Webbiquity
SEPTEMBER 19, 2017
CoSchedule, a top content planning and research tool vendor, just released its State of Marketing Strategy Report 2017 , based on a survey of nearly 1,600 marketing professionals. In other words, solid marketing practices tend to produce solid marketing results. The team at CoSchedule asked marketers 10 questions.
KoMarketing Associates
NOVEMBER 22, 2017
Content marketing is growing in popularity as a tactic to achieving strategic objectives, but how are certain industries integrating it? The vast majority of respondents (86 percent) stated that their companies utilize content marketing. Content Marketing and Digital Maturity.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
KoMarketing Associates
NOVEMBER 1, 2017
As marketers and their strategies become more mature, they are seeing better results in terms of everything from automation to data-driven marketing. The “Running on Experience: 2017 Digital Marketing Report” from Adobe recently looked at how marketers rank their overall maturity and how it impacts their strategies.
ViewPoint
JANUARY 22, 2016
This is the third in a series of three blogs about what experts feel companies did well in 2015 and what they would do better in 2016. The panelists include: Ardath Albee – Marketing Interactions. Matt Heinz – Heinz Marketing. What They Can Do Better in 2016? Miles Austin – Fill the Funnel, Inc.
Webbiquity
FEBRUARY 21, 2023
Influencer marketing has become a really big deal in a relatively short time. According to Google Trends, average monthly searches related to influencer marketing have increased 6X since early 2016. As an industry, influencer marketing has grown by nearly a factor of 10 in that time, from $1.7 billion in 2016 to $16.4
Sales Engine
OCTOBER 2, 2015
For many companies, the pressure to hit Q4 numbers is so high they aren't even thinking about 2016 quotas yet. But what about the B2B marketer? If the sales team has a cycle time of 90 days from opportunity create date to close, then they'd better be getting leads from marketing TODAY to impact Q1 of 2016.
KoMarketing Associates
MARCH 30, 2017
New research suggests that marketers may want to shift to shorter pieces of content to reel in B2B buyers. The “2017 Content Preferences Survey Report” from DemandGen recently discovered that 46 percent of B2B buyers have moved towards shorter formats of content in the past year. Research During the B2B Buying Process.
Expert insights. Personalized for you.
262 
Let's personalize your content