Convince & Convert

MAY 1, 2015

In April, we chatted with the manager of a huge social media team at KLM , an author on thought leadership , Pet360’s PR and social media expert, and the two-man social media team of Canadian yo-yo company CLYW. Pet360 Social Media Manager & PR Specialist, Jon Steiert. “Stand Out” Author, Dorie Clark.

Social Media 160

Social Media CMS Development Media Thought Leadership 160

Tomorrow People

AUGUST 23, 2012

Content marketing is here to stay and the good news is it's a damned sight more reliable than firing out endless press releases to indifferent journos, in the hope one sticks. Content marketing allows you to be your own journalist , PR and mouthpiece. Mainstream journalism has always skirted at the seamier edges of life.

Content Marketing 120

Content Marketing Press Content Internet Marketing 120

Brightedge

MAY 16, 2021

The New Rules of Marketing and PR: How to Use Social Media and Viral Marketing to Reach Buyers Directly by David Scott, 2017. The book is a good introduction to the role of social media marketing and PR. See how to maximize the SEO value of press releases with this checklist. Read the free ebook on content marketing success.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Marketing Insider Group

NOVEMBER 21, 2013

Thanks to Amanda Maksymiw , Joe Pulizzi , Ann Handley , Tim Washer , Todd Wheatland , Joe Chernov , Rob Yoegel and Jesse Noyes for sending me their ideas on the top content of 2013. They provided some amazing suggestions and mostly agreement (see below) on what was the best branded content of 2013.

Video Marketing 100

Video Marketing Brand Identity Branding Training 100

Contently

APRIL 10, 2019

In 2013, Andreas Johansson launched a new vodka for a celebrity who knows a thing or two about controversy. A post shared by Dennis Rodman – Bad Ass Vodka (@badassvodka) on Dec 3, 2013 at 12:11pm PST. “I think we launched Bad Boy Vodka right as he was coming back from his second trip to North Korea,” Johansson said.

Paid Search Agency 121

Paid Search Agency Ads Companies Advertising Agencies 121

Hubspot

APRIL 3, 2018

That began after Facebook's failed attempt in 2013 to acquire Snapchat -- and it's worth noting that Facebook also owns Instagram, which is arguably the most similar property to Snapchat. Notice that ride-hailing app Uber ranks third -- reminding me of the 2017 trend to #deleteuber that came after a series of PR crises for the company.

Facebook 71

Facebook Amazon Customer Surveys Response Rate 71

Outgrow

JANUARY 22, 2020

And that increased to more than $50000 in 2013. You don’t need to wait for companies or PR agencies today to approach you. He released an Amazon best seller ‘Make Money Online’ in the year 2010 and by the next year he had joined MOBE. There is no fool-proof way of integrating affiliate marketing into your efforts.

Paid Search Agency 101

Paid Search Agency Advertising Agencies Outgrow Work Management 101

Contently

APRIL 28, 2016

Because of this approach, JLL has been able to branch out from typical press releases and research reports to establish credibility. It also partners with content agencies and a network of freelancers, and even taps its marketing and PR teams for the occasional article.

Class 60

Class Paid Search Agency Companies Allocation 60

Hubspot

APRIL 24, 2014

In fact, a new study released by BRANDfog suggests that social CEOs are better leaders who can strengthen brands, build trust in products and services, demonstrate brand values, and communicate accountability -- all by simply being on a social network. Graphic from the 2013 CEO.com Social CEO Report (Fortune 500 CEOs on LinkedIn).

Social Media 28

Social Media Media PR Social Networks 28

Hubspot

DECEMBER 18, 2012

We’d like 2013 to be the year you clean up your marketing toolkit. This blog post is going to outline five activities many marketers waste time but won't help you move the needle in 2013 -- so you can eliminate them for good! If the social networks you’re using aren’t working -- 2013 is the year to stop using them.

Tactics 28

Tactics Microsite Planning High Quality Lead 28

Hubspot

DECEMBER 30, 2013

We recently released the 2014 Marketing Score Report (you can read it here -- it''s form-free, though the file''s large) that shares how marketers, executives, and entrepreneurs rate their organizations on things like annual revenue, revenue goals, marketing budget, sales cycle, and more. But are they all going to hit those goals?

Planning 28

Planning Marketing Budget Creation Sales Cycle PR 28

Hubspot

FEBRUARY 4, 2016

“We were really excited about collaborating with Beyoncé, not only because we are huge fans of hers, but also because the partnership grew organically,” says Kirsten Stoddard, marketing and PR manager at Flash Tattoos. She was a genuine Flash fan before we even started talking about designing a collection together.”.

Work Management 28

Work Management eCommerce Buyer Intent PR 28

Contify

NOVEMBER 18, 2018

Google Alerts are primarily used by people in PR, marketing, strategy, competitive and market intelligence and other business roles to track specific keywords such as names of brands, people, topics, and so on. One segment, PR and marketing professionals, needs to manage the perception of their brands.

Work Management 60

Work Management Google CMS Development Enterprise Management 60

Hubspot

FEBRUARY 6, 2014

In 2013, 3 million people from 214 countries and territories (and all seven continents) pledged $480 million to Kickstarter projects. Here''s a timeline of our relatively rapid campaign approach: July 5, 2013: We got married! July 26, 2013: Three days post-honeymoon, John''s ring is misplaced. December 2013: We got really busy!

Campaigns 28

Campaigns Outreach Press Communities 28

Biznology

SEPTEMBER 17, 2013

One of the most important aspects of writing poetry is releasing it into the wild: after you publish or speak the words they rampantly mutate into not what I, the author, intended, but rather what the reader, instead, understands. 18 Meta Tags Every Webpage Should Have in 2013 (iacquire.com). Good luck, foot soldier! Related articles.

Keywords 80

Keywords Work Management Google Ideal Customer Profiles 80

Content Marketing Today

APRIL 25, 2013

[caption id="attachment_3452" align="alignright" width="300"] Cyndee Woolley''s Upcoming June 2013 Book[/caption] 11 Steps to Creating a Successful Business Book. Their books are being published by Voyager Media Books, June 2013. Great business books do change the world. They change the world one discipline or market segment at a time.

Custom Publishing 40

Custom Publishing Rules Case Study Case Studies 40

Contify

JANUARY 16, 2018

Google Alerts are primarily used by people in PR, marketing, strategy, competitive and market intelligence and other business roles to track specific keywords such as names of brands, people, topics, and so on. One segment, PR and marketing professionals, needs to manage the perception of their brands.

Work Management 40

Work Management Google CMS Development Enterprise Management 40

Hubspot

MAY 29, 2015

Between 2012-2013, 608 baby Kales were born. And while we're on the subject, did you know that a recent survey of restaurant menus from 2013-2014 revealed a 47% increase in the word kale? As a result, Sinclair did what any great PR person would do -- she hustled the veggie into the hands of the right people. The Kale Campaign.

PR 28

PR Trigger Marketing Viral Marketing Storytelling 28

Convince & Convert

JANUARY 18, 2024

While this provides awareness and PR to the brand, that’s as far as it goes. According to the Hyundai Research Institute , BTS has generated billions of dollars since their inception in 2013, primarily from album sales, concert ticket sales, and social media activities. It’s superficial. billion to the country’s economy.

Brand Identity 130

Brand Identity Branding Merchandising Cross-Selling 130

Webbiquity

DECEMBER 30, 2013

To PR professionals? Want to track how many people clicked on key links shared across social media channels, email, news releases,and other distribution points? Which converted at the highest rate? What are the trends over time? Which content seemed to make visitors stick—and which pages drove them away? To bloggers?

Paid Content 100

Paid Content Analytics Marketing Analytics Tools Tips 100

Content Standard

JUNE 23, 2016

As part of this release, Skyword also announced the Content Marketing Continuum , an assessment that marketers can take to understand where they are in their storytelling maturation, and how to move up the spectrum in order to build audience, drive revenue, and establish brand affinity.

Storytelling 50

Storytelling Enterprise Management Brand Identity Branding 50

Hubspot

SEPTEMBER 30, 2015

And while this shouldn't be their primary use, blogs also become great outlets through with marketers can communicate other PR-type important information -- things like product releases or event information. I also love to use our blog to help understand our persona better. Just starting out?

Business 28

Business Work Management Lead Scoring Lead Ranking 28

Hubspot

JANUARY 17, 2014

You may see them advertised on billboards and TV and see the release date promoted on social media. When you think of Oreo and Super Bowl 2013, you may think of their popular tweet that gained them a lot of recognition. After the app was released for four days, it had 250,000 downloads. What made this campaign remarkable?

Paid Search Agency 28

Paid Search Agency Campaigns Advertising Agencies Planning 28

Webbiquity

JANUARY 21, 2014

To be effective, it must be integrated with SEO and PR efforts, and even executed to enhance online advertising efforts. Social media marketing has become an integral part of strategies for maximizing the overall web visibility of an organization. ” How To Socialize An Event by LinkedIn. ** 5 STARS.

Social Media 100

Social Media Social Marketing Tips Media 100

Hubspot

MAY 16, 2014

There used to be a myth that PR was reserved for big brands with deep pockets. But for Beyoncé, it’s a full-blown PR crisis. As it turns out, all the clout, money, and connections in the world can’t save you from media scrutiny if you overlook one fundamental detail of PR: You have to tell your story.

PR 28

PR Press Public Relations Viral Marketing 28

EMagine B2B Blog

JANUARY 29, 2013

2013 is a new year, and a year to focus on the three keys to success; namely content development, SEO, and social media. They jump on social media outlets and shout all about their product/service/solution, about their milestones, about their new hires, press releases, etc. You say you did that in 2012? Did you really?

B2B Marketing 40

B2B Marketing Marketing Analytics Tools B2B Paid Search Agency 40

Contently

APRIL 25, 2016

The result was an epic report about the state of the media in 2016 that touched on everything from native advertising, networking on social media, and the value of press releases. Press releases still have value. journalists said that they’re most likely to respond to a PR pitch that’s detailed.

Media 60

Media Mobile Advertising Press Blogger 60

Webbiquity

MARCH 19, 2013

Debra Mastaler answers seminar questions posed to her and Scott Fasser of Optify on b2b link building tactics, such as “Q: Is submitting press releases as a method for link building efficient? He then outlines several tactics for replacing those links, from tradition PR to social relationship building, forums and guest blogging.

Link Building 100

Link Building SEO Ad Building Tools 100

Biznology

FEBRUARY 12, 2013

Not so much Peer-to-Peer (p2p) but PR-to-Peer (PR2P*). Not because buzz marketing, social media marketing, digital PR, or guerrilla marketing doesn’t work but because you didn’t do a good enough job working it. 100+ Social Media and Content Marketing Predictions for 2013 (contentmarketinginstitute.com).

Social Media 80

Social Media Social Marketing Peer-to-peer Work Management 80

accelerate agency

MARCH 29, 2023

You might try to launch your own PR initiative. The software uses a mix of crowdtesting and intelligent automation to help customers release the highest quality software—wherever they are located in the world. Databricks Databricks was the first ever cloud-based data lakehouse platform, founded back in 2013.

Enterprise Management 52

Enterprise Management Startups Work Management Marketing Automation Services 52

Contently

AUGUST 22, 2016

In a January 2016 press release, the company revealed its official “Taste the Feeling” initiative, which promised to tell product-focused stories that “reflect both the functional and emotional aspects of the Coca-Cola experience.” In 2013, the publication attracted 13.1 Full disclosure: Coca-Cola is a Contently client.).

Paid Search Agency 60

Paid Search Agency Blogger Storytelling Communities 60

Hubspot

DECEMBER 14, 2016

By sending out some feelers to see what kind of content they like to post around your chosen season, and when they like to receive press releases for these pieces, is a valuable way to spend a couple of hours or so. To help you get started, you should be thinking the following: The customer journey and the story you want to tell.

Planning 36

Planning Campaigns Sample Press 36

Content Standard

JULY 17, 2017

The statement she wrote was entirely appropriate—but in her haste to release it she put it in the regular press release template, which included the usual “About Us” blurb at the bottom, suggesting inadvertently that the organization was trying to trade the murder for press coverage.

Planning 50

Planning Content Marketing Paid Search Agency Advertising Agencies 50

Content Standard

JULY 26, 2016

The excitement of the campaign launch had long since passed, and my boss and the marketing team (heads of digital, social, PR, product marketing, marketing operations, email, and events marketing) gathered to celebrate some campaign successes, to address some shortcomings, and to agree to shelve some campaign tactics that did not go as planned.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy Enterprise Management Planning 40

Webbiquity

NOVEMBER 12, 2013

Is social media displacing PR? In a recent survey of B2B PR professionals, 94% said they use social media to promote announcements vs. 71% who use press releases. 45% said they would use social media if they could use just one promotional vehicle vs. 24% who said they would issue a press release. ( B2B PR Sense Blog ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Hubspot

MARCH 19, 2013

The end of the first quarter of 2013 is upon us, and if you’re looking to grow your business this year (and who isn’t!?), PR can drive brand awareness, introduce you to new prospects and customers, and amplify your core brand messages. 7) Beware the Boring Press Release. What to do to compensate for that disparity?

Public Relations 28

Public Relations Thought Leadership PR Marketing & Strategy 28

Webbiquity

NOVEMBER 12, 2013

Is social media displacing PR? In a recent survey of B2B PR professionals, 94% said they use social media to promote announcements vs. 71% who use press releases. 45% said they would use social media if they could use just one promotional vehicle vs. 24% who said they would issue a press release. ( B2B PR Sense Blog ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100