUARY 8, 2018

Programmatic advertising has become a more prominent tactic for B2B marketers, but how much are they willing to invest in it in 2018? In addition, about two-thirds of respondents intend to increase their spending on programmatic advertising in 2018. Eighteen percent will increase it by more than 25 percent.

Advertisements 190

Advertisements Advertising B2B Marketing B2B 190

Aberdeen

FEBRUARY 1, 2018

So far in our series of customer experience (CX) trends for 2018, we’ve highlighted the importance of cutting through the hype , as well as the top technologies CX leaders plan to use in 2018. Below are two process trends CX executives are increasingly focusing on in 2018 and beyond.

Trends 65

Trends Advertising Channels Automation Class 65

Zoominfo

MAY 22, 2020

Collectively, personal data and how it’s used is becoming known as the “privacy experience,” and data protection teams and sales reps are increasingly aware of it. In 2018, 1,000 consumers were asked about their data privacy by Akamai, a vendor that sells cloud security and content delivery platforms. Digital behavior?—such

Privacy 195

Privacy Marketing Analytics Tools Privacy Policies Zoominfo 195

KoMarketing Associates

MARCH 12, 2018

BrightEdge recently conducted the “2018 Future of Marketing and AI Survey” and discovered that 25.6 percent of marketers view AI as the “next big trend” in marketing in 2018. “The insights that AI brings allows marketers to make smarter and faster decisions to deliver compelling customer experiences that perform.”

Marketing AI 179

Marketing AI Customer Surveys Trends Planning 179

KoMarketing Associates

DECEMBER 14, 2017

As a digital marketing strategist, one of the most important things on my to-do list is planning out 2018 China digital marketing strategy for my clients. In my own experience managing several Baidu PPC accounts daily, I have seen firsthand that mobile usage is on an upward trend. Insights for digital marketers: . Let us know! .

Paid Content 188

Paid Content Trends Advertising Agencies Mobile Advertising 188

KoMarketing Associates

DECEMBER 14, 2017

Marketers already have top objectives in mind for 2018, and research shows that they are invested in creating digital marketing plans to achieve their goals. In the coming year, nearly all respondents (93 percent) claimed their budget will increase for their digital marketing initiatives in 2018.

Marketing Budget Creation 160

Marketing Budget Creation Customer Surveys Planning User-Generated Content 160

KoMarketing Associates

JANUARY 29, 2018

Recently, SmallBizTrends conducted a survey to gauge what objectives marketers are focused on in 2018. Content marketing is the fuel that powers all digital communications from search to social to email marketing to creating website experiences which convert.”. Content Marketers Continue to Face Challenges.

Customer Surveys 191

Customer Surveys Content Marketing SEM Advertising Agencies 191

Biznology

MARCH 5, 2018

Experiences. Products that deliver an experience to the user are also one of the biggest trends we saw emerging this year. As tech becomes more affordable, companies are able to bring in some popular tech devices that provide experiences like this that make an impact and still remain on budget. Image Credit: ASICentral.com.

Promotion 202

Promotion Trends Product Merchandising 202

Adobe Experience Cloud Blog

NOVEMBER 7, 2017

Consumers and buyers expect to guide themselves through their own purchase decisions, but also to have seamless brand experiences across every channel. Even long-standing enterprise companies are having a hard time keeping up with new channels and creating a seamless brand experience across each one. Enterprise Marketing for 2018.

Enterprise Management 134

Enterprise Management Lead Scoring Practices Lead Ranking 134

Contently

DECEMBER 19, 2018

In the past few years, every online experience or product has been optimized for clicks, and brands have A/B tested and adjusted in search of the best headline, image, and tone of voice. In 2018, Quartz redesigned its site , specifically to improve time spent. The click is better than the impression. Time is money.

Top of Funnel 166

Top of Funnel Lead Scoring Lead Ranking Dwell 166

Aberdeen

JANUARY 19, 2018

Read: Cognitive Customer Experience: The Future is Here . The list of technologies that companies use to manage customer experiences is extensive. Figure 1 shows the highest-ranking ones for planned adoption in 2018 and beyond. The post Customer Experience Trends 2018 – Part 1 appeared first on Aberdeen Essentials.

Trends 45

Trends Cross-Selling Work Management Class 45

Aberdeen

JANUARY 2, 2018

It’s that time of the year where firms (operating on a fiscal year of January to December) evaluate their 2017 results and set 2018 objectives and the strategies to achieve them. As in years past, there is no shortage of recommendations outlining the top trends, strategies, and technologies companies must use to succeed in 2018.

Peer-to-peer 73

Peer-to-peer Digital Transformation Classified Ads Class 73

Zoominfo

APRIL 23, 2018

To gain a better understanding of the specific challenges facing sales professionals in 2018, Richardson Sales Training surveyed more than 350 sales professionals. The resulting 2018 Selling Challenges Study provides a panoramic view of these challenges and solutions to overcome them.

B2B Sales 133

B2B Sales Zoominfo Training Vendors 133

Webbiquity

MARCH 8, 2018

Though trends come and go in this industry, we mean it when we say 2018 is the year of the micro-influencer. Whether it is a review of their experiences using your product or service, or a personal story sharing how your product has alleviated a pain point, the more personal a story is the more believable it becomes.

Top of Funnel 224

Top of Funnel Blogger Multi-Channel Marketing Funnels 224

Zoominfo

MAY 15, 2018

Mistake #2: You overvalue industry experience. Experience is a good indicator of a qualified candidate– but too many recruiters consider it a “make or break” factor when filling an open position. If you disqualify candidates who don’t meet a specific experience threshold, you may be overlooking some high-quality candidates.

High Quality Lead 178

High Quality Lead Work Management Copywriting Transparency 178

Adobe Experience Cloud Blog

JANUARY 23, 2018

Creating a superior customer experience is critical for companies today. Customer experience involves practices of planning and responding to interactions to satisfy or outdo expectations, thereby, snowballing consumer fulfillment, devotion, and support. I’d love to hear your experiences in the comments. Why or why not?

Paid Search Agency 134

Paid Search Agency Cross-Selling Gartner Thought Leadership 134

Martech

APRIL 20, 2023

The key to RMN’s success is how interactions with brands can enhance the shopper experience. This was back in 2018. We didn’t want it to disrupt the customer experience,” said Melanie Babcock, vice president, Retail Media+ and monetization for The Home Depot. RMN revenue in 2022 was estimated at $37.5 Get MarTech!

Paid Search Agency 100

Paid Search Agency Advertising Agencies Ads Multi-Channel 100

EMagine B2B Blog

DECEMBER 3, 2018

Believe it or not, 2018 happened to be one of the most active years for SEO changes. We’ve had major changes to search in the past, but the search landscape has never evolved so drastically or quickly as it did in 2018. 2018’s Biggest Takeaway. In 2018 we don’t just compete with traditional competitors.

Paid Content 79

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 79

Contently

MAY 1, 2018

According to the report, “Marketers named content creation and management as their top two digital priorities for 2018 in a Gartner survey of marketing decision makers conducted at the end of 2017.” Wellman)], [27 March 2018]. ” Additionally, the growing relevance of CMPs is a result of the personalization wave.

Marketing Management 153

Marketing Management Gartner Vendors Paid Search Agency 153

Engagio

MAY 7, 2018

This year rather than attending #MKTGNation Summit, Engagio took over Tabletop Tap House for an unforgettable ABM Next Level Experience. Whether you were at the ABM Next Level Experience or across the street at Moscone West for Summit, we’d love to hear your key takeaways from last week. Remember the Path is bluer where you water it.

Account Based Marketing 63

Account Based Marketing ABM B2B Sales Marketo 63

EMagine B2B Blog

DECEMBER 3, 2018

Believe it or not, 2018 happened to be one of the most active years for SEO changes. We’ve had major changes to search in the past, but the search landscape has never evolved so drastically or quickly as it did in 2018. 2018’s Biggest Takeaway. In 2018 we don’t just compete with traditional competitors.

Paid Content 76

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 76

Adobe Experience Cloud Blog

DECEMBER 29, 2017

By now, your budget is mostly set, your planning has wrapped up , and you’re likely settling on a personal New Year’s resolution for 2018. In this blog, I’ll share five videos that will help you improve your marketing skills in 2018. . What marketing skills are you looking to improve upon in 2018?

Video Marketing 134

Video Marketing B2B Thought Leadership Planning Psychographics 134

Adobe Experience Cloud Blog

JANUARY 25, 2018

2018, though, is going to be filled with some things you might not know. In this blog, you’ll learn about the most recent changes to SEO and how as a marketer you can implement strategies to get ahead in 2018. In 2018, mobile results will likely take SERP priority like they never have before. Mobile Results Will Take Priority.

Lead Scoring 134

Lead Scoring Lead Ranking SEO Long Tail Marketing 134