ViewPoint

JANUARY 22, 2016

This is the third in a series of three blogs about what experts feel companies did well in 2015 and what they would do better in 2016. plus I pulled some additional comments pulled from Mikogo’s Sales Trends & Challenges in 2016 – 12 Experts Share Their Predictions (I am one of the experts). What They Can Do Better in 2016?

Top of Funnel 149

Top of Funnel Work Management PointClear B2B Thought Leadership 149

DiscoverOrg

JANUARY 22, 2016

In CISOs Identify the Biggest Security Challenges as They Enter 2016 , Security Current sheds light on the top-of-mind issues affecting CISOs today. Many issues that Chief Information Security Officers faced in 2015 will carry into 2016. ” Trends suggest that data and analytics will be a top focus in 2016.

Enterprise Management 120

Enterprise Management Paid Search Agency Privacy Mobile Advertising 120

KoMarketing Associates

DECEMBER 27, 2016

Last week I highlighted ten of KoMarketing’s most popular posts written this year, based on traffic, links, mentions, and impact in the lead generation process. As I performed keyword research throughout 2016, I began noticing more and more terms returning an “Answer Box” result in Google SERPs.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

Marketing Insider Group

OCTOBER 5, 2015

Whether you’re thinking about launching a business in 2016 or you’re already working on growing one, you probably recognize and understand the importance and value of tools. In this post, we’re listing the 50 best startup tools and resources that you should consider using in 2016. Sales Tools. Data/Analytics Tools. Social Analytics.

Startups 100

Startups Tools Best Practices Word of Mouth 100

ANNUITAS

DECEMBER 8, 2015

It seems like a millisecond ago, my team and I were assembled at our 2015 kick-off making plans for the coming year and alas here we again, the end of another year and looking forward to 2016. Investment in marketing skill set is essential in 2016. This will never work as technology is not, nor never will be, a strategy.

B2B Marketing 100

B2B Marketing Planning B2B Work Management 100

Lattice

MARCH 23, 2016

One of the most interesting was from Isaac Wyatt, the director of marketing operations at New Relic, who spoke about the people, processes and technology that drive the marketing capabilities platform at unicorn companies. Putting processes around your technology investments is the next step.

Lead Scoring 100

Lead Scoring Lead Ranking Conference Paid Search Agency 100

Convince & Convert

JANUARY 11, 2016

The biggest challenge B2B marketer will face in 2016 is the same as 2015, ’14 and ’13 before it. I’ll save you some time: It’s process. Process alone is the greatest gap we see in today’s modern marketing environments. Software without process is a guaranteed problem. highlight to tweet).

Marketing Automation Services 98

Marketing Automation Services Buyer Personas Education Barriers 98

Sales Engine

OCTOBER 2, 2015

For many companies, the pressure to hit Q4 numbers is so high they aren't even thinking about 2016 quotas yet. If the sales team has a cycle time of 90 days from opportunity create date to close, then they'd better be getting leads from marketing TODAY to impact Q1 of 2016. Content marketing is a process and not a series of projects.

B2B Sales 120

B2B Sales Paper Fulfillment B2B Marketing 120

KoMarketing Associates

DECEMBER 27, 2016

Last week I highlighted ten of KoMarketing’s most popular posts written this year, based on traffic, links, mentions, and impact in the lead generation process. As I performed keyword research throughout 2016, I began noticing more and more terms returning an “Answer Box” result in Google SERPs.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

KoMarketing Associates

MARCH 30, 2017

Research During the B2B Buying Process. The “2016 B2B Buyer’s Survey,” for example, found that 68 percent learn toward web search, while 54 percent review vendor websites. The “2016 B2B Buyer’s Survey,” for example, found that 68 percent learn toward web search, while 54 percent review vendor websites.

Peer-to-peer 120

Peer-to-peer Buy B2B Marketing Process 120

Biznology

APRIL 13, 2016

Just like that, the first quarter of 2016 is done. We thought this would be a good time to analyze the emerging marketing trends of 2016 so far. Bringing more certainty to the business by extracting real-time information to enhance forecasting and decision-making across the value chain, all enabled by cognitive processes and systems.

Trends 80

Trends Planning Paid Search Agency Loyalty 80

Kaon

FEBRUARY 26, 2016

Visit us at ExhibitorLive 2016 booth #1672 February 29- March 2 in Las Vegas! Reveal unique product workflow and process, letting customers virtually ‘look under the hood’ (without the physical product present). Attract visitors with stunning visuals and engaging hands-on touchscreen experiences.

Trade Show 100

Trade Show Sales Qualified Leads Interactive Marketing Sales Cycle 100

Webbiquity

FEBRUARY 21, 2023

According to Google Trends, average monthly searches related to influencer marketing have increased 6X since early 2016. billion in 2016 to $16.4 93% of marketers have used influencer marketing at some point, and collectively they plan to directly spend almost twice as much on influencers in 2023 as they did in 2016.

Paid Content 267

Paid Content Paid Search Agency Advertising Agencies Work Management 267

Lattice

NOVEMBER 18, 2015

It’s looking ahead so you can optimize your funnel earlier in the process – you don’t have to wait. And who among us doesn’t need to hit the ground running in 2016? Top Marketing Challenges in 2016. The post Using Predictive Analytics in 2016 to Drive Full-Funnel Demand appeared first on Lattice Engines.

Top of Funnel 100

Top of Funnel Analytics Demand Lead Scoring 100

Onalytica B2B

FEBRUARY 24, 2016

Social selling is the process of developing relationships as part of the sales process, this mostly takes place on social networks such as LinkedIn, Twitter and Facebook but can also take place offline at networking events and conferences. of salespeople who incorporated social media into their process outperformed their colleagues.

Enterprise Management 0

Enterprise Management PointClear Brand Identity Branding 0

Biznology

DECEMBER 22, 2015

Don’t worry: until now, none of your competitors have been as data-driven or nearly as adaptive or reactive as is currently even more than possible — but as of 2016, things are going to get mighty competitive as prices lower, things become easier and cheaper to implement, resource-wise, and then actually follow-up and use, every day.

Enterprise Management 80

Enterprise Management Online Marketing Work Management Marketing Automation Services 80

Tony Zambito

JANUARY 3, 2016

In 2016, we will mark the fifteenth year since buyer personas were first introduced. I wish to thank the (124) respondents of the State of Buyer Personas 2016 Survey for taking the time to complete the survey. So, where are we with buyer personas as we head into 2016? by Scott Lewis. Reflective Commentary. New Directions.

Buyer Personas 100

Buyer Personas Correlation Effectiveness Ideal Customer Profiles 100

xiQ

SEPTEMBER 19, 2016

xiQ Wins Prestigious 2016 Content Marketing Award. Sept 19, 2016 — xiQ, Inc., a leader in real-time personalized market intelligence, is pleased to announce that it is the recipient of the 2016 Content Marketing Award for Best Integration of Mobile Devices in a Content Marketing Program. Follow xiQ on Linkedin and Twitter.

Enterprise Management 62

Enterprise Management Marketing Automation Services Content Marketing Salesforce.com 62

Marketing Insider Group

AUGUST 11, 2015

You May Be Surprised at the # 1 B2B Marketing Responsibility of 2016. Managing “marketing technology tools” and “market/competitor analysis” round out the top three marketing duties predicted for 2016, representing 76% and 75% of respondents, respectively. To combat this, marketers have made it clear that knowledge is power.

B2B Marketing 100

B2B Marketing Marketing Management B2B Paid Search Agency 100

SmartBug Media

AUGUST 1, 2019

Originally written on June 3, 2016. In short, the marketing research process is the backbone of informed business and marketing decisions. As some savvy startups have learned, marketing research doesn't have to be expensive if you do it right and follow the right process. Content was updated August 1, 2019.

Research 81

Research Process Planning Marketing Budget Creation 81

ANNUITAS

FEBRUARY 2, 2016

One month into 2016 and I hate kick the year off on a negative note, but there are some mistakes we consistently see from B2Bs as they attempt to execute on their content strategy. Years ago when I was working a short stint in B2B sales, I took a course on SPIN Selling, and I still think about the fundamentals of that selling process today.

Top of Funnel 100

Top of Funnel Content Marketing Buying Cycle Advertising Agencies 100

KoMarketing Associates

MAY 5, 2016

Recently, the “2016 Content Report” from Rundown uncovered that just 28 percent of content ideas developed by marketers are actually backed by data and research. Content teams are trying to execute for today’s media climate with yesterday’s tools, processes, and mindset, and that is causing a lot of pain. It is a tough nut to crack.”.

Process 120

Process Work Management Marketing Management Generation 120

xiQ

SEPTEMBER 19, 2016

xiQ Wins Prestigious 2016 Content Marketing Award. Sept 19, 2016 — xiQ, Inc., a leader in real-time personalized market intelligence, is pleased to announce that it is the recipient of the 2016 Content Marketing Award for Best Integration of Mobile Devices in a Content Marketing Program. Follow xiQ on Linkedin and Twitter.

Enterprise Management 54

Enterprise Management Marketing Automation Services Content Marketing Salesforce.com 54

Contently

JULY 6, 2016

population is on Facebook, and Pew’s 2016 “ State of the Media ” report showed that 66 percent of American Facebook users get some amount of news on the social platform. The post What CJR’s Study on Trust Tells Us About Content in 2016 appeared first on The Content Strategist.

Studies 111

Studies Content Emarketing Internet Marketing 111

SugarCRM

MARCH 4, 2016

As we approach the end of the first quarter, it’s exciting to see some of the 2016 marketing predictions and trends from the top B2B marketers—including what our own CMO, Malinda Wilkinson shared—start to unfold. The post 2016 Marketing Predictions Start to Unfold appeared first on Salesfusion. Marketing Insights.

CMO 50

CMO Marketing Automation Services Marketing & Strategy Newsletter 50

Vidyard

NOVEMBER 14, 2016

Laura Ramos was our first keynote speaker at Viewtopia 2016, and in addition to sharing some of her extraordinary expertise and years of marketing insights, she hammered home one major point – anyone interacting with prospects shouldn’t just be conveying ideas. Elaine Ip (@_elaineip) November 9, 2016. Let that soak in.

Video Marketing 50

Video Marketing Top of Funnel Marketing Automation Services Storytelling 50

Kapost

OCTOBER 10, 2016

Highlighting World-Class Marketing: The 2016 Kapost Awards. Modern marketers know that outdated processes don’t support content production at scale. For the 2016 list, we want to kick things up a notch and highlight best-in-class teams doing marketing with a twist. The post Nominations for the 2016 Kapost Awards are Open!

Class 48

Class Top of Funnel Paid Search Agency Distribution 48

SnapApp

OCTOBER 27, 2016

SnapApp’s 2016 October events include: CEB Sales and Marketing Summit in Las Vegas, NV. 2016 CEB Sales and Marketing Summit Recap. people are involved in the buyer process. Once we’ve aligned our solutions to their business problems, we must help them align the different people involved in the buying process.

B2B Marketing 48

B2B Marketing Peer-to-peer B2B Top of Funnel 48

LeadSquared

SEPTEMBER 19, 2016

The FinancesOnline team evaluates how easy it is to start using the product and how well-designed its interface and features are to facilitate the work process. The post LeadSquared Wins FinancesOnline User Experience & Expert’s Choice Awards 2016 appeared first on LeadSquared. It wouldn’t have been possible without you!

Customer Satisfaction 52

Customer Satisfaction Advertising Mediums Opinions Acquisitions 52

Webbiquity

DECEMBER 19, 2023

Here’s a 10 step process to create a social media marketing plan that will produce measurable results. #8: Originally published in 2016 and last updated in April 2021, this post is a perennial “top 10” favorite. #7: Yet too many marketers and brands go about social media marketing the wrong way.

Paid Search Agency 185

Paid Search Agency B2B Marketing Screencast Planning 185

GreenRope

DECEMBER 21, 2015

2016 Marketing Trends. There are hundred of blog posts out there identifying key marketing trends for 2016, but knowing what they are isn’t gong to help you implement them. Content marketing can be a very effective tactic for lead generation, however in 2016 quality content is much more valuable than quantity.

Trends 40

Trends Paid Search Agency Marketing & Strategy Thought Leadership 40

GreenRope

DECEMBER 21, 2015

2016 Marketing Trends. There are hundred of blog posts out there identifying key marketing trends for 2016, but knowing what they are isn’t gong to help you implement them. Content marketing can be a very effective tactic for lead generation, however in 2016 quality content is much more valuable than quantity.

Trends 40

Trends Paid Search Agency Marketing & Strategy Thought Leadership 40

GreenRope

DECEMBER 21, 2015

2016 Marketing Trends. There are hundred of blog posts out there identifying key marketing trends for 2016, but knowing what they are isn’t gong to help you implement them. Content marketing can be a very effective tactic for lead generation, however in 2016 quality content is much more valuable than quantity.

Trends 40

Trends Paid Search Agency Marketing & Strategy Thought Leadership 40

GreenRope

DECEMBER 21, 2015

2016 Marketing Trends. There are hundred of blog posts out there identifying key marketing trends for 2016, but knowing what they are isn’t gong to help you implement them. Content marketing can be a very effective tactic for lead generation, however in 2016 quality content is much more valuable than quantity.

Trends 40

Trends Paid Search Agency Marketing & Strategy Thought Leadership 40

GreenRope

DECEMBER 21, 2015

2016 Marketing Trends. There are hundred of blog posts out there identifying key marketing trends for 2016, but knowing what they are isn’t gong to help you implement them. Content marketing can be a very effective tactic for lead generation, however in 2016 quality content is much more valuable than quantity.

Trends 40

Trends Paid Search Agency Marketing & Strategy Thought Leadership 40

GreenRope

DECEMBER 21, 2015

2016 Marketing Trends. There are hundred of blog posts out there identifying key marketing trends for 2016, but knowing what they are isn’t gong to help you implement them. Content marketing can be a very effective tactic for lead generation, however in 2016 quality content is much more valuable than quantity.

Trends 40

Trends Paid Search Agency Marketing & Strategy Thought Leadership 40

GreenRope

DECEMBER 21, 2015

2016 Marketing Trends. There are hundred of blog posts out there identifying key marketing trends for 2016, but knowing what they are isn’t gong to help you implement them. Content marketing can be a very effective tactic for lead generation, however in 2016 quality content is much more valuable than quantity.

Trends 40

Trends Paid Search Agency Marketing & Strategy Thought Leadership 40