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Lead Generation: Streamlining the process for quality over quantity

markempa

According to Debbie, the process in place had been corrupted and broken by a system of incentives to drive lead volume with little check and balance in place for assessing lead quality before the handoff to Sales. “I Challenge your process. Local B2B Marketing: 150% boost in lead generation [MarketingSherpa case study].

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11 Conferences for B2B Marketers to Attend in the Second Half of 2013

KoMarketing Associates

The conference roadmap is one of those planning initiatives and as I have been reviewing the conference opportunities in the second half of 2013, there is no shortage of impressive events to attend for B2B marketers. This event is being held in multiple locations in the US and Europe throughout 2013. eMetrics Summit Boston 2013.

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What CJR’s Study on Trust Tells Us About Content in 2016

Contently

According to a 2015 AP study , only 12 percent of Facebook news consumers have “a lot of trust” for “the news they see there.” The Columbia Journalism Review (CJR) recently set out to answer those questions by surveying previous studies and conducting an experiment.

Studies 111
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12 (of the) Best Content Marketing Infographics of 2013

Webbiquity

This remarkable post from Pam Dyer summarizes the benefits of content marketing, presents a useful six-step approach to the content marketing process, and includes an infographic full of content marketing stats like: • 91% of B2B marketers use content marketing. • 2: 30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014). #3:

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New Research: How Buyer Expectations Have Changed in the Consulting Industry

Hinge Marketing

our ongoing study of buyer behavior in the consulting industry. About the Study. The original Inside the Buyer’s Brain study was published in 2013 and provided the first comprehensive look at the differing perspectives of buyers and sellers throughout the entire professional services buyers’ journey. Final Thoughts.

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Predictions for B2B digital marketing in 2013

Biznology

I hereby take up that tradition, offering up four random prognostications for where B2B digital marketing is headed in 2013. So, while I used to argue that Facebook should be at the bottom of a B2B marketer’s to-do list, I am revising my view for 2013. The focus in 2013 will be clean data. How do I know this?

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Study: Half of Marketing Jobs Will Be Replaced by Machine Intelligence

Customer Experience Matrix

That’s pretty scary but a second, even more intriguing article quoted a study by Oxford economists Carl Benedikt Frey and Michael A. Looking at other business functions relevant to marketing, the study sees most types of creative jobs as relatively safe and most types of sales jobs at risk.

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