Enterprise B2B Marketers – How Did We Do In 2015?

ANNUITAS

Additionally, the study reported findings on lead nurturing, measurement, analytics and content production. In order to contrast and benchmark 2015 against 2014, we are launching our study once again and asking B2B Enterprise Companies to share their insights and thoughts on how they approach Demand Generation. All responses are confidential and we will send you a copy of the study once it is complete in late Q2, early Q3.

Digital Health Landscape 2015: Top 100 Influencers & Brands

Onalytica B2B

Fitness tracking app MyFitnessPal – which has 75 million users – was recently acquired by Under Armour for $475 million , health information website WebMD gets 80 million visitors a month, and Apple has reportedly placed its first order of 5-6 million units for the Apple Watch (which includes a heart rate sensor and health apps) and will launch in April 2015. Chronic disease prevention is hard to measure since there aren’t any long term studies yet related to Digital Health.

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15 Tips to Generate More Leads in 2015 (Part 1, featuring tips 1-5)

B2B Lead Generation

Tweet It’s a new year, and you’re likely kicking off marketing and lead generation programs to drive more new leads for 2015. I shared this case study at MarketingSherpa B2B Marketing Summit. Most new leads go nowhere. Often, it’s because Sales and Marketing have not agreed on a true lead definition and have not created a joint process for finding who’s ready to buy and building relationships with those who aren’t.

Five 2015 B2B Demand Generation and Content Marketing Resolutions

ANNUITAS

As we start 2015, the one thing that B2B marketers can be assured of is that our market and the approach our buyers take to purchase will continue to change and become all the more sophisticated. As we kick-off 2015, here are some key areas that B2B marketing leaders should focus on in order to ensure they have maximum results from their Demand Generation and better align with their buyers: Move from Campaigns to Programs-.

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SiriusDecisions Summit 2015: The Un-Death of B2B Sales

ANNUITAS

So when Jennifer and Marisa unveiled the results of the 2015 B-to-B Buying Study of the behavior of 1,000 executives it’s easy to understand how the marketers in the room were taken aback. What the study showed was that buyers are interacting with sales reps more than 50% of the time in the earlier phases of the buying process. If the 2015 B-to-B Buying Study is true…and I can’t argue with data…then we as marketers are potentially missing something.

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15 Tips to Generate More Leads in 2015 (Part 2, featuring tips 6-10)

B2B Lead Generation

Most case studies and whitepapers have a sales edge to them. Tweet For the new year, I’m sharing 15 ideas on how to make your lead management more effective. There is so much to share, I’m splitting this post into three parts (you can read Part 1 with tips 1-5 here ), and today is Part 2, featuring tips 6-10. This post isn’t just about generating more leads; it’s about generating better and higher quality of leads.

13 Lucky Takeaways from HubSpot’s 2015 State of Inbound Report

The Forward Observer

The biggest change is that 2015’s report doesn’t cover the emergence of inbound marketing as it has in past years -- the principles are now well-entrenched. The study was a voluntary sample of nearly 4,000 respondents from more than 150 countries. In fact, survey respondents whose teams demonstrated positive marketing ROI in 2015 were more than twice as likely to receive higher budget. The study found that CRMs remain a lower priority.

Case study in data-driven B2B customer acquisition marketing

Biznology

While preparing case studies for book, I had the fun of interviewing a bunch of very smart B2B marketers to learn how they were applying data and analytics to their marketing objectives. The post Case study in data-driven B2B customer acquisition marketing appeared first on Biznology. My new book, B2B Data-Driven Marketing: Sources, Uses, Results , is launching in a few weeks.

10 case studies show how web analytics prove ROI

Biznology

Here are 10 case studies of companies that used insights from web analytics and drove ROI. Do these case studies help you see how insights from web analytics can drive your business’ ROI? The post 10 case studies show how web analytics prove ROI appeared first on Biznology. What good is data if you don’t know what to do with it?

Case Study: Getting Results with Social Media Marketing

B2B Marketing Traction

The announcement from Google that sites need to be responsive was done in February of 2015. The change was enacted in April of 2015, and many businesses that still had non-responsive sites were negatively affected in the search engine results. Still on the fence about social media marketing? Here are actual results one of our clients got when we added social media to their marketing mix. In June of last year, I worked with one of my clients to improve their marketing.

ISIS: a case study for smart brand building

Biznology

While it may not be the most appealing case study on how to build a brand, the rapid rise of ISIS reflects many essential elements for successfully re-positioning and developing a strong global brand. The post ISIS: a case study for smart brand building appeared first on Biznology. Few recognize “ISIS” as a successful brand, but it is.

The benefits & impact of simplicity: a case study

Biznology

Case Study: Women United in Philanthropy. The post The benefits & impact of simplicity: a case study appeared first on Biznology. As business leaders, we know that business is rarely simple. Organizations have to respond to growth, competition, pricing, the economy, vendor and partner changes—every day seems to require some level of course correction. Whatever it takes, we all need to insure that our businesses thrive.

What B2B Marketers Need To Know About Social Media Advertising in 2015

KoMarketing Associates

Here’s a look at what B2B advertisers can expect from social media platforms in 2015: Mobile Apps Advertising by Social Networks. Preliminary results for the format have been positive as well, with a study by Fiksu showing improved conversion rates. While no rollout date has been set, expect this to launch in 2015. In 2015, if a company wants to remain relevant and visible on Facebook, they need to incorporate paid advertising in their strategy.

Enterprise B2B Marketers: Focus on Connecting with Your Buyers for Impact in 2015

ANNUITAS

In October of 2014, ANNUITAS published a Benchmark Study regarding B2B Enterprise Demand Generation. The study found “less than half of B2B enterprise organizations use buyer personas as part of their demand generation planning stages. The ANNUITAS study found almost two-thirds of enterprise organizations running more than 15 demand generation programs each year; indicating that the majority of organizations are still focused tactically on demand generation.

The 9 Best Data Visualization Examples from 2015

RockContent

But whoever they are (and however much they get paid), the folks behind 2015’s best data visualizations have done the following things well: Used design and/or data science to make insights from a data set easily understood. Here are a few of our favorites from 2015. In light of the high court’s historic ruling in June 2015 in favor of gay marriage, this animated U.S. map is a study in how perceptions have shifted. Google Search: A Year in Trends 2015.

2015 B2B Content Marketing Survey – 3 Takeaways You Need to Know

B2B Marketing Traction

A survey conducted in 2014 called the 2015 B2B Marketing Benchmarks, Budgets and Trends in North America by the Content Marketing Institute and MarketingProfs provided lists of what tactics B2B marketers used and what they found most effective. case studies. case studies, and 6.) That means webinars (#2 most effective), videos (#3), blog posts (#4) and case studies (#5) are a better use of your time than eNewsletters.

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5 Things I Learned About Digital Marketing in 2015

KoMarketing Associates

In fact, according to an October study from our friends at Stone Temple, Google rich answers accounted for almost 31% of search queries in July 2015 vs. 23% in December 2014. According to the CMI/Marketing Profs B2B Content Report , 76% of B2B marketers will create more content in 2016 versus 2015.

Ultimate 2015 Content Audit Checklist for Hospitals

Fathom

Do you have any type of patient story, testimonial or case study? The post Ultimate 2015 Content Audit Checklist for Hospitals appeared first on Fathom. Before you dive into creating new website pages or blog posts or other creative content pieces, you need to know what you already have. For one, you may find out you don’t have to work from scratch to create something fresh, you may be able to update an older piece of content that used to work well and can be revived.

Announcing The 2015 B2B Web Usability Report

KoMarketing Associates

The full report can be downloaded, without form submission, through the following landing page: The 2015 B2B Web Usability Report. As a vendor, if you are relying on a blog or social media to drive traffic and inquiries / leads, you are missing a wider range of opportunity and should consider developing a strategy that integrates a wider range of online marketing channels and tactics, like case studies, testimonials, and more in-depth content marketing assets.

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B2B Events in 2015 – Where to Go and How to Learn

ANNUITAS

Also, as we close in on Spring event season, there’s a list of some of the best B2B marketing events to look for in 2015. I had little in common with them on the surface (other than slim budgets), but sometimes their case studies and use cases triggered ideas and thoughts that pertained to some of the issues I was dealing with. 5) B2B Marketing Events to Watch in 2015. Content2Conversion February 16 -18, 2015 Scottsdale, AZ.

15 B2B case studies show how content marketing drives ROI

Biznology

Here are 15 B2B case studies. Content tactics included: executive briefs, case studies, infographics, checklists, Q and A, and Brainshark video. OPENTEXT : A software solution for enterprise information management, created a personalized new customer onboarding site offering a variety of assets (white papers, checklists, product pages, ebooks, case studies) and content to welcome new clients and provide upsell, cross-sell opportunities.

13 Lucky Takeaways from HubSpot’s 2015 State of Inbound Report

The Forward Observer

The biggest change is that 2015’s report doesn’t cover the emergence of inbound marketing as it has in past years -- the principles are now well-entrenched. The study was a voluntary sample of nearly 4,000 respondents from more than 150 countries. In fact, survey respondents whose teams demonstrated positive marketing ROI in 2015 were more than twice as likely to receive higher budget. The study found that CRMs remain a lower priority.

11 inspiring case studies of digital transformation

Biznology

Here are 11 inspiring case studies of digital transformation. Amazon Business launched in April 2015, with over 250 million products and a more holistic marketplace for B2B companies. For example, in 2015, McDonald’s began installing kiosks where customers can quickly customize their hamburgers. One of their more recent undertakings was for the 2015 Super Bowl football championship. Do these case studies relate to your business?

Why are Manufacturers Still Struggling with Content Marketing?

Industrial Marketing Today

Last week, I received an advance copy of the research study, 2015 B2B Manufacturing Content Marketing Trends—North America thanks to Amanda Subler of the Content Marketing Institute (CMI). There may be slight differences between my draft copy and the final version that was published by CMI recently. Even though there has been a slight decline [.] The post Why are Manufacturers Still Struggling with Content Marketing? by Achinta Mitra appeared first on Industrial Marketing Today.

Marketing Failure at Professional Services Firms: Who’s to Blame?

Marketing Craftmanship

In its report, 2015 Professional Services Marketing Priorities , Hinge examined current business challenges and approaches to implementing marketing initiatives at small and medium-sized firms, with annual revenues ranging from less than $5 million to more than $100 million. The apparent disconnect between strategy / planning and actual marketplace results is reinforced in the marketing initiatives that professional services firms planned for 2015.

Study Confirms Importance Of Qualitative Research To Success With Buyer Personas

Tony Zambito

A recent survey conducted by Cintell*, entitled 2016 Benchmark Study On Understanding B2B Buyers , indicates that high performing organizations utilized qualitative research for their buyer personas. The study focused entirely on the use of buyer personas for understanding B2B buyers. Analysis by Yamini Ahluwalia.

B2B Customer Review Websites: 3 Tips For Blowing Past Competitors

Influitive

After all, a Google study found that 60 percent of B2B technology buyers search for peer reviews during the decision-making process. Download this study to learn how companies that utilize advocate marketing have successfully harnessed the power of their advocates and influencers to maximize the potential of their product reviews. Download the study now. If you sell B2B software, then you know that the quality of your online reviews can make or break your sales.

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5 Ways to Turn 2014 Marketing Challenges Into 2015 Success

Marketo

Author: Yoav Vilner All of this talk of New Years Resolutions, and what I’m going to do differently for 2015 has got me thinking about improvement. There is good news about your 2014 challenges; they can turn into your 2015 successes. For the ‘new year, new you’ I’ve provided a list of tools to turn your challenges into your assets in 2015. In 2015 and well into the future, video content is expected to be the leader in increasing conversion rates.

Content Marketing for Manufacturers: Overcoming Writer’s Block

Industrial Marketing Today

82% of manufacturers said they are using content marketing according to findings from the 2015 B2B Manufacturing Content Marketing Trends—North America published by CMI. This is not an isolated finding; I’ve read other research studies that have reported similar results. […] The post Content Marketing for Manufacturers: Overcoming Writer’s Block by Achinta Mitra appeared first on Industrial Marketing Today.

Fathom SEO Pulse #41: Brand New Hacked Site Algorithm, 2015’s Local Ranking Factors & More

Fathom

The 2015 Local Search Ranking Factors”. This year’s general ranking factor studies have already been released, now, it’s time to focus on local. This study dives into what factors correlate with higher local rankings. Make sure you take a look at the local ranking factors for 2015. The post Fathom SEO Pulse #41: Brand New Hacked Site Algorithm, 2015’s Local Ranking Factors & More appeared first on Fathom.

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Lead Generation That Converts Leads into Sales Opportunities

B2B Lead Generation

Lead Generation Optimization: 7 ‘must-haves’ to improve your campaign planning process [MarketingSherpa case study]. Lead Generation: How one additional form field decreased conversions 11% [Lead Gen Summit 2013 live test] [MarketingSherpa case study]. 15 Tips to Generate More Leads in 2015 (Part 1, featuring tips 1-5) [More from the blogs].

The State of Accounting Marketing: 2015 AAM Summit Wrap-Up

Hinge Marketing

This year’s conference was particularly eventful for us, as it saw the release of our second accounting marketing budget benchmark study with AAM. As we near the mid-point of the year, here are our five top observations on accounting marketing in 2015. A mobile-friendly website was already important prior to 2015.

10 Marketing Reports Everyone Working Online Should Read

RockContent

2015 State of Marketing | Salesforce. 2015 Social Media Marketing Industry Report. In this study Social Media Examiner surveyed over 3700 marketers to dive into the who, what, when, where, and why of social media marketing. Similar to Social Media Examiner’s study, Ascend2 created a report on social media marketing trends. State of B2B Product marketing 2015 | Regalix.

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How to a Create a B2B Case Study that Boosts New Business

Hinge Marketing

You create case studies. Case studies use the voice of "others" (i.e. In a recent research study, Hinge Research Institute asked buyers of professional services to identify the best ways to market to them. Used effectively, case studies are one tool that can build trust and help you develop a reputation for producing results. So let's look at how to create a compelling case study. Read full Beardsley case study here 2) Explain how you helped the client.

Most Industrial Websites Miss the Mark

Industrial Marketing Today

According to Acquity Group’s annual State of B2B Procurement study, “Although […] The post Most Industrial Websites Miss the Mark by Achinta Mitra appeared first on Industrial Marketing Today. I don’t know of any manufacturer or industrial company that doesn’t want their website to generate more leads and grow sales. Do you? Yet, most supplier websites are failing to meet the buyer’s expectations. And that has nothing to do with industrial website design.

4 Steps to Lead Nurturing: Walking the buying path with your customers

B2B Lead Generation

A study of business-to-business buyers shows that salespeople who become trusted advisors and understood the needs of economic buyers are 69% more likely to come away with a sale. Startling as it may seem, recent research (and even studies from 20 years ago) shows that longer-term leads (future opportunities), often ignored by salespeople, represent almost 40 to 70% of potential sales. Tweet Lead generation can take you on a long hike.

What are Technology Firms’ Top Business Challenges of 2015?

Hinge Marketing

As part of a new body of research, a number of tech firms (along with firms from six other industries) were surveyed about their top business challenges and marketing priorities for 2015. SEE ALSO: Top Trends in Technology Marketing for 2015. To avoid this trap, client and market research need to be key parts of the tech industry’s marketing strategy in 2015.

Content Marketing Tips for Lead Nurturing

B2B Lead Generation

Direct mail examples: personal letters, dimensional mailers, books, post cards, newsletters, press releases, white papers, event invitations, research reports, case studies, success stories and third-party articles. Touch 2 — Industry relevant case study via email with follow-up call. Tweet I was asked by a reader to provide some examples of what lead nurturing touches may look like.

Making the Case for Content Marketing: Research & Statistics

RockContent

In 2015 Google ran out animals starting with “P,” but it pushed through “Mobilegeddon,” which hurt sites with a poor mobile experience. According to a July 2015 report from Acsend2 , 33% of marketers said that a lack of quality content has been a significant challenge to SEO success. In a study by DemandGen , leads who are nurtured with targeted content produce a 20% increase in sales opportunities.

The Relationship Between Customer Engagement, Loyalty And Revenue

Influitive

The 2015 B2B Buyer’s Survey Report found that 20% of respondents consider peer recommendations one of the top information resources when researching potential vendors (along with web research and analyst reports). Engaged customers are more likely to spread positive word of mouth about your brand through blogs and social media, videos, case studies, speaking engagements and other activities.