KoMarketing Associates

DECEMBER 30, 2013

2013 was a successful year for KoMarketing. The beginning of 2013 saw us performing significant program work for clients in Europe. During the year 2013, we wrote. How Link Building Management Will Change in 2013 & Beyond. And the Nominees for Best 2013 Content Marketing Ideas Are…. You’re Not eBay.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

Webbiquity

DECEMBER 10, 2013

In another study, 35% of marketing professionals worldwide cited content marketing as their leading focus in 2013, followed by social media (25%) and SEO (15%). business enterprises said creating “metrics that demonstrate the value of social media” was their top internal social media objective for 2013. Michael Brenner ).

Statistics 100

Statistics SMB Content Marketing Planning 100

NuSpark Consulting

DECEMBER 30, 2012

It’s that time of year; a time to reflect, assess, and think about what can be optimized for inbound marketing in 2013. . Let’s get more granular, and review some internet marketing 2013 resolutions that you can optimize now: . . Well, that ends a brief checklist for your 2013 inbound marketing resolutions. Let’s grow in 2013.

Paid Content 100

Paid Content Marketing Analytics Tools Planning B2B Marketing 100

Top Rank Marketing

NOVEMBER 3, 2023

percent rise, continuing a rebound from previous months of declining ad revenue, with digital faring better than traditional formats, according to newly-released report data. MediaPost Pew Research: Brands Not Targeting Gen X Are ‘Leaving Major Revenue On The Table.’ What Makes B2B Tech Buyers Distrust Brands?

Trust Marketing 131

Trust Marketing B2B Marketing Linkedin Advertising Agencies 131

KoMarketing Associates

JANUARY 25, 2013

Last October, KoMarketing Associates announced the launch of research consultancy Software Advice’s B2B Demand Generation Benchmark Survey. In a poll of 155 primarily C-level marketing experts, social media received the largest percentage of votes for demand generation channels that marketers will spend more on in 2013.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

Biznology

DECEMBER 7, 2012

Two new reports on the state of social media and the internet from Nielsen and Mary Meeker should be required reading for digital marketers. As you plan your digital media marketing strategy for 2013, you might want to consider some of these usage statistics. Think you’ve got a final digital marketing plan and budget for 2013?

Planning 80

Planning Social Media Marketing Plans Advertising Agencies 80

B2B Marketing Directions

JANUARY 21, 2018

In 2013, Walker Information published the results of a study regarding the emerging importance of customer experience for B2B companies. In this research, study participants said they expected customer experience to surpass product and pricing as the key business differentiator by 2020.

Research 54

Research B to B B2B Custom Publishing 54

Hubspot

MAY 6, 2024

Since the term‘s inception in 2013, they’ve attracted immense attention and praise; there's even a reality television show called Unicorn Hunters that capitalizes on this public fascination. Learn more unicorn statistics in our State of Global Unicorn Startups Report. Let's disappear together into the enchanted forest and find out.

Startups 53

Startups Marketing Management Statistics Thought Leadership 53

Contently

JANUARY 10, 2020

I first joined Contently as editor-in-chief in 2013. Failing at media in 2013 was easy but avoidable; in 2019, it feels inevitable. We have a great opportunity and responsibility to produce high-quality, honest stories, backed by strong reporting and research. It should provide a unique perspective to the world.

Content Marketing 128

Content Marketing Media Content Paid Search Agency 128

Webbiquity

DECEMBER 11, 2013

Noting that “The old adage — build it and they will come — doesn’t work for content marketing,” Laurie Sullivan reports on Forrester Research guidance on building a content distribution strategy to overcome the glut on content online. Failing Distribution Strategies Smother Great Content by MediaPost.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

KoMarketing Associates

AUGUST 22, 2012

As Q3 draws to a close, B2B marketers are already thinking ahead to 2013, strategizing about what’s worked thus far in 2012—and what hasn’t. KoMarketing Associates was appreciative when GlobalSpec sent us a complimentary copy of the report for review. More information about the report can be found here. Striking a Balance.

Marketing Report 120

Marketing Report Trends B2B Marketing Allocation 120

KoMarketing Associates

FEBRUARY 21, 2017

B2B marketers are utilizing data and analytics, but new research indicates that many are still struggling to maintain the accuracy and quality of information. Marketers are being flooded with more data and analytics, but previous research shows that they are evolving to handle the abundance of information.

B2B Marketing 138

B2B Marketing Data Hygiene B2B Analytics 138

SnapApp

OCTOBER 29, 2013

Three days at Eloqua Experience 2013 demonstrated the importance of asking questions, the need for content marketing, and Eloqua’s expanding app cloud. Eloqua Experience 2013 in San Fran was a blast! And be relentless with your research. Time to start another countdown… We're you at Eloqua Experience 2013?

Eloqua 48

Eloqua Allocation Top of Funnel Advertising Funnels 48

Hinge Marketing

APRIL 30, 2020

One of our recent studies reports on certain patterns that began emerging 3-5 years ago that have not only prevailed, but have become more prominent in this pandemic environment and are likely to stay. In 2013, more than 70% of buyers reported turning to their network when they needed a new service provider.

Digital Asset Management 107

Digital Asset Management Work Management Marketing Management Relevance 107

Savanta

APRIL 15, 2014

And if you believe in the wisdom of crowds (or self-fulfilling prophecies) then the latest B2B Social Media Benchmark report reveals where you’re likely to get the best return on this effort. In 2013 Twitter had the lead by a nose. In 2013 just 36% of B2B marketers used Google+, but in 2014 this has doubled to 61%.

Social Media 120

Social Media Media B2B Fulfillment 120

Hinge Marketing

DECEMBER 30, 2013

As 2013 draws to a close, it’s a perfect time to highlight some of the most popular posts from the Professional Services Marketing Blog. Buyer Behavior and Professional Services: A New Research Study. There you have it, the best of the best for 2013. As you can see, it has been an exciting year. But is that enough?

Work Management 48

Work Management Marketing Management Service Planning 48

Martech

MARCH 28, 2023

In a classic study from 2013, researchers from the University of California, Los Angeles, Claremont Graduate University and the University of California, Santa Barbara, explored the link between oxytocin and decision-making when exposed to marketing content. They found that depleted serotonin levels correlated to choice deferral.

Advertising Agencies 135

Advertising Agencies Paid Search Agency Trigger Marketing Clickthrough 135

Biznology

JUNE 2, 2021

My objective is to research, validate, and share a series of articles that explore promising new opportunities arising from the changes taking place in the entertainment industry and report the new ways of dealing with them. IndustryTap.com, (April 19, 2013). The global scope of the media industry: Jobs in the New WorldSource.

Marketing AI 104

Marketing AI Work Management Television marketing Media 104

ClearVoice

JUNE 19, 2023

Research and Markets ) Artificial intelligence statistics Savvy content marketers are already using artificial intelligence and automation. Grandview Research ) Local SEO statistics Local SEO is an essential aspect of content marketing, especially for businesses that rely on local customers. billion in 2023.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

Webbiquity

JANUARY 2, 2013

More than 80% of small to midsized businesses (SMBs) plan to increase their use of social media in 2013. According to research from MarketingSherpa, just 12% of marketers rate social media as “very effective” for lead gen while 27% say it is “not effective.” eMarketer ). Marketing Charts ). Leaders West ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Biznology

AUGUST 18, 2021

In doing research for my book, Work Pause Thrive: How to Pause for Parenthood Without Killing Your Career , I learned that college educated women have been leaving the paid workforce in droves for decades. And yet, between 1985 and 2016 (when I completed research for my book) adult women’s participation in the paid U.S.

Customer Surveys 104

Customer Surveys Fulfillment Education Comparison 104

KoMarketing Associates

FEBRUARY 1, 2018

Marketers continue to show an interest in account-based marketing (ABM), but research has indicated that they still face obstacles in achieving their key objectives with this tactic. According to B2B research and advisory firm, SiriusDecisions, ABM adoption doubled in 2016 over 2015, and is slated to grow even more in 2017.

Account Based Marketing 190

Account Based Marketing Advertising Agencies DemandBase Paid Search Agency 190

Sword and the Script | B2B

NOVEMBER 23, 2021

That’s according to the 2021 LinkedIn-Edelman B2B Thought Leadership Impact Report , which polled 3,593 B2B executives in six countries including the U.S. The findings build upon research by other credible organizations, that thought leadership is more important than ever in B2B marketing. Image credits: Unsplash and said study.

Thought Leadership 95

Thought Leadership B2B Thought Leadership B2B Sales Gartner 95

Content Standard

FEBRUARY 4, 2015

A new Pew Research Center report released at the top of the year found that multi-platform users are on the rise. The research center conducted the survey in September 2014, drawing usage data from Facebook, Twitter, LinkedIn, and Instagram. Some of the report’s findings reflect past trends.

Social Media 40

Social Media Internet Marketing Facebook Linkedin 40

KoMarketing Associates

OCTOBER 20, 2013

— Keely Saye (@KeelySaye) October 10, 2013. — Holly Chessman (@HollyChessman) October 11, 2013. — Sam Fiorella (@samfiorella) October 11, 2013. — KiteDesk (@KiteDesk) October 11, 2013. — Lee Odden (@leeodden) October 10, 2013. "Seek — Lee Odden (@leeodden) October 11, 2013.

B2B Marketing 120

B2B Marketing B2B Wikipedia Search Engine Marketing 120

B2B Marketing Directions

SEPTEMBER 20, 2020

The benefits of a strong B2B brand - and of investing in marketing programs that are specifically designed to build the brand - have been demonstrated in numerous research studies conducted over many years. This report was based on an analysis of data contained in the IPA (Institute of Practitioners in Advertising) Databank.

Lead Ranking 98

Lead Ranking Brand Identity Branding Allocation 98

The ROI Guy

JULY 9, 2013

To kick off 2013, Gartner predicted that the reigns on worldwide IT spending would loosen, forecasting an increase of 4.2% 2013 Challenges for IT Solution Providers Revenue growth is extremely important for IT solution providers, as this growth is required to sustain high valuation multiples and shareholder equity. by mid-year).

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

Tomorrow People

NOVEMBER 21, 2017

One study of marketers found that: 76% reported that real-time marketing increased audience engagement. Reacting in real time to an emerging news story or event makes you look active, on-the-ball and smart (see the famous Oreo example from the 2013 Super Bowl blackout). Why a real-time content marketing strategy? Key Takeaways.

Marketing & Strategy 315

Marketing & Strategy Marketing Strategy Content Marketing Planning 315

markempa

DECEMBER 16, 2013

I have to confess: I began 2013 feeling behind. I’m charged with helping MECLABS attain Research Partnerships. Instead, we’re trying to identify organizations that can fit our specific research model. So, in that situation, who has time to review case studies and reports? Use your knowledge resources. Related Resources.

Lead Gen 120

Lead Gen Lead Ranking Leads Lead 120

KoMarketing Associates

MAY 1, 2013

Last month, Content Marketing Institute (CMI) released its report , “B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America,” sponsored by the International Data Group (IDG). The report, which highlights responses from more than 1400 B2B software marketers across the U.S. Percentage of the Pie.

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

Trade Press Services

MARCH 11, 2024

Cory Sekine-Pettite Cory Sekine-Pettite is president of ASBPE and an award-winning, Atlanta-based editor with more than 25 years of experience in traditional news reporting and B2B publishing. Sekine-Pettite has been an ASBPE member for more than 20 years and has served on the national board since 2013.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

Hinge Marketing

DECEMBER 3, 2020

The Hinge Research Institute has just released a special government contracting version of its breakthrough study of professional services buyers and the firms that they hire. This study also saw the addition of industry specific versions of the report, including this one. Why This Study Is Needed. These are unprecedented times.

Word of Mouth 93

Word of Mouth Conference Studies Sample 93

Salesforce Marketing Cloud

JUNE 7, 2022

Our research shows that new priorities are emerging for corporate leaders in these turbulent times. 70% of C-suite executives report their employees are happy, but only 44% of employees agree. And, 70% of C-suite executives report their employees are happy, but only 44% of employees agree. Today, only 4% of CEOs agree.

Lead Ranking 98

Lead Ranking Enterprise Management Customer Satisfaction Paid Search Agency 98

The ROI Guy

JANUARY 8, 2013

Although I too am more optimistic about 2013 compared to last, there are clear and immediate challenges that deserve action regardless. 2013 Challenges for IT Solution Providers Revenue growth is extremely important for IT solution providers, as this growth is required to sustain high valuation multiples. Click here to learn more.

Gartner 40

Gartner Spending Marketing Proposals Terms and Conditions 40

Content Standard

DECEMBER 9, 2014

Nielsen recently announced plans to begin reporting on Netflix’s and Amazon’s video-on-demand services in an effort to better track consumption trends in video content. ” Nielsen will kick this reporting off next month, using audio-recognition technology to determine what users are watching.

Demand 40

Demand Video Marketing Webcast Paid Search Agency 40

Hinge Marketing

NOVEMBER 10, 2022

To help you understand and navigate the new landscape, the Hinge Research Institute has released its 4 th edition of Inside the Buyer’s Brain: AEC Industry. About the Research. One way to better understand the nuances of your marketplace is to research your target audiences. How do you make sense of it all? Download Now.

Peer-to-peer 19

Peer-to-peer Research Terms and Conditions Lead Scoring 19

KoMarketing Associates

JANUARY 23, 2014

B2B Email Marketing – 2013 Statistics. Given the wealth of information, research, and reviews out there with which buyers can educate themselves, this statistic isn’t too surprising. With buyers being more educated and research-driven than ever before, understanding when and how they think is crucial to closing your next deal.

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120