ANNUITAS

JANUARY 6, 2015

As we start 2015, the one thing that B2B marketers can be assured of is that our market and the approach our buyers take to purchase will continue to change and become all the more sophisticated. In the ANNUITAS B2B Enterprise Demand Generation study, more than 60% of respondents stated that they ran over 15+ campaigns on an annual basis.

Content Marketing 100

Content Marketing B2B Demand Generation 100

ANNUITAS

MAY 15, 2015

So when Jennifer and Marisa unveiled the results of the 2015 B-to-B Buying Study of the behavior of 1,000 executives it’s easy to understand how the marketers in the room were taken aback. What the study showed was that buyers are interacting with sales reps more than 50% of the time in the earlier phases of the buying process.

B2B 100

B2B B to B Sales A/B 100

The Forward Observer

NOVEMBER 4, 2015

The biggest change is that 2015’s report doesn’t cover the emergence of inbound marketing as it has in past years -- the principles are now well-entrenched. The study was a voluntary sample of nearly 4,000 respondents from more than 150 countries. The study found that CRMs remain a lower priority. What's different this year?

Inbound Marketing 100

Inbound Marketing Report ROI CRM 100

The Forward Observer

NOVEMBER 4, 2015

The biggest change is that 2015’s report doesn’t cover the emergence of inbound marketing as it has in past years -- the principles are now well-entrenched. The study was a voluntary sample of nearly 4,000 respondents from more than 150 countries. The study found that CRMs remain a lower priority. What's different this year?

Inbound Marketing 100

Inbound Marketing Report ROI CRM 100

KoMarketing Associates

FEBRUARY 2, 2015

Here’s a look at what B2B advertisers can expect from social media platforms in 2015: Mobile Apps Advertising by Social Networks. Preliminary results for the format have been positive as well, with a study by Fiksu showing improved conversion rates. While no rollout date has been set, expect this to launch in 2015. Conclusion.

Social Media 120

Social Media Advertisement Advertising B2B 120

KoMarketing Associates

NOVEMBER 18, 2014

More importantly, over 80% of marketers said they would either increase their spend in 2015 (41%), or spend the same amount (43%) during the new year. Plans for 2015 Demand Generation Spending, by Channel. CMI & MarketingProfs’ 2015 B2B Content Marketing Benchmarks, Budgets and Trends. Final Thoughts.

B2B 120

B2B Budget Report Research 120

Biznology

JANUARY 29, 2015

Recent studies estimate that by the year 2020, there will be between 25 billion and 30 billion Internet of Things devices up and running. The post The Tech trends to follow in 2015 appeared first on Biznology. What technology is on your small business radar? Like this post? Sign up for our emails here. Save this article as a PDF.

Trends 80

Trends Internet GPS Small Business 80

KoMarketing Associates

DECEMBER 15, 2015

In fact, according to an October study from our friends at Stone Temple, Google rich answers accounted for almost 31% of search queries in July 2015 vs. 23% in December 2014. According to the CMI/Marketing Profs B2B Content Report , 76% of B2B marketers will create more content in 2016 versus 2015.

Marketing 120

Marketing SEO Search Engine B2B 120

ANNUITAS

FEBRUARY 19, 2015

Also, as we close in on Spring event season, there’s a list of some of the best B2B marketing events to look for in 2015. I had little in common with them on the surface (other than slim budgets), but sometimes their case studies and use cases triggered ideas and thoughts that pertained to some of the issues I was dealing with.

B2B 100

B2B Account Based Marketing DemandBase Eloqua 100

Contently

JULY 6, 2016

According to a 2015 AP study , only 12 percent of Facebook news consumers have “a lot of trust” for “the news they see there.” The Columbia Journalism Review (CJR) recently set out to answer those questions by surveying previous studies and conducting an experiment.

Trust 73

Trust Studies Content Brand 73

Hinge Marketing

JUNE 22, 2015

This year’s conference was particularly eventful for us, as it saw the release of our second accounting marketing budget benchmark study with AAM. As we near the mid-point of the year, here are our five top observations on accounting marketing in 2015. A mobile-friendly website was already important prior to 2015.

Marketing 48

Marketing Benchmark Content Marketing Mobile 48

B2B Lead Generation

JANUARY 12, 2015

Tweet It’s a new year, and you’re likely kicking off marketing and lead generation programs to drive more new leads for 2015. I shared this case study at MarketingSherpa B2B Marketing Summit. Most new leads go nowhere. Create a process for re-engaging “dead” leads.

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Generation Leads Lead Tips 120

ANNUITAS

DECEMBER 23, 2014

In their 2012 study End of Solution Sales , the Corporate Executive Board (CEB) revealed that 57 percent of a typical B2B purchase decision is made before a customer even talks to a supplier. CEB states the following as part of the study: “ The hardest thing about B2B selling today is that customers don’t need you the way they used to.

Content Marketing 100

Content Marketing Content Strategy Forrester 100

KoMarketing Associates

OCTOBER 30, 2017

However, the percentage was the same in 2016, and this was a decrease from the 73 percent of marketers who cited improvements in 2015. Over the last 12 months, 71 percent of respondents said that their online conversion rates had improved.

Conversion 120

Conversion Conversion Rate Marketing Studies 120

SnapApp

JANUARY 29, 2015

Read On>> MarketingProfs: 2015 Digital Marketing Budgets: Top Priorities, Metrics, and Challenges. Here’s another piece of interesting research for you: MarketingProfs recaps a study released by Salesforce Marketing Cloud looking into how marketing teams are allocating budget in 2015. Read On>> .

Marketo 48

Marketo Hubspot Eloqua CMO 48

Contently

NOVEMBER 4, 2016

For six years, the Content Marketing Institute (CMI) has studied the evolution of content marketing. Despite proof that these blueprints are effective, CMI’s latest study doesn’t inspire much hope that marketers are getting any better at content strategy. Other times, not so much.

Studies 60

Studies B2C B2B SEM 60

Fathom

JANUARY 28, 2015

The Forrester study also found DTC channels impact brand awareness and sales for channel partners significantly. The post Become a Direct-to-Consumer Champion For Your Company in 2015 appeared first on Fathom. 82% of consumer brand manufacturers said selling directly to consumers improved their customer relationships.

Forrester 60

Forrester Companies Channel Custom Publishing 60

Fathom

NOVEMBER 28, 2017

However, from 2001 to 2015, yield rates at four-year public and private institutions decreased by 32%. The article Increasing Yield in Higher Education: An Indiana State University Case Study appeared first on Fathom. Personalization, Collaboration and Differentiation: Top Webinar Takeaways.

Case Study 79

Case Study Education Studies Case 79

EMagine B2B Blog

DECEMBER 31, 2014

We’re planning on ringing in 2015 with a bang, and to keep all of you in the loop with our big plans, we’ve decided to publish a series of blog posts that include our 2015 New Year’s resolutions. study guides offered by Google for both the Analytics and Adwords tests. How are we working toward achieving this goal?

Adwords 40

Adwords Analytics Google PPC 40

ANNUITAS

JANUARY 13, 2015

In October of 2014, ANNUITAS published a Benchmark Study regarding B2B Enterprise Demand Generation. The study found “less than half of B2B enterprise organizations use buyer personas as part of their demand generation planning stages. On understanding and connecting with your buyer.

Buyer Personas 100

Buyer Personas B2B Persona Marketing 100

Fathom

OCTOBER 15, 2015

The 2015 Local Search Ranking Factors”. This year’s general ranking factor studies have already been released, now, it’s time to focus on local. This study dives into what factors correlate with higher local rankings. Make sure you take a look at the local ranking factors for 2015. Key Takeaways.

SEO 60

SEO Sites Long Tail Brand 60

B2B Marketing Directions

JANUARY 11, 2015

In my last post , I discussed a recent webinar by the Aberdeen Group regarding what best-in-class B2B marketers are planning to focus on in 2015. This post deals with marketing budget and spending trends in 2015. The survey respondents were generally optimistic about their marketing budgets for 2015.

Budget 56

Budget Channel Trends Marketing 56

Hinge Marketing

JANUARY 22, 2015

Now there’s an opportunity for firms to do just that: participate in this year’s Marketing Benchmark Study and you’ll receive a copy of the full report. Our past studies have found that firms that conduct research grow more quickly. The study is currently open to participation by accounting firms.

Budget 48

Budget Develop Marketing Benchmark 48

B2B Marketing Traction

OCTOBER 16, 2015

The announcement from Google that sites need to be responsive was done in February of 2015. The change was enacted in April of 2015, and many businesses that still had non-responsive sites were negatively affected in the search engine results. This wasn’t the client’s fault.

Social Media 100

Social Media Case Study Media Social 100

Hinge Marketing

DECEMBER 8, 2014

And as we head into 2015, firms face some big questions. We’ve published the results in our free research report, 2015 Marketing Priorities for Professional Services Firms. We asked our respondents to indicate which initiatives they expected to undertake in 2015. Which business challenges are the most urgent?

Research 48

Research Service Marketing Consulting 48

Hinge Marketing

DECEMBER 2, 2014

With 2015 right around the corner, we’re all in turbo-planning mode as we build our growth strategies for the year ahead. There is much to consider, but we can take the legwork out of one topic: understanding the marketing trends and opportunities emerging in 2015. 1) Buyers of technology services want to be educated. Conclusion.

Trends 48

Trends Marketing Social Media Online Marketing 48

Hinge Marketing

FEBRUARY 5, 2015

As part of a new body of research, a number of tech firms (along with firms from six other industries) were surveyed about their top business challenges and marketing priorities for 2015. SEE ALSO: Top Trends in Technology Marketing for 2015. Innovation/New Ideas. No other industry ranked innovation in their top five challenges.

Business 48

Business Differentiation Linkedin Trends 48

QuanticMind

MAY 17, 2018

It certainly did to language acquisition company Babbel back in 2015. You can learn more about Babbel’s frustrations and PPC sales turnaround in our case study and start building ideas for your own future marketing. . The post How to Increase PPC Sales by 150% [Case Study] appeared first on QuanticMind. Sound familiar?

PPC 40

PPC Case Study Studies SEM 40

ViewPoint

OCTOBER 16, 2014

I just finished the survey questions for CSO Insights'' 2015 Sales Performance Optimization Study. Now I know that PointClear will be counted as one among the many thousands of companies contributing to overall sales knowledge trends for 2015. Easy—and interesting. This new paper will be delivered in January, and I know.

PointClear 120

PointClear Survey Optimization Sales 120

Hubspot

AUGUST 5, 2019

If you're not sure where to start, you can read case studies to learn about strategies that marketing pros and similar businesses have tried in the past. A case study will often go over a brand's marketing challenge, goals, a campaign's key details, and its results. Facebook Brand Awareness Case Studies: Pandora.

Case Study 76

Case Study Facebook Studies Case 76

Marketing Craftmanship

APRIL 16, 2015

In its report, 2015 Professional Services Marketing Priorities , Hinge examined current business challenges and approaches to implementing marketing initiatives at small and medium-sized firms, with annual revenues ranging from less than $5 million to more than $100 million. Failure to Connect the Dots.

Service 100

Service Marketing B2B Marketing Plan 100

Contently

MARCH 31, 2021

In 2015, Cadbury’s “Gorilla” was named the UK’s favorite ad of the last 60 years. In December 2019, during the heat of the Democratic primary, my creative partner Shane Snow and I were working with a company called Neuro-Insight to study how primary voters responded to Democratic campaign ads.

Storytelling 218

Storytelling Brand Branding Ads 218

Industrial Marketing Today

MARCH 6, 2015

Last week, I received an advance copy of the research study, 2015 B2B Manufacturing Content Marketing Trends—North America thanks to Amanda Subler of the Content Marketing Institute (CMI). There may be slight differences between my draft copy and the final version that was published by CMI recently.

Content Marketing 150

Content Marketing Content Marketing B2B 150

Industrial Marketing Today

APRIL 15, 2015

82% of manufacturers said they are using content marketing according to findings from the 2015 B2B Manufacturing Content Marketing Trends—North America published by CMI. More than half (59%) also said one of their top challenges is “Producing Content Consistently.” This is only a content summary.

Content Marketing 150

Content Marketing Content Marketing B2B 150

Hinge Marketing

DECEMBER 7, 2015

Hinge has just released a new study on referral marketing that takes the research on this important topic to the next level. Why This Study? Our 2015 Professional Services Marketing Priorities Study found that trying to generate more referrals was the number one planned marketing initiative for 2015.

Relationship 48

Relationship Studies Marketing Social Media 48

Fathom

AUGUST 19, 2015

Do you have any type of patient story, testimonial or case study? The post Ultimate 2015 Content Audit Checklist for Hospitals appeared first on Fathom. Mark them down. What about all the Services pages that you need, along with corresponding disease and treatment information?

Content 60

Content Funnel Template URL 60

JotForm

OCTOBER 1, 2018

In a 2015 study, the World Health Organization estimated that globally, 300+ million people suffer from depression disorder while 264 million struggle with anxiety. In a world that is constantly pursuing happiness, it is a wonder why so many people are depressed. Suicide remains one of the top 20.

Studies 90

Studies Organization Organic 90