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Five Surprising Findings from the 2017 Marketing Strategy Report

Webbiquity

CoSchedule, a top content planning and research tool vendor, just released its State of Marketing Strategy Report 2017 , based on a survey of nearly 1,600 marketing professionals. In other words, solid marketing practices tend to produce solid marketing results. The team at CoSchedule asked marketers 10 questions.

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B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides

KoMarketing Associates

Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. Plans for 2015 Demand Generation Spending, by Channel. Software Solutions Used.

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The Relationship Between Customer Engagement, Loyalty And Revenue

Influitive

Marketers know that finding ways to increase customer engagement is good for the bottom line. Customer engagement is highly correlated to customer loyalty ,” says Aimee Lucas , Customer Experience Transformist and VP at the Temkin Group , a customer experience research and consulting firm. Referral leads.

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15 (More) Fascinating Facts About Internet and Social Media Use in 2021

Webbiquity

Those are just a few of the findings from the recently-released Digital 2021 Global Overview Report , compiled by We Are Social and Hootsuite. A recent post here detailed 12 Fascinating Facts About Global Internet Use in 2021 , compiled from that report. Average daily time spent using social media increased by 25% from 2015 to 2020.

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5 Simple Tweaks to Optimize Your Form Conversion

Convince & Convert

Call to Action As marketers, we want to make our communications with customers as turnkey as possible. Our 2015 Form Conversion Report found more specific button text correlated with higher conversion rates. To help kick off your own Project Conversion, here are the top five form areas to optimize today. in your form.

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Are You Looking at the Best Marketing Metrics?

Convince & Convert

Marketers have become very focused on measuring the effects of their work—which is both good and bad. According to Salesforce’s 2014 State of Marketing Leadership report , 48% of senior-level marketers rate “quantifying marketing’s ROI” as a major challenge, second only to “budgetary constraints.”

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Why Data Storytelling Is Essential for the Modern PR Strategy

Contently

” The truth about the marketing industry is that things are nuanced, and very rarely does a tenet apply 100% across the board for all brands in all industries. What I do hope to explain, though, is how we need to consider the different types of digital PR when crafting marketing strategies. The Impact of Data Storytelling.