Content Standard

OCTOBER 28, 2014

With the proliferation of mobile and new additions to Google, such as the Knowledge Graph, Carousel, and a new style of answer boxes, search engine results pages (SERPs) will never be the same. New elements like the Knowledge Graph, which displays information directly from Google atop the SERP, impacted the results.

SERP 40

SERP Features Eye-Tracking Mobile Marketing 40

Hubspot

APRIL 21, 2020

Using social media and content to market your business isn't a new concept, so doing the bare minimum won't cut it. Think about how often content is shared across the web — for instance, there are over 2.45 Think about how often content is shared across the web — for instance, there are over 2.45 in response. Don't believe me?

Tips 69

Tips Content SERP Custom Publishing 69

Brightedge

AUGUST 7, 2020

This will give your pages better opportunity at ranking well, improve your content’s discoverability by people and searchbots, and increase referral traffic. Get backlinks with both new and existing content. Produce high-quality, educational content that other sites are motivated to link to. Blog Category: Other

Domain 93

Domain SERP SEO Ideal Customer Profiles 93

Biznology

DECEMBER 11, 2019

When googling your brand name, your website will be the first thing they see in the SERPs. However, in 2012, Google introduced the EMD Update , reducing this kind of domains in its results. A domain name should tell them who you are, what you do, and what kind of content they can find there. The age of a domain doesn’t matter.

Domain 129

Domain Brand Identity Branding SERP 129

KoMarketing Associates

DECEMBER 27, 2016

How to Create Content People Actually Search For. One of the primary challenges with being a content marketer is constantly coming up with new and different blog post topics to write about. This post outlines the factors you need to consider to produce relevant content people are actually searching for. From Stacy Thompson.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

Moz

FEBRUARY 4, 2020

The fundamentals of us seeking to reward great content remain unchanged. This means that now more than ever, webmasters and SEOs alike must focus their efforts on creating the most useful, natural, and highest-quality content. Quite simply, as Danny Sullivan says, “write content for users.”. But what does this mean for SEOs?

SEO 93

SEO Marketing AI Trends SERP 93

KoMarketing Associates

DECEMBER 27, 2016

How to Create Content People Actually Search For. One of the primary challenges with being a content marketer is constantly coming up with new and different blog post topics to write about. This post outlines the factors you need to consider to produce relevant content people are actually searching for. From Stacy Thompson.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

Moz

FEBRUARY 26, 2019

From an explosion of SERP features to increased monetization to the key drivers of search this year, our SEO experts have consulted their crystal balls (read: access to mountains of data and in-depth analyses) and made their predictions. Further SERP feature intrusions in organic search. SERPs will become more interactive.

SEO 61

SEO Lead Ranking SERP Lead Scoring 61

KoMarketing Associates

AUGUST 29, 2013

B2B industrial companies are increasing their online marketing budgets in 2013 and into next year, with an emphasis on search engine optimization and content creation. Half of industrial marketers will spend 36% or more of their 2013 marketing budgets for online marketing with SEO, content, and video of emphasis, as noted previously.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

seo.co

JANUARY 18, 2021

Table of Contents. + 9 black hat content marketing tactics to avoid. + Duplicate content. + Scraping content. + Black hat SEO tactics might get you to the top of the SERPs for a short period of time, but those results won’t last. 6 black hat link building tactics to avoid. Link Farms. + Paid links. + Clickbait. +

De-duplication 75

De-duplication SEO Tactics Copyright 75

KoMarketing Associates

JULY 10, 2014

Because of this, it is a good combination of both the fun and personalization of Facebook (like cover photos, easy content and photo sharing, and recommended friends) and the business focus on LinkedIn (great source of news, easy to network with contacts you’ve emailed with before if you have a google mail account).

Google 120

Google B2B Marketing B2B Case Study 120

Hubspot

NOVEMBER 27, 2012

Here are the biggest social media updates of 2012, and why they were so darn important to marketers. The Biggest Facebook Updates of 2012. Before, marketers had to manage multiple accounts in different languages, or decide which language they were going to cater to and settle for unhappy followers who couldn't understand the content.

Paid Content 28

Paid Content Social Media Media Mobile Advertising 28

accelerate agency

JANUARY 4, 2021

It’s one of those hundreds of different terms related to the process of improving the SERP ranking of any webpage. It’s a reflection of how other domains and pages view your content. Since the launch of their Penguin update in 2012 , Google have also used anchor text in another way. There are two main things to consider.

SERP 52

SERP Distribution Lead Scoring Lead Ranking 52

RebelMouse

APRIL 3, 2018

used the following example of the new snippet feature, comparing quartz and granite: According to Google, the information provided in the new snippets will be "automatically generated based on our understanding of these topics from content on the web.". The search engine will now evaluate how a piece of content delivers value to a reader.

Google 70

Google Lead Ranking SERP Lead Scoring 70

Hubspot

AUGUST 23, 2012

SEOmoz CEO Rand Fishkin and HubSpot Co-Founder Dharmesh Shah held a captive audience (and cracked a few jokes) talking about the SEO industry in 2012 -- and boy has it come a long way. When you see rel=Author, it simply denotes the author of a page -- think of it as a way to connect authors with their content on the web. Why yes, I do.

Long Tail Marketing 28

Long Tail Marketing SEO SERP Ideal Customer Profiles 28

Outbrain

SEPTEMBER 19, 2019

Gifford believes that entities are the most important concept in SEO and that everything happening in your SERP is a result of entities and their relations. It started with the introduction of the Knowledge Graph back in 2012 when Google announced they are “moving from keywords towards knowledge of real-world entities and their relationships.”

SERP 27

SERP Verticals FAQ Landing Pages 27

Hubspot

OCTOBER 4, 2012

This week, Inc.com announced the 2012 Inc. But their content isn't getting shared on social media that often. Because it's not that easy to share their content, as there are no social sharing buttons. There are also some really easy on-page SEO things Red Frog Events can do to be found better in the SERPs.

Lead Scoring 28

Lead Scoring Lead Ranking Top of Funnel Marketing Automation Services 28

seo.co

APRIL 11, 2021

By 2012, the service had rebranded itself again and it was renamed Google Shopping. For example, any product listed with Google Shopping can appear in regular Google SERPs. In 2007, the platform was rebranded as Google Product Search to emphasize its integration with Google Search. Google Shopping is a visual experience.

Work Management 107

Work Management Google Marketing Budget ROAS 107

KoMarketing Associates

DECEMBER 30, 2019

Rand Fishkin at Sparktoro analyzed SERPs to determine how much traffic Google was giving to themselves. During 2019 we learned that most searches are answered without users having to go to websites and therefore made marketers really hone in on-SERP SEO strategies. 5 Types of Social Media Content that Drives B2B Results.

Paid Content 31

Paid Content SERP CTR Paid Search Agency 31

Hubspot

MARCH 20, 2018

There are several important decisions you need to make when bringing your content to an international audience. Determining which domain structure you need is key, but there are a few best practices to keep in mind when using one -- especially if your content is published in a different language. For example, a U.K.

SEO 99

SEO Marketing Websites Optimization Domain 99

Hubspot

NOVEMBER 14, 2018

Within seven years, though, his company grew to be worth $500 million and his website, Nerdwallet.com, attracts millions of visitors per month who look for credit card information and personal finance-related content. Data-driven content marketing. Create large volumes of valuable content. Creating Quality Content.

Startups 72

Startups Google Press Domain 72

Moz

DECEMBER 17, 2019

This number was first shared by Rand Fishkin in 2012 when he asked 600 agencies about their typical rates. For instance, such well-known strategies as broken link building, building links through guest posting, scraping SERPs and then pitching your content to those sites, and many others. Paid links. Like, really cool.

Link Building 67

Link Building Ad Building Outreach Domain 67

Hubspot

NOVEMBER 28, 2012

But even if you're not too concerned with your business' local listing, Google+ is still weighing very heavily on SERP listings. Aaaand just to make this even more confusing, when you search for a Brookline BMW dealership, you see these Google reviews within the SERP listings: So now the Google review score shows up. Kind of confusing.

Small Business Marketing 28

Small Business Marketing Google SMB Business 28

Webbiquity

OCTOBER 16, 2012

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Directive Agency

DECEMBER 13, 2018

Include keywords within your content multiple times. Keyword targeting within your meta tags, H1 headings, and content is essential to rank for a specific keyword on the search engine result pages (SERP) and drive organic traffic to your site. Quality images are used to make your content appealing. Create Quality Content.

SEO 40

SEO Cost Per Click B2B Marketing Analytics Tools 40

EMagine B2B Blog

MARCH 5, 2019

Structured vs. Unstructured Content. The schema options are weaved into websites via structured data and this structured data brings website content to life for search engines. Structured vs. Unstructured Content. That is a lot of content to crawl, digest, index, and rank for the search engine results pages (aka SERPs).

SEO 58

SEO Terms and Conditions Paid Search Agency Marketing AI 58

Hubspot

JULY 30, 2013

Let’s look at a SERP for a product-based search that displays a result with both the normal “search snippet” (a meta description) and the “rich snippet” (which features product reviews, stat ratings, the price and how many products are in stock). Magazine’s list of fastest growing privately held companies from 2009-2012.

eCommerce 28

eCommerce SEO Google Clickthrough 28

ClearVoice

MAY 17, 2023

To ensure high-quality user information, while avoiding spammy content. The Google algorithm is a complex system used to retrieve data from around the web in order to serve results on the search engine results pages (SERPs). For SEO content marketing , the algorithm is a guiding star and a mystery. What is the Google algorithm?

DMCA 52

DMCA PageRank Google Copyright 52

Hubspot

MARCH 19, 2012

Myth #1: The More You Spend on PPC, the Higher You Rank in SERPs. But this savvy use of paid search is only effective when combined with an SEO strategy that gets you that top organic listing in the SERPs -- and PPC alone just plain can't do that. PPC.org also notes an increase in expected profits that range between 4.5%

PPC 28

PPC Paid Content Paid Search Agency Lead Ranking 28

Single Grain

FEBRUARY 19, 2020

It shouldn't be difficult, however, as this dynamic industry has already been effective at adapting to new changes in technology as regards to social media, SEO and content marketing. From penalty systems to semantics-savvy AI, all efforts of betterment have been dedicated to improving the relevance of content for the searcher.

Marketing AI 142

Marketing AI SEO Long Tail Marketing Paid Search Agency 142

Hubspot

AUGUST 22, 2019

The search engine is imperative to the success of your web content, but no one truly knows how the Google algorithm works (except for the elusive Google search-quality team, of course). How can you ensure your content ranks high enough on the SERPs to get your audience’s attention? Google is a fickle beast. Did you know over 3.5

Google 101

Google Lead Scoring Lead Ranking SERP 101

Hubspot

JUNE 4, 2013

I mean a strong brand in relation to the other sites in your industry fighting over specific SERP territory. The search engine crawlers are evaluating everything they can find pertaining to your brand, including your website content, press releases, videos, presentations, PDFs, webinars, podcasts, articles, etc.

Brand Identity 28

Brand Identity Branding SEO Television marketing 28

Hubspot

NOVEMBER 11, 2020

With all that content, traffic, and leads you're generating, are you aware that you're sitting on a gold mine of valuable data? Responding to their question with "Trust me" will not sway that individual to continue celebrating and investing in content marketing. Your content must be compelling enough to compel the searcher to click.

Analytics 101

Analytics Click Rate Lead Scoring Lead Ranking 101

BuzzSumo

MARCH 1, 2016

This week we have been looking at content that answers questions in preparation for our webinar with Lee Odden on ‘How To Be The Best Answer’. Take as an example the question “what is content marketing?”. The Content Marketing Institute have written a comprehensive answer to this question on their site. ’ on Google.

Lead Ranking 40

Lead Ranking Best Practices Case Studies Case Study 40

ClearVoice

AUGUST 20, 2021

It functions by automatically pulling answers from Google’s knowledge graph and displaying it atop your search engine results page, or SERP. It functions by automatically pulling answers from Google’s knowledge graph and displaying it atop your search engine results page, or SERP. What type of content is used for the knowledge card?

Google 98

Google Wikipedia SERP Display 98

seo.co

JUNE 13, 2021

Google Trends, started in 2012 , is one of the most powerful tools as it bears the knowledge of frequently changing search trends. Utilize the trending topics, predictions, and related queries to optimize your content and website to draw more traffic and boost sales. Curate Content Based On Trending Topics.

Paid Content 111

Paid Content Trends Traffic Google 111

Valasys

AUGUST 9, 2019

With the start of mid-2010, SEO & content strategists started working in conjunction , to complement each other. Before that, the role of content was viewed as secondary. Visit & Visitor Conversion Rate ; are vital factors in deciding the rankings of a website on SERPs .

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40