SocialPilot

FEBRUARY 9, 2024

Be it inspiration for your next campaign or leveraging the latest features of social media, they’ve got your back. Social Media Marketing + Michael A. Social Media News + Matt Navarra Karissa Bell Sarah Frier Social Media Marketing Michael A. Stelzner He is the founder of the Social Media Examiner blog.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Webbiquity

DECEMBER 19, 2023

9: A 10 Step Guide To Creating A Social Media Marketing Plan When efficiently optimized, social media is a great way to grow traffic, generate leads, and drive sales to a new business. Yet too many marketers and brands go about social media marketing the wrong way. Fortunately, you don’t have to be one of “those” marketers.

Paid Search Agency 182

Paid Search Agency B2B Marketing Screencast Planning 182

Zoominfo

OCTOBER 5, 2021

Keep reading to learn about 14 of the most innovative and socially responsible leaders of the past few years, and be sure to look out for their names in the years to come. Jackson continues to lead initiatives focused on clean energy solutions and other socially responsible projects. For example, Apple is issuing $2.5

Examples 130

Examples Business Budget Programs Advertising Agencies 130

Biznology

MARCH 26, 2015

Social media moves at such a fast pace that it’s sometimes difficult to dissect what worked and what didn’t. Here’s a look at the 3 biggest and most successful social media events of 2014 and what we can learn from them. The ALS Ice Bucket Challenge wasn’t just one of the biggest social media events of 2014.

Social Media 80

Social Media Media Viral Marketing Television marketing 80

Marketing Insider Group

DECEMBER 30, 2013

I also talked about the connection between personal branding, content marketing and social selling in a truly social business. I intentionally avoided digital , mobile marketing and social media because those topics have become less interesting as they are simply expected by our digital, social and mobile customers.

Advertising Agencies 100

Advertising Agencies Marketing & Strategy Custom Publishing Mobile Marketing 100

Convince & Convert

NOVEMBER 19, 2013

To me, a “buzz wedge” is when something going on in the news is trending (the buzz) and a company tries to capitalize on it with a story or social post even though the buzz is completely off brand (the wedge). Secondly, social listening isn’t just for passive and reactive company actions like brand protection and customer service.

Trends 166

Trends Advertising Agencies Buzz Paid Search Agency 166

Webbiquity

APRIL 16, 2014

According to CNN , “Americans used smartphone and tablet apps more than PCs to access the Internet (in January 2014) — the first time that has ever happened.” And mobile payments aren’t just for buying lattes—three-quarters of B2B vendors say they plan to offer mobile commerce by the end of 2014.

Mobile Marketing 100

Mobile Marketing Statistics Mobile Advertising Planning 100

Customer Experience Matrix

DECEMBER 16, 2013

Rather than let my precious wisdom go to waste*, I''ll share below what I think will be most important marketing technology trends of 2014. 2014 predictions customer management marketing technology marketing trends' Customer Data Platforms mature. Yes, that''s a Dr. Strangelove reference.

Trends 120

Trends Paid Search Agency Multi-Channel Ideal Customer Profiles 120

Webbiquity

FEBRUARY 13, 2018

According to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin). We’re now long past the days of having to “sell” business executives on the value of social media for marketing. WordStream ).

Social Media 229

Social Media Stats Social Marketing Paid Search Agency 229

Oktopost

OCTOBER 5, 2022

But it’s not enough to base your conversations on your audience’s website and email activity only – what about social media? In this episode, host Jennifer Gutman reveals that buyers are actually spending an average of 116 minutes on social networks each day, making it the ideal channel for marketers to leverage when nurturing leads.

Eloqua 118

Eloqua Work Management Transparency Leads 118

Convince & Convert

JANUARY 8, 2014

Marketers are evidently enthusiastic heading into 2014… about everything. Called 2014 State of Marketing , insights from over 2,500 global marketers , the report is full of data about marketers’ outlook and plans for the coming year. Jay is the founder of [link] and host of the Social Pros podcast.

Planning 144

Planning Marketing Budget Creation Budget Programs Paid Content 144

Marketing Insider Group

DECEMBER 10, 2013

I crowd-sourced that list from my social media connections. So this year, I am giving you even more control over which should be labeled best marketing conferences in 2014. The Best Marketing Conferences of 2014. The Best Marketing Conferences of 2014. London - Nov, 2014. Content Marketing World 2014.

Conference 100

Conference Peer-to-peer Planning Best Practices 100

Contently

JULY 28, 2016

Think back to 2014. The companies looked at the million most-shared articles between December 2015 and June 2016, and compared them to a similar study published in 2014. In 2014, Twitter accounted for almost 9 percent of total shares across the major social networks. Here are the five craziest things they found.

Social Media 60

Social Media Media Social Networks Forecasting 60

Marketing Insider Group

DECEMBER 5, 2013

It then cycles through the process of analyzing keywords (what people search for) and social trends, finding the research, experts, tips and tricks that answer those questions. According to BtoB Magazine “Content Marketing” is one of the top priorities for marketing in 2014. Don’t believe me? So what do you think?

Content Marketing 100

Content Marketing Marketing Budget Marketing Budget Creation Content 100

Marketing Insider Group

MARCH 17, 2014

According to the report , Content Marketing is the top priority for 36% of marketers in 2014. This is followed by social media, which was chosen by 36%, personalization (32%) and conversion optimization (31%) as key areas of focus for marketing in 2014. Clearly Content Marketing is an Imperative in 2014.

Paid Search Agency 100

Paid Search Agency Content Marketing Multi-Channel Advertising Agencies 100

Marketing Craftmanship

DECEMBER 30, 2013

This zero sum game is also played in social media, where scorecards of “likes” and “followers” are used as hollow substitutes for meaningful business metrics. Fire your PR firm in 2014. It’s All About Merchandising. Business leaders must address two key questions in advance of seeking any publicity: “1.

PR 100

PR Advertorials Merchandising Paid Search Agency 100

Webbiquity

DECEMBER 10, 2013

And it continues to expand: 82% of marketers plan to increase their budgets for content marketing in 2014. 57% of marketers say content marketing is their top external social priority this year. ” ( Social Media Today ). ” ( Social Media Today ). Image Credit: Robert Rose. B2B Marketing Insider ).

Statistics 100

Statistics SMB Content Marketing Planning 100

Convince & Convert

SEPTEMBER 9, 2014

» Social Media Research' But that journey made me wonder – How are others describing this process? Is it the same wild rush for other parents as it is for me? What can we. Read the whole entry. »

Social Media 142

Social Media Research Buy Media 142

Crimson Marketing

DECEMBER 18, 2013

Social media: Social marketing marketing budgets will double over the next 5 years. Email: Email with social sharing buttons increase click-through rates by 158%. PPC: 72% of PPC marketers (those who use pay-per-click advertising) plan to increase their PPC budget in 2014. Trends in the marketing mix. Infographics'

Statistics 100

Statistics Planning PPC Marketing Budget Creation 100

Everything Technology Marketing

MARCH 25, 2014

Our 60,000 member B2B Technology Marketing Community on LinkedIn conducted the 2014 study on alliance marketing to better understand how B2B marketers are adjusting to new alliance marketing challenges, and to identify new trends and best practices. The results from our new study on Alliance Marketing are now available! Download it here.

Marketing Report 100

Marketing Report Trends Marketing Budget Demand Generation Agencies 100

Webbiquity

DECEMBER 3, 2013

All of the top seven growth areas for marketing dollars are digital, with more than half of all marketers planning budget increases in 2014 in five of these areas. Promoting content using a mixed of organic search, paid search, and social media tactics. . Marketing Research Marketing Strategy'

Allocation 100

Allocation Spending B2B Marketing Paid Search Agency 100

Webbiquity

DECEMBER 3, 2013

All of the top seven growth areas for marketing dollars are digital, with more than half of all marketers planning budget increases in 2014 in five of these areas. Promoting content using a mixed of organic search, paid search, and social media tactics. . Marketing Research Marketing Strategy'

Allocation 100

Allocation Spending B2B Marketing Paid Search Agency 100

KoMarketing Associates

DECEMBER 4, 2014

So, as 2014 comes to a close and I look back on the year, here are a few things I learned about search, the industry, our business, and more. Social Media & SEO Must Work Together. Well, for the social team, it’s important to understand what keywords they should be monitoring. It’s why I love this industry.

SEO 120

SEO Mobile Marketing Link Building Work Management 120

KoMarketing Associates

JUNE 16, 2014

As the 2014 World Cup is officially underway, the attention of the sports world (and even those outside the sports world) has turned to Brazil, where 32 of the top teams in the world will be competing to take home the famed gold trophy. Make It through Qualifying. Credit: www.cbssports.com.

Content Marketing 120

Content Marketing Planning Peer-to-peer Comparison 120

KoMarketing Associates

OCTOBER 16, 2014

Whether it’s in search results, through social media, or through paid advertising, the goal is to get a client in front of their audience. According to the 2014 B2B Content Marketing Trends Report from the Content Marketing Institute and MarketingProfs, 93% of B2B marketers are using content. That’s crazy! Greg Sterling. Arnie Kuenn.

Statistics 120

Statistics Mobile Advertising Landing Pages Interactive Marketing 120

Customer Experience Matrix

FEBRUARY 13, 2014

Strong Growth Continues As I reported last week , I expect industry revenue to grow 60% in 2014, accelerating from the already-impressive 50% per year we saw in 2012 and 2013. b2b marketing automtion industry overview demand generation lead management software marketing automation 2014 industry forecast marketing software'

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Webbiquity

NOVEMBER 11, 2014

Strategic Humor: Cartoons from the March 2014 Issue by Harvard Business Review. Strategic Humor: Cartoons from the November 2014 Issue by Harvard Business Review. Dracula’s LinkedIn Profile by Social Media Today. 9 of the craziest PR and social media requests by Ragan’s PR Daily.

Advertising Agencies 100

Advertising Agencies Business Best Practices Paid Search Agency 100

Sprout Social

APRIL 7, 2021

According to this rule, only 1% of social media users create content, 9% share, Like, and comment on that original content. Referral traffic is important because you can learn how much of your silent audience is visiting your site thanks to your social media content. However, these engagements paint an incomplete picture.

Social Media 136

Social Media Long Tail Marketing Media CTR 136

Sprout Social

FEBRUARY 25, 2021

Anyone who’s worked in social media has been called a social media guru or wizard at some point in their career. But a social marketer might be referred to as a guru or their work attributed to magic, particularly when the person giving the compliment isn’t sure why a social campaign performed so well. Hear me out….

Social Marketing 120

Social Marketing Planning Work Management Paid Search Agency 120

KoMarketing Associates

JANUARY 27, 2014

From mobile marketing to content curation and revenue data, here are six statistics B2B marketers must pay attention to in 2014: 1. Here are a few good posts on curating content to get you started: Content Curation Tips: 6 Places to Find Content to Share on Social Media. Research Reveals Most Influential Social Media in B2B Buying.

B2B Marketing 120

B2B Marketing Stats Planning Curation 120

Convince & Convert

FEBRUARY 16, 2015

iSocialFanz Tweet This A Passion for Change Brian Fanzo partnered with Daniel Newman halfway through 2014 to continue to build what Daniel had started as BroadSuite Consulting. Brian’s background is in technology, so a large part of what he does is help brands embrace social media technology. What do you need? .”

Skype 167

Skype Social Media Curation Communities 167

Zoominfo

FEBRUARY 25, 2018

93% of B2B marketers use social media, and with good reason—it works ( source ). A 2014 study revealed that the ten most socially connected brands saw 31% greater revenue growth than the least connected brands. We haven’t been shy about touting the benefits of social media in B2B sales and marketing. Not listening.

Social Media 147

Social Media Social Marketing B2B Marketing Media 147

Brandwatch Marketing

JANUARY 2, 2019

We come across all sorts of interesting stats about social media sites and users, so we’ve collated the best of them in this bumper facts list. And it comes as a great fact sheet to give context to your social media marketing efforts. Social media statistics. billion active social media users. social media accounts.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Savanta

APRIL 15, 2014

Social media is time consuming. And if you believe in the wisdom of crowds (or self-fulfilling prophecies) then the latest B2B Social Media Benchmark report reveals where you’re likely to get the best return on this effort. It seems that social media, in B2B at least, is a two horse race. In 2013 Twitter had the lead by a nose.

Social Media 120

Social Media Media B2B Fulfillment 120

EMagine B2B Blog

DECEMBER 22, 2014

When it comes to social media, things move pretty fast. With the recent news that Instagram has surpassed Twitter in active users, it is time to take a look at the most important social media statistics of the year and draw some conclusions on what they mean for B2B in 2015. viewers in July 2014. This is up from 1.23 Reel SEO ).

Social Media 40

Social Media Statistics Media Youtube 40

Crimson Marketing

JANUARY 8, 2014

“Social media and digital advances continue to blur the lines among marketing, customer service, corporate reputation and even offers insights that R&D find valuable—in an era of increasing overlap, CMOs will be finding themselves a seat at the table more often than not.” Empowerment. ” 4. . Facebook Video Ads.

Peer-to-peer 100

Peer-to-peer Ad Frequency CMO Marketing Automation Services 100

Sprout Social

OCTOBER 11, 2019

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy.

Storytelling 81

Storytelling Peer-to-peer Ad Frequency Ad Exchange 81