B2B Marketing Traction

APRIL 13, 2015

A survey conducted in 2014 called the 2015 B2B Marketing Benchmarks, Budgets and Trends in North America by the Content Marketing Institute and MarketingProfs provided lists of what tactics B2B marketers used and what they found most effective. case studies. case studies, and 6.) eNewsletters, 3.) blog posts, 5.)

Top of Funnel 100

Top of Funnel Customer Surveys B2B Marketing B2B 100

ANNUITAS

DECEMBER 23, 2014

In their 2012 study End of Solution Sales , the Corporate Executive Board (CEB) revealed that 57 percent of a typical B2B purchase decision is made before a customer even talks to a supplier. CEB states the following as part of the study: “ The hardest thing about B2B selling today is that customers don’t need you the way they used to.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Forrester Content Marketing 100

SendX

NOVEMBER 10, 2020

In 2015 alone, VentureBeat said that there are almost 2,000 companies from 43 marketing categories; including social marketing, SEO, mobile analytics, video marketing, and more. And in case you don’t know, emails are effective in improving open rates. “Email marketing is dead!” That’s what some marketers would say.

Email Marketing 361

Email Marketing Planning Tips Paid Search Agency 361

markempa

JANUARY 12, 2015

Tweet It’s a new year, and you’re likely kicking off marketing and lead generation programs to drive more new leads for 2015. I shared this case study at MarketingSherpa B2B Marketing Summit. Most new leads go nowhere. Create a process for re-engaging “dead” leads.

Sales Qualified Leads 120

Sales Qualified Leads Tips Features Generation 120

Convince & Convert

MARCH 26, 2015

March 20, 2015 marked Europe’s largest solar eclipse since 1999 , with 90 percent of the sun covered in parts of the UK. The Sun (@TheSunNewspaper) March 20, 2015. Oreo Cookie (@Oreo) March 20, 2015. Suffice to say, the thoughtful approach shone brightly amid a social media sea of eclipse-themed activations.

Campaigns 158

Campaigns Advertising Agencies Case Study Case Studies 158

Contently

NOVEMBER 4, 2016

For six years, the Content Marketing Institute (CMI) has studied the evolution of content marketing. Despite proof that these blueprints are effective, CMI’s latest study doesn’t inspire much hope that marketers are getting any better at content strategy. Other times, not so much.

Studies 60

Studies SEM Case Studies Adwords 60

Convince & Convert

FEBRUARY 26, 2015

pic.twitter.com/A7HzK7FOGG — LEGO (@LEGO_Group) February 23, 2015 #EverythingIsAwesome For Lego on Oscar Night In one of the more upbeat Oscars performances of the night, Tegan and Sara and the Lonely Island performed “Everything Is Awesome” from The Lego Movie. Meryl at the #Oscars in 1979 & 2015. No effects.

Social Media 145

Social Media Branding Brand Identity Media 145

Marketing Insider Group

AUGUST 7, 2023

In 2015, I created Marketing Insider Group to help provide an insider’s point of view from my 25 years as a company marketers. Case Studies and Success Stories I’ve always believed that learning from others is one of the most powerful ways to grow. And that’s why I love case studies and success stories.

B2B Marketing 138

B2B Marketing Paid Search Agency Marketing Agencies 2 B2B Thought Leadership 138

Brandpoint

APRIL 13, 2023

Here’s a more extensive case for live video content. Mini Case Study Case studies make perfect middle-of-the-funnel content , but sometimes it’s hard to get somebody to read a whole one. Here’s an example of a successful video case study done by Coca-Cola. Have a plan but don’t over-produce.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Convince & Convert

OCTOBER 16, 2014

A chance to win a walk-on role in a 2015 Blumhouse Productions film, the. » Social Media Case Studies' To enter, fans are challenged with creating an original Instagram video inspired by a favorite horror movie moment with the hashtag #FandangoScareContest. The prize? Read the whole entry. »

Video Marketing 147

Video Marketing Case Study Case Studies Social Media 147

KoMarketing Associates

APRIL 1, 2020

Back in 2015, in our own independent research for the B2B Web Usability Report , we found that more than half (54 percent) of respondents indicated that the lack of thorough contact information reduced a vendor’s a credibility and thus would cause them to leave a website. Customer Case Studies and Testimonials.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

Contently

JUNE 29, 2016

Contently Case Stories is a series highlighting some of Contently’s most successful clients. In 1985, Marty McFly and his Back to the Future companions transported themselves to 2015—a world of flying cars, hovercrafts, and self-tying shoelaces. This is precisely what makes Gild a compelling case study.

Cost Per Click 62

Cost Per Click CPC Marketing & Strategy Advertising Agencies 62

Hinge Marketing

DECEMBER 2, 2014

With 2015 right around the corner, we’re all in turbo-planning mode as we build our growth strategies for the year ahead. There is much to consider, but we can take the legwork out of one topic: understanding the marketing trends and opportunities emerging in 2015. 1) Buyers of technology services want to be educated. Conclusion.

Trends 48

Trends Marketing Management Lead Ranking Planning 48

The ROI Guy

JANUARY 26, 2015

Based on who is being engaged, Sales reps should be guided, based intelligently on the prospect’s role, industry, location, size and challenges, to the right value messaging, storytelling, insights, case studies and financial justification. And on-going coaching and sharing of best practices by the community is key.

Effectiveness 40

Effectiveness Training Case Studies Storytelling 40

BuzzSumo

JANUARY 5, 2016

At the end of 2015, our first full financial year, we had over 160,000 freemium subscribers but more importantly 2,000 paying customers and an annual revenue run rate of over $2.5m. One of the highlights of my year in 2015 was being interviewed by Jay Baer for the Social Pros podcast. Be growth focused. Be flexible, stuff happens.

Case Study 40

Case Study Case Studies Studies Paid Search Agency 40

Vision Edge Marketing

NOVEMBER 21, 2017

A 2015 study by Carat found that 41% of people are overwhelmed by the volume of information and choice. This was the case for one of our customers. It’s important to study both your customers as well as your competition and understand their positioning. They weren’t maintaining market traction for a premier product.

Lead Ranking 183

Lead Ranking Case Studies Work Management Marketing Management 183

B2B Marketing Directions

DECEMBER 27, 2015

This will be my last post of 2015, and I want to thank everyone who has spent some of his or her valuable time reading this blog. So, in case you missed any of them, here are our five most popular posts. I hope that you have found the content here to be both thought-provoking and useful.

Top of Funnel 40

Top of Funnel Demand Generation B2B Sales Case Studies 40

Vidyard

MAY 20, 2015

Over the course of the 4-day conference we heard tons of great speakers, case studies and keynotes…and even found some time to enjoy Music City. One theme we heard lots about during Summit 2015 was that of change. Here’s a quick recap of some of the key themes: Change is all around us.

Lead Ranking 51

Lead Ranking Top of Funnel Peer-to-peer First-Mover Advantage 51

Customer Experience Matrix

OCTOBER 6, 2015

Switching to customer service, Microsoft’s 2015 Global State of Multichannel Customer Service Report found that 68% of U.S. Focusing more specifically on data, Experian's 2015 Data Quality Benchmark Report , which had 1200 respondents, found that 99% agreed some type of customer data is essential for marketing success.

Marketing Management 120

Marketing Management Ideal Customer Profiles Case Studies Buyer Personas 120

Influitive

OCTOBER 11, 2015

The 2015 B2B Buyer’s Survey Report found that 20% of respondents consider peer recommendations one of the top information resources when researching potential vendors (along with web research and analyst reports). In today’s hyper-connected world, people aren’t shy about sharing their opinions—and B2B buyers are listening.

Loyalty 279

Loyalty Peer-to-peer Ideal Customer Profiles Word of Mouth 279

Content Standard

JANUARY 10, 2015

As brands increase their investments in sponsored content, valuable case studies are revealing themselves and offering blueprints for continued success. In 2015, expect marketers to embrace paid promotion with arms open wide. Outbrain, for example, struck a lucrative $100 million deal with Time Inc.

Promotion 40

Promotion Allocation Content Case Study 40

The ROI Guy

JULY 15, 2015

E conomically Focused – today’s IT buyer is more frugal, with over 95% of technology purchase decisions now requiring a formal business case, with quantifiable ROI and fast payback (IDC). 3 - Seal the Deal – Delivering a CFO-ready Business Case CFOs are large and in charge of many IT purchase approvals.

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

markempa

JUNE 23, 2014

In this case, prospect behaviors trigger email sends based on a conversion process to turn free, one-time users to paid, ongoing customers. Email Summit 2015 [Have insights to share like Keith did? Apply to be an Email Summit 2015 speaker.]. Lead Gen: 17% lift in lead capture by including more details in email [Case study].

Lead Nurturing 120

Lead Nurturing Email Marketing Automation Marketing Management 120

LeadSquared

JANUARY 28, 2015

The webinar on ‘7 Killer Content Marketing Strategies for 2015’ conducted by our expert content marketer, Meenu Joshi and LeadSquared CEO, Nilesh Patel was a huge success. It would help people learn more about the business or school in this case. Are case studies a good way to connect with readers? Question 8.

Webinar Metrics 52

Webinar Metrics FAQ Work Management Marketing & Strategy 52

KEO Marketing

JUNE 16, 2015

PHOENIX, June 16, 2015 – KEO Marketing Inc. , a leading full-service business-to-business (B2B) marketing agency, today announced that it was recognized with two 2015 AMA Spectrum Awards for its work on behalf of client Profiles International.

Work Management 48

Work Management Marketing Management Advertising Agencies Ideal Customer Profiles 48

KEO Marketing

JUNE 16, 2015

PHOENIX, June 16, 2015 – KEO Marketing Inc. , a leading full-service business-to-business (B2B) marketing agency, today announced that it was recognized with two 2015 AMA Spectrum Awards for its work on behalf of client Profiles International.

Work Management 48

Work Management Marketing Management Advertising Agencies Ideal Customer Profiles 48

Martech

MARCH 24, 2023

Making the case for full lifecycle (meaningful) engagement One thing I often hear from executives is how to justify the cost of full journey engagement. In 2015, I wrote a book titled “Driving Demand.” Keep in mind that this is not a one-time exercise, it is a continual process.

Branding 130

Branding Brand Identity B2B Acquisitions 130

Convince & Convert

MARCH 5, 2015

hannah (@ughjinxx) March 2, 2015. Social Media Case Studies brand community brand strategy community engagement converse social media campaign social media case study storytelling' ” #chucktaylor made by @BeckyOfWeltonia pic.twitter.com/83Pj75z0Po ” im obsessed.

Communities 136

Communities Creativity Storytelling Case Study 136

Litmus

SEPTEMBER 23, 2021

Paul’s Litmus Live session will be a case study of how Communisis made it easy for marketers at Nationwide Building Society to create accessible emails. ( My very first session on accessibility was at Litmus Live London in 2015 (The Email Design Conference as it was called back then). One of them is Paul Airy.

Case Study 83

Case Study Case Studies Conference Email Marketing 83

ANNUITAS

MAY 7, 2015

A recent report by Richardson highlighted some of the biggest sales challenges of 2015. Numerous studies have shown that today’s B2B buying process is somewhere between 50-70% complete before a buyer initiates contact with a vendor or sales rep from the vendor. In many organizations, this is still the case.

B2B Sales 100

B2B Sales B2B Marketing Marketing Management B2B 100

markempa

JANUARY 19, 2015

Most case studies and whitepapers have a sales edge to them. Different marketers have different thresholds, but I would say that quarterly isn’t enough to be remembered — there is just too much noise over that timeframe. Don’t sell; educate and help. That won’t work for lead nurturing. The content must be educational and helpful.

Tips 120

Tips Sales Qualified Leads Features Lead Ranking 120

Convince & Convert

JANUARY 27, 2015

Such is the case with Bhakti Chai , this month’s case study of marketing done well. One of Bhakti’s initiatives for 2015 is to tour in a mobile Tuk Tuk and sample their chai at different events across the nation. Bhakti is a nationally-loved chai tea company based out of Boulder, Colorado. Define your niche and own it.

Opt-in 162

Opt-in Planning Word of Mouth Case Studies 162

Martech

AUGUST 17, 2021

Since inception in 2015, the Search Engine Land Awards has recognized exceptional marketers on an annual basis — showcasing their oustanding work, providing well-earned exposure in coverage and interviews, and bestowing upon them the highest honor in search. “When entrants share a lot of technical data around their case studies.”

Paid Search Agency 113

Paid Search Agency ROAS Case Study Case Studies 113

KEO Marketing

MAY 14, 2015

May 14, 2015 – KEO Marketing Inc. , a leading full-service business-to-business (B2B) marketing agency, today announced that it won an Excellence Award in the category of Search Engine Optimization (SEO) in the 2015 Business Marketing Association (BMA) B2 Awards. PHOENIX, Ariz.,

Search Marketing 48

Search Marketing Work Management Advertising Agencies Marketing Management 48

Convince & Convert

JANUARY 8, 2015

Wishing the readers of Convince & Convert a creative and innovative 2015! Social Media Case Studies audience engagement holidays Social Media Marketing social media strategy' In the spirit of the campaign, here’s my Snowchat to you.

Microsite 139

Microsite Campaigns Case Study Case Studies 139

Convince & Convert

JANUARY 29, 2015

The videos were sent to the 100,000 of the most activate Nike+ users to celebrate a strong 2014, while inspiring those people to work toward an even better 2015. Social Media Case Studies jessica gioglio nike social image of the week social media campaign video marketing visual marketing your year with nike'

Campaigns 141

Campaigns Case Study Case Studies Stats 141

Convince & Convert

JANUARY 15, 2015

Video, jonka BBC News (@bbcnews) julkaisi Tammi 12, 2015 at 4:21 PST. Social Media Case Studies BBC instafax jessica gioglio mobile platforms news social image of the week social media strategy' France to deploy 10,000 troops: bbc.in/francesecurity francesecurity @BBCShorts #BBCShorts.

Social Media 141

Social Media Media Case Study Case Studies 141