Content Standard

DECEMBER 12, 2017

The way content marketers talked about social media storytelling made it sound whimsical and impassioned. And at the very top of it all, brand storytelling as an ultimate goal felt like the purest, most authentic marketing practice that anyone could pursue. Storytelling is a practice nearly as old as mankind itself.

Storytelling 82

Storytelling Social Media Effectiveness Media 82

Adobe Experience Cloud Blog

OCTOBER 20, 2017

An effective digital marketing strategy for 2017 looks almost nothing like a strategy from 2015. A willingness to experiment, work outside established best practices, and test out ideas is one of the best attitudes a digital marketing team can have.—John What is their experience on the site? John Boitnott. John Jantsch.

Paid Content 134

Paid Content Paid Search Agency Advertising Agencies Work Management 134

KoMarketing Associates

SEPTEMBER 29, 2017

Nearly 22,000 marketing and sales professionals from more than 100 countries joined Inbound 2017 at the Boston Convention and Exhibition Center this week. In this post, I’ll be highlighting some key takeaways from Inbound 2017 and how we can apply them to B2B marketing. — Lindsay Bohigian (@LindsayBohigian) September 27, 2017.

B2B Marketing 132

B2B Marketing B2B Paid Search Agency Advertising Agencies 132

Kapost

MARCH 10, 2017

When it comes to connecting with customers, potential marketing partners, like minds and upcoming trends, B2B marketing events in 2017 provide an all-access pass. Make 2017 the Year to Hit Top B2B Marketing Events. April 23rd – 26th, 2017. Sirius Decisions 2017 Summit. September 5 – 8th, 2017.

B2B Marketing 66

B2B Marketing B2B Advertising Agencies Work Management 66

Adobe Experience Cloud Blog

APRIL 25, 2017

The Art of Storytelling. Winning minds starts with winning hearts, and that is done with engagement and storytelling. Great storytelling goes beyond the data to build a bond with a customer. They have put Marketo at the heart of the customer experience and adapted it based on where the customer is sitting.

Storytelling 103

Storytelling Planning Marketo Branding 103

Anyword

OCTOBER 22, 2018

For the second edition of The Storytellers , our new blog series where we interview some of the publishing world’s most forward-thinking leaders, we spoke with Justin Wohl, Director of Operations, Product, & Business Development for Salon Media Group. Are you experimenting with any new revenue streams?

Storytelling 66

Storytelling Mobile Advertising Advertising Agencies Startups 66

LeadSquared

DECEMBER 28, 2016

If 2016 saw the rise of online video, 2017 will see the explosion of video content on tiny mobile screens. NASSCOM estimates India to have 700 million smartphones by 2020, and 2017 will see the curve climb north, with majority of those consuming video content. The post Why Video Marketing will Help you Dominate 2017!

Video Marketing 52

Video Marketing Planning Viral Marketing Paid Search Agency 52

Brightedge

MAY 16, 2021

Hacking Growth : How Today's Fastest-Growing Companies Drive Breakout Success By Sean Ellis and Morgan Brown, 2017. Building a Story Brand : Clarify Your Message So Customers Will Listen by Donald Miller, 2017. The New Rules of Marketing and PR: How to Use Social Media and Viral Marketing to Reach Buyers Directly by David Scott, 2017.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

SocialPilot

MARCH 12, 2024

That is when they devised the “The Truth Is Hard” campaign, one of the most effective integrated marketing campaigns, launched for the first time on 26th February 2017. The O2 priority app is a marketing strategy in and of itself, allowing customers to purchase exclusive experiences and tickets before anybody else.

Paid Content 81

Paid Content Campaigns Examples Advertising Agencies 81

DivvyHQ

AUGUST 31, 2017

It’s all the more reason to join us at Content Marketing World 2017; say “buh-bye” to summer with a bang! As last year’s Audience Choice Award Winner for top content creation, workflow and experience platform, we’re waiting with baited breath on this year’s results. Date: September 6, 2017. Date: September 6, 2017.

Digital Marketing Funnels 41

Digital Marketing Funnels Buyer Personas Planning Top of Funnel 41

Kaon

AUGUST 23, 2017

Kaon Interactive – Creating Engaging Customer Experiences With AR and VR. August 14, 2017. Out in the small Massachusetts suburb of Maynard, there is an over 20-year-old company developing 3D product models and interactive storytelling applications for augmented reality (AR) and virtual reality (VR) B2B experiences.

Interactive Marketing 0

Interactive Marketing Storytelling eCommerce B2B Sales 0

Outbrain

OCTOBER 2, 2018

In fact, some of the best arguments for longer-form storytelling today are the shows we see on Netflix and the documentaries on Amazon Video and YouTube. To top that off, long-form video content (20+ minutes in length) saw the biggest gains in 2017, increasing by 159%. Moving from advertising to storytelling.

Storytelling 40

Storytelling Top of Funnel Advertising Agencies Funnel Advertising 40

Brandpoint

JULY 8, 2019

2019 Public Relations Society of America (PRSA) Digital Storytelling Workshop. This workshop, which took place on June 24 at the Hubbard School of Journalism at the University of Minnesota – Twin Cities, featured a number of speakers, panels and presentations about all things digital storytelling. 2017 SMBMSP #96.

Conference 107

Conference PR Storytelling Public Relations 107

Vidyard

JANUARY 19, 2017

But ExamSoft is dedicated to creating a better experience for educators and for their students. I quickly discovered that Stephanie and I shared a passion: storytelling. Stephanie told me she’s always considered herself a storyteller. Writing and storytelling was never just a pastime or hobby. We can imagine even J.K.

Storytelling 50

Storytelling Marketing Automation Services Work Management Marketing Management 50

Contently

DECEMBER 6, 2016

A lot of great storytelling exists in the business world. With this view of the landscape and what’s coming up on the horizon, we see zombie content marketing as the biggest challenge for brand publishers in 2017. Breakthrough storytelling. This might sound a little dire or pessimistic. But the warning signs are clear.

Television marketing 60

Television marketing Content Marketing Branding Brand Identity 60

Content Standard

OCTOBER 21, 2016

With the onset of fall come two constants: the smoky musk of autumn, and quarter four—which means it’s time to prepare your social media budget in advance of 2017. We recently took a look at the most important content marketing trends to consider in your 2017 budget. The post Should You Budget for Sponsored Content in 2017?

Budget Programs 40

Budget Programs Content Ad Frequency Social Networks 40

Contently

OCTOBER 11, 2019

These contributors use their own experiences dealing with different health issues to color the content with authority and a personal touch; like this piece about one patient that managed to live 11 years (and counting!) athenahealth | athenaInsight Flu Dashboard. Disclosure: athenahealth is a Contently client. ].

Creativity 167

Creativity Examples Content Marketing Planning 167

Content Marketing Institute

JULY 11, 2018

In fact, the retail landscape is so rich with opportunities that all you may need is the right content experience – and a bit of creative ingenuity. The #retail landscape is rich w/ content experiences with the right creative ingenuity, says @joderama. Fragmented audiences still demand frictionless experiences. Click To Tweet.

Top of Funnel 81

Top of Funnel Marketing Budget Merchandising Paid Search Agency 81

DiscoverOrg

MARCH 3, 2017

In our 2017 Growth Drivers Report we asked 200 Sales and Marketing professionals to rate their teams on a scale of 1-5 across 15 different attributes. Experience. Storytelling. Download the 2017 Growth Drivers Report to find out. Weak Storytelling. But, what is the winning formula? Sales Team Attributes.

Correlation 120

Correlation Peer-to-peer Marketing Management Storytelling 120

Content Standard

FEBRUARY 20, 2018

Storytelling Isn’t a Tactic, but a Mindset. Clare McDermott: Our first finding is that storytelling isn’t so much a tactic as a mindset. The survey asked, “To what extent have individuals and teams across your organization adopted the craft of storytelling?” The overall average was 27 percent.

Storytelling 47

Storytelling Research Content Marketing Work Management 47

Content Marketing Institute

MAY 9, 2018

In late 2016, pundits declared 2017 whould be the year virtual reality won mass adoption. John Bucher, virtual reality producer and consultant, makes the case for trying the medium even if it’s not fully ready for prime time, with examples of brands actively experimenting. Are we kind of, nearly, almost there?

Branding 94

Branding Brand Identity Advertising Mediums Paid Search Agency 94

Adobe Experience Cloud Blog

APRIL 11, 2018

Nicknamed the Martech 5000, the image shows that the MarTech landscape reached a total of 5,381 solutions at the start of 2017. Customer Experience Is the Key Differentiator. More and more, brands are seeing that customer experience is the key to success. In many ways, story is the foundation of customer experience.

Marketing Automation Services 134

Marketing Automation Services Advertising Mediums Thought Leadership Paid Search Agency 134

Contently

FEBRUARY 23, 2018

It’s how customers experience your brand across a fragmented digital landscape. In 2017 we made significant investments in each component of the Contently offering to help marketers enforce brand governance, increase audience engagement, and improve workflow efficiency.

Forrester 151

Forrester Marketing Report Work Management B2B Marketing 151

Kabbage

NOVEMBER 9, 2016

Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. What do they talk about: Content marketing, social media, influencer marketing, and customer experience. Be sure to check out their 2017 benchmark study on content marketing. Customer Experience Matrix. Where can I find it: [link].

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Zoominfo

OCTOBER 22, 2019

Bryerton offers this example from our 2017 event. Sales kickoffs provide the opportunity to reward your team with a fun experience — while also educating them and providing them with tools for success. We’re all thinking, ‘I work at a company that’s not just amazing but supports me in my growth and experience.’”.

Zoominfo 182

Zoominfo A/B testing Best Practices Cross-Selling 182

Kabbage

NOVEMBER 9, 2016

Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. What do they talk about: Content marketing, social media, influencer marketing, and customer experience. Be sure to check out their 2017 benchmark study on content marketing. Customer Experience Matrix. Copyblogger. TopRank Blog.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Hubspot

DECEMBER 4, 2017

By the end of 2017, the combined total of VR software and hardware from Sony, Oculus, HTC, and others is predicted to reach 5.1 By 2020, the number of VR headsets sold is predicted to reach 82 million -- a 1507% increase from 2017 predicted totals. million units. That's over a 75% increase from 2016.

Examples 101

Examples Trade Show Marketing & Strategy Paid Search Agency 101

Vidyard

NOVEMBER 6, 2018

The Video Marketing Storyteller: PortoBay Hotels First, we laughed. The Storyteller understands that the art of creative storytelling isn’t just for Hollywood. ” The runners-up have also used a wide range of video content to generate more inbound leads and improve the customer experience. Then we cried.

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

Adobe Experience Cloud Blog

MARCH 7, 2017

This concept, as well as how to be successful designing strategies, programs, and campaigns around this concept, will be the cornerstone of the Marketing Nation Summit 2017. Businesses are increasingly competing on customer experience, so it’s critical to stay connected with your buyers. The Future of AdTech.

Advertising Agencies 117

Advertising Agencies Marketo Gartner Paid Search Agency 117

ClearVoice

FEBRUARY 2, 2024

Customers know they’ll have a unique, memorable experience. For example, Adidas emailed customers who ran the Boston Marathon in 2017, saying, “Congrats, you survived the Boston Marathon!” Combining analytics with creative storytelling paid off. Differentiate your brand. Boost engagement.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

QuanticMind

OCTOBER 24, 2017

SMX East 2017, Day 1. QuanticMind is covering the latest trends and tactics in paid search and digital marketing at SMX East 2017 from search publishers and expert practitioners. Reporting & Analytics: “Effective Data Storytelling: The Key to Search Reporting” by Michael Barthalow.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Content Marketing Institute

JULY 6, 2018

Paolo Mottola, managing editor at REI Co-op and the 2017 Content Marketer of the Year, has demonstrated again and again how content can drive more than interest and engagement – it can drive action. In early 2017, REI’s film about Brothers of Climbing documented the organization’s mission to increase diversity in outdoor adventures.

Content Marketing 104

Content Marketing Planning Work Management Paid Search Agency 104

Convince & Convert

OCTOBER 9, 2017

This video from July 2017 gives an overview of five different ways a company can promote great work-life balance: This post functions essentially as a mini blog post, giving five key points about a central idea in a way that’s easily digested. IBM Stays Relevant with Reactive Storytelling. Hubspot Provides Value through Rich Content.

Branding 159

Branding Brand Identity B2B Work Management 159

SocialPilot

FEBRUARY 9, 2024

They have paved the way for the novices by sharing their knowledge and experiences at large. Madalyn Sklar She was among the ‘50 Must-Follow Women Entrepreneurs’ by The Huffington Post in 2017. Heidi Medina She is a LinkedIn coach with years of experience in her pocket. Madalyn is ranked No. Why should you follow her?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Adobe Experience Cloud Blog

APRIL 23, 2018

Create One-Of-A-Kind Offline Experiences. When it comes to epic brand experiences , REVOLVE is leading the charge. By inviting influencers to highly curated experiences, such as the invite-only REVOLVE Social Club, the brand inspires a following not only in its brand but also in the lifestyle associated with it.

Effectiveness 134

Effectiveness Peer-to-peer Privacy Lead Ranking 134

Contently

JUNE 14, 2017

At the core of all this investment is storytelling. As CMO Jamie Moldafsky said last month at Collision 2017 , “We have to rebuild trust with our customers. We think we have a good story because a lot of our changes have been about making a better employee experience.” It’s about tailoring the experience.

CMO 155

CMO Marketing AI Video Marketing Trust Marketing 155

Sprout Social

JANUARY 20, 2017

Storytelling and showcasing a natural, authentic scenery and experience can go a long way. — Keri Jaehnig (@kerijaehnig) January 18, 2017. — Keri Jaehnig (@kerijaehnig) January 18, 2017. — CrowdRiff (@CrowdRiff) January 18, 2017. — CrowdRiff (@CrowdRiff) January 18, 2017. sproutchat.

Storytelling 54

Storytelling Content Opinions Trigger Marketing 54