Hubspot

APRIL 20, 2018

What is PR? Public Relations professionals help a business or individual cultivate a positive reputation with the public through various unpaid or earned communications, including traditional media, social media, and in-person engagements. The positive, storytelling side of PR. Hang with me -- let’s break it down.

Public Relations 100

Public Relations PR Storytelling Press 100

The Point

AUGUST 24, 2012

In their most recent report, the Pearlfinders Index Q2 2012 (free download, no registration required), the company offers detailed insight on trends and patterns across a wide spectrum of marketing services. Customer acquisition was the main catalyst for 62% of advertising investments in Q2. •

Planning 100

Planning Marketing Budget Creation Advertising Agencies Paid Search Agency 100

Biznology

FEBRUARY 20, 2018

You’ll be happy to know that unlike emerging technologies, the pace of marketing and PR is a little slower. While I have been writing about digital marketing and PR every week for at least 9 years on sites like Socialmedia.biz and Biznology, I have been writing about digital PR and marketing since 2002 and blogging since 1999.

Marketing Management 202

Marketing Management PR Marketing Automation Services Public Relations 202

markempa

AUGUST 19, 2012

Do you know where your social media is contributing? Honestly, it’s almost unfair to compare social media engagement to other channels,” Kelly confesses. Unlike online advertising or PR, or even TV and radio, [there are] over 500 forms of engagement we’ve tracked through the social channel. Share Links.

Social Media 120

Social Media Social Marketing B2B Marketing SME 120

Tomorrow People

DECEMBER 19, 2011

Instead, consider all the options open to you - PR, SEO , email marketing, social media etc - and use an inbound marketing approach which integrates your overall marketing message across all these channels. Get more on marketing on a budget in our eGuide How to Budget for Marketing in 2012. Download your copy now.

Planning 120

Planning Tips PR Inbound Marketing 120

Webbiquity

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 But social media marketing spending will rise anyway.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Ambal's Amusings

DECEMBER 14, 2011

Are you ready for the 2nd Annual Content Marketing Retreat in 2012 ? What: 2nd Annual Content Marketing Retreat When: January 26, 2012 at 9:00 AM Where: Whidbey Island Center for the Arts, Langley, WA Link: Register Now ! Social media has been a bright shiny object that’s certainly caught everyone’s attention.

Budget Programs 100

Budget Programs Content Marketing Marketing Automation Services Work Management 100

Marketing Insider Group

SEPTEMBER 27, 2012

And thanks to all my new friends from # WPPStream 2012 for your inspiration… Stream12 is about to start! e6e6e6 ;'> September 20, 2012 9:33 am via Twitter for Android Reply Retweet Favorite. e6e6e6 ;'> September 20, 2012 12:19 pm via Twitter for Android Reply Retweet Favorite. Follow what’s happening on #wppstream.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Conference Twitter 100

Brandwatch Marketing

OCTOBER 5, 2020

Marketing always has to adapt to new technology and although we can hardly call social media new anymore, a lot of businesses still haven’t caught up or got to grips with it. What is social media marketing? Social media marketing is any marketing that takes place on social media platforms.

Social Media 52

Social Media Social Marketing Media Planning 52

Biznology

FEBRUARY 27, 2017

Organic social media is the use of social networks like Facebook , Twitter , YouTube , Pinterest , Instagram , and Snapchat along with the use of free publishing tools like Hootsuite and Buffer to build a social community and interact with it—publishing posts, sharing others’ posts, and engaging in conversations and comments.

Paid Social Agency 80

Paid Social Agency Social Media Cost Per Thousand Cost Per Click 80

The Lead Agency

OCTOBER 30, 2017

Social media can be a powerful B2B marketing tool. So, after doing our research, we’ve decided to share with you our top six B2B social media strategies to benefit your business. This one of our top B2B business social media strategies. Invest in your B2B social media content.

Social Media 74

Social Media Practices Media Allocation 74

Biznology

DECEMBER 24, 2013

Do you have a social media early-warning system set up to warn you if a crisis is mounting against you, your brand, your company? The Internet then piled on, initially amongst the world of communications and PR, then to the world of A-list tech and media, then, finally, to CNN, Forbes, ABC News, et al. And, it happens.

Social Media 80

Social Media Media PR Work Management 80

Biznology

APRIL 18, 2017

Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). And since I am in PR and marketing, I might have personally taken myself off the invite list based on my past bad behavior.

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

markempa

JANUARY 11, 2011

Ann wanted to know how happy the group was with the lead generation results of their social media campaigns. Her question, and too many of her 30-plus responses, illustrated the disconnection between the expectations of marketers who are out on the frontlines every day and marketing gurus proclaiming the wonders of social media.

Social Media 120

Social Media Media Advertising Benchmark Budget Programs 120

markempa

JANUARY 11, 2011

Ann wanted to know how happy the group was with the lead generation results of their social media campaigns. Her question, and too many of her 30-plus responses, illustrated the disconnection between the expectations of marketers who are out on the frontlines every day and marketing gurus proclaiming the wonders of social media.

Social Media 120

Social Media Media Advertising Benchmark Budget Programs 120

Marketing Insider Group

MAY 22, 2012

Next week brings Memorial Day and the unofficial start of the 2012 summer season here in the United States. And welcome to the Summer of 2012! Optimize : How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing - by Lee Odden (@ LeeOdden ). Lee and I are totally on the same page.

Best Practices 100

Best Practices Social Media Rules Paid Search Agency 100

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. Forrester Research shows that from 2009-2014, U.S.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

JULY 17, 2012

Did you assume this post is all about regulations and company policies that may limit your use of social media for promotions, marketing programs and corporate communications? Brands in this camp have throttled up their social media programs without taking into account the risk to reputation and cost of non-disclosure.

Social Media 126

Social Media Media Paid Search Agency Ethics 126

Biznology

OCTOBER 8, 2013

You don’t have to be in PR to know what this is and how effective it can be when done right. But when we started shifting PR online, we started shifting other things, too. For example, here’s one over at Golden Retriever Forum : “jrr,” join date: May 2012, post date: June 1, 2012, Location: SW Va, Posts: 40.

Social Media 80

Social Media Astroturfing Practices Media 80

Biznology

MARCH 20, 2018

I hope you enjoy this historical perspective via all the posts that I’ve written since way back in 2012. “The reason why blogger outreach is way harder than it needs to be is because most of you are doing sales instead of doing PR , you’re being a pitch artist instead of a publicist. ” Blogger outreach is scary.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Webbiquity

OCTOBER 5, 2012

Again, thank you for reading the MarketingSherpa Readers Choice top b2b marketing blog for 2012. PR Monitoring and Management Tools: Which is Best? PR Monitoring and Management Tools: Which is Best? Vocus and Cision are both powerful and popular PR monitoring and management systems. Vocus vs. Cision (November 8, 2011).

PR 100

PR Stats Social Media Twitter 100

Brandpoint

APRIL 24, 2019

He has over 30 years of experience in the local PR community, including with General Mills, Honeywell and Medtronic. This caliber of PR professional is a perfect representation of the type of hard work celebrated by the PRSA in the annual Minnesota PRSA Classics Awards. Tell me a little bit about the PRSA Classics.

PR 120

PR Public Relations Broadcasting Communities 120

Convince & Convert

MAY 22, 2013

In the summer of 2012, as I sat around with my colleagues in our conference room one afternoon, we were jolted by an “aha” moment. It was time to hustle and really scrutinize this generation, which turned 18 in 2012. It was time to hustle and really scrutinize this generation, which turned 18 in 2012. So we examined deeper….

Peer-to-peer 156

Peer-to-peer Generation Public Relations Ethics 156

Convince & Convert

AUGUST 24, 2012

This is Episode 30 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Eric Schwartzman , online social media training provider, entrepreneur and the best-selling co-author of Social Marketing to the Business Customer. The RSS feed is: [link].

Social Media 115

Social Media Media API Twitter 115

Biznology

JULY 26, 2016

Back in January I had the honor of being a guest on Shel Holtz ‘s premier PR podcast, For Immediate Release. It must have gone well because I was back on a panel of PR professionals yesterday , joining Shel, Zeno Group EVP Frank Eliason , and Cision SVP Heidi Sullivan. Is it earned or paid media?

PR 80

PR Web 2.0 Blogger Public Relations 80

Convince & Convert

MAY 23, 2013

The “special ladies” included Chrissy Teigen, Miss California 2012 Leah Cecil, Jessica Lu of MTV’s Awkward, and more. Plus, all of the notes are signed by Taco Bell – not a PR rep. . Taco Bell Puts a Ring On It is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy.

Social Media 145

Social Media PR Social Marketing Communities 145

Webbiquity

SEPTEMBER 2, 2014

What’s the Best Social Media Monitoring Tool? Reviews of nine tools at various price levels that are among the most popular and capable traditional PR and social media monitoring tools. What are the Best Social Networks for B2B Marketing? October 10, 2012. What do buyers really want from social media?

Stats 100

Stats eCommerce Statistics Social Networks 100

Brandpoint

MARCH 26, 2020

It’s the ad that comes across your social media feed. This comes as no surprise to folks in media relations. Political ad spending has grown an average of 27% per year since 2012, according to the 2020 Political Spending Projections report. Additionally, post links to your content in your social media posts.

Paid Content 136

Paid Content Paid Search Agency Planning Content Marketing 136

Webbiquity

DECEMBER 10, 2012

The framework for maximizing online visibility is web presence optimization —the processes and metrics that enable coordination of the efforts of PR, SEO, content marketing, brand management, advertising, and social media professionals to maximize and continuously improve an organization’s “findability.”

PR 100

PR Marketing Management Social Media Optimization 100

Webbiquity

MAY 17, 2016

Those decisions will start with your company’s content strategy and collaboration between marketing, PR and sales. Project management tool from Citrix that includes online chat, meeting scheduling, social collaboration, and workflow automation for content planning and development or other purposes. SmartBug Media.

Planning 145

Planning Research Tools Best Practices 145

Marketing Insider Group

JUNE 29, 2020

Way back in 2012 and 2013, I interviewed some marketing influencers and leaders in the field to understand what they thought the Future of Marketing would look like. Michael Stelzner, founder of Social Media Examiner said “Use this time to shift from direct selling to content marketing that is useful to your prospects.

CMO 335

CMO Work Management Paid Search Agency Planning 335

Zoominfo

NOVEMBER 7, 2018

In fact, in a 2012 study by Monster, 57% of respondents said they are put off by meaningless jargon in job ads ( source ). Good : “In this position, you will create content, manage social media accounts and perform various marketing-related tasks as part of the Digital Marketing department.”

High Quality Lead 130

High Quality Lead B2B Terms and Conditions Transparency 130

Hubspot

APRIL 24, 2014

There is a growing expectation from consumers and employees alike that the leaders of companies, large and small, should embody the brands they represent -- and demonstrate that commitment by being visible and accessible on social media. There are few reasons why CEOs have been, on the whole, slow to adopt social media: 1) No Time.

Social Media 28

Social Media Media PR Social Networks 28

Webbiquity

JULY 2, 2012

” Looking at the same sample of 40+ b2b technology websites used in the recent b2b mobile website strategy post here, the average for the first quarter of 2012 was about 39%. A fourth factor is the level of PR or media relations activity undertaken by the company. A final factor is social sharing.

Traffic 100

Traffic PR Correlation Advertising Benchmark 100

NuSpark Consulting

JULY 28, 2015

Many say that sales people should concentrate on honing their sales skills rather than social media skills. Some discount social altogether as a non-starter. In fact, nearly twice as many marketers in 2015 categorize social as a primary revenue source than in 2014. 40% closed 2-5 deals using social media, and 10.8%

Tactics 100

Tactics Allocation Effectiveness Peer-to-peer 100

Convince & Convert

OCTOBER 29, 2014

Content marketing didn’t really start to get hot as as topic until 2012. Or pulling out further, should your agency be thinking about growing in marketing, advertising, PR, sales, or social media? While sales and marketing are more popular overall, interest in both PR and social media is rising.

Trends 150

Trends Google Advertising Agencies Paid Search Agency 150

Webbiquity

FEBRUARY 4, 2013

Today’s explosion of media channels has made it simultaneously more challenging yet more vital for companies to present unified messaging and branding to their markets. Becoming a social business means change, which is never easy. This proliferation of literature acknowledges the changes social media brings to marketing.

Paid Content 100

Paid Content Enterprise Management Planning Work Management 100