Sprout Social

JULY 11, 2016

Data from eMarketer discovered less than 33% of companies with 100 or more employees used Instagram for marketing purposes in 2015. In fact, a study from TrackMaven discovered only half of Fortune 500 companies use Instagram. But many experts believe that number is only going to grow.

Emarketing 110

Emarketing Buzz Social Networks Social Media 110

Contently

MARCH 28, 2018

Facebook has housed 360-degree video since 2015, but the format is new to Snapchat and may be a solution to some of its previous advertising concerns. App Annie tells us that the average consumer only uses nine apps per day , and a recent study by eMarketer found that 92 percent of respondents deleted apps if they showed technological issues.

Brand Identity 153

Brand Identity Branding Storytelling Sample 153

markempa

DECEMBER 19, 2016

Research by eMarketer bears out Linda’s observation: US consumers spent five and a half hours per day in 2015 watching video, an increase of 34 minutes from 2011. Case studies like “ Success Story: iCharts ” are deeper in the funnel. “When I ask myself how much I read, it is maybe one book a month.

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

Porch Group Media

MAY 21, 2019

eMarketer). This is an impressive increase from 2015 when 52% of teens said that they used the platform. This will account for just about half (49.2%) of the total programmatic digital display ad spending for 2019, per new data from eMarketer. eMarketer). IAB 2018 Video Ad Spend Study). eMarketer).

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

Parse.ly

AUGUST 6, 2019

billion by the end of 2019, according to eMarketer. . For example, the percentage of teenagers using Facebook dropped 20% from 2015-2018. In fact, eMarketer estimated that Facebook will lose 2 million users ages 24 and under. Overall digital ad spending is projected to reach $333.25 will be primarily digital. .

Advertising Agencies 40

Advertising Agencies Social Media Advertisements Advertising 40

Sprout Social

AUGUST 30, 2016

In fact, eMarketer discovered less than 50% of brands are actively on Instagram. Pew Research found 35% of Instagram users visited the network multiple times a day in 2015. Additional data from eMarketer showed 35% of social media users trust brands and are influenced by retailers. But Instagram branding isn’t an easy task.

Brand Identity 71

Brand Identity Branding Emarketing Eye-Tracking 71

Content Standard

MAY 8, 2015

hours each day watching video content in front of a screen, and mobile video represents an ever-increasing slice of the pie, eMarketer reports. The eMarketer data paints a picture of increasing digital video views at the expense of traditional television. Americans now spend an average of 5.5 The World on Video.

Video Marketing 40

Video Marketing Emarketing Brand Identity Branding 40

Buffer

DECEMBER 4, 2019

The website ConversionXL has a neat case study on a brand that has experimented with a Facebook Shop. Buyable pins were released four years ago now, in 2015, and had over 60 million buyable pins in its first six months. The watch seller, MVMT, added a selection of products from its catalog to Facebook.

Social Media 98

Social Media Rules Media Click Rate 98

SnapApp

MAY 5, 2016

See more interesting stats in CMI’s new 2016 B2B Marketing Trends Study. During Facebook’s Q3 2015 earnings call, Mark Zuckerberg announced that Facebook now sees an average of 8 billion daily video views. Facebook Video Is Exploding – Here’s How to Leverage Facebook Video Ads Today. Video on Facebook continues to explode.

Account Based Marketing 48

Account Based Marketing Content Marketing Planning Paid Search Agency 48

Content Standard

AUGUST 20, 2016

A SUMO Heavy study, reported by eMarketer , found that 45 percent of respondents would not use buy buttons. Buy buttons are still relatively new: Twitter, Pinterest, Instagram, and Facebook all either launched or expanded their buy button programs in 2015. The SUMO Heavy study found that just 7.3 Limited Appeal.

Social Media 40

Social Media Buy Media Emarketing 40

ViewPoint

MARCH 6, 2012

She has produced hundreds of white papers, case studies and eBooks for a range of organizations, including some of the world's leading technology companies. The study goes on to say those sales teams that “exceed expectations” in understanding their customer’s buying process can expect their win rate to improve by 38%.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Contently

APRIL 18, 2017

Geico, for instance, won a Grand Prix at the Cannes Lions festival in 2015 for a five-second pre-roll ad in which the narrator says, “You can’t skip this ad, because it’s already over.” As everyone rides the video boom, marketers have used bigger ad budgets to produce more experimental work. Case closed?

Video Marketing 119

Video Marketing Youtube Ad Exchange Click Fraud 119

Contently

OCTOBER 18, 2016

Still, it goes to show that analytics tools are the bedrock of martech since almost every other technology listed in the eMarketer chart is designed to create an onslaught of data. ” Hat tip to ChiefMartec for bringing it to my attention (it’s also in the eMarketer report I linked above).

Work Management 60

Work Management Marketing Management Marketing Automation Services Planning 60

Content Standard

MAY 29, 2015

In a new report , eMarketer estimates US retail mobile commerce sales will near $77 billion in 2015, up 32.2 Studies show push notifications can yield impressive results. Mobile devices are gobbling up a bigger slice of the proverbial sales pie. percent from 2014. By 2019, mobile sales are set to double to $153.50

Emarketing 40

Emarketing Opt-out Opt-in Blast Campaigns 40

Contently

APRIL 20, 2016

Our 2015 study , showed that 48 percent of respondents felt deceived by native advertising. A February 2016 study by eMarketer suggested that influencer marketing has become more popular, in part, because of young people’s trust in social media stars, who they tend to see as more authentic than a brand or an advertisement.

Advertorials 114

Advertorials Youtube Guidelines Peer-to-peer 114

Hubspot

NOVEMBER 11, 2011

Officially out of beta today , Google's new resource offers helpful tools, studies, trends, stats, and videos to give marketers the data they need when they need it. Source: eMarketer, January 2011) Tweet This! Source: Google/Shopper Sciences, Zero Moment of Truth Macro Study, U.S., Source: eMarketer, May 2011) Tweet This!

Paid Content 28

Paid Content Google Emarketing Paid Search Agency 28

TrustRadius Marketing

AUGUST 21, 2018

This past March, Pew reported that 26% of American adults go online “almost constantly” up from 21% in 2015. Additionally, the share of “constant” internet users ages 50 to 64 has risen from 12% to 17% since 2015. The Google/BCG study concluded that mobile usage can accelerate the time to purchase by as much as 20%.

Marketing Attribution 40

Marketing Attribution Ideal Customer Profiles B2B Mobile Advertising 40

Content Standard

DECEMBER 9, 2014

AdAge reported that the new service would boost Amazon’s ad revenue, “which eMarketer estimates will be more than $1 billion this year, up 40 percent from 2013.” ” Eighty-six percent of marketers surveyed are creating more visual content now and within the next 12 months, she said.

Demand 40

Demand Video Marketing Webcast Paid Search Agency 40

Content Standard

SEPTEMBER 14, 2015

Five years ago, 45 percent of consumers said they didn’t pay attention to online reviews at all or didn’t let them influence them, eMarketer reports. But in 2015—in part because of increased mobile use—reviews are a big part of users’ online shopping experience. The high levels of trust represent a significant shift.

Emarketing 40

Emarketing User-Generated Content Mobile Marketing Click Rate 40

Content Standard

MAY 21, 2016

But a study by GfK MRI suggests otherwise , with 67 percent of US Smartphone users checking text first thing in the morning, 63 percent checking email, and 48 percent checking Facebook. That’s the amount of emails sent and received per day in 2015. Might as well see what she’s missed overnight. ” Sound familiar?

Barriers 44

Barriers Lock-In Social Media Emarketing 44

Content Standard

MAY 21, 2016

But a study by GfK MRI suggests otherwise , with 67 percent of US Smartphone users checking text first thing in the morning, 63 percent checking email, and 48 percent checking Facebook. That’s the amount of emails sent and received per day in 2015. Might as well see what she’s missed overnight. ” Sound familiar?

Barriers 44

Barriers Lock-In Social Media Emarketing 44

Hubspot

SEPTEMBER 5, 2018

A recent article by eMarketer reported that just under 75% of shopping carts are abandoned , and even more for mobile users. Studies show that 74% of people rely on their social media networks for information about purchasing decisions. In 2015, Google officially declared that mobile searches outnumbered those on desktop.

eCommerce 77

eCommerce Design Conversion Click Rate 77

Hubspot

JULY 19, 2011

eMarketer calculated that U.S. This projected growth will have smart phone owners accounting for 23%of the mobile user population in 2011; by 2015, they will represent 43%. eMarketer projects that 24 million tablets will sell in 2011, with the iPad's overall share of the market dropping to 80%. smartphone users reached 60.2

Mobile Marketing 28

Mobile Marketing Trends Emarketing Mobile Advertising 28

QuanticMind

NOVEMBER 16, 2016

According to a 2015 survey by Kahuna , only 10% of marketers reported having the tools necessary to deliver a personalized marketing experience that reaches prospects regardless of whichever channels they use. In one study of UK internet users, eMarketer found that by 2017, 27% (14.7 Trend 2: Consumers are in charge.

Advertisements 40

Advertisements Advertising Trends Marketing Budget 40

Hubspot

JANUARY 17, 2017

According to 2016 research from eMarketer , 86% of time spent on mobile devices is spent in apps rather than internet browsers. These first cross-posted pieces back in November of 2015 netted a few hundred views each, not too exciting. Apps like Medium have become new discovery platforms for content. It wasn’t always the easiest year.

Advertising Mediums 28

Advertising Mediums Peer-to-peer Correlation Hubspot 28

Vidyard

DECEMBER 17, 2020

This has grown from 78% in 2015, showing that the importance of video is only growing ( Hubspot, 2020 ). When you consider that only 33% said the same in 2015, it shows that consumer sentiment toward videos is much stronger now ( Smart Insights, 2020 ). of internet users ( eMarketer, 2019 ). There are 235.1 GoToWebinar, 2019 ).

Statistics 157

Statistics Video Marketing Planning Business 157

Valasys

JANUARY 9, 2020

According to a forecast by Cisco, videos will comprise 79% of the global internet traffic by the year 2020, which means a year over year increase rate of 63% starting 2015. According to eMarketer , 93% of video watchers in India watch Youtube. Another interesting study on YouTube statistics for B2B marketers by Backlinko.

Youtube 64

Youtube Statistics B2B Marketing B2B 64

Webbiquity

DECEMBER 1, 2015

Followers value images, videos, and case studies as the most valued content from brands on social media. billion on social marketing in 2015. eMarketer ). eMarketer ). eMarketer ). eMarketer ). MarketingSherpa ). Advertisers are expected to spend $12.3 iMedia Connection ). Experience: The Blog ).

Social Media 100

Social Media Stats Media Emarketing 100

Convince & Convert

FEBRUARY 4, 2016

Just consider the following statistics: As of September 2015 , there are 100 million users (and counting) on Pinterest. million, representing almost 30 percent of American social networkers, predicts eMarketer. Image via eMarketer. The study also indicates that 93 percent of Pinterest users use it to plan future purchases.

Conversion 97

Conversion Emarketing Social Networks User-Generated Content 97

Vidyard

MARCH 23, 2021

Get the Report Video Marketing Strategy 93% of marketers who use video say that it’s an important part of their marketing strategy—an increase from 92% in 2020, making this the highest percentage of any year since 2015 ( HubSpot, 2021 ) According to 88% of marketers, video marketing provides them with positive ROI.

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Convince & Convert

FEBRUARY 7, 2017

In 2015, Instagram reported having 77.6 billion, as per a report published by eMarketer. billion, as per a report published by eMarketer. percent, as forecasted by eMarketer. Michael Kors Case Study. Read the case study here in detail. million users. billion in total mobile ad revenue.

eCommerce 149

eCommerce Emarketing Mobile Advertising Paid Search Agency 149

Hubspot

JUNE 9, 2016

times per week on Instagram in 2015? 1) The Instagram community has grown from 90 million active users in January 2013 to more than 400 million active users in September 2015. 5) Between 2016 and 2020, eMarketer predicts Instagram will add 26.9 Image Credit: eMarketer. Or that brands posted an average of 4.9 in the U.S.)

Stats 28

Stats Marketing & Strategy Emarketing Social Networks 28

Valasys

JULY 2, 2019

Helps in Improving Rankings: In 2015, Google introduced its deep learning algorithm RankBrain to supplement Hummingbird. Helps in Optimizing Mobile Pages for Search Engines: According to a study by Emarketer, 86% of Americans spend their time on smartphone apps. These algorithms lessen poor quality & irrelevant backlinks.

Marketing AI 69

Marketing AI SEO Lead Ranking B2B 69

Content Standard

AUGUST 26, 2015

In February 2015 I forecasted on the Content Standard , along with many more credible sources, that spending, talent acquisition, business transformation, and customer experience would play crucial roles in successful brand storytelling programs this year. That number will rise in 2016.

Budget Programs 40

Budget Programs Planning Marketing Budget Creation Trends 40

LeanData

DECEMBER 1, 2015

Brinker’s compilation of 1,876 vendors across 43 categories in his 2015 Marketing Technology Landscape Supergraphic is an eye-catching representation of the expanding universe of MarTech companies. Marketing Technology Landscape Supergraphic (2015). But there was a caveat to both of those studies.

Multi-Touch Attribution 56

Multi-Touch Attribution B2B Thought Leadership Budget Programs Sales Cycle 56

Valasys

SEPTEMBER 27, 2018

20% B2B marketers implement account-based marketing (ABM) in their marketing strategy, even though 90% of them believe in it (Sirius, 2015). for each new customer acquired , B2B brands can save over $14 with the help of inbound marketing (Openview, 2015). Content Marketing Institute, 2015) (Source: [link] ). SuperOffice ).

Statistics 49

Statistics B2B Marketing Allocation Marketing Budget 49

Outbrain

DECEMBER 30, 2019

The results of an Irish study indicated 60% of respondents felt there was too much advertising associated with on-demand video platforms. Check out this case study to see how it works. Since late 2015, however, the most popular video ad length is 30 seconds. Digital Video Advertising Trends. Video Ads Are Not as Short.

Paid Content 60

Paid Content Advertisements Advertising Video Marketing 60