Lead Generation: Streamlining the process for quality over quantity
markempa
JUNE 30, 2014
According to Debbie, the process in place had been corrupted and broken by a system of incentives to drive lead volume with little check and balance in place for assessing lead quality before the handoff to Sales. “I Challenge your process. Local B2B Marketing: 150% boost in lead generation [MarketingSherpa case study].
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