Hubspot

FEBRUARY 18, 2020

In the early 2010s, social networks were only starting to gain traction. Facebook reached one billion users in late 2012. Social networks have grown into a foundational aspect of our culture. Ten years ago, businesses won because they sold a product 10 times better than the competition. Fast forward to 2020.

Work Management 101

Work Management Planning Marketing Management Paid Search Agency 101

Webbiquity

SEPTEMBER 2, 2014

Reviews of nine tools at various price levels that are among the most popular and capable traditional PR and social media monitoring tools. What are the Best Social Networks for B2B Marketing? More than 80% of b2b marketers now distribute content on social networks. October 10, 2012. August 27, 2013.

Stats 100

Stats eCommerce Statistics Social Networks 100

Adobe Experience Cloud Blog

MAY 31, 2012

More than 1,400 people descended on our city to be a part of the Marketo Summit 2012. This breakthrough solution enables companies to harness the growing power of peer-to-peer conversations and amplify these messages throughout the social web – all in a completely integrated and automated fashion.

Marketo 48

Marketo Peer-to-peer Word of Mouth Marketing Automation Services 48

Adobe Experience Cloud Blog

AUGUST 31, 2011

So, how do you bridge the social divide? Step 1: Develop Social Customer Profiles. Step 2: Create an Employee Social Network. Step 3: Create a Customer Social Network & Product Social Network. And then MC Hammer joined the stage talking about how social effects the music industry.

Jigsaw 48

Jigsaw Salesforce.com Social Networks Ideal Customer Profiles 48

KoMarketing Associates

APRIL 2, 2012

minutes on Google+ in January 2012, a drop from 5.1 These organizations contributed over 5,000 updates over the past 90 days (November 11, 2011 through March 13, 2012) and 250,000 points of engagement (comments, “pluses”, and shares). A recent article from eMarketer highlighted the fact that users spent an average of 3.3

Google 120

Google B2B Marketing Paid Search Agency Search Engine Marketing 120

Buzz Marketing for Technology

OCTOBER 18, 2013

Some place the highest premium on loyalty and trust in a brand or product. As different as consumers are, they all want to feel like the brands and products they use are tailored specifically for them. Does product pricing influence the purchase decisions of your customers? Reach the right audience. Overall, U.S.

Personalization 100

Personalization Forrester eCommerce Ideal Customer Profiles 100

Biznology

AUGUST 20, 2012

unique visitors in March 2012, while the Skittles Facebook Page attracted 320,000 visitors–14 times as many. That’s far from typical–very few companies have more traffic to any of their social media venues than to their old-fashioned website. 423 minutes are spent each month by Facebook users social networking.

Social Media 80

Social Media Media Social Networks Wikipedia 80

Adobe Experience Cloud Blog

SEPTEMBER 13, 2012

by Jason Miller Dreamforce 2012 is fast approaching and this year’s stellar lineup of keynotes and panels looks incredible. Marco Casalaina , VP of Product Management, KXEN. Additionally, be sure to collaborate in the Dreamforce Chatter app as it’s a very active, vibrant social network! You’ll never regret it!

Tips 48

Tips Consulting Marketo Work Management 48

Hubspot

MAY 29, 2012

As of Q1 of 2012, Pinterest had generated 11.7 Everyone keeps talking about how Pinterest will grow to become one of the largest used social networks, but truth is, it already is. Everyone keeps talking about how Pinterest will grow to become one of the largest used social networks, but truth is, it already is.

Social Networks 28

Social Networks Inbound Marketing Network Marketing Hubspot 28

Adobe Experience Cloud Blog

MAY 23, 2012

The social enterprise changes the way we work and changes how we listen to our brands. The big announcement during Phil’s keynote is Marketo’s introduction of a new set of product tools to help marketers engage in social media–something marketers have been pining for.

Marketo 48

Marketo Enterprise Management Fulfillment Social Media 48

ClearVoice

MARCH 7, 2020

It would be like word of mouth advertising, but at scale (thanks to social media). Instagram – This social networking platform is a photo- and video-sharing app that launched in 2010 and was acquired by Facebook in 2012. It’s now ranked the third largest social platform in the U.S. .

Paid Content 111

Paid Content Social Media Social Marketing Media 111

readwrite

AUGUST 29, 2013

Yes, y ou are the product. Personalized advertising is a huge revenue source for the social network. Between January 2011 and August 2012, Facebook charged advertisers $234 million for “Sponsored Stories,” according to Reuters. Facebook, Now With More Faces Recognized. You might well have missed all this.

Facebook 40

Facebook Privacy Policies Product Privacy 40

Marketing Insider Group

MAY 8, 2012

My best post of 2012 so far (and by far) is 8 great marketing infographics to inspire you in 2012. So in the next week, I will share 2 additional infographics to help inspire your efforts, to focus on your customers and to drive better results in 2012. Mobile tags provide more product information than traditional bar codes.

Mobile Marketing 100

Mobile Marketing Stats Mobile Advertising SMS 100

Hubspot

MARCH 24, 2021

IdeaPaint's Twitter background cleverly features the brand's signature product -- paint that transforms walls into whiteboards -- in action. The Twitter background design for Dropbox , a file and folder sharing service, features a cute and clever cartoon that embodies its brand/product. After all, a picture is worth a thousand words!

Twitter 85

Twitter Examples Branding Brand Identity 85

Webbiquity

AUGUST 26, 2014

This question is particularly compelling today as we see Facebook set new records in terms of users, market valuation and revenue growth and wait with anticipation to see if Myspace can reinvent itself after conceding its market leadership position in social networking back in 2008. Background on the two social media sites.

Paid Search Agency 100

Paid Search Agency Ads B2B B2B Thought Leadership 100

Biznology

APRIL 15, 2013

After years of significant growth, social networks exhibited mixed results last year. Here are 10 reasons social media has peaked. Maybe it concerns you if you are in the social media business, but I will give you 8 reasons that it’s a relief that social media has peaked. 10 REASONS SOCIAL MEDIA HAS PEAKED.

Social Media 80

Social Media Gartner Media Multi-Channel 80

Hubspot

DECEMBER 21, 2011

So to get everyone excited for 2012, we reached out to industry influencers (deep breath) Anita Campbell, Valeria Maltoni, David Meerman Scott, Michael Brito, Jason Falls, Stephanie Agresta, Todd Defren, Aaron Strout, Rachel Happe, and Chris Brogan (phew! In 2012, companies will get found online by. ".learning The tail becomes the dog."

Dwell 28

Dwell PR Inbound Marketing Twitter 28

Biznology

DECEMBER 7, 2012

Nielsen released “ State of the Media: The Social Media Report 2012 ,” which provided some eye-popping growth numbers for mobile and app usage. According to Nielsen, the time people have spent on apps doubled between July 2011 and July 2012. But even if it does slow, the potential for marketing product is high.

Planning 80

Planning Social Media Marketing Plans Advertising Agencies 80

Zoominfo

MARCH 27, 2018

No matter how big your company is, the industry you work in, or the products you sell, customer engagement is vital to the growth of your business. 15% of companies surveyed say more than 25% of customer service inquiries are initiated over social channels ( source ). website, social media, mobile, in person) ( source ).

Statistics 196

Statistics Multi-Touch Attribution Multi-Channel Enterprise Management 196

Hubspot

MARCH 26, 2015

The social commerce marketplace has grown more than 4-fold since 2012. Then, social commerce represented some $3 billion in retail sales. In 2015, social commerce accounts for some $14 billion. Indeed, nearly all social platforms provide a commerce offering for retailers and shoppers alike.

Social Networks 28

Social Networks eCommerce Conversion Rate Click Rate 28

KoMarketing Associates

MARCH 3, 2014

From our initial vantage point, it appears users will have a full suite of publishing functionality at their disposal, providing significant opportunity for well-written and well-outlined content marketing assets to stand out in a highly targeted social network. The B2B buyer controls the marketing message.

Paid Content 120

Paid Content Linkedin B2B Budget Programs 120

The Customer

NOVEMBER 23, 2020

In 2012 Brand Keys called the earlier shopping for Christmas, Chanukah, and Kwanza, “Black November” because at that time a third of all holiday shopping took place in November before Black Friday. But by 2012, the shift away from Black Friday to Black November was undeniable. They bought “holiday” gifts early.

Pricing 52

Pricing Price Customer Surveys Amazon 52

Hubspot

JANUARY 21, 2011

Another area that small and medium sized businesses can utilize in order to stay ahead of their competition is social media. eMarketer just released a comprehensive report on the state of social network advertising and the findings are pretty interesting. Optimize for Mobile. Establish Trust With Your Audience.

Social Networks 28

Social Networks Mobile Advertising Burn Rate Emarketing 28

Biznology

JANUARY 23, 2013

Response files created as a by-product of other businesses, like catalog/e-commerce sales, seminars, trade organization memberships, or magazine and newsletter subscriptions. The B2B list industry has changed considerably in the last decade, with the proliferation of social networks. A new direction in B2B lists.

Acquisitions 80

Acquisitions B2B Marketing Salesforce.com Work Management 80

Hubspot

NOVEMBER 27, 2012

In the last 11 months, there have been tons of updates to our favorite social networks, several of which were extremely relevant for marketers and business owners. Here are the biggest social media updates of 2012, and why they were so darn important to marketers. The Biggest Facebook Updates of 2012.

Paid Content 28

Paid Content Social Media Media Mobile Advertising 28

Contently

NOVEMBER 10, 2016

A former engineer and competitive cyclist, Foley started Peloton in 2012 because he and his wife couldn’t find the time to go to the gym but felt existing at-home workouts fell short. Peloton, which now has 20 national retail stores, currently streams 12 hours of content every day from its Chelsea cycling and production studio.

Paid Search Agency 167

Paid Search Agency Companies Class Content 167

The ROI Guy

OCTOBER 22, 2011

Each year over 8,000 CIOs and IT Leaders gather in Orlando for Gartner’s Symposium and IT Expo to discuss the latest research from Gartner analysts, and the sessions are never short on predictions, insight and even controversy, all helping to shape the top IT priorities and investments for 2012 and beyond. Trillion in 2012 - [link].

Enterprise Management 40

Enterprise Management Marketing Management Gartner Budget Programs 40

KoMarketing Associates

FEBRUARY 19, 2013

While it’s important to make sure you’re using tools to monitor the web for mentions of your brand and product, it’s more important that you understand what those mentions actually mean. There are hundreds of networks that currently exist and it feels as if we’re always hearing about the next big one coming down the pipeline.

Paid Content 120

Paid Content Social Media Communities Social Marketing 120

Biznology

MAY 2, 2013

Their 2012 report, “The social economy: Unlocking value and productivity through social technologies”, showed that 90% of companies using social technologies derive some business benefit from them but that only 3% of companies derive substantial benefit across all their stakeholders.

Peer-to-peer 80

Peer-to-peer Thought Leadership Social Networks SEM 80

Marketing Insider Group

OCTOBER 9, 2013

This is causing new business models to spring up, taking advantage of the more closely connected business and social networks. At the individual level, as consumers of information, products and services, we are all empowered to dramatically change the very nature of the way we interact with the brands we support. Click To Tweet.

Enterprise Management 100

Enterprise Management Business Work Management Click Rate 100

Convince & Convert

JUNE 18, 2014

DataSift’s platform enables companies to easily aggregate, filter, and extract information from the billions of social-media conversations that happen across the world. With data from top social networks like Twitter, Facebook, Tumblr and WordPress, DataSift powers hundreds of applications and analyses across a wide variety of industries.

Work Management 153

Work Management Marketing Management Paid Search Agency Trends 153

Sprout Social

FEBRUARY 27, 2017

Nearly a fourth of social media influencers believe Instagram is the top avenue for influencer marketing strategies. Instagram drives the most engagement per post compared to any social network–84 times more than Twitter, 54 times more than Pinterest and 10 times more than Facebook.

Statistics 112

Statistics Social Media Media Mobile Advertising 112

Convince & Convert

SEPTEMBER 6, 2013

The Happy B h ladies have become known for their amusing antics in line with their brand image, including passing out 600 hot pink thongs to anyone who liked their Facebook page on the spot at the New York Wine Expo in 2012 and offering the chance to win a pair of SheBalls at the Boston and New York Wine Expos this year.

Personalization 135

Personalization Social Media Skype Blogger 135

EveryoneSocial

AUGUST 27, 2018

It is especially important these days as social networks have become massive centers for connecting with prospects and customers. In 2012, the average internet user had three social media accounts–now the average is closer to seven accounts. 91% of social media users access social channels through mobile. (

Statistics 100

Statistics Paid Content Peer-to-peer Stats 100

Biznology

JULY 26, 2016

A pioneer in online social networks and publishing, with a natural facility for anticipating the next big thing, Chris is an Internet analyst, web strategy consultant and adviser to the industries’ leading firms. Heidi Sullivan is Senior VP, Product and also currently Interim Managing Director, Canada for Cision.

PR 80

PR Web 2.0 Blogger Public Relations 80

Parse.ly

NOVEMBER 27, 2018

Relatively more digital time will be spent with social networks,” Perrin said, “and, similarly, mobile time is also growing faster than the overall rate of digital, so more digital time will be mobile.”. So, we have some pretty significant bursts of growth around 2011, 2012 when those phones started to be in more and more hands.

Emarketing 69

Emarketing Social Networks Traffic Facebook 69

Exo B2B

JULY 12, 2017

We recently wrote a post about Snapchat and explained how to use this social network in your B2B marketing strategy. Instagram was bought out by Facebook in 2012 and now has around 700 million users worldwide (B2B & B2C). This social network, widely used in B2C, is now growing quickly in B2B as well.

B2B Marketing 40

B2B Marketing Marketing & Strategy Marketing Strategy B2B 40