Hubspot

APRIL 21, 2020

Using social media and content to market your business isn't a new concept, so doing the bare minimum won't cut it. Think about how often content is shared across the web — for instance, there are over 2.45 Think about how often content is shared across the web — for instance, there are over 2.45 in response. Don't believe me?

Tips 69

Tips Content SERP Custom Publishing 69

KoMarketing Associates

DECEMBER 27, 2016

How to Create Content People Actually Search For. One of the primary challenges with being a content marketer is constantly coming up with new and different blog post topics to write about. This post outlines the factors you need to consider to produce relevant content people are actually searching for. From Stacy Thompson.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

seo.co

JANUARY 18, 2021

Table of Contents. + 9 black hat content marketing tactics to avoid. + Irrelevant keywords. + Keyword stuffing. + Keyword stuffing. + Duplicate content. + Scraping content. + Black hat SEO tactics might get you to the top of the SERPs for a short period of time, but those results won’t last.

De-duplication 75

De-duplication SEO Tactics Copyright 75

Moz

FEBRUARY 4, 2020

The fundamentals of us seeking to reward great content remain unchanged. This means that now more than ever, webmasters and SEOs alike must focus their efforts on creating the most useful, natural, and highest-quality content. Quite simply, as Danny Sullivan says, “write content for users.”. But what does this mean for SEOs?

SEO 93

SEO Marketing AI Trends SERP 93

accelerate agency

JANUARY 4, 2021

It’s one of those hundreds of different terms related to the process of improving the SERP ranking of any webpage. Target Keyword Anchor Text- This anchor text either exactly or partially matches the target keyword of the linked-to page. Link building’ would be target keyword anchor text for our above example. .

SERP 52

SERP Distribution Lead Scoring Lead Ranking 52

Moz

FEBRUARY 26, 2019

From an explosion of SERP features to increased monetization to the key drivers of search this year, our SEO experts have consulted their crystal balls (read: access to mountains of data and in-depth analyses) and made their predictions. Further SERP feature intrusions in organic search. SERPs will become more interactive.

SEO 61

SEO Lead Ranking SERP Lead Scoring 61

KoMarketing Associates

AUGUST 29, 2013

B2B industrial companies are increasing their online marketing budgets in 2013 and into next year, with an emphasis on search engine optimization and content creation. Half of industrial marketers will spend 36% or more of their 2013 marketing budgets for online marketing with SEO, content, and video of emphasis, as noted previously.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

RebelMouse

APRIL 3, 2018

used the following example of the new snippet feature, comparing quartz and granite: According to Google, the information provided in the new snippets will be "automatically generated based on our understanding of these topics from content on the web.". The search engine will now evaluate how a piece of content delivers value to a reader.

Google 70

Google Lead Ranking SERP Lead Scoring 70

Outbrain

SEPTEMBER 19, 2019

Gifford believes that entities are the most important concept in SEO and that everything happening in your SERP is a result of entities and their relations. It started with the introduction of the Knowledge Graph back in 2012 when Google announced they are “moving from keywords towards knowledge of real-world entities and their relationships.”

SERP 27

SERP Verticals FAQ Landing Pages 27

Hubspot

NOVEMBER 14, 2018

Within seven years, though, his company grew to be worth $500 million and his website, Nerdwallet.com, attracts millions of visitors per month who look for credit card information and personal finance-related content. Data-driven content marketing. Create large volumes of valuable content. Creating Quality Content.

Startups 72

Startups Google Press Domain 72

Hubspot

AUGUST 23, 2012

SEOmoz CEO Rand Fishkin and HubSpot Co-Founder Dharmesh Shah held a captive audience (and cracked a few jokes) talking about the SEO industry in 2012 -- and boy has it come a long way. And the easiest way to get those quick wins is to target long-tail keywords -- typically classified as phrases that are three or more words in length.

Long Tail Marketing 28

Long Tail Marketing SEO SERP Ideal Customer Profiles 28

seo.co

APRIL 11, 2021

By 2012, the service had rebranded itself again and it was renamed Google Shopping. Many retailers even run Google Shopping campaigns to target their product listings to specific audiences with keyword specific ads. For example, any product listed with Google Shopping can appear in regular Google SERPs. Why Use Google Shopping?

Work Management 107

Work Management Google Marketing Budget ROAS 107

Hubspot

NOVEMBER 27, 2012

Here are the biggest social media updates of 2012, and why they were so darn important to marketers. The Biggest Facebook Updates of 2012. Before, marketers had to manage multiple accounts in different languages, or decide which language they were going to cater to and settle for unhappy followers who couldn't understand the content.

Paid Content 28

Paid Content Social Media Media Mobile Advertising 28

KoMarketing Associates

DECEMBER 30, 2019

Rand Fishkin at Sparktoro analyzed SERPs to determine how much traffic Google was giving to themselves. During 2019 we learned that most searches are answered without users having to go to websites and therefore made marketers really hone in on-SERP SEO strategies. How Much of Google’s Search Traffic is Left for Anyone But Themselves?

Paid Content 31

Paid Content SERP CTR Paid Search Agency 31

Hubspot

OCTOBER 4, 2012

This week, Inc.com announced the 2012 Inc. But their content isn't getting shared on social media that often. Because it's not that easy to share their content, as there are no social sharing buttons. There are also some really easy on-page SEO things Red Frog Events can do to be found better in the SERPs.

Lead Scoring 28

Lead Scoring Lead Ranking Top of Funnel Marketing Automation Services 28

Directive Agency

DECEMBER 13, 2018

Implement Keyword Research. Keyword research is an extremely significant process for any B2B SEO agency company. Below, you’ll find a list of free keyword research tools to get you started: KWFinder. Google Keyword Planner. Include keywords in your H1 heading. Include keywords in your image alt text.

SEO 40

SEO Cost Per Click B2B Marketing Analytics Tools 40

Hubspot

MARCH 20, 2018

There are several important decisions you need to make when bringing your content to an international audience. Determining which domain structure you need is key, but there are a few best practices to keep in mind when using one -- especially if your content is published in a different language. For example, a U.K.

SEO 99

SEO Marketing Websites Optimization Domain 99

Moz

DECEMBER 17, 2019

This number was first shared by Rand Fishkin in 2012 when he asked 600 agencies about their typical rates. For instance, such well-known strategies as broken link building, building links through guest posting, scraping SERPs and then pitching your content to those sites, and many others. Paid links. Like, really cool.

Link Building 67

Link Building Ad Building Outreach Domain 67

Hubspot

NOVEMBER 28, 2012

But even if you're not too concerned with your business' local listing, Google+ is still weighing very heavily on SERP listings. Aaaand just to make this even more confusing, when you search for a Brookline BMW dealership, you see these Google reviews within the SERP listings: So now the Google review score shows up. Kind of confusing.

Small Business Marketing 28

Small Business Marketing Google SMB Business 28

Single Grain

FEBRUARY 19, 2020

It shouldn't be difficult, however, as this dynamic industry has already been effective at adapting to new changes in technology as regards to social media, SEO and content marketing. From penalty systems to semantics-savvy AI, all efforts of betterment have been dedicated to improving the relevance of content for the searcher.

Marketing AI 142

Marketing AI SEO Long Tail Marketing Paid Search Agency 142

ClearVoice

MAY 17, 2023

To ensure high-quality user information, while avoiding spammy content. The Google algorithm is a complex system used to retrieve data from around the web in order to serve results on the search engine results pages (SERPs). For SEO content marketing , the algorithm is a guiding star and a mystery. What is the Google algorithm?

DMCA 52

DMCA PageRank Google Copyright 52

Webbiquity

OCTOBER 16, 2012

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Hubspot

MARCH 19, 2012

Myth #1: The More You Spend on PPC, the Higher You Rank in SERPs. But this savvy use of paid search is only effective when combined with an SEO strategy that gets you that top organic listing in the SERPs -- and PPC alone just plain can't do that. PPC.org also notes an increase in expected profits that range between 4.5%

PPC 28

PPC Paid Content Paid Search Agency Lead Ranking 28

Hubspot

JUNE 4, 2013

I mean a strong brand in relation to the other sites in your industry fighting over specific SERP territory. Say you''re a local dentist trying to rank for your best keywords. You want to get your videos found and shared on YouTube and Vimeo, your presentations on SlideShare, your content on relevant sites and guest blogs, etc.

Brand Identity 28

Brand Identity Branding SEO Television marketing 28

seo.co

JUNE 13, 2021

Google Trends, started in 2012 , is one of the most powerful tools as it bears the knowledge of frequently changing search trends. It can carry out comparative keyword research and lets you discover event-triggered fluctuations in the keyword search volume. What Is Google Trends? & & How Does It Work?

Paid Content 111

Paid Content Trends Traffic Google 111

Hubspot

AUGUST 22, 2019

The search engine is imperative to the success of your web content, but no one truly knows how the Google algorithm works (except for the elusive Google search-quality team, of course). These include factors like keyword usage, domain history, site usability, and more. It was also released to reward unique, high-quality content.

Google 101

Google Lead Scoring Lead Ranking SERP 101

seo.co

NOVEMBER 5, 2021

Problems with canonicalization are somewhat similar to issues with duplicate content. Using canonical checking tools like Moz or Ahrefs can help eek out potential issues with duplicate content on-site. It’s simply a byproduct of the SERPs looking to readjust where your page now stands relative to other sites on the web.

Lead Scoring 131

Lead Scoring Lead Ranking De-duplication Google 131

Hubspot

NOVEMBER 11, 2020

With all that content, traffic, and leads you're generating, are you aware that you're sitting on a gold mine of valuable data? Responding to their question with "Trust me" will not sway that individual to continue celebrating and investing in content marketing. Your content must be compelling enough to compel the searcher to click.

Analytics 101

Analytics Click Rate Lead Scoring Lead Ranking 101

Hubspot

DECEMBER 13, 2012

And if you're a marketer who wants to give your holiday campaigns some extra oomph in the SERPs, it's probably too late to improve your organic search rankings -- at least if you want some quick holiday returns. In addition, your PPC campaigns can be very targeted, since you can display different ads for each keyword you choose to bid on.

PPC 28

PPC Lead Ranking Lead Scoring Long Tail Marketing 28

ClearVoice

AUGUST 27, 2019

Or how about ridding your content of these outdated SEO tactics? Although the world of SEO could change in an algorithm instant, content marketers always have some control — read that, some control — over how their efforts might rank in search engines. Ultimately, good content is king. Misplaced keyword focus.

De-duplication 92

De-duplication Tactics SEO PageRank 92

Valasys

AUGUST 9, 2019

The mid-2000s witnessed link building & keyword stuffing as main practices, which are still in practice ; however, they soon became lackluster in late-2000s when Google updated their algorithm, which was inclined towards intent-based targeting of the prospects. Before that, the role of content was viewed as secondary.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

seo.co

OCTOBER 5, 2021

Your title tags are the bits of information Google uses to fill in the headline for sites in its SERPs (like “SEO.co: Link Building & Content Marketing Agency” in the screenshot below). This tells Google much about the content of your page, so include at least one target keyword here.

Optimization 98

Optimization CMS Development Tagging Keywords 98

Moz

NOVEMBER 15, 2020

Content is an excellent way, and in this article, I’ll go through my tips on how it can be done. People grow to rely on brands when those brands provide the information they’re looking for, so if your content marketing doesn’t incorporate those answers, you’re not demonstrating to your audience why they should trust you.

Ad Building 83

Ad Building Brand Identity Branding Content Marketing 83

seo.co

NOVEMBER 10, 2020

Anchor Text Guide – Table of Contents. When it comes to content marketing, SEO, and link building , there are dozens of important elements in play. Prior to 2011, keyword-rich anchor text was considered a best practice. In April 2012, the first Penguin update was released. Brand + Keyword Anchors.

Link Building 72

Link Building SEO Ad Building Paid Search Agency 72

Hubspot

JUNE 12, 2018

Rediscovering our momentum meant completely changing the way we plan, write, and optimize content. So we did what any good content marketing team would do, and cracked open our reporting dashboards to take a deeper look. Social algorithms (and users) love native content.

Traffic 76

Traffic Hubspot Lead Ranking SERP 76

Hubspot

OCTOBER 27, 2020

Not too shabby for less than six hours of content. It's broken up into two sections: the fundamentals of an effective content strategy, and building your own Search Insights Report. Each of Moz's 16 paid courses cover a different fundamental aspect of SEO: local SEO, reporting, on-page optimization, backlinks, keyword research, etc.

Resources 101

Resources SEO Lead Ranking Marketing Analytics Tools 101

Brandpoint

NOVEMBER 28, 2018

” In the 2012 report, she writes: “Agencies are often specialized and don’t feel their counterparts in other focus areas are competent in integration. The key is getting buy-in with your company or agency to ensure that no content is created without the proper PESO treatment. to strengthen each PESO component.

Paid Content 118

Paid Content Lead Ranking PR Media 118