KoMarketing Associates

NOVEMBER 18, 2014

More importantly, over 80% of marketers said they would either increase their spend in 2015 (41%), or spend the same amount (43%) during the new year. Plans for 2015 Demand Generation Spending, by Channel. CMI & MarketingProfs’ 2015 B2B Content Marketing Benchmarks, Budgets and Trends. Final Thoughts.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

Marketing Insider Group

MARCH 9, 2023

.” Maybe you were never burned by using the first number you found, only to discover it’s from a blog post that points to an article published three years ago, which in turn links to a white paper from 2012, which referenced the original statistic in a 1998 university study. This practice is just wrong.

Stats 284

Stats Advertising Agencies Paid Search Agency Work Management 284

Onalytica B2B

MARCH 18, 2015

Chronic disease prevention is hard to measure since there aren’t any long term studies yet related to Digital Health. Furthermore, they’ve introduced a new ‘ResearchKit’, which is an open-source framework service for medical studies that helps researchers collect data from the company’s customers. Mapping the community.

Brand Identity 100

Brand Identity Branding PageRank Marketing Management 100

ANNUITAS

FEBRUARY 19, 2015

Also, as we close in on Spring event season, there’s a list of some of the best B2B marketing events to look for in 2015. I had little in common with them on the surface (other than slim budgets), but sometimes their case studies and use cases triggered ideas and thoughts that pertained to some of the issues I was dealing with.

B2B Thought Leadership 100

B2B Thought Leadership B2B Thought Leadership Salesforce.com 100

Webbiquity

MAY 30, 2023

Looking at marketing studies over the past several decades, the objectives topping the list for B2B marketing professionals have consistently been lead generation and brand awareness. As noted here all the way back in 2015 (and reinforced in 2022 ), social media may be sexy but search pays the bills.

Marketing Budget 278

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 278

KoMarketing Associates

OCTOBER 30, 2017

However, the percentage was the same in 2016, and this was a decrease from the 73 percent of marketers who cited improvements in 2015. Over the last 12 months, 71 percent of respondents said that their online conversion rates had improved.

Conversion 120

Conversion Studies Conversion Rate Customer Satisfaction 120

The Forward Observer

DECEMBER 8, 2023

His other books are The Hidden Leader: Discover and Develop Greatness Within Your Company (AMACOM, 2015) and The Inspiring Leader: Unlocking the Secrets of How Extraordinary Leaders Motivate (McGraw Hill, 2009). He received his undergraduate degree in Communication Studies and Rhetoric from Florida State University.

Paid Search Agency 177

Paid Search Agency Differentiation Buyer Personas Marketing & Strategy 177

B2B Marketing Traction

APRIL 13, 2015

A survey conducted in 2014 called the 2015 B2B Marketing Benchmarks, Budgets and Trends in North America by the Content Marketing Institute and MarketingProfs provided lists of what tactics B2B marketers used and what they found most effective. case studies. case studies, and 6.) At the top of the list for tactics used were 1.)

Top of Funnel 100

Top of Funnel Customer Surveys B2B Marketing B2B 100

ANNUITAS

DECEMBER 23, 2014

In their 2012 study End of Solution Sales , the Corporate Executive Board (CEB) revealed that 57 percent of a typical B2B purchase decision is made before a customer even talks to a supplier. CEB states the following as part of the study: “ The hardest thing about B2B selling today is that customers don’t need you the way they used to.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Forrester Content Marketing 100

ANNUITAS

JANUARY 13, 2015

In October of 2014, ANNUITAS published a Benchmark Study regarding B2B Enterprise Demand Generation. The study found “less than half of B2B enterprise organizations use buyer personas as part of their demand generation planning stages. On understanding and connecting with your buyer.

Marketing Qualified Leads 100

Marketing Qualified Leads Lead Ranking Buyer Personas Demand Generation Agencies 100

Biznology

JANUARY 29, 2015

Recent studies estimate that by the year 2020, there will be between 25 billion and 30 billion Internet of Things devices up and running. The post The Tech trends to follow in 2015 appeared first on Biznology. What technology is on your small business radar? Like this post? Sign up for our emails here. Save this article as a PDF.

Trends 80

Trends Mobile Advertising Enterprise Management Internet Marketing 80

B2B Marketing Directions

JANUARY 11, 2015

In my last post , I discussed a recent webinar by the Aberdeen Group regarding what best-in-class B2B marketers are planning to focus on in 2015. This post deals with marketing budget and spending trends in 2015. The survey respondents were generally optimistic about their marketing budgets for 2015.

Marketing Budget Creation 56

Marketing Budget Creation Marketing Budget Advertising Channels Trends 56

Martech

AUGUST 11, 2023

year-over-year, a new study from WARC Media found. Another recent study projected 21.2% CTV hit this mark in 2019, while retail media did so in 2015. Connected TV (CTV) ad spend is expected to reach $25.9 billion globally this year, up 13.2% growth for CTV this year. CTV vs. retail media.

Spending 92

Spending Ads Media Youtube 92

Contently

JULY 6, 2016

According to a 2015 AP study , only 12 percent of Facebook news consumers have “a lot of trust” for “the news they see there.” The Columbia Journalism Review (CJR) recently set out to answer those questions by surveying previous studies and conducting an experiment.

Studies 74

Studies Content Emarketing Internet Marketing 74

markempa

JANUARY 12, 2015

Tweet It’s a new year, and you’re likely kicking off marketing and lead generation programs to drive more new leads for 2015. I shared this case study at MarketingSherpa B2B Marketing Summit. Most new leads go nowhere. Create a process for re-engaging “dead” leads.

Sales Qualified Leads 120

Sales Qualified Leads Tips Features Generation 120

B2B Marketing Traction

OCTOBER 16, 2015

The announcement from Google that sites need to be responsive was done in February of 2015. The change was enacted in April of 2015, and many businesses that still had non-responsive sites were negatively affected in the search engine results. This wasn’t the client’s fault.

Case Study 100

Case Study Case Studies Social Media Social Marketing 100

Contently

NOVEMBER 4, 2016

For six years, the Content Marketing Institute (CMI) has studied the evolution of content marketing. Despite proof that these blueprints are effective, CMI’s latest study doesn’t inspire much hope that marketers are getting any better at content strategy. Other times, not so much.

Studies 60

Studies SEM Case Studies Adwords 60

Sword and the Script | B2B

SEPTEMBER 12, 2023

A study, published in March 2023, by the Winterberry Group supports this viewpoint. 6 ways millennials are reshaping B2B marketing The study went on to provide some very clear illustrations of exactly how the next generation is reshaping B2B marketing. Mobile search surpassed desktop search eight years ago – in 2015.

B2B Marketing 105

B2B Marketing Peer-to-peer B2B Paid Search Agency 105

Hinge Marketing

JUNE 22, 2015

This year’s conference was particularly eventful for us, as it saw the release of our second accounting marketing budget benchmark study with AAM. As we near the mid-point of the year, here are our five top observations on accounting marketing in 2015. A mobile-friendly website was already important prior to 2015.

Budget Programs 48

Budget Programs Advertising Benchmark Marketing Budget Mobile Marketing 48

Online Marketing Institute

AUGUST 17, 2018

In 2015, the company shifted its focus to influencer marketing in order to supersede its competitors. Adidas Adidas is an upmarket brand for sportswear and accessories that is known for its versatile range of clothing which fits every audience from highbrow oldies to sporting teens.

Case Study 52

Case Study Case Studies Studies Advertising Agencies 52

Content Standard

JANUARY 5, 2016

Video marketing was everywhere in 2015. For proof of the importance of video marketing, look no further than our top 10 takeaways from 2015 below. hours each day watching video content in front of a screen in 2015, eMarketer reports. No matter the screen size, users clamored for video—users spent an average 5.5

Stats 63

Stats Video Marketing Verticals Emarketing 63

SnapApp

JANUARY 29, 2015

Read On>> MarketingProfs: 2015 Digital Marketing Budgets: Top Priorities, Metrics, and Challenges. Here’s another piece of interesting research for you: MarketingProfs recaps a study released by Salesforce Marketing Cloud looking into how marketing teams are allocating budget in 2015. Read On>> .

Cost per Lead 48

Cost per Lead Allocation Eloqua Marketo 48

SendX

NOVEMBER 10, 2020

In 2015 alone, VentureBeat said that there are almost 2,000 companies from 43 marketing categories; including social marketing, SEO, mobile analytics, video marketing, and more. The use of emojis began in 2015 and has shown to have had a profound impact on open rates. “Email marketing is dead!” That’s what some marketers would say.

Email Marketing 361

Email Marketing Planning Tips Paid Search Agency 361

KoMarketing Associates

MARCH 20, 2017

A new analysis of 2016 data suggests that while customers read more marketing emails in 2016 than 2015, they also deleted them more often. This was an increase from the 14 percent average recorded in 2015. On average, subscribers deleted four percent more unopened email than in 2015.”. percent in 2015 to 0.13

Marketing Report 120

Marketing Report Email Marketing Click Rate Open Rate 120

QuanticMind

MAY 17, 2018

It certainly did to language acquisition company Babbel back in 2015. You can learn more about Babbel’s frustrations and PPC sales turnaround in our case study and start building ideas for your own future marketing. . The post How to Increase PPC Sales by 150% [Case Study] appeared first on QuanticMind. Sound familiar?

Case Study 40

Case Study Case Studies PPC Studies 40

EMagine B2B Blog

DECEMBER 31, 2014

We’re planning on ringing in 2015 with a bang, and to keep all of you in the loop with our big plans, we’ve decided to publish a series of blog posts that include our 2015 New Year’s resolutions. study guides offered by Google for both the Analytics and Adwords tests. How are we working toward achieving this goal?

Marketing Analytics Tools 40

Marketing Analytics Tools Adwords Analytics Google 40

Adobe Experience Cloud Blog

JANUARY 7, 2015

Author: Yoav Vilner All of this talk of New Years Resolutions, and what I’m going to do differently for 2015 has got me thinking about improvement. There is good news about your 2014 challenges; they can turn into your 2015 successes. How can I work toward overcoming the biggest online marketing challenges? This struggle is real.

Paid Search Agency 48

Paid Search Agency Planning Marketing Analytics Tools Landing Pages 48

Hinge Marketing

DECEMBER 2, 2014

With 2015 right around the corner, we’re all in turbo-planning mode as we build our growth strategies for the year ahead. There is much to consider, but we can take the legwork out of one topic: understanding the marketing trends and opportunities emerging in 2015. 1) Buyers of technology services want to be educated. Conclusion.

Trends 48

Trends Marketing Management Lead Ranking Planning 48

Hinge Marketing

DECEMBER 8, 2014

And as we head into 2015, firms face some big questions. We’ve published the results in our free research report, 2015 Marketing Priorities for Professional Services Firms. We asked our respondents to indicate which initiatives they expected to undertake in 2015. Which business challenges are the most urgent?

Work Management 48

Work Management Marketing Management Research Service 48

Hinge Marketing

FEBRUARY 5, 2015

As part of a new body of research, a number of tech firms (along with firms from six other industries) were surveyed about their top business challenges and marketing priorities for 2015. SEE ALSO: Top Trends in Technology Marketing for 2015. Innovation/New Ideas. No other industry ranked innovation in their top five challenges.

Marketing Management 48

Marketing Management Business Differentiation Correlation 48

Convince & Convert

FEBRUARY 26, 2015

pic.twitter.com/A7HzK7FOGG — LEGO (@LEGO_Group) February 23, 2015 #EverythingIsAwesome For Lego on Oscar Night In one of the more upbeat Oscars performances of the night, Tegan and Sara and the Lonely Island performed “Everything Is Awesome” from The Lego Movie. Meryl at the #Oscars in 1979 & 2015. No effects.

Social Media 145

Social Media Brand Identity Branding Media 145

B2B Marketing Directions

JANUARY 18, 2015

So far this month, my posts have focused on what will happen in B2B marketing during 2015. In my last post , I described some of the findings of a recent survey by StrongView Systems that asked business leaders about their marketing budget and spending plans for 2015.

B2B Marketing 40

B2B Marketing Planning B2B B2B Sales 40

Martech

MARCH 10, 2022

The digital transformation journey is neither easy nor quick, which is why only 11% of global CMOs say they have completed it, according to a new study. The annual study, by MediaSense , confirmed that digital transformation is sweeping marketing. This is a huge increase from 27% in 2015, the first year the survey was conducted.

Digital Transformation 105

Digital Transformation Advertising Agencies Paid Search Agency eCommerce 105

Webbiquity

AUGUST 24, 2021

Total monthly active users increased 77% from 2015 to 2020. Again, there’s much more in the We Are Social / Hootsuite report, so check out their study to get all of their findings and insights. Facebook advertising reaches 2.18 billion people, or 36% of all adults and teenagers on earth. Quora has 300 million readers, or 4.9%

Social Networks 294

Social Networks Stats Spyware Mobile Advertising 294

Content Standard

JANUARY 19, 2015

Marketers are heading into 2015 more focused on email marketing than new technology, according to a survey from Campaigner. The survey found that just 10 percent of marketers believe new innovations will have a definite impact on their 2015 marketing strategies. 14 percent said improved data collection and management.

Email Marketing 40

Email Marketing Marketing & Strategy Marketing Strategy Tips 40

Hinge Marketing

JANUARY 22, 2015

Now there’s an opportunity for firms to do just that: participate in this year’s Marketing Benchmark Study and you’ll receive a copy of the full report. Our past studies have found that firms that conduct research grow more quickly. The study is currently open to participation by accounting firms.

Marketing Budget Creation 48

Marketing Budget Creation Allocation Peer-to-peer Planning 48

Content Standard

FEBRUARY 17, 2015

We’re more than a month into 2015, and there’s no better time for an industry update. In “Digital Trends 2015,” a recent quarterly briefing from Econsultancy and Adobe, only 14 percent of respondents identified as working for digital-first organizations. Unfortunately, this feat remains a dream for many brands.

Enterprise Management 40

Enterprise Management Trends Marketing Budget Marketing Budget Creation 40