Webbiquity

APRIL 16, 2014

Gone are the days when a mobile-enabled web presence was an afterthought. Nearly half of consumers say they won’t return to a website if it doesn’t load properly on their mobile devices. What do advertisers need to know about mobile access? How large is the mobile share of social network traffic?

Mobile Marketing 100

Mobile Marketing Statistics Mobile Advertising Planning 100

Brandwatch Marketing

JANUARY 7, 2019

Instagram introduced advertising for select brands in October 2013 , but didn’t open up advertising for all until September 2015. There are now over 1m advertisers on the platform. In 2015, Instagram was forecasted to bring in $10.87bn in mobile ad revenue. . At the time, Instagram had only 30 million users.

Statistics 111

Statistics Mobile Advertising Stats Social Networks 111

Marketing Insider Group

MAY 19, 2014

National Library of Medicine, the average attention span of a human being has dropped from 12 seconds in 2000 to 8 seconds in 2013. The research states: “Attention span is the amount of concentrated time on a task without becoming distracted. Typical mobile users check their phones more than 150 times per day ( Mary Meeker ).

Social Media 100

Social Media Mobile Advertising Media Stats 100

Buzz Marketing for Technology

OCTOBER 25, 2013

Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. So then I ask myself a simple but very important question: Are CMOS acting like mobile and social “agents” for Hispanic shoppers and giving them exactly what they want (i.e., According to the U.S.

Mobile Advertising 100

Mobile Advertising Advertising Agencies Mobile Marketing CMO 100

KoMarketing Associates

DECEMBER 27, 2016

As I performed keyword research throughout 2016, I began noticing more and more terms returning an “Answer Box” result in Google SERPs. One of our client’s blogs was being particularly impacted by traffic losses on the weekends when users most commonly turn to their mobile devices. From Phoebe Fasulo.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

KoMarketing Associates

MAY 28, 2015

In 2014 we realized 7 billion mobile subscriptions, with a 30% smartphone subscription penetration rate. Since 2010, that’s approximately 52% growth in mobile subscriptions and 600% growth in smartphone subscriptions. Mobile data traffic across the globe was up 69%; Mobile video traffic across the globe was up 55%.

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

Martech Advisor

MARCH 6, 2020

Zoe Dowling, SVP Research, FocusVision in this article talks about how short-form video platforms permeate the mainstream, and why marketers need to adjust their strategies. If you’re a Millennial, you may remember Vine—the platform that started it all in 2013. But Vine was short-lived. in the second quarter of 2019.

Video Marketing 71

Video Marketing Mobile Advertising Emarketing Youtube 71

SocialPilot

FEBRUARY 9, 2024

George Stenitzer George was named the ‘Content Marketer of the Year’ by the Content Marketing Institute in 2013. Forbes listed him as one of the “Top 50 Social Media Power Influencers” in 2013. Chad works as head of marketing research at Oracle, so you will find many blogs concerning digital marketing from Oracle.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

KoMarketing Associates

DECEMBER 27, 2016

As I performed keyword research throughout 2016, I began noticing more and more terms returning an “Answer Box” result in Google SERPs. One of our client’s blogs was being particularly impacted by traffic losses on the weekends when users most commonly turn to their mobile devices. From Phoebe Fasulo.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

markempa

JULY 29, 2013

Tweet Using online video advertising as another channel to support your lead generation efforts can help you craft a global audience of potential leads. As a result, digital video content production and/or digital video advertising will have the potential to reach what truly constitutes a growing global audience.

Marketing Mix 120

Marketing Mix B2B Marketing Video Marketing Paid Search Agency 120

SpotMe Blog

MAY 11, 2023

And 30+ of them use our fully compliant life science event platform and mobile event app to help pharma companies deliver engaging events. How can they best help with planning and execution? We’ve worked with 50+ MedComms agencies in the 20+ years we’ve been in the event tech industry.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

SmartBug Media

AUGUST 19, 2019

When doing research on this article, I went through several dozen case studies, blog posts, polls, articles, and market research pages; all but 3 used some form of pop-up advertising. 45% of adblock users never want to view any advertising and want as many ads as possible removed from websites. That’s it, right?

Paid Content 91

Paid Content Ads Mobile Advertising Clickthrough 91

KEO Marketing

JUNE 22, 2016

Some of KEO Marketing’s recent achievements highlighted in the article include earning the: Top 10 Social Media and Top Web Design Firms, Phoenix Business Journal, 2013-2016. Top 25 Interactive Marketing Firms, Phoenix Business Journal, 2013-2016. Business Marketing Association International B2 Awards in multiple categories, 2013-2015.

Paid Search Agency 48

Paid Search Agency Advertising Agencies Mobile Advertising Features 48

Biznology

JUNE 19, 2014

Mobile is primarily about the devices and platforms, but mobility is a bigger idea. Mobility is very much at the heart of culture right now. Mobility in advertising and media is going beyond mobile advertising, to adding mobile functionality and targeting. All Digital is Mobile.

Mobile Advertising 80

Mobile Advertising Mobile Marketing Forecasting Emarketing 80

Marketing Insider Group

NOVEMBER 19, 2014

” After 2013’s word of the year selfie , the 2014 word of the year is vape. Native advertising. If you know that marketing is more than just promotion and advertising. I used some stats and research and graphs to show that content marketing is all the marketing that’s left. Storytelling. Consumable.

Content Marketing 100

Content Marketing B2B Thought Leadership Paid Search Agency Content 100

Hubspot

JANUARY 1, 2013

A decade from now, when the next John Battelle writes the definitive retrospective on the mobile-local internet, my guess is that 2012 will be viewed as the tipping point for local search. It’ll be tough for 2013 to top a year that saw: The acceleration of local search volumes due to unprecedented smartphone adoption.

Adwords 28

Adwords Mobile Advertising Mobile Marketing Terms and Conditions 28

Sprout Social

MAY 10, 2019

YouTube reaches more 18-49-year-olds on mobile alone than any cable TV network or broadcast. Additionally, a 2015 Forrester Research forecast predicted that by 2025, half of all TV viewers under the age of 32 will not subscribe to a traditional pay TV service. 4. Mobile devices dominate YouTube views, but TV is gaining.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Webbiquity

JUNE 16, 2015

Based on the research detailed below, here are five key takeaways: • Tell, don’t sell. 42% of B2B marketers viewed themselves as successful with their content marketing efforts in 2014 – up from 36% in 2013. – White papers and research reports (59%). 22 Content Marketing Facts and Statistics. TopRank ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Sprout Social

MAY 21, 2019

The male audience share has also increased over time from 14% in 2013 to 20.5% Combined with millennials’ tendency to research products on social before buying, brands have a strong opportunity to connect with their most interested and engaged audiences on the platform. Pinterest users actively research purchases. households.

Statistics 111

Statistics Planning Paid Search Agency Stats 111

Marketing Insider Group

AUGUST 20, 2013

Here are 29 quotes on the future of business, technology and the world economy I was able to find through a combination of sources including some of the best slideshare decks, economic studies and research reports out there. US-based mobile phone operating systems maintain 88% share of all global mobile phone sales (up from 5% 6 years ago).

Business 100

Business Peer-to-peer Mobile Advertising Internet Marketing 100

Unbounce

OCTOBER 1, 2019

After exploding onto the scene in 2013, Zola quickly became the fastest-growing wedding startup in the United States, trouncing old-school competitors with their headache-free approach to big-day planning. Improve their conversion rates on advertising traffic by anywhere from 5% to 20% over website pages.

Paid Search Agency 111

Paid Search Agency Landing Pages Planning Work Management 111

Hubspot

OCTOBER 11, 2018

Beacon technology, first introduced by Apple in 2013, are small Bluetooth devices that can send alerts to smartphones based on location proximity. Walgreens, for instance, sends mobile coupons and promotions at its Duane Reade locations. Urban Outfitters, for instance, uses their technology to create a mobile-first loyalty program.

Mobile Advertising 69

Mobile Advertising Merchandising Conversion Rate Eye-Tracking 69

Porch Group Media

MAY 14, 2019

Mobile Location Marketing for Quick Service Restaurants. In a survey compiled by the National Center for Health Statistics shows between 2013 and 2016, more than 36 percent of adults – or more than 1 in 3 – consume fast food on a given day. According to recent research: 69% of QSRs plan to boost location marketing for loyalty programs.

Mobile Marketing 40

Mobile Marketing Service Planning Allocation 40

B2B Marketing Directions

APRIL 10, 2016

In 2013, there were about 5.78 Most of the freely-available research regarding marketing tactics and marketing technology adoption provides data for large and midsize companies. From time to time, it is possible to find publicly available research regarding small business marketing.

Small Business Marketing 40

Small Business Marketing Practices Planning Marketing Automation Services 40

Buffer

NOVEMBER 27, 2018

Not to mention, it also played a pivotal role in Facebook’s march to advertising dominance. Since Snapchat debuted the Stories format in 2013, it’s gone from strength to strength and is quickly becoming the default format for content consumption and creation. In life and business, though, change is inevitable.

Facebook 111

Facebook Business Paid Search Agency Mobile Advertising 111

Hubspot

JUNE 12, 2013

Mobile ad spending is growing faster than expected. billion -- which represents the bulk of overall digital advertising growth -- will be allocated to mobile ads. 6) It''s officially time to step up your game on mobile. It''s supposed to help women achieve “electrolytenment" -- whatever that means. Of the projected U.S.

Allocation 28

Allocation Mobile Advertising Emarketing Paid Search Agency 28

ClearVoice

JULY 27, 2023

Sometimes slogans and taglines take months of research, ideation, and testing to decide. While advertising slogans may have to convey a brand‘s essence, marketers can really aim big with their interpretation of it. If you heard the tagline on its own, you might think of texting, mobile service, or social media. Got Milk?”

Paid Search Agency 52

Paid Search Agency Companies Work Management Marketing Management 52

Content Marketing Institute

FEBRUARY 5, 2019

research Click To Tweet. And, because they are primarily audio- and video-driven , these efforts are well-suited for mobile consumption. And when brands don’t have the right strategy, protocols, or expectations to achieve success, the results can turn out to be more harmful than helpful (as was the case in 2013 for The Atlantic ).

Paid Content 99

Paid Content Brand Identity Branding Top of Funnel 99

QuanticMind

NOVEMBER 16, 2016

Welcome to Chapter 1 in our upcoming eBook, Digital Future: Predictive Advertising, which will provide broad strategic insights, executive interviews and key research for CMOs, VPs and other marketing leaders seeking to gain a competitive edge through marketing technology. You’ve probably struggled with this two-headed beast yourself.

Advertisements 40

Advertisements Advertising Trends Marketing Budget 40

Content Standard

MAY 4, 2015

Given this collective dislike for advertising, it’s not surprising that ad blocking software is on the rise. Some 144 million users used an ad-blocking service in 2014, and that number is poised to shoot upward, according to research from Adobe and PageFair. Nobody likes ads. Rise of Ad Blocking.

Paid Search Agency 40

Paid Search Agency Ads Content Marketing Mobile Advertising 40

Funnelholic

NOVEMBER 4, 2015

This allows you to target your marketing messages to your best-fit customers on the channels where your ads are most likely to be seen, whether that’s social media, display advertising, video, or mobile. Before Terminus, Sangram headed up Marketing at Pardot, which was acquired by Salesforce in 2013.

Account Based Marketing 66

Account Based Marketing Enterprise Management Top of Funnel Paid Search Agency 66

Customer Experience Matrix

SEPTEMBER 3, 2009

Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend. Search still earns the bulk of online advertising fees because it's a gateway to other content, and perhaps because it's the easiest Web advertising to buy and optimize. This is a point worth considering.

Spending 120

Spending Media Mobile Advertising Forrester 120

Vidyard

SEPTEMBER 24, 2014

Mobile created a monster; a multi-screen, multi-channel consumer that can make marketing analytics a nightmare. are watching videos on their mobile phones, and 15% of all online video hours globally are viewed on tablets and smartphones. They’re being social: In 2013 there were 1.73

Multi-Channel 51

Multi-Channel Paid Content Multi-Touch Attribution Advertising Channels 51

ClearVoice

APRIL 17, 2019

Sometimes slogans and taglines take months of research, ideation and testing to decide. Slogans have never been particularly constrained by the rules of truth in advertising, and thus, though they may need to convey a brand’s essence, they can really aim big with their interpretation of it. It expresses your purpose. Got Milk?”

Paid Search Agency 86

Paid Search Agency Companies Work Management Mobile Advertising 86

Hubspot

SEPTEMBER 25, 2015

When display advertising first surfaced in the world of marketing, many marketers were left with a bad taste in their mouth. As technology advanced, we started looking at display advertising -- digital advertising in general, really -- in a new light. What Is Display Advertising?

Paid Content 28

Paid Content Advertising Agencies Display Stats 28

Hubspot

MARCH 1, 2015

They are looking to advertisers to fund this growth. In 2011, Pew Research reported that U.S. Consider this: WhatsApp, the most popular mobile messaging app, has an 8% penetration rate of mobile internet users in the U.S., while in South Africa, the share of mobile internet users who are active on WhatsApp is 78%.

Mobile Marketing 28

Mobile Marketing Advertising Agencies Paid Search Agency Mobile Advertising 28

Content Standard

JULY 13, 2016

In case you hadn’t guessed, new research has proved it: We’re a long, long way away from the days of print or TV being the primary place people get their news. Pew Research Center found that 62 percent of US adults get news on social media , and 18 percent do so often. Newsy content can go a long way on social media.

Marketing & Strategy 40

Marketing & Strategy Thought Leadership Content Amazon 40