Zoominfo

OCTOBER 24, 2018

If you’ve worked in marketing for any length of time, you’ve likely seen your fair share of marketing trends. But as trends fade in and out, several marketing strategies have truly stood the test of time. A profitable sales organization relies on the careful analysis of success metrics, performance data, and sales reports.

Buyer Personas 140

Buyer Personas B2B Zoominfo Paid Search Agency 140

Buffer

MARCH 24, 2021

Our salaries have been transparent since 2013, and for the fifth year in a row, we’re sharing our transparent pay analysis. Here are all of our numbers from our 2021 pay analysis, along with more on the positive impact that transparency has had on the gender pay gap for us. We're confident about this positive downwards trend.

Analysis 92

Analysis Transparency Correlation Comparison 92

Porch Group Media

JULY 27, 2021

Looking at the statistics and trends, 2021 is proving to be a great year for the home improvement industry. Analysis of homeowner’s search trends revealed that searches for remodeling, kitchen remodeling, and general contractors for home improvement have more than doubled since 2020. billion in 2018 to $151.4

Trends 59

Trends First-Mover Advantage Statistics Forecasting 59

Bannerflow

FEBRUARY 19, 2020

In-house marketing trends are developing all the time. Featuring the thoughts and insight of 200+ senior European marketers it is by far the most thorough analysis of the in-house marketing trend. . In this piece you will learn the essential facts on the in-house marketing trend. The top five benefits of in-housing.

Trends 98

Trends Paid Search Agency Advertising Agencies Planning 98

Brandwatch Marketing

OCTOBER 30, 2018

The best way to do that is through image analysis. How to translate a visual language using image analysis. A 2018 University of California, Irvine, study showed that , “Teens, who are developmentally able to perceive a situation from the third?person But image processing of recent posts could show a truer trend.

Analysis 69

Analysis Peer-to-peer Youtube Case Studies 69

NuSpark Consulting

FEBRUARY 13, 2019

Some of the dominant trends you can expect to see in 2019 are: Live Video. Machine learning and AI are driving data analysis, predictive lead scoring, and content personalization, which help to improve customers’ experiences. The post 2019: Ad-Tech and Digital Marketing Trends To be Aware Of appeared first on NuSpark Marketing.

Marketing AI 100

Marketing AI Paid Search Agency Trends Ads 100

Parse.ly

JANUARY 7, 2019

Traffic trends in December 2018: Farewell discover.google.com, we hardly knew thee. We’ll say this for traffic trends at the end of 2018 – they were consistent. This past month, December 2018, once again has the top nine referral sources matching October and November’s. That’s it for December 2018.

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Traffic Trends Aggregators Domain 94

Bannerflow

AUGUST 24, 2018

But what are the trends we need to be aware of and which have the potential to revolutionise marketing? One interesting trend (which perhaps is overlooked) is the public’s perception of AI, big data, and privacy. It’s a trend that will predict will go mainstream. Chatbots for example? The rise of personalised TV ads.

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Marketing AI Trends Work Management Marketing Management 40

Conductor

JANUARY 28, 2021

Our 2021 SEO Salary & Job Trends Guide provides SEOs and marketing teams the detailed salary data, industry trends and top in-demand skills to grasp the current climate and make their next moves. With more and more brands going fully virtual, we predict this trend will continue and grow into 2021. The post 2021 U.S.

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Trends PPC SEO Demand 52

Martech Advisor

DECEMBER 17, 2019

Tapping into omnichannel and digital customer experience (CX) trends will be the key to success for business leaders, marketers and CX planners in 2020. In this article we explain why mobile-first, customer data centralization, VR, chatbots and more, will be the key driving trends of great customer experiences in 2020.

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Trends Gartner Paid Search Agency Marketing Management 102

Bannerflow

APRIL 17, 2019

View 2019 display advertising trends infographic. The summer of 2018 saw a 10% jump in quarterly mobile ad volumes. for the 2018 FIFA World Cup. Bannerflow display trends: The 2019 Infographic. The post Display advertising trends: The 2019 infographic appeared first on Bannerflow Blog.

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Display Advertisements Advertising Trends 75

Hubspot

DECEMBER 19, 2017

Selling Skills 2018. Knowledge of Data Analysis. 2018 is going to be even bigger. Video will be a major selling trends in 2018. The most important sales skill we’ll see in 2018 is once again Challenger Selling,” Ben Cotton, Senior Manager, EMEA Sales Enablement. 6) Knowledge of Data Analysis.

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Differentiation Analysis Consulting CRM 90

Sprout Social

AUGUST 3, 2018

We’ll discuss how social plays into these experiences through amplification, distribution, and even analysis. When you work in social media, staying up to date on the latest trends is sometimes a struggle. This post #SproutChat Calendar: Upcoming Topics for August 2018 originally appeared on Sprout Social.

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Conference Social Media Work Management Distribution 75

The Lead Agency

AUGUST 20, 2020

Source: [link] Looking to 2021, we need to consider all of the above trends and the ever-evolving nature of the B2B marketing and digital marketing landscapes. However, while in previous years these trends may have been more predictable, there’s no ignoring the impact of COVID-19. Most of these changes appear to start with digital.

Marketing AI 83

Marketing AI Trends B2B Marketing Paid Search Agency 83

Zoominfo

OCTOBER 20, 2020

Through just September 2020, companies have rolled out 7% more products than in 2019 and 19% more than in 2018. Small companies and enterprises saw the reverse trend, seeing increases in new launches in 2020. Two main findings are evident from ZoomInfo’s analysis of product release data. Source: ZoomInfo.

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Zoominfo Product Advertising Mediums Business 225

Hinge Marketing

AUGUST 16, 2017

As you consider your marketing priorities for 2018, it’s important to take a close look at what’s really happening in the marketplace, and then invest in the activities that are going to position your firm for future growth. What to expect in 2018. We don’t see this trend abating any time soon. Measure, adjust, repeat.

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Planning Marketing Plans Marketing Budget Creation Tips 86

Zoominfo

JUNE 19, 2020

GDPR was adopted in 2016 and went into effect in May 2018. Although there were mentions of data and privacy in 2016 and 2017, once GDPR went into effect in 2018, the number of upcoming projects involving data privacy increased greatly; the number of these Scoops jumped 2,200% from 2016 to 2019. GDPR enforcement began in May 2018.

Privacy 162

Privacy Zoominfo Press Sample 162

Hubspot

JULY 19, 2018

It’s important to get the industry news, trends, and marketing advice you need quickly, so you can get back to what real estate is all about -- helping your clients. So, I’ve put together a carefully curated list of the best real estate blogs to follow in 2018. Real Estate Blogs Every Realtor Should Read in 2018. Happy reading!

Lead Scoring 90

Lead Scoring Lead Ranking Peer-to-peer Curation 90

Brandwatch Marketing

NOVEMBER 19, 2018

Social media analytics and industry analysis can help you find out what food the dogs want to eat. Social listening and industry analysis allow you to reach a more representative array of your market and get a more representative sample of their opinions. Building your market hypothesis using industry analysis.

Analysis 65

Analysis Enterprise Management Paid Search Agency Work Management 65

eDataSource

MARCH 4, 2019

We will also be publishing a full White Paper, benchmarking email performance metrics across all key industries for 2018. The table below shows overall read rate and inbox performance ranked by quartile for the fourth quarters of 2018 and 2017. Our focus today is on Retail and Q4. Key Retail Sectors. Average Read Rates. Inbox Rate.

Advertising Benchmark 61

Advertising Benchmark Deliverability Peer-to-peer CAN-SPAM 61

Zoominfo

JUNE 19, 2020

GDPR was adopted in 2016 and went into effect in May 2018. Although there were mentions of data and privacy in 2016 and 2017, once GDPR went into effect in 2018, the number of upcoming projects involving data privacy increased greatly; the number of these Scoops jumped 2,200% from 2016 to 2019. GDPR enforcement began in May 2018.

Privacy 147

Privacy Zoominfo Press Sample 147

SnapApp

JULY 31, 2018

To not keep up with these changing trends can be expensive and even lead to legal fallout as the FTC and EU laws catch up with trends in internet communications. Changes in marketing trends means changes in marketing culture—and visa versa (as it’s kind of the chicken and egg thing.). Influencer marketing has been huge in 2018.

Demand 48

Demand Top of Funnel Demand Generation Agencies Opt-out 48

SnapApp

JULY 31, 2018

To not keep up with these changing trends can be expensive and even lead to legal fallout as the FTC and EU laws catch up with trends in internet communications. Changes in marketing trends means changes in marketing culture—and visa versa (as it’s kind of the chicken and egg thing.). Influencer marketing has been huge in 2018.

Demand 48

Demand Top of Funnel Demand Generation Agencies Opt-out 48

Vidyard

JUNE 18, 2019

Findings from the new report show that the average length of videos is trending shorter and shorter while audiences are opting to engage in videos longer. TL;DR– Your Key Takeaways from the 2019 Video in Business Benchmark Report Average business video length is trending shorter year-over-year: In 2018, the average length was 4.07

Advertising Benchmark 81

Advertising Benchmark Video Marketing Marketing Report Analytics 81

Vidyard

JUNE 18, 2019

Findings from the new report show that the average length of videos is trending shorter and shorter while audiences are opting to engage in videos longer. TL;DR– Your Key Takeaways from the 2019 Video in Business Benchmark Report Average business video length is trending shorter year-over-year: In 2018, the average length was 4.07

Advertising Benchmark 65

Advertising Benchmark Video Marketing Marketing Report Analytics 65

Valasys

NOVEMBER 21, 2019

The B2B marketing world is dynamic & trends here are subject to very negative sentimental connotation – partially because they are ephemeral & partially because it’s very tough for the brands to extract & keep abreast with the B2B marketing trends & studies that every marketer should know about in real-time.

Planning 58

Planning Studies B2B Marketing Trends 58

Convert

JANUARY 6, 2020

In our recent analysis of 28,304 experiments run by Convert customers, we found that only 20% of experiments reach the 95% statistical significance level. Econsultancy also discovered a similar trend in its 2018 optimization report.

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Statistics Analysis Trends Optimization 103

Content Standard

FEBRUARY 8, 2018

The ROI opportunities created by automation are why it ranks among the top marketing trends of 2018. Think of semantic SEO as a turbocharged approach to traditional search engine optimization that adds automated AI analysis to supplement traditional keyword strategy. Semantic SEO. Featured image attribution: Kaboompics.

Marketing AI 67

Marketing AI Marketing Automation Services Marketing Automation Enterprise Management 67

Zoominfo

SEPTEMBER 10, 2020

Starbucks had the most popular restaurant loyalty app in 2018, according to an industry poll. This trend has continued into the B2B space, where personalization and automation have become an integral part of the customer experience. By linking those steps together, “customers feel like a part of our company,” Schuck added.

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Loyalty Personalization Zoominfo Ad Building 226

Hubspot

JANUARY 31, 2018

But being a salesperson in 2018 is very different than being a salesperson in 1987. Although it’s arguably more difficult to sell effectively in 2018, it’s easier for top performers to differentiate themselves. 18 Outdated Sales Tactics to Kick to the Curb in 2018. Read blogs or go to industry events to learn about new trends.

Tactics 101

Tactics Cold Calling Work Management Marketing Management 101

Sprout Social

MARCH 12, 2024

According to Harvard Business Review , “Business has become enmeshed with politics and social issues…By 2018, CEO activism was seen as the ‘new normal.’” Sentiment analysis is particularly helpful to gauge the tone of political conversations, and how they intersect with brand health and industry trends.

Social Media 114

Social Media Social Marketing Media Planning 114

KoMarketing Associates

MARCH 29, 2018

Here we’ve outlined some of our favorite B2B SEO tools for everything from keyword research to link building, content development, technical auditing, performance analysis, and more. SEMrush is a key tool for competitive online marketing analysis and can be used across SEO, PPC, and social media efforts. Google Trends.

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

eDataSource

AUGUST 14, 2019

Spam rate trends have been variable, but improved for the first three quarters of 2018, and for the second quarter of 2019. This analysis includes eight key industry sectors we classify in this space. in the bottom quartile (Q1 2018). Those trends are also reflected in each of the quartiles shown.

Advertising Benchmark 58

Advertising Benchmark B2B Advertising Agencies Trade Show 58

Hinge Marketing

NOVEMBER 9, 2022

Our analysis also uncovered opportunities to become more relevant and valuable to public-sector buyers. And government buyers ranked their contractors’ reputations almost 25% lower than they did in 2018 (see chart below). But there is an upside. About the Research.

Research 112

Research Peer-to-peer Case Studies Thought Leadership 112

Zoominfo

FEBRUARY 7, 2023

Prioritize data collection and analysis Data is a key component of any successful sales strategy. See if you can identify trends that suggest certain practices, pitches, and questions that create better sales motions. Use those trends to tweak your future training programs.

Marketing Automation Services 130

Marketing Automation Services Marketing & Strategy Lead Scoring Lead Ranking 130

Vidyard

JUNE 18, 2019

Findings from the new report show that the average length of videos is trending shorter and shorter while audiences are opting to engage in videos longer. TL;DR– Your Key Takeaways from the 2019 Video in Business Benchmark Report Average business video length is trending shorter year-over-year: In 2018, the average length was 4.07

Advertising Benchmark 51

Advertising Benchmark Video Marketing Marketing Report Analytics 51

Martech Advisor

JANUARY 31, 2020

MediaRadar published its analysis of 2019’s top digital advertising trends. Based on current trends, we expect to see more B2B companies jump into the format in 2020 ” Button Mobile Commerce Report: 2019 Holiday Shopping Season Trends. MediaRadar B2B Digital Advertising Report.

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Advertising Agencies Advertisements Advertising Merchandising 52