NuSpark Consulting

DECEMBER 30, 2012

It’s that time of year; a time to reflect, assess, and think about what can be optimized for inbound marketing in 2013. . Let’s get more granular, and review some internet marketing 2013 resolutions that you can optimize now: . . Well, that ends a brief checklist for your 2013 inbound marketing resolutions. Let’s grow in 2013.

Paid Content 100

Paid Content Marketing Analytics Tools Planning B2B Marketing 100

B2B Marketing Traction

OCTOBER 18, 2012

The other thing the plan should do is keep everyone on the same page with a good understanding of the organization’s industry, competition, positioning strategy and marketing “persona” (see my previous blog post on this, Why Marketing Personas Rule ). Do you plan to outsource marketing in 2013?

Contingency Planning 100

Contingency Planning Planning Marketing Management Marketing & Strategy 100

Convince & Convert

FEBRUARY 27, 2015

In fact, 43 percent more videos were watched online from 2013 to 2014. Image via BigStockPhoto.com. Video consumption continues to skyrocket amongst online audiences. billion videos in 365 days.

Video Marketing 167

Video Marketing Rules Marketing Automation Services Planning 167

Marketing Insider Group

AUGUST 27, 2015

When comparing these responses to the studies of 2013 and 2014, it is clear that B2B buying patterns are growing in sophistication and complexity. The post The Change In B2B Marketing – 4 Rules To Live By appeared first on B2B Marketing Insider. 85% stated they wanted a vendor with knowledge of their industry. Photo Source ).

Rules 100

Rules B2B Marketing Multi-Channel B2B 100

Optinmonster

SEPTEMBER 11, 2023

So in January 2013, Syed and I met up at a hotel in Savannah, GA, to put together plans for building OptinMonster. The Big Challenge As the summer of 2013 rolled around, we were ready to begin testing OptinMonster live. After some stressful back and forth with a payment provider, we officially launched on September 24, 2013.

Trigger Marketing 105

Trigger Marketing Planning Intent Template 105

ANNUITAS

JULY 14, 2015

When comparing these responses to the studies of 2013 and 2014, it is clear that B2B buying patterns are growing in sophistication and complexity. Buyers are increasingly using the web and social media as sources with 53% saying that social media played a role in their purchase decision.

Rules 100

Rules Multi-Channel B2B Advertising Mediums 100

The Forward Observer

OCTOBER 27, 2023

About the Author Have you ever experienced an event that was so incredible it felt like time had stopped?

Planning 130

Planning Work Management Marketing & Strategy Click Rate 130

Crimson Marketing

MAY 23, 2013

Content may be king but engagement is queen and she rules the house” - well said. #4: The 4-1-1 Rule (one self promoting social share needs one relevant reshare and four pieces of relevant content not written by you). . #3: Invest in Passionate Community Managers to Improve Facebook Reach. Outbound is just as important as inbound. -

Social Media 100

Social Media Social Marketing Marketing Management Media 100

Content Standard

DECEMBER 17, 2015

If your brand publishes sponsored content from advertisers, pay close attention: The Federal Trade Commission (FTC) has regulations covering this content, and companies can pay dearly for failing to follow the rules—but the real-world penalties may not be what you would think. The Content Marketing Golden Rule: Disclose, Disclose, Disclose.

Rules 40

Rules Content Blogger Paid Search Agency 40

Adobe Experience Cloud Blog

MARCH 10, 2015

A much discussed example is how Oreo responded during the blackout at the 2013 Super Bowl with “you can still dunk in the dark.” In the next era of marketing —Engagement Marketing—agility will rule. Marketers need to be able to respond to events as they happen. It was quick, witty, and memorable. It seized the correct moment.

Rules 48

Rules Planning B2B Thought Leadership First-Mover Advantage 48

KoMarketing Associates

OCTOBER 20, 2013

— Keely Saye (@KeelySaye) October 10, 2013. — Holly Chessman (@HollyChessman) October 11, 2013. — Sam Fiorella (@samfiorella) October 11, 2013. — KiteDesk (@KiteDesk) October 11, 2013. — Lee Odden (@leeodden) October 10, 2013. "Seek — Lee Odden (@leeodden) October 11, 2013.

B2B Marketing 120

B2B Marketing B2B Wikipedia Search Engine Marketing 120

Zoominfo

APRIL 16, 2018

According to Keenan’s website, the 21 st Century has ushered in the information age, and with it a new set of rules for success. Keenan’s book shares how the rules of the industrial age no longer work and that if you want to be successful, you must learn the new rules for success. Reason Number Five: He runs A Sales Guy U.

Zoominfo 171

Zoominfo Verticals B2B Sales Rules 171

Martech

MARCH 4, 2024

New Google and Yahoo rules governing sending email will lead to an arms race pitting email providers against spammers. Authentication of outgoing emails, limiting user-reported spam rates and providing simple unsubscribe are the focus of the new rules. The new rules will just add to an already complex environment.

Rules 111

Rules CAN-SPAM Phishing Work Management 111

Customer Experience Matrix

JUNE 2, 2016

Each journey is a sequence of milestones, which can each contain one or more rules. Each rule has selection conditions and one or more actions to take if the conditions are met. Rules can be triggered by events or executed on schedule. Usermind Rule And that’s pretty much it.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Rules 120

Contently

DECEMBER 12, 2018

Except they had one rule: In these adventure stories, no one could ever get wet. I’ve worked at Contently, one of the pioneers in content marketing, since 2013. Starting in 2013, brands started hiring journalists to work on their content programs. Their bosses shrugged off the failure by blaming an entire industry.

Creativity 167

Creativity Content Marketing Enterprise Management Content 167

SocialPilot

FEBRUARY 9, 2024

His co-authored book with Joe Pulizzi, ‘Killing Marketing’, is called “The re-written rules of what marketing should be in the 21st century”. George Stenitzer George was named the ‘Content Marketer of the Year’ by the Content Marketing Institute in 2013. He has worked with 15 of the Fortune 100 companies. Why should you follow him?

Paid Content 92

Paid Content Paid Search Agency Social Media Social Marketing 92

Sprout Social

DECEMBER 8, 2020

Between 2013 and 2018, video consumption online has increased at an average of 32% per year. These aren’t hard or fast rules and we all know that rules are meant to be broken sometimes. Videos range from short promotional videos on Instagram to quick trailers on Twitter to longer livestreams on Facebook.

Social Media 127

Social Media Practices Video Marketing Media 127

Webbiquity

SEPTEMBER 26, 2017

These digital benefits attracted a lot of attention, which gained the organization approximately 54,000 new members in the first six months of 2013 alone. LinkedIn rules in lead generation. AICPA uses its LinkedIn group to share educational and marketing tools with CPA members. Sponsored InMail. Make a List.

Lead Generation 241

Lead Generation Linkedin Generation Leads 241

Martech

MARCH 28, 2023

As the catalyst for the golden rule of content marketing , you can get your customer to take action by triggering a dopaminergic surge at the right time. Are your marketing efforts aligned with your customer’s goals? Critically, your customers generate the largest dopaminergic spikes when anticipating rewards, not obtaining them.

Advertising Agencies 130

Advertising Agencies Paid Search Agency Trigger Marketing Clickthrough 130

Customer Experience Matrix

AUGUST 14, 2014

I last reviewed them in June 2013. I wrote about them in April 2013. I wrote about them in August 2013. I wrote about them in June 2013. It is currently stressing uses of predictive modeling beyond traditional lead scoring and making it easier for clients to set up new models on their own. I reviewed them in June 2014.

Lead Ranking 120

Lead Ranking Work Management Marketing Management Lead Scoring 120

Moz

FEBRUARY 25, 2020

Back in 2013, we analyzed 10,000 searches and found out that the average #1 ranking began at 375 pixels (px) down the page. In 2020, over 1,600 (16.6%) of the searches we analyzed had #1 positions that were worse than the worst-case scenario in 2013. This is a slightly more conservative measure than our 2013 study.

SERP 72

SERP Case Studies Verticals Lead Scoring 72

markempa

JUNE 2, 2014

As he gave his keynote address at MarketingSherpa Lead Gen Summit 2013, he revealed that he also gave a presentation for metal working manufacturers that also posed the same question : What do we talk about?

B2B Marketing 120

B2B Marketing Lead Gen Content Marketing B2B 120

Convince & Convert

APRIL 29, 2015

“The emails of the future will be much more like sending subscribers a microsite than a static message,” I say at the end of my book, Email Marketing Rules. It can let you insert a live local weather forecast, as Timberland did in this May 23, 2013 email. In-email payments have been in the works for many years.

Microsite 164

Microsite Marketing Attribution Mobile Marketing Lock-In 164

Hubspot

DECEMBER 11, 2013

Can you believe 2013 is almost over? That''s why it''s important to not only analyze your own marketing data, but to understand what occurred in the marketing industry in 2013 as a whole. So, we pulled the top two or three updates to your favorite social networks from 2013 and what they mean for marketers everywhere.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

Brandpoint

JANUARY 23, 2020

You all know that marketing rules are always changing; that holds true for the paid side of the industry, as well.). Larry was named Search Marketer of the Year in 2013, 2014, 2015 and 2017 by PPC Hero, and is the #8 most popular author on Medium. Read about Larry’s philosophy on productive unicorns… trust us. Brad Geddes.

Paid Search Agency 115

Paid Search Agency Ads Google Advertising Agencies 115

illumin

SEPTEMBER 25, 2023

Instagram introduced its own advertising options in 2013, a full three years after the app first launched. Promoted Tweets changed the game, giving advertisers a subtle way to boost their own messaging while blending in with the rest of the site’s content.

Social Media 52

Social Media Social Marketing Media Paid Social Agency 52

SmartBug Media

MARCH 11, 2021

The rule of thumb here is that you test what tactics are more effective for your thank you pages. This post was originally published in December 2013 and has been updated since. See how they go hand in hand? Above all, remember your thank you page should complement your landing page’s original offer.

Conversion 98

Conversion Landing Pages Lead Scoring Lead Ranking 98

KoMarketing Associates

NOVEMBER 14, 2017

However, you need to be aware that Zhihu has a very strict community rule against the spammy messages. As an alternative, Zhihu has a feature called Zhihu Column (launched in 2013 ) that allows users to post long articles. However, with the strict supervision system of Zhihu, brands had to follow the community rules well.

B2B Marketing 120

B2B Marketing B2B Thought Leadership B2B Paid Search Agency 120

Content Standard

SEPTEMBER 19, 2023

In 2013, Velocity Partners published a viral Slideshare titled Crap Content. The hard and fast rule here is to make sure your solutions approach is flexible and sustainable enough to evolve with your organization for at least the mid-term. What’s scalable for one organization may not be for another.

Enterprise Management 99

Enterprise Management Generation Work Management Marketing Management 99

Hubspot

JUNE 21, 2013

Times Changes Paywall Rules. John Klekamp (@JKlekamp) June 20, 2013. Marketing bro and HubSpot pal Gary Vaynerchuk is starting a talent agency for people who are good at creating Vines, Fast Company reports. Agency Name: Grape Story. First client: Virgin Mobile. Mission: Crush it! pic.twitter.com/JMf5xuFEra.

Paid Search Agency 28

Paid Search Agency Advertising Agencies Mobile Advertising Mobile Marketing 28

ClearVoice

AUGUST 9, 2021

Now, we’re living in the land of hashtags in the digital era, and it’s crucial to know the rules of the game. The beloved worldwide brand of Coke released their #ShareACoke Campaign in 2013, encouraging fans to participate in the act of giving through sharing a Coke drink to bring a smile. CASE STUDY . Me,myself,andI.

Case Studies 105

Case Studies Case Study Twitter Studies 105

Brightedge

MAY 16, 2021

The New Rules of Marketing and PR: How to Use Social Media and Viral Marketing to Reach Buyers Directly by David Scott, 2017. The rules of digital marketing are constantly changing. The Ten Principles Behind Great Customer Experiences by Matt Watkinson, 2013. Highly recommended for all the marketers who write or edit content.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Hubspot

JUNE 6, 2013

Apple rules the U.S. Seth will be speaking at our INBOUND 2013 conference , August 19-22. Foursquare is running an experiment that lets small businesses in New York run paid promotions within the service, AdAge reports. Once they''ve practiced on New Yorkers, the plan is to go wider over the summer. How does he do it? Just read this.

Bundling 28

Bundling Emarketing Conference Sample 28

Hubspot

MARCH 21, 2018

2013: A Cambridge University professor named Aleksandr Kogan develops a personality quiz app that was installed by roughly 300,000 Facebook users, allowing the app developers to access their data and their friends' data. 2014: Facebook institutes new rules changing the way apps can capture and use member data.

Television marketing 75

Television marketing Facebook Rules Privacy 75

Convince & Convert

MAY 27, 2014

And, according to a global Nielsen Survey of Trust in Advertising conducted in September 2013 (58 countries), almost half (47%) of respondents said that humor resonates more than any content approach. So we created a campaign called, “When Millennials Rule the World!” To date, there haven’t been many great examples of humor in B2B.

Work Management 167

Work Management Marketing Management Conversion Generation 167

Customer Experience Matrix

MAY 24, 2014

See my 2013 post on Adometry for details.) Tealium, whose tags often capture data for those other solutions, is leveraging its position at the headwaters of the data stream by building its own persistent profiles and treatment rules.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vendors Acquisitions 120

Belkins

MAY 28, 2020

While many people can follow the social distancing rules, medical workers can’t. Disregarding the rules has nothing to do with that urge. All progress and experiences are documented on paper and stored, so if an agronome needs information about the crops in 2013, it takes some time of sorting papers through with the entire team.

Enterprise Management 98

Enterprise Management Work Management B2B Sales Marketing Management 98