Hubspot

MARCH 31, 2020

Facebook is the most widely used social media platform , so running a contest on Facebook makes sense. June 26, 2012. Direct Users to Mention You or Create a Specific Hashtag for the Contest. Track your contest hashtag over time using a third-party app, use a contest-specific bit.ly Hey Word Nerds!

Social Media 100

Social Media Media Rules Guidelines 100

B2B Marketing Traction

APRIL 28, 2014

Some business to business (B2B) marketers are still hesitant about investing in social media. They may view social media as a business to consumer (B2C) activity or they think that their target audience isn’t on social media. B2B companies are getting traction on social media.

Social Media 100

Social Media Social Marketing B2B Marketing Marketing Strategy 100

Biznology

FEBRUARY 27, 2017

Organic social media is the use of social networks like Facebook , Twitter , YouTube , Pinterest , Instagram , and Snapchat along with the use of free publishing tools like Hootsuite and Buffer to build a social community and interact with it—publishing posts, sharing others’ posts, and engaging in conversations and comments.

Paid Social Agency 80

Paid Social Agency Social Media Cost Per Thousand Cost Per Click 80

Sprout Social

FEBRUARY 27, 2017

Right when you think you’re getting a grasp on your demographics, buyer habits and trends on social media , something new changes and turns your data into old news. That’s why it’s absolutely critical for any marketer to stay up to date on the newest social media statistics. Social Media Advertising Statistics.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Hubspot

MAY 15, 2017

Most of us know that social media is an essential part of a brand’s marketing strategy. After all, 92% of marketers say that social media is important to their business. That’s understandable -- there are many moving parts to a successful social media strategy. As it turns out -- no. 1) Facebook.

Social Media 101

Social Media Advertising Channels Copywriting Media 101

The Lead Agency

OCTOBER 30, 2017

Social media can be a powerful B2B marketing tool. So, after doing our research, we’ve decided to share with you our top six B2B social media strategies to benefit your business. This one of our top B2B business social media strategies. Invest in your B2B social media content.

Social Media 74

Social Media Practices Media Allocation 74

Convince & Convert

MAY 15, 2012

Amy Schmittauer is the Founder & Face of Savvy Sexy Social. She is a “social media frenzy” working in social relations consulting, blogging, and, of course, vlogging about life on her YouTube channel. May 24, 2012, Columbus, Ohio. June 5-7, 2012, New York, NY. Connect with her on Twitter.

Conference 133

Conference Social Media Network Marketing Trade Show 133

KoMarketing Associates

DECEMBER 27, 2012

For KoMarketing Associates, 2012 was a year of growth, collaboration, successes (and challenges), and good fortune. As the year draws to a close, we wanted to look back and share some of our favorite posts from 2012, organized by a handful of KoMarketing team members. You can never stop learning and sharing. Casie Gillette.

Internet Marketing 120

Internet Marketing Adwords Marketing Analytics Tools Search Engine Marketing 120

Sprout Social

OCTOBER 9, 2018

You don’t have to be a sports fanatic to know how much sports fans love to share updates about their teams on social media. Fantasy sports have played a huge role in shaping fans’ communities and conversations on social platforms. How mainstream media and social media created fantasy hype.

Social Media 83

Social Media Media Television marketing eCommerce 83

Webbiquity

DECEMBER 12, 2018

Engaging in social listening means going one step further than merely maintaining the presence of your brand on social media. You should be watching not just for @ or hashtag mentions, but to all instances where somebody drops the name of your company or product in conversations, on blogs, news websites.

Trends 225

Trends Paid Search Agency Advertising Agencies Social Media 225

Webbiquity

MAY 15, 2012

The posts were a huge hit on Twitter, with the #Nifty50 hashtag reaching nearly 70,000 people through more than 140,000 tweets and retweets, according to TweetReach. For 2012, the #Nifty50 will honor 50 men and women who work for technology companies (B2B or B2C) and are, of course, active and engaging on Twitter.

Twitter 100

Twitter Social Media Google Social Marketing 100

SmartBrief - Marketing

FEBRUARY 27, 2024

By crafting unique, limited-access content and promoting it through social media and email, marketers can draw viewers into a world of educational and entertaining experiences. The hashtag #DiorSS21 was used 360 million times among Chinese Weibo users alone. The show was livestreamed on Sept.

Buzz 93

Buzz Marketing & Strategy Barriers Paid Search Agency 93

Martech

SEPTEMBER 23, 2022

Since 2012, Samsung’s recycling program has collected and recycled 1.2 With this first fashion show using the #RecycleUp hashtag, the company is creating a platform for eco-minded influencers and designers. Metaverse wearable inspired by “upcycling” plastic. Image: Samsung.

Merchandising 117

Merchandising Paper Design Communities 117

Sprout Social

OCTOBER 8, 2018

Let’s take a look at how five fitness brands are winning at social media. This powerhouse fitness clothing brand brings a multi-pronged approach to their social media and digital marketing efforts. Their Instagram account is by far the most popular of their social media accounts.

Social Media 94

Social Media Brand Identity Branding Media 94

FMG Suite

JULY 7, 2019

Social media is no longer avoidable. Forty-one percent of adults over 65 are now using Facebook, which is up from just 20 percent in 2012. And sixty-nine percent of adults aged 50-64 are on social media according to the Pew Research Center. . Social media is not something to ignore anymore!

Social Media 60

Social Media Media Marketing & Strategy Curation 60

Convince & Convert

JULY 17, 2012

Did you assume this post is all about regulations and company policies that may limit your use of social media for promotions, marketing programs and corporate communications? Brands in this camp have throttled up their social media programs without taking into account the risk to reputation and cost of non-disclosure.

Social Media 127

Social Media Media Paid Search Agency Ethics 127

Stevens & Tate

JANUARY 27, 2023

A great example of experiential marketing is Samsung’s efforts at the 2012 Olympics to introduce consumers to their new Galaxy S3. You can do this by promoting the event on social media where it will get the most exposure. This can be especially effective for demonstrations of new products.

Paid Search Agency 88

Paid Search Agency Companies Advertising Agencies Storytelling 88

Parse.ly

AUGUST 22, 2019

The strategist in me wants to understand how trends in social media influence a business’s potential to grow. My primary concern for other strategists out there—business analysts, social media gurus, audience development professionals, marketers—is whether the audience on a platform is even worth pursuing.

Social Media 81

Social Media Traffic Media Privacy 81

B2B Memes

MAY 15, 2012

I’ll be talking about how the transformation from industrial media to social media is is changing career paths for editor, reporters, and other content creators, and outlining nine keys to a successful new-media career. Look for the #SIPADC hashtag. Related posts: Introducing the New-Media Survival Guide.

Media 100

Media Social Media Personalization Content 100

Biznology

DECEMBER 24, 2013

Do you have a social media early-warning system set up to warn you if a crisis is mounting against you, your brand, your company? Social media surrogate, baby sitter, dog walker, nanny, au pair. billion in 2012 should know better surely didn’t work well in her favor. Social media are the neediest of pets.

Social Media 80

Social Media Media PR Work Management 80

Hubspot

MARCH 12, 2015

We all know that Twitter offers you the ability to create a trackable, branded hashtag. You as the company choose the words, letters, and caps on the hashtag. The following list includes major corporations, government agencies, and artists who failed in either the creation, execution, or use of their own branded hashtags.

Twitter 28

Twitter Brand Identity Branding Paid Search Agency 28

Convince & Convert

FEBRUARY 22, 2013

“Most brands are completely tone deaf, even if they’re on social media.” He has been running their social media scene for a few years but has always done so as a contractor from social media agency M80. All of these examples show the brand’s social agility. Holy Social!

Brand Identity 136

Brand Identity Branding Paid Search Agency Social Media 136

Scoop.it

APRIL 13, 2023

1) Make Sure You Understand YouTube Algorithms In 2012, view count was the only metric that mattered for popularity on YouTube. Make it clear to the audience what your video content is about, and don’t forget to include a link to your website and social media accounts. Also, add some relevant hashtags (up to 15).

Youtube 101

Youtube Optimization Top of Funnel Marketing & Strategy 101

Sprout Social

JANUARY 16, 2020

In fact, raising brand awareness is number one among the top social media goals of marketers today. This explains why so many businesses look toward viral marketing as an opportunity to catapult themselves into social media superstardom. If achieved, your message will be in nearly everyone’s social media feed.

Viral Marketing 108

Viral Marketing Work Management Planning Paid Search Agency 108

Sprout Social

SEPTEMBER 21, 2020

Their photo-editing mobile app has over 150 million Android and iPhone downloads since it first launched in 2012. When the two men first released VSCO in 2012, it was the app’s focus on creators that helped it stand out from others on the market. The hashtag has been used over 10k times on Instagram alone.

Communities 136

Communities Paid Search Agency Customer Surveys Social Media 136

Brandwatch Marketing

JANUARY 7, 2019

The network was bought by Facebook on 9 April 2012, for $1 billion. Outside China, almost 50% of Instagram users conduct product research on social media. 32% of US teens list Instagram as their most important social network, more than any other social network. Posts with at least one hashtag gain 12.6%

Statistics 111

Statistics Mobile Advertising Stats Social Networks 111

Salesforce Marketing Cloud

NOVEMBER 8, 2021

Meet Deepa Patel , a standout Trailblazer and Salesforce MVP Hall of Fame member since 2012. Be sure to use the hashtag #SalesforceMVP on social when celebrating the news! What is a Salesforce MVP? Nominate a future Salesforce MVP Ready, set, nominate! Leadership: Salesforce MVPs consistently seek opportunities to innovate.

Peer-to-peer 98

Peer-to-peer Class Communities Conference 98

Convince & Convert

APRIL 16, 2015

Just take the marriage equality Facebook photo or the KONY 2012 video, for example. Remember to include relevant hashtags so that you have the chance to garner even more views. They included the hashtags #movember and #shaveoff so they could be part of the conversation. Look at what trends your demographic is currently into.

Facebook 167

Facebook Video Marketing Tips Youtube 167

Convince & Convert

AUGUST 24, 2012

This is Episode 30 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Eric Schwartzman , online social media training provider, entrepreneur and the best-selling co-author of Social Marketing to the Business Customer. The RSS feed is: [link].

Social Media 115

Social Media Media API Twitter 115

Huptech Web

OCTOBER 6, 2023

Definition and Types of UGC User-generated content (UGC) refers to a form of content, such as text, images, videos, reviews, or other media, voluntarily created and shared by individuals, customers, or users of a product, service, or platform. Featured photos can be showcased on the brand’s website and social media. ?

User-Generated Content 52

User-Generated Content eCommerce Trends Generation 52

Adobe Experience Cloud Blog

OCTOBER 11, 2017

That’s what Asos did for their Winter 2012 campaign which won them a —one of the highest honors that can be bestowed upon advertisers and marketers—and additionally, a cool £5m in sales. There are several free social media monitoring tools online that you can use to find ideas for content such as Google Trends, RiteTag, and TweetDeck.

Trends 134

Trends Content Thought Leadership Viral Marketing 134

Convince & Convert

OCTOBER 17, 2013

For every re-pin from the board that uses the dedicated hashtag, Elizabeth Arden will donate one lipstick to Look Good Feel Better, a public service program dedicated to improving the self-esteem and quality of life of women undergoing cancer treatment. In total, Elizabeth Arden has committed to donating up to 10,000 lipsticks.

Campaigns 132

Campaigns Social Media Paid Search Agency Curation 132

readwrite

FEBRUARY 6, 2012

Forget what all those ad executives tweeting on #brandbowl and #whartonfoa told you last night: There were 87 commercials during last night’s Super Bowl, but very few of them failed to meaningfully connect their message to their social media platforms. Instead, they asked for viewer interaction.

Social Media 40

Social Media Ads Brand Identity Branding 40

readwrite

FEBRUARY 6, 2012

Forget what all those ad executives tweeting on #brandbowl and #whartonfoa told you last night: There were 87 commercials during last night’s Super Bowl, but very few of them failed to meaningfully connect their message to their social media platforms. Instead, they asked for viewer interaction.

Social Media 40

Social Media Ads Brand Identity Branding 40

Adobe Experience Cloud Blog

JANUARY 6, 2017

Jessica Northey is a social media entrepreneur that speaks fluent hashtag and is a fan (and social promoter) of country music with #CMChat. Lee Odden is the CEO at TopRank Marketing while also finding time to be an author, speaker, consultant on B2B content and influencer marketing, social media, PR, and SEO.

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Storytelling 0

Content Standard

SEPTEMBER 10, 2016

In 2006, Twitter launched—much to the confusion of many people still trying to wrap their heads around the utility of character limits and hashtags. Having a social media marketing strategy still wasn’t mainstream, and people were largely unaware of the role that these technologies would come to play in their daily lives.

Social Media 40

Social Media Marketing Budget Stats Social Marketing 40

B2B Marketing Traction

JANUARY 3, 2014

Google’s algorithmic changes in 2012 and 2013 have been a big nod to substance. Your presence on social media and how others share your content makes a huge difference. ), plus the fact that young people have left Facebook in droves to move to Twitter where they can follow people and comment with ease (and with more privacy/anonymity).

Planning 100

Planning Tactics Marketing Plans Trade Show 100