Optinmonster

AUGUST 2, 2023

Every year since 2015, Wyzowl has revealed its annual video marketing report. Now in its ninth edition, the study garnered responses from 528 participants, comprising both professional marketers and consumers. Video marketing has undeniably been a dominant force over the past decade.

Statistics 88

Statistics Video Marketing Planning Allocation 88

Hinge Marketing

DECEMBER 7, 2015

Hinge has just released a new study on referral marketing that takes the research on this important topic to the next level. Why This Study? Our 2015 Professional Services Marketing Priorities Study found that trying to generate more referrals was the number one planned marketing initiative for 2015.

Studies 48

Studies Planning Work Management Marketing Management 48

ANNUITAS

FEBRUARY 24, 2015

Regalix Research recently published their State of B2B Marketing 2015 report. As the analysts from Regalix state, marketers are not finding a direct correlation. However, it is due to the fact that they do not know HOW to make that correlation. Increase Leads Generated: 65%. Increase in Sales: 63%.

Correlation 100

Correlation Demand Generation Marketing & Strategy B2B Sales 100

B2B Marketing Directions

FEBRUARY 20, 2022

And while I'm not aware of any directly comparable research in the B2B space, several studies suggest that B2B is similar to B2C. The study defined the Pre-Decision stage as ". McKinsey's research found that brand visibility (specifically, brand visibility growth) was strongly correlated with higher levels of financial performance.

B2B Marketing 52

B2B Marketing B2B Vendors Trigger Marketing 52

Content Standard

JANUARY 6, 2015

User signals when interacting with a search query result have a positive correlation with that listing’s search ranking, according to a new report from Searchmetrics. The report also highlighted the top five search engine rankings based on data from 2014, providing some guidance as to how marketers should approach SEO in 2015.

Studies 40

Studies Case Studies Click Rate Correlation 40

Convince & Convert

MARCH 15, 2016

Edison first waived the flag on the explosive growth of podcasts in last year’s Infinite Dial study, but their new, 2016 podcast statistics show that momentum is building for the medium. Podcast Listening Grew 23% Between 2015 and 2016. That is up from 17% in 2015. Please do grab the entire Infinite Dial study.

Statistics 115

Statistics Broadcasting Correlation Amazon 115

Marketing Insider Group

OCTOBER 6, 2015

Content marketing effectiveness emerged as the key theme for this year’s study. While many studies in the past have shown the positive impact that documenting their content marketing strategy has on content marketing success, only 32% of B2B marketers reported that they document their marketing content strategy.

Allocation 100

Allocation Research B2B Marketing Effectiveness 100

Seismic

AUGUST 25, 2019

The 2015 MHO Best Practices Study reveals that “having a strategy and knowing the right things to do [is] a huge differentiator between top performers and others” Sales Efficiency and Sales Effectiveness – What Do They Mean?

Efficiency 72

Efficiency Effectiveness Enterprise Management Work Management 72

Sprout Social

MAY 10, 2019

According to a 2016 study released by Comscore and YouTube, 35% of the 2,940 respondents selected YouTube as their “one preferred provider,” while just 19% chose TV. Additionally, a 2015 Forrester Research forecast predicted that by 2025, half of all TV viewers under the age of 32 will not subscribe to a traditional pay TV service.

Youtube 111

Youtube Stats Paid Content Marketing & Strategy 111

Conversica

JULY 20, 2022

However, according to a CMO Council study, only 7 percent of Marketers revealed that they are able to consistently create real-time, personalized engagements for the customers across both digital and physical touchpoints. He studied law and economics at the Universidad de Buenos Aires. Dario Debarbieri. Carl Landers.

Marketing AI 98

Marketing AI Work Management Marketing Management Planning 98

markempa

DECEMBER 19, 2016

Research by eMarketer bears out Linda’s observation: US consumers spent five and a half hours per day in 2015 watching video, an increase of 34 minutes from 2011. Not surprisingly, the Act-On team noticed a correlation with the level of engagement and downstream conversion. “We But I watch video all the time. Not so with video.

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

Marketing Insider Group

OCTOBER 21, 2015

As of September 2015, a total of $1,097,847,416 (according to recent, publicly available data from CrunchBase) has been invested from 2006 to present in the 89 companies chiefmartec defines as “content marketing” technology platforms. And how much is the content marketing industry actually worth according to marketing budgets? CrunchBase.

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

Tony Zambito

FEBRUARY 28, 2016

According to a recent study by Track Maven , one among a few on this topic, shows both B2B and B2C marketers have increased their publishing of content in 2015 by as much as 35 to 40%. This study, as well as others, shows that more content creation does not always translate into more engagement. I am not sure it is a paradox.

Buyer Personas 100

Buyer Personas B2B Content B2B Sales 100

BuzzSumo

JANUARY 5, 2016

At the end of 2015, our first full financial year, we had over 160,000 freemium subscribers but more importantly 2,000 paying customers and an annual revenue run rate of over $2.5m. One of the highlights of my year in 2015 was being interviewed by Jay Baer for the Social Pros podcast. Be growth focused. Give away everything you know.

Case Study 40

Case Study Case Studies Studies Paid Search Agency 40

B2B Marketing Directions

DECEMBER 4, 2016

Numerous research studies have shown that company leaders now view customer experience as an important driver of revenue growth and competitive advantage. Several research studies have also clearly demonstrated that delivering great customer experiences drives superior financial performance.

Work Management 53

Work Management Marketing Management Correlation Forrester 53

Leadspace

JUNE 15, 2017

There are so many studies attesting to the positive impact of taking a vacation on both your work and personal mental/physical health, that they’re hardly worth citing. One particular study , from way back in 2007, coined a… slightly melodramatic term for what many are suffering from as a result: “vacation deprivation.”

Work Management 73

Work Management Product Case Studies Social Media 73

Content Standard

MARCH 18, 2015

A recent study from Brandwatch provides new insight into the most common emotional trends of Twitter users, giving marketers more data to consider when determining their social media goals. Want to read more about studies like this one? Georgia was the most positive state, while Delaware was the least positive.

Twitter 40

Twitter Research Correlation Social Media 40

Content Standard

JANUARY 13, 2017

The customer quotient study, as reported in the Harvard Business Review , attempts to measure these types of customer emotions using five key attributes: openness, relevance, empathy, experience, and emotion. According to the research, high scores on these measures predict loyalty outcomes and correlated to higher profit and growth.

Loyalty 40

Loyalty Lead Ranking Lead Scoring Peer-to-peer 40

Contently

JUNE 29, 2016

In 1985, Marty McFly and his Back to the Future companions transported themselves to 2015—a world of flying cars, hovercrafts, and self-tying shoelaces. This is precisely what makes Gild a compelling case study. Contently Case Stories is a series highlighting some of Contently’s most successful clients.

Cost Per Click 62

Cost Per Click CPC Marketing & Strategy Advertising Agencies 62

Hubspot

JULY 13, 2023

Expensive Pricing Of salespeople, 22% think that AI is expensive , while 28% of sales leaders reported AI tools had returned a negative ROI, according to a HubSpot study. In the Real World Back in 2015, Amazon used AI to collect resumes for hiring purposes. As for the US, there is no federal privacy law yet.

Marketing AI 52

Marketing AI Tips Work Management Ethics 52

Moz

AUGUST 6, 2019

Mainly because that’s what Google (aka the largest traffic driver of most sites) has clearly been clamoring for since their Panda update in 2011, RankBrain in 2015, and their “Fred” update (and by the way, Gary Illyes from Google coined “Fred’ for every unnamed Google update) in March, 2017. A great eye for user experience.

SEO 54

SEO Sample Lead Scoring Lead Ranking 54

Contently

MAY 11, 2016

We always see this positive correlation between running TV ads and eventual sales, but people aren’t clicking on their televisions,” he said. ” In 2015, State Farm launched its #NeighborhoodSessions campaign—a TNT concert series featuring artists like Jennifer Lopez performing in their hometowns.

Paid Search Agency 60

Paid Search Agency Companies Advertising Agencies Content Marketing 60

Hubspot

OCTOBER 13, 2016

In fact, the Case Foundation reported that between 2014 and 2015, donations raised during this 24-hour period doubled to a whopping $116.7 There are a number of case studies available online. Tip: Create #GivingTuesday donation tiers to promote specific gift amounts that correlate with impact. Are You Ready for #GivingTuesday?

Planning 28

Planning Campaigns Social Media Paid Search Agency 28

QuanticMind

JUNE 14, 2017

Dischler cites a handful of studies that collectively suggest that 50% of users abandon a website with a loading time greater than 3 seconds, and that each additional second of load time adds a 20% drop in conversion rate. This session continued with a recap of Customer Match, the 2015 feature that ties email lists to AdWords.

Paid Search Agency 40

Paid Search Agency PPC Optimization Marketing AI 40

Hubspot

JANUARY 17, 2017

These first cross-posted pieces back in November of 2015 netted a few hundred views each, not too exciting. We ran an analysis on the correlation between various values and views for all of our articles so far. For us, the most strongly correlated factor with views is recommends (r=0.77). It wasn’t always the easiest year.

Advertising Mediums 28

Advertising Mediums Peer-to-peer Correlation Hubspot 28

KoMarketing Associates

DECEMBER 22, 2015

Here is a look back at some of our favorite blog posts and articles from 2015. Because that’s what studies have shown. This article examines the correlation between shares and links and explores the content that typically gets the most shares and links. From Casie Gillette. 5 Lessons Learned from New Google CTR Data.

CTR 120

CTR Lead Ranking Lead Scoring SERP 120

chiefmartech

APRIL 11, 2016

Marketing analytics vendors say their solutions can put ABM to the test, to see if it actually does “deliver the highest ROI of any B2B marketing strategy or tactic” (as marketing research studies like one done by ITSMA have reported). This problem gave life to ABM in 2015. Background: What is Account-Based Marketing (ABM)?

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles Buzz Enterprise Management 40

Valasys

JANUARY 9, 2020

According to a forecast by Cisco, videos will comprise 79% of the global internet traffic by the year 2020, which means a year over year increase rate of 63% starting 2015. Research by Tubular Insight in 2015 revealed that 300 hours of videos were uploaded to YouTube every minute & the number is expected to rise in the year 2020.

Youtube 64

Youtube Statistics B2B Marketing B2B 64

SmartBug Media

DECEMBER 17, 2019

CTAs can be found on pages of your website where the content correlates with your offer as well as on relevant blog posts that support the content within your offer. Secondary offers (case studies, consultations, webinars, and more) should be shown through another form or specific CTAs on the thank you page.

Landing Pages 116

Landing Pages Marketing Automation Services Lead Ranking Marketing Qualified Leads 116

QuanticMind

OCTOBER 24, 2017

Google ran an independent study with 140+ advertisers across multiple verticals. If a large number of new customers visit in a few days after a click, this metric will show a higher correlation than visits that take place months after a click. E-commerce has grown 23% to traditional retail’s 6%.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Content Marketing Institute

NOVEMBER 26, 2018

A BuzzSumo study, Content Trends 2018 , confirms it; in a review of 100 million articles published in 2017, the company found social sharing was half what it was three years earlier. PwC’s annual Global CEO Survey – now in its 21st year – is an excellent example of a long-running, benchmark-setting study that influences decision-making.

Research 93

Research Lead Ranking Marketing Budget Creation Marketing Budget 93

ANNUITAS

OCTOBER 13, 2015

Our 2015 B2B Enterprise Demand Generation study results will be published this week, so this is relevant to run this post again. In the recent ANNUITAS B2B Enterprise Demand Generation Study , only 20.9% *This blog first ran in December 2014 via ANNUITAS.

Enterprise Management 100

Enterprise Management Content Lead Ranking Lead Scoring 100

ClearVoice

NOVEMBER 30, 2021

The Art of SEO: Mastering Search Engine Optimization (2015) by Eric Enge, Stephan Spencer, Jessie C. They correlate their advice with case studies, giving the reader real-world examples of great content that gets results. The 10 best books for improving your content marketing. Stricchiola. Stop Boring Me!

Top of Funnel 122

Top of Funnel Content Marketing Planning Work Management 122

BuzzSumo

FEBRUARY 24, 2016

Unless otherwise noted, this analysis compares content published between November of 2014 and November 2015 at the websites of the top 100 accounting and law firms in the United States. At the end of 2015, BuzzSumo took a look back at the best B2B content marketing for the year. Case Studies. Methodology. Source: Infinite Spada.

Case Studies 40

Case Studies Case Study Studies Content Marketing 40

ClickZ

APRIL 15, 2020

In 2005, he co-founded Marketo with Phil Fernandez and subsequently co-founded Engagio in 2015. Engagio is an account-based engagement platform co-founded in 2015 by Jon Miller, the co-founder of marketing automation company Marketo. ABM has been a great place for us to play as we build to that next generation marketing platform.

Account Based Marketing 127

Account Based Marketing Marketing Automation Services Enterprise Management Work Management 127

Hubspot

JUNE 26, 2018

For instance, take a look at this graph from The Economist , which shows that working fewer hours correlates with higher levels of productivity in the form of increased GDP (gross domestic product). Plus, in a University of Warwick study, happiness made people approximately 12% more productive. anyway just to clock in the hours.

Work Management 98

Work Management Class Case Studies Marketing Management 98

Heinz Marketing

DECEMBER 18, 2017

Late in 2015 we started producing a bi-weekly radio program called Sales Pipeline Radio , which runs live every other Thursday at 11:30 a.m. By Matt Heinz, President of Heinz Marketing. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Paid Search Agency 41

Paid Search Agency Verticals Enterprise Management Interactive Marketing 41