Webbiquity

FEBRUARY 21, 2023

According to Google Trends, average monthly searches related to influencer marketing have increased 6X since early 2016. billion in 2016 to $16.4 93% of marketers have used influencer marketing at some point, and collectively they plan to directly spend almost twice as much on influencers in 2023 as they did in 2016.

Paid Content 267

Paid Content Paid Search Agency Advertising Agencies Work Management 267

KoMarketing Associates

DECEMBER 27, 2016

Last week I highlighted ten of KoMarketing’s most popular posts written this year, based on traffic, links, mentions, and impact in the lead generation process. We’re fortunate to work in an industry where so many contribute and provide perspective related to new opportunities and challenges faced. From Stephanie Yang.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

Lattice

NOVEMBER 18, 2015

It’s looking ahead so you can optimize your funnel earlier in the process – you don’t have to wait. And who among us doesn’t need to hit the ground running in 2016? This pattern can then be used to identify the best revenue opportunities within your prospect and customer base. Top Marketing Challenges in 2016.

Top of Funnel 100

Top of Funnel Analytics Demand Lead Scoring 100

Convince & Convert

JANUARY 11, 2016

The biggest challenge B2B marketer will face in 2016 is the same as 2015, ’14 and ’13 before it. I’ll save you some time: It’s process. Process alone is the greatest gap we see in today’s modern marketing environments. Software without process is a guaranteed problem. highlight to tweet).

Marketing Automation Services 98

Marketing Automation Services Buyer Personas Education Barriers 98

InsightSquared

MARCH 9, 2020

This International Women’s Day, we’d like to give a shoutout to women leaders in the tech industry, especially those in sales leadership positions. Looking for sales leaders to follow for inspiration and best practices? Jill Konrath is one of the most recognized women in sales. Jill Konrath. They stopped learning.”.

B2B Thought Leadership 218

B2B Thought Leadership Linkedin Thought Leadership B2B Sales 218

Marketing Insider Group

JUNE 23, 2020

As I sat down to leaf through the articles one August afternoon in 2016, something unusual caught my eye. surprising outcome: their sales increased ! That study revealed that if someone sees a digital banner ad over 40 times in a month, sales begin to drop. Not so much for what it teaches us about modern marketing.

Paid Search Agency 329

Paid Search Agency Advertising Agencies Effectiveness Marketing Management 329

Salesforce Marketing Cloud

FEBRUARY 21, 2023

In the very near future, I imagine a world in which SMBs use generative AI through Sales Cloud to streamline the sales process and close more deals faster and with fewer resources. Although it has the potential to transform sales, it will face several hurdles before it can become mainstream.

Small Business Marketing 98

Small Business Marketing Generation SMB Lead Ranking 98

LeadSquared

FEBRUARY 23, 2024

Book a Demo About Recklabs Since 2016, Recklabs has been helping enterprises, unicorns, and businesses completely optimize their cloud costs. Tracing and monitoring sales activities with multiple spreadsheets was overwhelming for them. Siloed systems The sales team used multiple spreadsheets to manage tasks, lead activities, and more.

Enterprise Management 52

Enterprise Management Conversion Work Management Top of Funnel 52

Martech

DECEMBER 18, 2023

Salesforce launched its Einstein AI capabilities back in 2016, but a lot more has happened recently. Up to 47% of organizations are using AI to help them with sales, marketing and customer service, with marketing operations at the top. Happy customers can be leveraged for more sales, testimonials or referrals.

Marketing AI 121

Marketing AI Work Management Marketing Management Automation 121

Biznology

JUNE 3, 2020

I reached out to my longtime colleague and friend Roger McDonald , a seasoned sales and marketing executive and thoughtful observer of things B2B, to gather up his views on what’s going on and how we B2B marketers should be thinking. How do you see Covid-19 changing the nature of B2B sales and marketing going forward? Roger McDonald.

B2B Marketing 166

B2B Marketing B2B Thought Leadership B2B Marketing Management 166

Zoominfo

OCTOBER 19, 2021

On a recent episode of the Business Breakdowns podcast , Schuck talked about lessons from ZoomInfo’s mergers and acquisitions, discussed how data influences today’s sales teams, and offered advice to aspiring business builders. By doing so, the sales process becomes not only quicker, but smarter.

Zoominfo 130

Zoominfo Privacy Sales Cycle Acquisitions 130

Webbiquity

AUGUST 13, 2019

Top-performing B2B content marketers put the information needs of their audiences ahead of the company’s sales and promotional message. Drilling further into the report, it’s interesting to note how marketers are researching their audiences, and the key gaps within that process. Guest post by Keith Fenech. Cross-team collaboration.

Work Management 247

Work Management Effectiveness Budget Programs Marketing Management 247

Biznology

JANUARY 19, 2018

So meet this year’s fascinating B2B marketers, and let’s not forget the outstanding members of my lists in 2016 and 2015. . So that sales people can operate in an environment where prospects say, “Oh yes, I’ve heard of you.” To his credit, he achieved the difficult milestone of moving the trade pubs to 100% digital in 2016.

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

ViewPoint

JUNE 9, 2017

While some sales people stop after placing one or two calls (if they don’t get the prospect on the phone or don’t get a call back, they deem the lead no good) our sales support associates keep trying. One opportunity we turned over to a client took 42 touchpoints across 3 months to nurture to sales-qualified status.

Lead Qualification 220

Lead Qualification Touchpoints Sales Qualified Leads PointClear 220

6sense

DECEMBER 22, 2015

Last week we brought together four of the top minds in B2B marketing to share their perspective on the ideas that will drive innovation in 2016. For Russell Glass, head of products at LinkedIn Marketing Solutions, relevance marketing is the driving force of 2016. Customer-Centric Marketing Will Become a Must-Have.

B2B Marketing 48

B2B Marketing Work Management Planning Marketing Management 48

Webbiquity

APRIL 10, 2018

Sales prospects have high expectations as well. B2B marketing teams will be held accountable for more of the lead-to-revenue process. Partnering with sales not only to define and generate leads, but also move them through the funnel, is imperative. Simplifying and personalizing the buying process is now the key differentiator.

Marketing AI 248

Marketing AI Enterprise Management Stats Marketing Management 248

Martech

SEPTEMBER 14, 2023

Executives can also convince themselves that sales will provide enough “air cover.” Eighty-four percent of B2B buyers start the purchasing process with a referral, and peer recommendations influence more than 90% of all B2B buying decisions. It’s the same now as it was in 2016 when initial studies began.

Marketing Analytics Tools 123

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 123

Hinge Marketing

JUNE 28, 2016

How do these trends impact professional services sales and marketing? The slow death of sales communication channel. For example in some professional service firms, sales is not a formally organized effort and some firms go as far as considering sales to be a bad word. The widening transactional/consultative sales split.

Trends 50

Trends Differentiation RFP Marketing & Strategy 50

Vidyard

NOVEMBER 10, 2015

Last month I had the amazing opportunity to go to Space Camp! Hopefully they’ll inspire you as well with new ways to kick your marketing efforts into hyperdrive in 2016! Video is helping sales teams get noticed and close more deals, for reals! Sales teams are getting wise to the ways of video.

Demand Generation Agencies 50

Demand Generation Agencies Planning Advertising Agencies Paid Search Agency 50

SnapApp

FEBRUARY 22, 2016

Andrew Gaffney kicked off the conference by challenging marketers to take a look at their own programs and start to think about what will be new and exciting in 2016. . Discussing that the way people are buying has changed, and B2B companies need to adjust their selling processes. Overcoming fear is essential to moving forward.

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

Martech

DECEMBER 4, 2023

The thing is, sometimes those “cracks” are actually opportunities or market segments you’re missing. Antennagate The iPhone 4 went on sale to much acclaim in June of 2010. Racist chatbots In 2016, Microsoft created a chatbot called Tay. Dig deeper: If it’s not a sales funnel, what is it? Here are two examples.

Work Management 116

Work Management Marketing Management Marketing & Strategy Marketing Strategy 116

SnapApp

DECEMBER 21, 2015

As you steam ahead into 2016, anchor your strategy with these fundamental building blocks: 1. The Content Marketing Institute’s 2016 B2C and B2B benchmarking reports give us a helpful window into the most common goals for content marketers. . From there, my buildings grew and grew in height. Identify and Rank Your Goals.

Marketing Strategy 48

Marketing Strategy Marketing & Strategy Webinar Metrics Top of Funnel 48

DiscoverOrg

JANUARY 31, 2019

The accusation of “fake news” has risen to the forefront of American consciousness, thanks to the 2016 U.S. ” In sales, accuracy is paramount. This is most important when your sales team hears “news” about a target account – and that news seems to indicates that your prospect is about to make a purchase.

Marketing Automation Services 136

Marketing Automation Services Outreach Barriers Vendors 136

Marketing Insider Group

FEBRUARY 26, 2020

Incorporating new technologies into business processes means your company can become more efficient, become more productive, and ultimately deliver more value to customers. New technologies bring new opportunities, and yet research shows that the majority of business transformations (around 70 percent) fail.

Digital Transformation 279

Digital Transformation Paid Search Agency Lead Ranking Startups 279

SnapApp

FEBRUARY 23, 2016

Andrew Gaffney kicked off the conference by challenging marketers to take a look at their own programs and start to think about what will be new and exciting in 2016. '” Discussing that the way people are buying has changed, and B2B companies need to adjust their selling processes. Check out her presentation here.

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

SalesIntel

DECEMBER 6, 2023

To skyrocket the numbers, sales reps make use of various sales tools available in the market. Some of them are free while others are paid – but all bring in enormous value to the sales process. Investing in a random sales tool is a waste of time, money and effort. What are Sales Tools?

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Brandpoint

NOVEMBER 15, 2022

When we talk SEO, we often spend a lot of time focusing on the process or techniques to optimize a website or content, and limited time discussing benefits and value. I was promoted internally from an implementation role to a sales role, which meant I had a deep knowledge of how to launch and optimize our clients’ campaigns for local search.

SEO 118

SEO Work Management Marketing Management Cross-Selling 118

LeadSquared

FEBRUARY 10, 2016

Last week, we had a chance to discuss with our webinar audience, their challenges in content marketing, and the changing trends in 2016. In financial services, there are many opportunities as well. Content Marketing 2016 & SEO. How does Content Marketing help in sales or lead generation for IT Market/Product?

FAQ 52

FAQ Webinar Metrics Trends Content Marketing 52

ViewPoint

DECEMBER 8, 2016

One of the best responses to this question that I have seen is from a somewhat dated (2015) article in Eyes On Sales in which the author asks: “How many callbacks do you get if you DON'T leave a voicemail?”. The following is from my favorite author (“New Sales. and “Sales Management. from “The Sales Development Playbook” ).

B2B Sales 120

B2B Sales Tips Account Based Marketing ABM 120

DiscoverOrg

FEBRUARY 2, 2017

Back when DiscoverOrg was founded in 2007, our goal was to provide sales and marketing professionals with accurate intelligence on IT decision-makers. That’s why 2016 saw DiscoverOrg double down on non-IT datasets. In August, we released datasets for the C-Suite and Sales department. How’d we do it?

Marketing Budget 120

Marketing Budget Budget Programs Planning Marketing Budget Creation 120

Onalytica B2B

FEBRUARY 17, 2016

” Simon Porter – Vice President – Commercial Sales, Europe, at IBM. First, companies have to be able to create a fundament of structured and unstructured data through data process management, combining datasets from ‘things’, touch points and external sources. IoT 2016: Top 100 Influencers and Brands Click To Tweet.

Lead Ranking 50

Lead Ranking Brand Identity Branding Lead Scoring 50

ClearVoice

AUGUST 16, 2023

Increased sales: Businesses can drive targeted website traffic, generate qualified leads, and boost sales through effective lead nurturing and conversion strategies. Moreover, relying solely on manual efforts is prone to human errors, resulting in inconsistencies and missed opportunities.

Advertising Agencies 98

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 98

Zoominfo

MAY 5, 2019

Email marketing is an inexpensive way to promote products, increase sales, and retain customers. More than 86% of businesses surveyed in 2016 indicate that they plan to increase their upcoming email marketing budgets ( source )—and you should too. Email marketing isn’t going anywhere.

Marketing Budget 231

Marketing Budget Budget Programs Marketing Budget Creation Email Marketing 231

KoMarketing Associates

SEPTEMBER 20, 2017

And in early 2016, the “2016 ABM Metrics Report” revealed that 80 percent of respondents indicated their success with ABM was either moderately or highly successful, and none plan on scaling back efforts. There was a significant gap between this and the second highest priority, unifying marketing and sales teams (50 percent).

Account Based Marketing 120

Account Based Marketing Tactics B2B Marketing Planning 120

Martech

SEPTEMBER 13, 2021

In 2016, LinkedIn data revealed that people who graduated between 2001 and 2010 (aka millennials) worked for an average of 3-4 companies in the first 5 years post-graduation. But it also presents an opportunity for B2B marketers, assuming they can reconnect with their existing contacts when they inevitably move on to different companies.

Enterprise Management 111

Enterprise Management Work Management Contacts Marketing Management 111

InsightSquared

MARCH 8, 2021

I transitioned from education to software in 2008, and I have held roles in everything from project management to sales. Today, I direct Field Enablement for the sales organization. I’ve helped many companies to build processes and drive value through various Account Management and Customer Success roles.

Enterprise Management 156

Enterprise Management Work Management Marketing Management Startups 156

The ROI Guy

MARCH 1, 2016

You need to factor Frugalnomics prominently into your sales and marketing strategies and investments. And those opportunities you thought were progressing through the waterfall / sales process to “wins”? And its not just your direct sales reps that have the issue. So how do you end up in the Winner’s Circle? -

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40