Sprout Social

JANUARY 22, 2020

Not opening stores or processing online payments on the biggest shopping day of the year was a stunning statement rooted in what REI has stood for since its founding, and the impact it made was a marketing coup.

Campaigns 47

Campaigns Peer-to-peer Advertising Agencies Opt-out 47

Contently

APRIL 28, 2016

marketers have plans to produce more content in 2016 than they did in 2015, with 66 percent increasing their budget to do so. All content is subject to the same editorial process,” Little noted. “We According to The Content Marketing Institute , 88 percent of U.K.

Class 60

Class Paid Search Agency Companies Allocation 60

Hubspot

OCTOBER 28, 2020

To explore the accompanying dataset on your own, you can find our interactive microsite here. Countries in APAC have also been early adopters of SMS and chat — Japanese retailers were using WeChat to advertise and offer customer discounts as a way to incentivize Chinese tourists as far back as 2016. Web Traffic.

Advertising Benchmark 101

Advertising Benchmark Business Digital Transformation Hubspot 101

TrustRadius Marketing

OCTOBER 25, 2018

It’s a process by which one party, the affiliate, earns a commission by promoting the product or services offered by another person or business. From June 2016 to June 2017, Jason Stone, also known as Instagram’s Millionaire Mentor , drove $7 million worth of retailer sales simply through affiliate marketing. The affiliate/publisher.

Paid Search Agency 40

Paid Search Agency Microsite Custom Publishing User-Generated Content 40

Hubspot

MAY 1, 2017

Those habits aren’t just limited to my writing process. The article details exactly what that information and accompanying process look like, and why psychology makes it easier for marketers to customize the messages they send us. Here’s a great diagram from the article that visually represents the process: Source: Quartz.

Personalization 101

Personalization Brand Identity Branding Planning 101

Content Standard

DECEMBER 11, 2015

So, where does content fit in this process? They understand the value of storytelling—retail brands come up with some of the most emotional commercials out there—but they struggle to understand how to connect a content-driven microsite to product pages and attribute that progression to content ROI. Where will this extra cash come from?

ROI 40

ROI Paid Search Agency Companies Budget Programs 40

Content Standard

DECEMBER 11, 2015

So, where does content fit in this process? They understand the value of storytelling—retail brands come up with some of the most emotional commercials out there—but they struggle to understand how to connect a content-driven microsite to product pages and attribute that progression to content ROI. Where will this extra cash come from?

Paid Search Agency 40

Paid Search Agency ROI Companies Budget Programs 40

SnapApp

JUNE 14, 2017

That’s the beauty of a microsite. Long or short, complex or simple, a microsite is an experience for your audience. Microsites, however, are rising in popularity for a reason. The goal of a microsite is to communicate a single, compelling message. 17 Examples of Masterful Microsites. . You get one epic microsite.

Microsite 59

Microsite Examples Advertising Mediums Mobile Marketing 59

Buzz Marketing for Technology

NOVEMBER 3, 2016

I’m proud to say my latest efforts in this area on behalf of PwC have been recognized by ITSMA with its highest honor , the diamond award in its 2016 Marketing Excellence Awards global competition. s June 2016 referendum to eventually leave the European Union. It can produce stupendous ROI results! The quick or the dead. A big yawn?

Planning 100

Planning B2B Marketing Ad brokers Microsite 100

Vidyard

JULY 21, 2016

Of course, to challenge myself and keep everything fresh, I put restrictions on this list to only be amazing content published in 2016. 25 amazing content marketing resources so far in 2016. Building a Slick Content Workflow and Process. So here it is! How you go about consuming all this content is up to you. – Hubspot.

Resources 59

Resources Planning Content Marketing Best Practices 59

Vidyard

JULY 28, 2016

Of course, to challenge myself and keep everything fresh, I put restrictions on this list to only be amazing content published in 2016. 25 amazing content marketing resources so far in 2016. Building a Slick Content Workflow and Process. So here it is! How you go about consuming all this content is up to you. – Hubspot.

Resources 50

Resources Planning Content Marketing Best Practices 50

Vidyard

JULY 21, 2016

Of course, to challenge myself and keep everything fresh, I put restrictions on this list to only be amazing content published in 2016. 25 amazing content marketing resources so far in 2016. Building a Slick Content Workflow and Process. So here it is! How you go about consuming all this content is up to you. – Hubspot.

Resources 50

Resources Content Marketing Planning Best Practices 50

Contently

JUNE 20, 2017

From here, Google walks you through a step-by-step process for creating, managing, measuring, and optimizing your campaigns. In 2015, IKEA developed a solar-powered Better Shelter—which has since housed thousands of displaced people and won Best Design of 2016 from the Design Museum of London.

Paid Search Agency 150

Paid Search Agency Enterprise Management Work Management Companies 150

SnapApp

AUGUST 9, 2017

Who can forget the Pokémon GO craze of 2016? . Starbucks is another example of a B2B company who has successfully gamified the purchase process. It began with a fleet of custom-engineered pizza delivery cars, but it was the interactive microsite that brought the campaign to the masses. Tactic 1: Make It a Game.

Tactics 48

Tactics B2B Marketing Microsite B2B 48

SnapApp

JANUARY 19, 2017

Around Halloween in 2016, Netflix launched an online, DIY build-kit for a decoy doorbell that played spooky sounds when pressed. The microsite walked you through the build process – and the result was some hands-on Halloween fun. TWEETABLE: Uber made Christmas ugly in 2016.]. Uber: Ugly Sweaters on Demand.

Advertising Agencies 48

Advertising Agencies Examples Paid Search Agency Microsite 48

SnapApp

JANUARY 19, 2017

Around Halloween in 2016, Netflix launched an online, DIY build-kit for a decoy doorbell that played spooky sounds when pressed. The microsite walked you through the build process – and the result was some hands-on Halloween fun. Uber: Ugly Sweaters on Demand.

Advertising Agencies 54

Advertising Agencies Examples Paid Search Agency Microsite 54

Hubspot

FEBRUARY 15, 2017

It was the 2016 winner of the "Best Limited Budget Campaign" category. It was the 2016 winner of the "Marketing Campaign of the Year SME" category. It was the 2016 winner of the "Most Innovative Content Distribution Strategy" category. It was the 2016 winner of the "SEO Strategy or Campaign of the Year" category.

Paid Search Agency 71

Paid Search Agency Paid Content Advertising Agencies Budget Programs 71

Contently

MAY 19, 2016

On a microsite, people can create shareable GIFs by adding a tagline to Coke-themed visuals. David Felton (@doritosyndrome) January 27, 2016. scatter//fold (@Scatterfold) January 21, 2016. Andrew Bloch (@AndrewBloch) January 29, 2016. Andrew Bloch (@AndrewBloch) January 29, 2016. pic.twitter.com/E9YYSbZ9uj.

User-Generated Content 84

User-Generated Content Generation Microsite Content 84

Hubspot

JUNE 12, 2017

In a 2016 blog post announcing the launch of the newsletter, Mattermark’s Co-founder and CEO, Danielle Morrill, wrote, “We’re turning our focus toward sifting through the mountains of content out there around sales, marketing, and growth to help the community of DOERS who grow companies.”. You offer solutions -- but what is your process?

Work Management 0

Work Management Marketing Management Examples B2B Marketing 0

Hubspot

MARCH 18, 2018

In a 2016 blog post announcing the launch of the newsletter, Mattermark’s Co-founder and CEO, Danielle Morrill, wrote, “We’re turning our focus toward sifting through the mountains of content out there around sales, marketing, and growth to help the community of DOERS who grow companies.”. You offer solutions -- but what is your process?

Work Management 78

Work Management Marketing Management B2B Marketing Examples 78

SnapApp

JULY 24, 2017

These campaigns have been so popular and successful that Forbes listed interactive content as a top 3 must-do for B2B marketers in 2016. Believe it or not, the following interactive microsite is a B2B example. The content lived on a microsite, greatyieldmystery.com , and was promoted through social channels. Morgan Stanley.

Sales Management 59

Sales Management Top of Funnel Examples Marketing Management 59

LEADership

MAY 20, 2016

44% build microsites. Having a great B2B website is an ongoing process – you need to test regularly and refine your content. 93% of B2B content marketers use social media (other than blogs). 80% use eNewsletters. 78% post articles on their company’s website. 75% produce illustrations or photos. 74% post videos. 67% write blogs.

B2B Marketing 67

B2B Marketing Planning SWOT B2B 67

SnapApp

JUNE 2, 2017

General Campaigns (microsites, customer marketing, resource gallery, miscellaneous ideas, etc.). . HubSpot did a jeopardy-like marketing quiz at Inbound 2016, and booth traffic was high. . Build an interactive checklist about a specific process or subject related to the industry. Paid Media. Landing Pages. Case Studies.

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

SnapApp

DECEMBER 16, 2015

Even if we don’t have our New Year’s resolutions ready to go, it’s inevitable: 2016 is just around the corner. Here are 16 content marketing predictions that will strengthen your strategy in 2016. Microsites Take Off. A microsite is a content hub separate from a company’s URL. Interactive Video Goes Viral.

Top of Funnel 48

Top of Funnel Microsite Content Marketing Planning 48

Content Marketing Institute

OCTOBER 24, 2017

Let’s look at a few examples of video content that drives specific goals throughout the purchase process: Thought leadership. As a bonus, the Slide video ends with a link to a microsite that explains the technology behind the invention, and gives viewers a glimpse of other automotive technology projects Lexus has in the works.

Top of Funnel 107

Top of Funnel Video Marketing Enterprise Management Tips 107

Content Standard

NOVEMBER 14, 2016

In his presentation at the MarketingProfs B2B Marketing Forum 2016 , Engagio CEO Jon Miller said, “As marketers, we’ve got a little drunk on inbound.” The process of transitioning to account-based marketing is fairly straightforward. This stage of the process is all about building a case for conversion.

Account Based Marketing 40

Account Based Marketing Planning ABM Paid Search Agency 40

SnapApp

JULY 7, 2017

To drive this home further, consider 67% of lost sales are a result of sales reps not receiving properly qualified leads before taking them through the sales process. Simple quizzes, polls and calculators or other tools can often produce similar effects to expensive creations like interactive microsites.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

DAGMAR Marketing

NOVEMBER 27, 2019

In 2016, one study showed that the average Google first-page search result was 1,890 words long, but today, the best results are seen with much longer content, often 2,000 to 3,000 words. It also offers this good advice: “Think of your location pages as microsites that you can expand on to create relevant related content.”.

Paid Content 99

Paid Content Planning Paid Search Agency Business 99

Hubspot

JANUARY 5, 2016

11 B2C Campaigns for B2B Marketers to Learn from in 2016. To streamline the buying process even further, Starbucks created an app to simplify mobile payments and bypass lengthy lines. To close out the year, Spotify presented each user with a "Year in Music" microsite telling the story of their 2015 music habits. 1) Chobani.

Impressions 28

Impressions B2B Marketing Campaigns Microsite 28

Hinge Marketing

DECEMBER 6, 2017

In 2016 and 2017, a tough hiring market has persisted — architecture, engineering, construction and environmental talent remain in high demand, and there are simply not enough qualified people to fill every opening. Look for firms to invest more in recruiting materials, career microsites and branding. But that’s not all.

Trends 55

Trends Planning Advertising Agencies Thought Leadership 55

DivvyHQ

NOVEMBER 22, 2017

And while it might seem like all you need is Microsoft Word, the process of creating text-based content can get complicated. Answer The Public – This nifty little tool comes in handy when you need to come up with story ideas, or jumpstart the process. Boords is an online software to help you do just that. Interactive.

Budget Programs 40

Budget Programs Work Management Marketing Management Software 40