KoMarketing Associates

JANUARY 31, 2017

Marketo’s “2017 Marketing Benchmark Report: North America” has found that marketers are implementing mobile marketing and optimization as a part of their multi-channel marketing strategies. Marketers Predict Mobile and Social Growth in 2017. This survey found 68 percent of marketers publish content at least once a week.

Mobile Marketing 120

Mobile Marketing Advertising Benchmark Marketing Report Allocation 120

The Point

APRIL 26, 2017

This year, more than 6,500 marketers, practitioners, and partners crowded into Moscone Convention Center in San Francisco for Marketing Nation Summit 2017. They’re incorporating sales outreach, social media, account-targeted display ads, and even (gasp!) and the wealth of content needed to support hyper-targeted campaigns.

Marketo 154

Marketo Account Based Marketing Advertising Agencies Paid Search Agency 154

KoMarketing Associates

APRIL 10, 2018

This indicates an interesting trend in marketing today: many professionals are getting fatigued at the sheer amount of ways that marketers can target them. In order to send emails that your target B2B audience actually wants to open, consider the following five formats. Drip Campaigns.

Email Marketing 212

Email Marketing B2B Marketing Paid Search Agency Ideal Customer Profiles 212

Marketing Insider Group

APRIL 18, 2017

Well, that’s what your target market may be doing right now. The post 2017 Is Officially the Year of the Podcast – Should You Start Talking? Listening to an interesting podcast on their smartphone or tablet. Podcasting is still a small piece of the content marketing pie overall. Still, this certainly is a medium to […].

Advertising Mediums 154

Advertising Mediums Content Marketing Content Marketing 154

Onalytica B2B

MARCH 22, 2017

This is a joint piece I co-wrote with Felix Morgan , Senior Strategist & Innovation lead at our Partner, Livity, following our youth influencer event #UseYourInfluence on March 8th 2017. . In 2017, you need to focus a lot more on getting the balance right between three core components of influence: reach, authority and accessibility.

Planning 177

Planning API Advertising Agencies CTR 177

Kaon

DECEMBER 26, 2017

Despite the newness of and fascination with augmented reality and virtual reality in 2017, mobile remains a formidable technological tool in marketing and sales. This creates an obvious and effective channel for reaching and engaging your target audience.

Top of Funnel 113

Top of Funnel Press Mobile Marketing Guidelines 113

Biznology

DECEMBER 22, 2016

This helps you, as a marketer or business owner, be prepared for and to properly plan out your marketing for 2017. Here are 10 of the marketing trends to watch for 2017. The other thing to think about when planning your mobile marketing strategy is that you must consider your mobile target audience as if they were moving targets.

Trends 80

Trends Mobile Advertising Planning Marketing AI 80

Contently

JANUARY 3, 2017

Will video rule 2017? As marketers try to stay ahead of their competitors, here are 23 predictions to watch out for during 2017. You published content, didn’t think about how to distribute it to your target audience, and now your CEO is about to come breathing down your neck wondering what you spent all of her money on.

Marketing AI 115

Marketing AI Demand Generation Agencies Paid Search Agency Enterprise Management 115

Marketing Insider Group

JANUARY 11, 2017

We’ve made developments in digital to improve targeting, to scale relevant audiences and to develop customized communications based on enhanced insights. The post 2017: The Year Attribution and Metrics Become Symbiotic appeared first on Marketing Insider Group. Yet, marketers continue to face pressure to demonstrate […].

Correlation 100

Correlation Automation Relevance Marketing & Strategy 100

Contently

APRIL 19, 2017

While brands may have to pay more to promote as ARPU rises, social platforms will need to justify higher prices with better targeting, more ad slots, and improved features. The post The 6 Most Important Social Media Trends of 2017 appeared first on The Content Strategist. Martech dollars are flowing into social.

Social Media 167

Social Media Trends Emarketing Media 167

NuSpark Consulting

AUGUST 6, 2018

Data-driven advertising has revolutionized digital marketing, with its ability to track users’ online activities, follow them around the media they access, and target them with ads about products and services they have previously researched. How Targeting Works. Data-driven ads are targeted at individual prospects.

Paid Content 100

Paid Content Advertisements Advertising Effectiveness 100

Sprout Social

APRIL 10, 2017

That’s why we created this Facebook marketing strategy for 2017, which includes seven essential steps to not only get started, but also create an impressive plan. Addressing Your 2017 Goals. Your CEO most likely sent out an inspiring email or gave an enthralling speech at the end of 2016 outlining the core goals for 2017.

Facebook 111

Facebook Marketing Strategy Marketing & Strategy Planning 111

Leadspace

JANUARY 4, 2017

Hello, all, and here’s to a promising 2017! However, when the good folks at Leadspace invited me to guest blog — as they have for years, for which I am always honored — on the broader “most exciting Marketing Technology trends in 2017” topic, I was happy to opine on the broader Marketing and Ad Tech sector.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

KoMarketing Associates

NOVEMBER 17, 2016

In an ideal world, your content and SEO strategy would align perfectly and you’d start seeing your content ranking for your target keywords overnight. Here’s a look at 3 tips for creating smarter content in 2017: Understand & Educate Yourself on the Factors in Search. But, as we well know, this is far from an ideal world.

SEO 120

SEO B2B Marketing Content Marketing Tips 120

Kapost

DECEMBER 29, 2016

As the year rolls to a close, marketers are planning, preparing and strategizing based on new B2B marketing trends to expect in 2017. Is marketing more targeted, driving clicks, likes, shares and purchase power towards a particular funnel not just “a sales funnel.”? Is mobile a big contender for grabbing market share in the B2B space?

Top of Funnel 87

Top of Funnel Trends B2B Marketing Planning 87

ViewPoint

NOVEMBER 29, 2016

Revenue targets are missed. How can you make 2017 the beginning of the era of accountability for your company? Basic, building block decisions are ceded to those in organizations (such as marketing and sales) that cannot or will not work together to align. Dollars are squandered. Sales is mad. Simplified.” Don't let this happen to you.

Lead Ranking 120

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Cost per Lead 120

Envy

JANUARY 2, 2018

As we kick off another year, we want to part from 2017 by celebrating our clients' enviable marketing achievements. Do you have insane Growth targets for 2018? We look forward to helping our clients perfect their marketing strategies and tactics while still shooting for the best results.

B2B Marketing 76

B2B Marketing B2B Account Based Marketing ABM 76

QuanticMind

MARCH 27, 2017

Let’s review the three biggest PPC trends and insights from SMX West 2017 on attribution, targeting and local search. SMX West 2017 – the Q1 trade show that unites search engine marketing professionals with prospective clients and search publishers in Google’s backyard – is behind us.

Search Engine Marketing 40

Search Engine Marketing PPC Search Marketing Paid Search Agency 40

Adobe Experience Cloud Blog

OCTOBER 25, 2017

Ellen will be leading Marketo’s afternoon Empowered AI Marketer agenda with a session on Marketo’s own content strategy—and how marketers can build a team that can create highly-targeted, personalized content at scale. Equality Summit: Authentic Leadership. Location: Moscone West , Dreamtalk Stage—West Level 2.

Marketing AI 132

Marketing AI Thought Leadership Marketo Account Based Marketing 132

QuanticMind

APRIL 10, 2017

Which is why some of the most important tools will be attribution, optimization, targeting and analytics…all covered at SMX Advanced, June 12-14 in Seattle. SMX Advanced 2017 is coming to Seattle, WA on June 12-14. Both topics will be covered at SMX Advanced 2017, and we’ll have full session coverage in this very blog.

SEM 40

SEM PPC Analytics Tactics 40

QuanticMind

JUNE 20, 2017

What were the top search engine marketing takeways from the paid search experts at SMX Advanced 2017? Review the top PPC insights for social/mobile vs. search, audience targeting and Google Shopping here, and get new martech insights and a free digital copy of the acclaimed martech book “Digital Insights” in our webinar.

SEM 40

SEM Mobile Advertising Funnel Advertising ROAS 40

PureB2B

JULY 4, 2017

Devices such as mobile phones and tablets provide marketers with an opportunity to reach their target audiences. Here are some of the most important mobile marketing trends in 2017: Mobile Marketing Trends. Because of increased competition, B2B marketers should now be mindful about how to better target their ads to the right customers.

Mobile Marketing 62

Mobile Marketing SMS Marketing Budget Mobile Advertising 62

Adobe Experience Cloud Blog

JUNE 16, 2017

At that rate, it’s possible that 800 have already been implemented in the first half of 2017. Here’s a quick guide to the important things you might have missed, and what they mean for your SEO strategy in 2017 and beyond. SEO for 2017 and Beyond. Google launched more than 1,600 changes to their algorithm last year.

CMO 113

CMO SEO Banner Ads B2B Thought Leadership 113

Contently

JUNE 13, 2017

It’s the missing element that will let marketers target the right customer with relevant content, at a time when programmatic is making media buys more complicated. ” The post 3 European Martech Trends Affecting Brands in 2017 appeared first on The Content Strategist.

Marketing AI 126

Marketing AI Work Management Marketing Management Trends 126

Hubspot

MARCH 5, 2018

2017 was a year of experimentation. Here, we’ve compiled our five biggest social media lessons from 2017. Social Media Lessons from 2017. We had a firm understanding of both target audiences and posted at days and times best suited for them. We succeeded in some risks and failed in others. It was a hefty undertaking.

Social Media 78

Social Media Hubspot Media High Quality Lead 78

Schubert B2B

FEBRUARY 16, 2018

In 2017, trends called for B2B marketers to ramp up on the following: Marketing Automation – using an automated platform to nurture and score leads gaine from content offerings. Mobile Marketing – multi-channel, digital marketing strategies aimed at reaching a target audience on mobile devices.

Trends 54

Trends B2B Marketing Lead Scoring Lead Ranking 54

Sprout Social

APRIL 21, 2017

When managing any social community, targeting your brand’s content is no easy task. In this week’s #SproutChat, Alex Bimonte , Sprout All Star and Marketing Communications Specialist at Modernizing Medicine , shared her best practices for targeting social content when focusing on a niche audience. SproutChat. A1: Quality.

Content 52

Content Advertising Mediums Marketing Management Communities 52

Webbiquity

FEBRUARY 21, 2023

In 2017, when influencer marketing was still a fairly new practice, it required a lot of manual work and it was difficult to find the right influencers. The agency brings together data-led performance, trust-based relationships, creative expert approach, and accurate media targeting, bringing a data-driven approach to strategic decisions.

Paid Content 266

Paid Content Paid Search Agency Advertising Agencies Work Management 266

Webbiquity

DECEMBER 19, 2023

8: The 12 Best Competitive Intelligence and Benchmarking Tools Here are the 12 best tools for comparing your brand’s performance to your top competitors in terms of web traffic, social media brand mentions, target keywords, online advertising, organic search visibility, and other factors. Alright, now the list.

Paid Search Agency 182

Paid Search Agency B2B Marketing Screencast Planning 182

ViewPoint

DECEMBER 16, 2016

Instead, high performers opt to hunt down "emerging" demand in the market place by getting out in front of a customer's buying process and helping to shape that customer's perception of their needs through targeted bursts of controlled insights. Don’t be all in on inbound marketing.

Account Based Marketing 120

Account Based Marketing Inbound Marketing B2B Sales Tips 120

KEO Marketing

DECEMBER 29, 2016

With the New Year rapidly approaching, it is time for marketers to take a look back at 2016 to determine the results of their marketing strategies and then lay out their plans for 2017. With this in mind, we will look at the advancing technologies that will have the biggest impact on marketing in 2017.

Trends 48

Trends Paid Search Agency Planning Mobile Advertising 48

KEO Marketing

JUNE 29, 2017

Fortunately, these innovations mean you can invest in targeted digital marketing solutions that will speed up your sales funnel, increase qualified leads, decrease your cost per lead, encourage marketing and sales alignment, and automate crucial processes. Pursue Marketing Analytics . Getting Started With Digital Marketing Solutions .

Sales Management 48

Sales Management Account Based Marketing Paid Search Agency Allocation 48

The Lead Agency

OCTOBER 4, 2017

Before we find out how marketers are applying machine learning in 2017, let us, first of all, dispel some myths and misunderstandings regarding artificial intelligence, machine learning and deep learning. How are marketers applying machine learning in 2017? What is machine learning? How does it differ from artificial intelligence?

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

Adobe Experience Cloud Blog

DECEMBER 6, 2016

So instead of looking back, we’re looking forward to what 2017 will mean for marketers. You may still run events–but how do you approach and measure them differently with target accounts in mind? Author: Heidi Bullock Do you ever get to this time of the year and look back and ask yourself where the time went?

B2B Thought Leadership 48

B2B Thought Leadership Marketo Thought Leadership Work Management 48

Contently

JANUARY 4, 2017

Below are a few ways that brands can make their native advertising more effective in 2017. Prioritize correct targeting for paid distribution. That’s why advertisers should insist on publisher transparency and request data on audience targeting. Insist upon clear labeling.

Advertising Agencies 97

Advertising Agencies Advertisements Advertising Effectiveness 97

Leadspace

DECEMBER 1, 2016

But as tempting as it might be to take it easy and enjoy the slow period, this is the best time to take some time to reflect and get organized for 2017. That information will help me to prioritize our packed events calendar for 2017. The post 5 Marketing Tips to Start 2017 with a Bang appeared first on Leadspace.

Tips 63

Tips Top of Funnel Account Based Marketing Lead Scoring 63

Televerde

JUNE 28, 2018

For Social Media Day, I thought it most appropriate to look back on five of 2017’s social media predictions and review where they are today. This means that companies on these social platforms must make an investment to reach a target audience. The post 5 Spot-on 2017 Social Media Predictions appeared first on Televerde.

Social Media 56

Social Media Media B2B Thought Leadership Privacy 56