Brightedge

MAY 16, 2021

Storytelling is the focus of so many marketing books and assets in recent years that it is impossible to ignore; it's like a tidal wave washing over drab beaches cluttered with pale, self-promoting, feature-based marketing. The book is a good introduction to the role of social media marketing and PR.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

KoMarketing Associates

FEBRUARY 9, 2016

Embodies good storytelling principles. It’s an asset in PR kits developed to promote new product launches. Sure, but videos of this type can introduce a dramatic element, document a milestone, and be a great content asset when pursuing media mentions through PR. PR videos can make them aware. Informative.

Video Marketing 135

Video Marketing B2B Marketing Planning B2B 135

Walker Sands

MAY 8, 2024

PR and strategic communications continue to underpin many of our client programs at Walker Sands, supporting clients to drive awareness, de-position competitors, create new categories and drive growth. I’m excited to share that Annie Gudorf is now leading our PR function as Executive Vice President, PR. Take us down memory lane.

PR 52

PR Work Management B2B Thought Leadership Paid Search Agency 52

markempa

DECEMBER 29, 2014

Watch Ninan Chacko, CEO, PR Newswire, as he explains the five steps to effective content marketing in this Lead Gen Summit 2013 replay. Utilize storytelling in your call scripts. When it comes to teleprospecting, it turns out “what” you ask your prospects is just as important as “when” you ask them.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Ranking Lead Generation 120

ActiveDEMAND

JUNE 14, 2017

Storytelling: It’s All About Keeping Your Brand Out Front. The concept of storytelling in marketing is all about building a narrative of what your brand offers and how it solves a problem for your targeted consumer. Storytelling in marketing has always existed and is a natural fit for marketing. Stories Build Relationships.

Storytelling 46

Storytelling Marketing Automation Services Marketing Proposals Marketing Automation 46

Content Standard

OCTOBER 22, 2016

He urged marketers whose companies sell to that demographic to get on the platform, and to think about Snapchat as product storytelling a la Twitter meets YouTube. Automate your reporting and save time—Paul Roetzer, Founder and CEO, PR 20/20. Original, sustained storytelling is really difficult. Yes, we can. The big challenge?

Marketing Strategy 111

Marketing Strategy Marketing & Strategy B2B Marketing Work Management 111

Content Standard

OCTOBER 17, 2018

We all want to be brilliant brand storytellers and create content that shows our audiences the best value our industry has to offer. “Few companies give out their top company secrets in their PR, and in cybersecurity that’s just as important. What’s a security marketing strategy meant to look like?

Planning 89

Planning Work Management Storytelling Marketing Management 89

Content Standard

OCTOBER 28, 2015

Brands want to tap into the power of visual storytelling and are just beginning to take advantage of this highly engaging medium. But, as we’ve previously pointed out on the Content Standard, good video storytelling starts with a script. The online universe streams more than 38.2 billion videos per year, up 43 percent since 2014.

Video Marketing 111

Video Marketing Brand Identity Branding Peer-to-peer 111

SocialPilot

MARCH 12, 2024

Key Takeaways Focus on the experience, product features can follow later Minimize straightforward messaging, create as much enigma as possible Prioritize visual storytelling 6. Furthermore, Apple portrayed itself as the good guy, always encouraging PC to relax a bit.

Paid Content 105

Paid Content Campaigns Examples Advertising Agencies 105

Contently

AUGUST 22, 2016

” Yet while the international storytelling machine is dedicated to stories about the human experience, its digital magazine, Journey, has done so with a strategy reminiscent of the first recycling campaigns: Think global, act local. .” In 2013, the publication attracted 13.1 The journey from global to local.

Blogger 60

Blogger Paid Search Agency Storytelling Communities 60

Hubspot

MAY 15, 2013

In addition, aspiring PR pros were taught to tailor the release to the few, not the many. As a result, marketing education focused on empowering PR pros to identify key events to expose their executive team to key audiences, and choose the venue, message, and invite list accordingly.

Paid Content 78

Paid Content Education Planning Paid Search Agency 78

Hubspot

MAY 16, 2014

There used to be a myth that PR was reserved for big brands with deep pockets. But for Beyoncé, it’s a full-blown PR crisis. As it turns out, all the clout, money, and connections in the world can’t save you from media scrutiny if you overlook one fundamental detail of PR: You have to tell your story.

PR 28

PR Press Public Relations Viral Marketing 28

Content Standard

OCTOBER 28, 2015

Brands want to tap into the power of visual storytelling and are just beginning to take advantage of this highly engaging medium. But, as we’ve previously pointed out on the Content Standard, good video storytelling starts with a script. The online universe streams more than 38.2 billion videos per year, up 43 percent since 2014.

Video Marketing 58

Video Marketing Brand Identity Branding Peer-to-peer 58

Scoop.it

OCTOBER 29, 2020

His videos became so popular that his media presence began to interest many brands, in 2013 he was discussing his own TV show and recently he was hired by Burger King to make a couple of promotions. Source: OneSpot The Science of Storytelling. List of PR agencies, 5 Statistical Analysis of Mortgage Market etc.

Viral Marketing 89

Viral Marketing Tips Curation Paid Search Agency 89

ClearVoice

NOVEMBER 17, 2020

Since starting their business in 2013, Bombas has worked with a wide range of freelance talent and has seen the power of working with outside agencies firsthand, according to their vice president of creative services, Jessica Krantz. Brands are able to outsource to grow. And it allows them to cover more basis.

Creativity 52

Creativity Paid Search Agency Brand Identity Branding 52

Hubspot

NOVEMBER 7, 2016

Southwest rolled out a PR campaign for its rebrand, explaining the reasoning and research behind the airline’s new look. There’s no flashy light show or catchy theme song -- just solid storytelling that’s largely spread by word of mouth. In 2013, marketing costs went up by $41,000 and income by $28 million. 15) Moleskine.

Marketing Budget 78

Marketing Budget Brand Identity Branding Sales Management 78

Content Standard

JULY 26, 2016

The excitement of the campaign launch had long since passed, and my boss and the marketing team (heads of digital, social, PR, product marketing, marketing operations, email, and events marketing) gathered to celebrate some campaign successes, to address some shortcomings, and to agree to shelve some campaign tactics that did not go as planned.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy Enterprise Management Planning 40

Contently

NOVEMBER 3, 2016

It started for me in 2013. It wasn’t connected that well with our social, PR, and SEO teams. I think that journalists are good storytellers. Why’d you decide to come over to Monster from Money? What attracted you to the content marketing space? Money was separating from CNN Money in the Time Warner spinoff.

Budget Programs 60

Budget Programs Marketing & Strategy Marketing Strategy Paid Search Agency 60

accelerate agency

FEBRUARY 26, 2023

accelerate agency: SaaS SEO, digital PR & link building accelerate agency combines several specialisms to produce results for SaaS companies. It’s been around since 2013 and says it’s still adding to its team. We’ll also present 24 different options, and explain why accelerate agency does it best.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

accelerate agency: SaaS SEO, digital PR & link building accelerate agency combines several specialisms to produce results for SaaS companies. It’s been around since 2013 and says it’s still adding to its team. We’ll also present 24 different options, and explain why accelerate agency does it best.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

Hubspot

MARCH 19, 2013

The end of the first quarter of 2013 is upon us, and if you’re looking to grow your business this year (and who isn’t!?), PR can drive brand awareness, introduce you to new prospects and customers, and amplify your core brand messages. How modern are your PR techniques? What to do to compensate for that disparity?

Public Relations 28

Public Relations PR Thought Leadership Marketing & Strategy 28

accelerate agency

FEBRUARY 26, 2023

With engaging content, efficient SEO Strategy, keyword research, link building, digital PR, technical SEO and onsite content, the agency will optimize your web presence to ensure PQL and MQL growth, while driving MRR. It’s been around since 2013 and says it’s still adding to its team.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

Hubspot

MAY 29, 2015

Between 2012-2013, 608 baby Kales were born. And while we're on the subject, did you know that a recent survey of restaurant menus from 2013-2014 revealed a 47% increase in the word kale? As a result, Sinclair did what any great PR person would do -- she hustled the veggie into the hands of the right people. The Kale Campaign.

PR 28

PR Trigger Marketing Viral Marketing Storytelling 28

Marketing Insider Group

OCTOBER 12, 2015

For my 2013 Marketing Predictions post, I included bets that content marketing conversations would mature. But these trends did not become main stream in 2013, or even 2014. Their talent in storytelling will be put to much better use telling actual stories instead of trying to interrupt the ones we want to pay for.

Paid Search Agency 277

Paid Search Agency Advertising Agencies Content Marketing Demand Generation Agencies 277

Marketing Insider Group

DECEMBER 22, 2014

My 2013 Marketing Predictions included bets that content marketing conversations would mature. Branding, advertising, PR, demand generation – all will begin to dissolve into three areas: data, technology, and content. I thought branded content hubs would start to proliferate as paid budgets shifted to owned media.

Paid Search Agency 273

Paid Search Agency Budget Programs Mobile Advertising Banner Ads 273

Webbiquity

APRIL 29, 2014

How can social, PR, SEO, and online advertising efforts be coordinated to maximize brand visibility? Convergence: Merging Disciplines Between PR and Marketing by InNetwork. The PR Strategies SEOs Haven’t Learned by Siege Media. How can paid, owned, and earned media be harmonized to achieve business goals?

Paid Content 267

Paid Content Brand Identity Branding PR 267

Convince & Convert

APRIL 26, 2013

And from Cision , a free content marketing kit to help you get the most of your brand storytelling. ”Being able to get the marketing angle, the customer relations angle, and then also the PR angle, being able to blend all those together is a beautiful thing when you’ve got people who work together so well,” Brooks says.

Television marketing 137

Television marketing Skype Social Media Public Relations 137

Single Grain

OCTOBER 25, 2019

This is what Oreo did, back in 2013 when the Super Bowl blackout happened. The same-sex marriage bill was passed on February 5, 2013 in the UK and it was a hot topic that had people discussing it, since it was a such a historic decision for the people of the United Kingdom. The Art of UX Storytelling: How to Create Your Brand’s Story.

Content Marketing 97

Content Marketing Planning Paid Search Agency Advertising Agencies 97

Moz

OCTOBER 23, 2018

However, they are still being used daily and gaining amazing placements and links for their creators — and the data shows, they are already more popular in 2018 than they were in 2013. After speaking with fellow digital PR expert, Danny Lynch , I settled on using Screaming Frog and custom extraction using XPath.

Ad Building 56

Ad Building Link Building Domain Lead Scoring 56

Martech Advisor

APRIL 1, 2020

Harry's Razors Company- Founded by a man frustrated about the absurdity behind the difficulty and high price of buying razors, Harry's started in 2013. They want to know the story behind what they’re buying and using, and they want to feel compelled to buy it and use it through the power of great storytelling. billion as of 2018.

Top of Funnel 52

Top of Funnel Brand Identity Branding Paid Search Agency 52

ClearVoice

JULY 27, 2023

In PR surrounding the campaign, the brand ambassadors put forth their own interpretation of the campaign slogan — Aboah said it means “unapologetic, knowing no boundaries, being vulnerable, strong, authentic and yourself.” “Live Boldly” — Revlon This is actually the name of a 2018 campaign that celebrated groundbreaking beauty role models.

Paid Search Agency 52

Paid Search Agency Companies Work Management Marketing Management 52

SalesIntel

OCTOBER 17, 2024

Her storytelling expertise has been recognised through invitations to judge the Digital Impact Awards, the IABC Gold Quill Awards and the PRWeek Global Awards. With many roles under her belt, she remains at heart a storyteller and brand evangelist, believing in the power of relationship-driven growth.

Enterprise Management 64

Enterprise Management Marketing Analytics Tools Demand Generation Agencies Work Management 64

Hubspot

JULY 2, 2013

And if you''re itching to see a TED-style talk in person, you can come to INBOUND 2013 and attend our version, INBOUND: Bold Talks. If you want to get some brilliant storytelling tips from the writer of all three Toy Story movies -- all while laughing your head off -- check out Stanton''s TED Talk below. Watch them.

Viral Marketing 28

Viral Marketing Inbound Marketing Paid Search Agency Creativity 28

Hubspot

JUNE 25, 2015

If you want to get some brilliant storytelling tips from the writer of all three Toy Story movies -- all while laughing your head off -- check out Stanton's TED Talk below. Whether you're a marketer, sales representative, PR professional, or web developer, listening is a tremendously important skill for your job.

Best Practices 28

Best Practices Work Management Viral Marketing Marketing Management 28

Marketing Insider Group

JANUARY 6, 2020

The program for 2020 has yet to be confirmed, but previous years included topics such as CRO testing, storytelling, voice search optimization, technical SEO, and machine learning for PPC. Social Media Marketing World was founded by Social Media Examiner in 2013. 3XE Conversion & UX. February 13, Dublin, Ireland.

Conference 52

Conference Marketing AI Work Management Marketing Management 52