Contently

OCTOBER 18, 2021

A new leader comes in spouting jargon about “creating a dynamic new ecosystem in which we can leverage synergies to accelerate workflow processes and create a more unified structure.” The storytelling solution. For inspiration, just watch this video of Airbnb co-founder Brian Chesky announcing the launch of Trips in 2016.

Storytelling 101

Storytelling Marketing Management Impressions Paid Search Agency 101

Marketing Insider Group

OCTOBER 1, 2019

Harness the power of emotions and storytelling to make your content marketing more engaging. A 2016 study showed that individuals who build an emotional connection with a brand are 8.4 The Proud” emphasized the highly selective Marines recruitment process and the fact that only the very best individuals would succeed.

Storytelling 252

Storytelling Marketing & Strategy Paid Search Agency Trust Marketing 252

Vidyard

JANUARY 8, 2016

The best marketers, they say, will act differently in 2016. Forrester Predictions for 2016: B2B Marketing's New Mission. Forrester’s predictions see massive changes in 2016 in four major realms: go-to-customer strategy, the accelerating shift from art to science, tech investments, and B2B messaging. Get the Report.

Forrester 50

Forrester B2B Marketing Top of Funnel B2B 50

LeadSquared

FEBRUARY 10, 2016

Last week, we had a chance to discuss with our webinar audience, their challenges in content marketing, and the changing trends in 2016. Storytelling in Content Marketing. I think storytelling is important in each domain, B2C even more so. Content Marketing 2016 & SEO. View the Webinar Recording.

FAQ 52

FAQ Webinar Metrics Trends Content Marketing 52

Vidyard

NOVEMBER 10, 2015

Hopefully they’ll inspire you as well with new ways to kick your marketing efforts into hyperdrive in 2016! Cutting Through the Noise with Creative Storytelling in B2B – Bhaji Illuminati. We saw numerous examples of how sales teams are using video content to expedite the sales process. All systems go, prepare to launch.

Demand Generation Agencies 50

Demand Generation Agencies Planning Advertising Agencies Paid Search Agency 50

Adobe Experience Cloud Blog

OCTOBER 13, 2016

Author: Ellen Gomes Beyond its iconic Hollywood sign, the very on-trend, high-end shops of Rodeo Drive, and the allure of its celebrities, Los Angeles is gearing up for an awesome marketing conference—2016 &THEN, the Direct Marketing Association’s (DMA) annual event. Are you heading to 2016 &THEN?

Marketing AI 48

Marketing AI Marketo Work Management Thought Leadership 48

Content Standard

JANUARY 14, 2016

As companies look to transform their marketing departments for scalable brand storytelling in 2016, content technology investments appear to take place early on in the transformation process. The post Are You Hiring to Support Your Content Technology Investments in 2016?

Paid Search Agency 40

Paid Search Agency Storytelling Budget Programs Content 40

Content Standard

JANUARY 14, 2016

As companies look to transform their marketing departments for scalable brand storytelling in 2016, content technology investments appear to take place early on in the transformation process. The post Are You Hiring to Support Your Content Technology Investments in 2016?

Paid Search Agency 40

Paid Search Agency Storytelling Budget Programs Content 40

Brightedge

MAY 16, 2021

Play Bigger: Create New Categories and Dominate Markets By Maney et al, 2016. In it the authors describe the process of category creation and how to become a category king. Where Miller exceeds Duarte is that he directly applies the storytelling structure to business cases that resonate with marketers like me and you.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

SnapApp

MARCH 14, 2016

Customer obsession is one of the top marketing agenda items for 2016. . A handful of the many ingredients that enable customer obsession include: marketing technology, people, processes, and a strong change management program. . Monday - 10:55-11:20 - Marketing Technology to Enable Customer Obsession with Rohit Prabhakar. .

Conference 48

Conference Marketing Management Marketing Automation Services Planning 48

SnapApp

MARCH 15, 2016

Customer obsession is one of the top marketing agenda items for 2016. A handful of the many ingredients that enable customer obsession include: marketing technology, people, processes, and a strong change management program. Monday - 10:55-11:20 - Marketing Technology to Enable Customer Obsession with Rohit Prabhakar.

Conference 48

Conference Marketing Management Marketing Automation Services Planning 48

Content Standard

AUGUST 26, 2016

When I think about digital storytelling, there are a few images that come to mind. But in all that, it’s easy to forget one key element of a comprehensive storytelling strategy that’s too important to leave behind: email marketing. I picture crisp, vivid photography that draws my eye to a publication. B2Bs are in the lead.

Stats 40

Stats Email Marketing Storytelling Mobile Marketing 40

Contently

JULY 28, 2021

One of the most impressive things about CarMax’s sophisticated content program is that it didn’t really exist until 2016. These guides help buyers during the research process, bring them to CarMax’s site, and keep the brand top-of-mind when someone is ready to make a purchase. million keywords worldwide.

SEO 160

SEO Content Paid Search Agency Youtube 160

Lattice

APRIL 13, 2016

In order to create authentic and effective agile marketing and sales strategies that are aligned with the needs of the buyer, companies need to consider the following: How authentic storytelling sets the tone. Real-time marketing is now required to address the needs of buyers who are part of this new radically changed purchasing process.

Webcast 100

Webcast Forrester Storytelling Webinar Metrics 100

SalesChoice

JANUARY 12, 2017

B2B Sales productivity has hit an all time low in performance, and has dropped by 15% over the last ten years, now running on an average of in field productive face-to-face customer time at roughly 30% (Accenture, 2016). How do narrative storytelling approaches augment predictive analytics methods?

Storytelling 22

Storytelling Marketing Management Lead Ranking Allocation 22

Martech

FEBRUARY 22, 2023

Since its launch in 2016, the platform has multiplied and boasts over one billion monthly active users worldwide. TikTok is a storytelling engine Video content has been the number one consumed media globally for several years. Subscribe Processing. The rise of TikTok has been nothing short of revolutionary. Get MarTech!

B2B Marketing 115

B2B Marketing B2B Enterprise Management Paid Search Agency 115

Martech

OCTOBER 4, 2021

Since CDPs emerged as a category (around 2016, according to the CDP Institute) we became accustomed to looking across a landscape of independent vendors, most with slightly different offerings under the CDP umbrella. Modern marketing starts where storytelling and operations fit seamlessly together. Read more here. Read more here.

Acquisitions 95

Acquisitions Marketing Automation Services Marketing Management Digital Experience Platform 95

Zoominfo

MARCH 28, 2018

In fact, a 2016 survey found that 94% of all consumers are more likely to be loyal to a brand that demonstrates full transparency ( source ). If they can’t process the information and immediately apply it to their own lives, your piece isn’t valuable. Leverage the power of storytelling to evoke emotion. Is it actionable?

Brand Identity 178

Brand Identity Branding Zoominfo Transparency 178

The ROI Guy

MARCH 1, 2016

And those opportunities you thought were progressing through the waterfall / sales process to “wins”? Percent in 2016 Gartner Says Worldwide IT Spending to Decline 5.5% And Gartner is predicting that by 2020, as much as 90% of IT spending could be driven by the business. Percent in 2014 Gartner Forecasts 3.1%

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

The ROI Guy

SEPTEMBER 22, 2015

If you are in IT sales and marketing, there are three significant challenges of which you should be well aware when setting up your budgets and plans for 2016. Are your sales reps and channel partners arming influencers with the right conversations, storytelling and proposals to communicate and quantify your value in proxy?

Planning 40

Planning Gartner Marketing Plans Marketing Proposals 40

Content Standard

JANUARY 21, 2016

Every year in Boston alone, the cargo terminal processes and holds 1.5 Despite the great case study in 2015, as editor and head of digital operations for the Content Standard, I was unsure about our ability to improve performance in 2016. Storytelling Metrics + Google Analytics = Skyword Analytics + GA.

Marketing Analytics Tools 40

Marketing Analytics Tools Storytelling Analytics Google 40

Content Standard

JANUARY 21, 2016

Every year in Boston alone, the cargo terminal processes and holds 1.5 Despite the great case study in 2015, as editor and head of digital operations for the Content Standard, I was unsure about our ability to improve performance in 2016. Storytelling Metrics + Google Analytics = Skyword Analytics + GA.

Marketing Analytics Tools 40

Marketing Analytics Tools Storytelling Analytics Google 40

Content Standard

OCTOBER 26, 2015

5 to watch in 2016: The advancement and sophistication of influencer marketing. This is the second-to-last installment of my 6 trends to watch in content marketing series, and follows articles on content promotion , interactive storytelling , episodic content , and fringe social media platforms. The Ins: Employee Advocacy.

Enterprise Management 40

Enterprise Management Work Management Trends Marketing Management 40

Contently

FEBRUARY 23, 2018

That’s why, according to Forrester, “leading CMPs’ annually recurring revenue roughly tripled between 2014 and 2016″ and that “one in two global B2B marketing leaders… either planned to implement a CMP, already had one, or were expanding it.”

Forrester 107

Forrester Marketing Report Work Management B2B Marketing 107

Content Standard

OCTOBER 26, 2015

5 to watch in 2016: The advancement and sophistication of influencer marketing. This is the second-to-last installment of my 6 trends to watch in content marketing series, and follows articles on content promotion , interactive storytelling , episodic content , and fringe social media platforms. The Ins: Employee Advocacy.

Enterprise Management 40

Enterprise Management Work Management Trends Marketing Management 40

Circle Studio

MARCH 12, 2020

Peter Drucker once described learning as “a lifelong process of keeping abreast of change.” The book serves as a strategy guide that takes you step by step through the entire process of purposefully designing a work experience to create a truly engaged workforce that unlocks business performance. Building a StoryBrand.

Work Management 78

Work Management Marketing Management B2B Marketing Marketing Analytics Tools 78

KoMarketing Associates

DECEMBER 29, 2015

It is a testament to the hard work team members have put into the process in building engaging content and online communication throughout this past year. Kristen Vaughn explains how Instagram can be a key social media platform for B2B companies to start and/or strengthen their brand storytelling, through 12 noteworthy examples.

B2B Thought Leadership 120

B2B Thought Leadership Budget Programs Marketing Budget Creation Marketing Budget 120

Zoominfo

FEBRUARY 21, 2019

In fact, a 2016 survey found that 94% of all consumers are more likely to be loyal to a brand that demonstrates full transparency ( source ). If they can’t process the information and immediately apply it to their own lives, your piece isn’t valuable. Leverage the power of storytelling to evoke emotion. Is it actionable?

Brand Identity 100

Brand Identity Branding Transparency Storytelling 100

Content Standard

NOVEMBER 26, 2016

The rivalry ultimately leads them to create fast-food enterprises fueled by unhealthy, processed ingredients. MorningStar Farms’ foray into documentary storytelling focuses on five veggie-loving individuals that seem to seek to debunk some of the perceptions people might have about vegetarians. MorningStar Farms: The Veg Effect.

Video Marketing 40

Video Marketing Brand Identity Branding Paid Search Agency 40

Webbiquity

SEPTEMBER 26, 2023

A Busy Event Calendar First off, the state has recently hosted several famous ones, including the 2018 Super Bowl , the 2017 American Choir Directors Conference, the 2016 Ryder Cup, and the 2019 NCAA Final Four in Minneapolis. This version of the article has been completely revised to reflect the post-COVID events ecosystem in Minnesota.

Enterprise Management 61

Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 61

Content Standard

OCTOBER 19, 2015

In August, I started this series of 6 content marketing trends affecting your success in 2016. So far we’ve covered content promotion , interactive storytelling , and episodic content creation. People curate their lives full of content that reflects who they want to become, and Instagram makes this process simple.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

EveryoneSocial

NOVEMBER 27, 2019

How Storytelling Plays Into Activation. In other words, activation is a function of storytelling , substantiated by employee experience, with quantifiable returns for the brand. Five criteria to gauge your activation potential: Do I enjoy the means — the day to day tasks, tools, people, processes? 4 David D. .”

Activities 85

Activities Paid Search Agency Companies Storytelling 85

Contently

APRIL 19, 2016

In 2016, financial companies understand that this strategy is not reserved for media giants. In both cases, creating a storytelling program to nurture a high-value audience enhances brand engagement and creates a lasting exchange. “Ask ” “We’re looking for natural storytellers,” Kaczmarek concluded.

Sales Qualified Leads 74

Sales Qualified Leads Top of Funnel Lead Scoring Lead Ranking 74

Content Standard

OCTOBER 19, 2015

In August, I started this series of 6 content marketing trends affecting your success in 2016. So far we’ve covered content promotion , interactive storytelling , and episodic content creation. People curate their lives full of content that reflects who they want to become, and Instagram makes this process simple.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Terminus

JANUARY 4, 2016

2016 will be the year of account-based marketing (ABM). Now that 2016 has arrived, we have set our sights on bigger goals — ones that could only be accomplished with a full-fledged commitment to executing ABM within our organization. 2015 was a great year for Terminus. We created a “Smarketing” culture. Customer Stage.

Account Based Marketing 20

Account Based Marketing Ideal Customer Profiles Marketing Report Planning 20

SalesChoice

JANUARY 4, 2017

Story telling is an ancient and intimate tradition between the storyteller and his or her audience. In ancient times, rituals were in close proximity where the telling of the story took on an intimacy, developing a connection to both the storyteller and the listener through their intimate and closely connected communal experience.

Storytelling 20

Storytelling Lead Ranking Peer-to-peer Customer Satisfaction 20

Content Marketing Institute

MAY 9, 2018

In late 2016, pundits declared 2017 whould be the year virtual reality won mass adoption. He is the author of six books, including the bestselling Storytelling for Virtual Reality. John: Brands for a number of years have mastered the art of storytelling to audiences in order to engage them in products.

Brand Identity 96

Brand Identity Branding Advertising Mediums Paid Search Agency 96