Marketing Insider Group

MARCH 17, 2014

Adobe and Econsultancy released a report last week following a survey of more than 2,500 marketers. The survey covered “client-side” marketers from both the B2B and B2C worlds as well as from marketing agencies. According to the report , Content Marketing is the top priority for 36% of marketers in 2014.

Paid Search Agency 100

Paid Search Agency Content Marketing Multi-Channel Advertising Agencies 100

Crimson Marketing

DECEMBER 18, 2013

78% of CMOs think that custom content is the future of marketing. Marketing teams will spend $135 billion on digital marketing collateral. Internet advertising will account for 25% of the entire ad market by 2015. Trends in the marketing mix. 52% of marketers have found a customer via Facebook in this year.

Statistics 100

Statistics Planning PPC Marketing Budget Creation 100

KoMarketing Associates

JUNE 16, 2014

As the 2014 World Cup is officially underway, the attention of the sports world (and even those outside the sports world) has turned to Brazil, where 32 of the top teams in the world will be competing to take home the famed gold trophy. Make It through Qualifying. Credit: www.cbssports.com. Credit: AP Photo/Andre Penner.

Content Marketing 120

Content Marketing Planning Peer-to-peer Comparison 120

Customer Experience Matrix

FEBRUARY 13, 2014

The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks. Taken together, these provide a clearer picture than usual of the state of marketing automation. The reason is selection bias: most surveys are answered by people who are actively engaged in marketing automation.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Biznology

DECEMBER 19, 2013

One could argue that 2013 was the Year of Content Marketing. It was the year that Content Marketing entered the mainstream of business and the marketing function. 2014 will certainly be another year of Content Marketing. 2014 will certainly be another year of Content Marketing.

Internet Marketing 80

Internet Marketing Aggregators Wikipedia Google 80

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Brandwatch Marketing

MARCH 7, 2023

It is a fact of the internet that every click, every view and every sign-up is recorded somewhere. And it comes as a great fact sheet to give context to your social media marketing efforts. For marketers, knowing the statistics behind the social networks can inform strategy and spend, allowing focused targeting of users.

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Oktopost

SEPTEMBER 8, 2022

Want to hear more from renowned B2B marketing leaders? Within the first few minutes of this episode, Matt Bailey, President of SiteLogic, will have you hooked as he cautions marketers to beware of trends and be confident when it comes to working with data. Matt Bailey is a 15-year internet marketing veteran, author and entrepreneur.

Enterprise Management 131

Enterprise Management Transparency Paid Search Agency Lock-In 131

KoMarketing Associates

JANUARY 27, 2014

While most businesses have laid out their marketing strategy and set their budgets, some of the latest facts and figures may have them rethinking current initiatives. From mobile marketing to content curation and revenue data, here are six statistics B2B marketers must pay attention to in 2014: 1. MarketingProfs.

B2B Marketing 120

B2B Marketing Stats Planning Curation 120

KoMarketing Associates

DECEMBER 27, 2016

While our own analysis and experience helped to shape the themes chosen, so did the developments and experience from digital marketing professionals from around the world. One of the primary challenges with being a content marketer is constantly coming up with new and different blog post topics to write about. From Ryan Young.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

Contently

JULY 28, 2016

Think back to 2014. Tons of marketers still thought of Snapchat as a sexting platform. The companies looked at the million most-shared articles between December 2015 and June 2016, and compared them to a similar study published in 2014. I originally thought it was a self-help blog.). Twitter and Pinterest are in trouble.

Social Media 60

Social Media Media Social Networks Forecasting 60

Convince & Convert

JUNE 3, 2014

As a marketing director, I slip in on calls with prospective clients from time to time. This call was like most calls – a successful yet struggling marketing manager was up against bosses who wouldn’t give a real content strategy a chance. As a marketing manager, we need to understand it’s not their job to hone their craft.

Effectiveness 155

Effectiveness Ad Frequency Work Management Paid Search Agency 155

KoMarketing Associates

DECEMBER 27, 2016

While our own analysis and experience helped to shape the themes chosen, so did the developments and experience from digital marketing professionals from around the world. One of the primary challenges with being a content marketer is constantly coming up with new and different blog post topics to write about. From Ryan Young.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

ClearVoice

MAY 22, 2023

Nothing gets the internet talking more than an apocalypse. We’ve gathered a few theories about future SEO trends to keep your content marketing efforts moving in 2023 and beyond. Spend time writing author bios for your blogs. So it’s no surprise that every year, some pundit say SEO is over. In 2022, 50% of U.S.

Marketing AI 98

Marketing AI Search Marketing SEO Trends 98

Contently

APRIL 26, 2016

Take “content marketing.” ” Four years ago, there were only a handful of content marketing panels, and they were all cordoned off at a Sheraton a mile from the convention center. As the content marketing wave has crested, one particular tactic has been at the center of the buzz: the branded content site.

Custom Publishing 60

Custom Publishing Network Marketing Facebook Mobile Marketing 60

SmartBug Media

APRIL 5, 2023

Many businesses have worked with their internal marketing team or with the help of an agency to develop their buyer personas. In this blog article, we will cover what they are, why they are important , and some good questions to ask before creating your buyer personas. How do you currently market? Why Are Buyer Personas?

Buyer Personas 98

Buyer Personas Advertising Agencies Demographics Mobile Advertising 98

Vidyard

OCTOBER 13, 2014

With so many great content marketers under one roof, it’s hard not to want to share every bit of advice they brought to Ignite this year. Michael Litt presents The Future of the Internet is Television “If your marketing content isn’t creating a feeling, then what is it doing? Be unique, inspire and connect.”

Tips 50

Tips Television marketing Storytelling Internet Marketing 50

KoMarketing Associates

MARCH 10, 2014

Our goal was to validate what B2B marketers were doing right, what they needed to improve, and hopefully help guide the B2B online marketing experience moving forward. The survey responses were both validating and surprising and we’re excited to share our findings in this free, 32 page report: The 2014 B2B Web Usability Survey.

B2B 120

B2B Demand Generation Agencies Validation Vendors 120

Brandwatch Marketing

JANUARY 4, 2019

When YouTube first made its way onto the internet, few people realized how many hours of video we’d be watching years later. It seems the internet never gets bored of watching videos, so now there is an entire library’s worth of YouTube stats. In 2014, the most searched term was music. YouTube marketing statistics.

Youtube 104

Youtube Statistics Cable Stats 104

Brandwatch Marketing

JANUARY 2, 2019

It is a fact of the internet that every click, every view and every sign-up is recorded somewhere. And it comes as a great fact sheet to give context to your social media marketing efforts. For marketers, knowing the statistics behind the social networks can inform strategy and spend, allowing focused targeting of users.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Marketing Insider Group

JANUARY 7, 2014

A recent prediction for marketing in 2014 comes from Rebecca Borison, assistant editor with Mobile Marketer. She covers Forrester’s latest marketing report “ Predictions 2014: Marketing Leaders Put Insights To Use. I predicted that marketing in 2014 will be about culture, data and content.

Forrester 100

Forrester Advertising Agencies Internet Marketing Mobile Marketing 100

KoMarketing Associates

JANUARY 23, 2014

It had me thinking about the fact that while our job as B2B marketers is getting more challenging, so much more information is accessible to us for analysis and strategic development. Marketers’ New Priorities for 2014. 11 Essential Ingredients Every Blog Post Needs. Marketers’ New Priorities for 2014.

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

EMagine B2B Blog

DECEMBER 22, 2014

Twitter has grown from 241million in 2013 to 284 million in 2014. Marketing Land ). viewers in July 2014. 91% of B2B marketers use LinkedIn to distribute content. 93% of B2B marketers rated LinkedIn as the most effective social network for generating leads. Internet users between 18-50 have used Pinterest.

Social Media 40

Social Media Statistics Media Youtube 40

KoMarketing Associates

NOVEMBER 18, 2014

Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. research reports, trends, and important industry announcements in the B2B marketing space) for quite some time now.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

EMagine B2B Blog

DECEMBER 26, 2014

To wrap up 2014 and get ready for the New Year, we’ve put together a list of top SEO statistics that exemplify this year in search. Google’s global market share is about 90% ( Statista ). Mobile internet usage surpassed desktop usage for the first time in 2014 ( Search Engine Watch ). There are approximately 3.3

Statistics 40

Statistics SEO Paid Search Agency Search Engine Marketing 40

Oktopost

NOVEMBER 28, 2021

Watch the recording: Want to hear more from renowned marketing leaders? Winning Sales Person of the Year in 2014 and Sales Leader of the Year in 2018, Rich is also a thought leader in social selling and has contributed to multiple blogs and podcasts on the topic. Rich Stone, VP Sales at TechTarget takes the hot seat.

Intent Data 69

Intent Data Intent Peer-to-peer B2B Thought Leadership 69

Zoominfo

FEBRUARY 28, 2018

Today’s blog post breaks down some of the most impactful technological developments B2B selling has seen in the last few years. Between 2008 and 2014, use of cloud-based CRM jumped from 12% to 87% ( source ). As long as you have Internet access, your cloud-based CRM can be up and running immediately. Keep reading!

Work Management 225

Work Management B2B Marketing Management B2B Sales 225

Onalytica B2B

OCTOBER 15, 2015

This October 2015 survey highlights findings from Onalytica’s focus groups and consultations with 100 Marketing Directors, Heads of Social Media, Communication & PR Professionals. Discussions were centred around the topic of Influencer Marketing, its use cases, opportunities, challenges and tools used. REQUEST A FREE DEMO.

Customer Surveys 100

Customer Surveys Marketing Management Marketing Proposals PR 100

KoMarketing Associates

DECEMBER 14, 2017

As a digital marketing strategist, one of the most important things on my to-do list is planning out 2018 China digital marketing strategy for my clients. As of June 2017 , China had 724 million mobile Internet users, which accounted for 96.3 Meanwhile, the market for Internet advertising was 290.27

Paid Content 188

Paid Content Trends Advertising Agencies Mobile Advertising 188

Adobe Experience Cloud Blog

JANUARY 8, 2014

.” While that may be true in personal relationships, words — especially bad, overused, outdated marketing ones — can, in fact, hurt people. In fact, I’m starting an unofficial petition to drop hyphens from all digital marketing related words. Heck, I even used it in my recent blog post about email opt-ins.

Wikipedia 48

Wikipedia Marketo Thought Leadership Opt-out 48

Adobe Experience Cloud Blog

JANUARY 8, 2014

.” While that may be true in personal relationships, words — especially bad, overused, outdated marketing ones — can, in fact, hurt people. In fact, I’m starting an unofficial petition to drop hyphens from all digital marketing related words. Heck, I even used it in my recent blog post about email opt-ins.

Wikipedia 48

Wikipedia Marketo Thought Leadership Opt-out 48

ClearVoice

FEBRUARY 13, 2023

The underlying model that trained Jasper has read about 10% of the internet. This includes millions of blog posts, articles, forum threads, online newspapers, and other types of content. Documents If you need help with long-form content, Jasper’s Documents feature can write longer blog posts, emails, social media posts, and even books.

Marketing AI 52

Marketing AI Copywriting AIDA Template 52

Webbiquity

MAY 17, 2016

With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content —not just more of it. Those decisions will start with your company’s content strategy and collaboration between marketing, PR and sales. 3) Bubbl.us.

Planning 145

Planning Research Tools Best Practices 145

Hubspot

JANUARY 26, 2023

Now with the internet, the possibility of digital entrepreneurship is open to everyone. You can connect with millions of people globally for only a fraction of the cost of traditional marketing. You can benefit from a rapidly growing market. Digital marketing is expected to reach $786 billion by 2026.

Work Management 66

Work Management eCommerce Paid Search Agency Marketing Management 66

Webbiquity

MARCH 8, 2016

With the near-universal embrace of content marketing— 93% of B2B marketers are using content marketing , and B2C marketers are close behind—the amount of brand content being produced has exploded. Already widespread, content marketing will continue to grow. 8 Stats About Content Marketing Use and Trends.

Stats 100

Stats Work Management Marketing Management Content Marketing 100

SmartBug Media

AUGUST 19, 2019

You have run into countless pop-up ads on the internet—perhaps even in the last few minutes. When doing research on this article, I went through several dozen case studies, blog posts, polls, articles, and market research pages; all but 3 used some form of pop-up advertising. Part 3: What’s a Marketer to Do?

Paid Content 91

Paid Content Ads Mobile Advertising Clickthrough 91

SmartBug Media

AUGUST 24, 2022

Inbound marketing campaigns. What components should you include in your inbound marketing campaign? Before we dive into the anatomy of an inbound marketing campaign, it’s important to understand the answers to two questions: “ What is inbound marketing? and “What makes up an inbound marketing campaign?”.

Inbound Marketing 98

Inbound Marketing Campaigns Top of Funnel Planning 98