KoMarketing Associates

DECEMBER 27, 2016

As I performed keyword research throughout 2016, I began noticing more and more terms returning an “Answer Box” result in Google SERPs. Google’s New SERP Layout. Our Favorite Posts & Articles from 2012. From Andrea Cruz Lopez. Our Favorite Posts & Articles from 2015.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

Method and Metric

JUNE 24, 2020

Featured Snippets are one of several unique features available on the search engine results page (SERP) in Google Search. Featured Snippets (formerly known as “Quick Answers”) were introduced in 2014 however, early versions of SERP features (such as the Knowledge Graph) were released as far back as 2012.

Features 52

Features Lead Scoring Lead Ranking SERP 52

Moz

FEBRUARY 4, 2020

It’s hard to imagine at the dawn of 2020, but when voice search was released in 2012 many assumed it would be just another project consigned to the ever-growing Google graveyard. It's common for the SERP to present a universal search result, which encompasses images, videos, maps, news, and shopping listings.

SEO 93

SEO Marketing AI Trends SERP 93

Moz

FEBRUARY 26, 2019

From an explosion of SERP features to increased monetization to the key drivers of search this year, our SEO experts have consulted their crystal balls (read: access to mountains of data and in-depth analyses) and made their predictions. Further SERP feature intrusions in organic search. SERPs will become more interactive.

SEO 61

SEO Lead Ranking SERP Lead Scoring 61

Brandpoint

MARCH 26, 2020

Political ad spending has grown an average of 27% per year since 2012, according to the 2020 Political Spending Projections report. Because this year’s election is particularly high intensity due to a polarized political climate, you might be surprised by just how much coverage parties and candidates receive. million more ads than 2018.

Paid Content 136

Paid Content Paid Search Agency Planning Content Marketing 136

Moz

MAY 13, 2019

To kick this off, here's a list of every confirmed count we have (sources at end of post): 2018 – 3,234 "improvements" 2017 – 2,453 "changes" 2016 – 1,653 "improvements" 2013 – 890 "improvements" 2012 – 665 "launches" 2011 – 538 "launches" 2010 – 516 "changes" 2009 – 350–400 "changes". The graph below represents five years of temperatures.

Google 69

Google Verticals Click Rate Eye-Tracking 69

KoMarketing Associates

DECEMBER 27, 2016

As I performed keyword research throughout 2016, I began noticing more and more terms returning an “Answer Box” result in Google SERPs. Google’s New SERP Layout. Our Favorite Posts & Articles from 2012. From Andrea Cruz Lopez. Our Favorite Posts & Articles from 2015.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

accelerate agency

APRIL 6, 2020

In 2012, Baskin took Exotic and his company to court for copyright violation. You can’t cheat your way up the SERPs. . In Tiger King, Baskin talked about fielding calls from people assuming a connection to Exotic’s business. It’s safe to believe that plenty of people made a similar mistake online, too. Source: Netflix.

SEO 52

SEO Practices Copyright Paid Search Agency 52

Hubspot

APRIL 21, 2020

Every time you publish a blog post, you create a new page on your site that's being indexed in the search engine results page (SERP). Editor's note: This post was originally published in December, 2012 and has been updated for comprehensiveness. At that point, Google is marketing content for you.

Tips 69

Tips Content SERP Custom Publishing 69

Hubspot

NOVEMBER 27, 2012

Here are the biggest social media updates of 2012, and why they were so darn important to marketers. The Biggest Facebook Updates of 2012. The Biggest Twitter Updates of 2012. The Biggest LinkedIn Updates of 2012. The Biggest Foursquare Updates of 2012. The Biggest Google+ Updates of 2012.

Paid Content 28

Paid Content Social Media Media Mobile Advertising 28

KoMarketing Associates

AUGUST 29, 2013

SERP Analysis – As I wrote in a recent column for Search Engine Watch, B2B marketers need to be much more aware of how the search engine results landscape has changed for strategic keyword targets. Bottom line, the fixed position in SERPs (i.e., B2B Industrial Marketing: Recap of GlobalSpec’s Economic Outlook Survey 2012.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

KoMarketing Associates

JULY 10, 2014

You can now connect your Google Maps Listing with your Google+ page and Google combined its local listings (called Places) with Google+ in 2012. Another major perk of Google+ for B2B organizations is the integration of Google Maps, Places, and business profile pages. Social Signals and SEO: Results From 5 Case Studies.

Google 120

Google B2B Marketing B2B Case Study 120

accelerate agency

JANUARY 4, 2021

It’s one of those hundreds of different terms related to the process of improving the SERP ranking of any webpage. Since the launch of their Penguin update in 2012 , Google have also used anchor text in another way. It’s crucial to your SERP rankings to optimise your anchor text. There are two main things to consider.

SERP 52

SERP Distribution Lead Scoring Lead Ranking 52

Hubspot

AUGUST 23, 2012

SEOmoz CEO Rand Fishkin and HubSpot Co-Founder Dharmesh Shah held a captive audience (and cracked a few jokes) talking about the SEO industry in 2012 -- and boy has it come a long way. Google is using it to help surface content from great authors in the SERPs. We recently co-hosted a smash-hit webinar with SEOmoz , The State of SEO.

Long Tail Marketing 28

Long Tail Marketing SEO SERP Ideal Customer Profiles 28

seo.co

JANUARY 18, 2021

Black hat SEO tactics might get you to the top of the SERPs for a short period of time, but those results won’t last. Not surprisingly, you’ll almost never see pages from article directories in the SERPs despite having thousands of articles and a steady stream of new content. Hidden links. You’ll never rank all three. Scraping content.

De-duplication 75

De-duplication SEO Tactics Copyright 75

Hubspot

OCTOBER 4, 2012

This week, Inc.com announced the 2012 Inc. There are also some really easy on-page SEO things Red Frog Events can do to be found better in the SERPs. 5000 , its list of fastest-growing businesses determined by their three year revenue growth percentage. 500|5000 Conference on "How to Grow by Leaps and Inbound."

Lead Scoring 28

Lead Scoring Lead Ranking Top of Funnel Marketing Automation Services 28

Outbrain

SEPTEMBER 19, 2019

Gifford believes that entities are the most important concept in SEO and that everything happening in your SERP is a result of entities and their relations. It started with the introduction of the Knowledge Graph back in 2012 when Google announced they are “moving from keywords towards knowledge of real-world entities and their relationships.”

SERP 27

SERP Verticals FAQ Landing Pages 27

seo.co

APRIL 11, 2021

By 2012, the service had rebranded itself again and it was renamed Google Shopping. For example, any product listed with Google Shopping can appear in regular Google SERPs. In 2007, the platform was rebranded as Google Product Search to emphasize its integration with Google Search. Google Shopping is a visual experience.

Work Management 107

Work Management Google Marketing Budget ROAS 107

RebelMouse

APRIL 3, 2018

Unlike traditional infinite scrolling, once you reach the bottom of the mobile SERP, you need to click a "More results" button to load, well, more results. But it could mean that sites ranking on pages two and three of the SERP will see a marginal uptick in traffic depending on how overall user behavior takes to the change.

Google 59

Google Lead Ranking SERP Lead Scoring 59

KoMarketing Associates

DECEMBER 30, 2019

Rand Fishkin at Sparktoro analyzed SERPs to determine how much traffic Google was giving to themselves. During 2019 we learned that most searches are answered without users having to go to websites and therefore made marketers really hone in on-SERP SEO strategies. SERP Features in 2019: The Complete Guide. Final Thoughts.

Paid Content 31

Paid Content SERP CTR Paid Search Agency 31

QuanticMind

JUNE 7, 2017

For instance, mobile payments are trending up: Tech In Asia notes that as of 2012, users spent $12B in mobile payments, up to more than $90B in early 2017. Add your ZIP code to your query to see how map-based listings, in addition to ads, dominate your entire search engine results page (SERP) experience.

Mobile Advertising 40

Mobile Advertising Emarketing Mobile Marketing Amazon 40

Hubspot

MARCH 20, 2018

This gives Google another layer of data when crawling republished content for search engine results pages (SERPs) you'd see in other countries. Find your country's and language's HTML meta tag here. ccTLD Domains Are Valuable, But a Big Commitment. We created two nearly identical surveys: one targeted to a representative sample in the U.S.

SEO 100

SEO Marketing Websites Optimization Domain 100

Hubspot

NOVEMBER 14, 2018

By looking at the Archive.org view of Nerwallet's pages over time, we can see that Tim stuck to his plan, producing up to 500 pieces of content per month between 2011-2012, and then ramping up his volume and peaking at as many as a few thousand new pieces of content per month in 2014 and 2015.

Startups 73

Startups Google Press Domain 73

Hubspot

NOVEMBER 28, 2012

But even if you're not too concerned with your business' local listing, Google+ is still weighing very heavily on SERP listings. Aaaand just to make this even more confusing, when you search for a Brookline BMW dealership, you see these Google reviews within the SERP listings: So now the Google review score shows up. Kind of confusing.

Small Business Marketing 28

Small Business Marketing Google SMB Business 28

Moz

DECEMBER 17, 2019

This number was first shared by Rand Fishkin in 2012 when he asked 600 agencies about their typical rates. For instance, such well-known strategies as broken link building, building links through guest posting, scraping SERPs and then pitching your content to those sites, and many others.

Link Building 67

Link Building Ad Building Outreach Domain 67

Webbiquity

OCTOBER 16, 2012

76% of marketers said they planned to increase use of video and YouTube in 2012. ( HubSpot ). 62% say they do not want social results included on search engine result pages (SERPs), while just 19% do. Instagram tripled its user base from 10 million in September 2011 to 30 million by April 2012. Jeff Bullas ). Jeff Bullas ).

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Hubspot

JULY 30, 2013

Let’s look at a SERP for a product-based search that displays a result with both the normal “search snippet” (a meta description) and the “rich snippet” (which features product reviews, stat ratings, the price and how many products are in stock). Magazine’s list of fastest growing privately held companies from 2009-2012.

eCommerce 28

eCommerce SEO Google Clickthrough 28

Hubspot

MARCH 19, 2012

Myth #1: The More You Spend on PPC, the Higher You Rank in SERPs. But this savvy use of paid search is only effective when combined with an SEO strategy that gets you that top organic listing in the SERPs -- and PPC alone just plain can't do that. PPC.org also notes an increase in expected profits that range between 4.5%

PPC 28

PPC Paid Content Paid Search Agency Lead Ranking 28

ClearVoice

MAY 17, 2023

The Google algorithm is a complex system used to retrieve data from around the web in order to serve results on the search engine results pages (SERPs). But in 2011, Google really shook up the SEO world and changed SERP history with its Panda update. What is the Google algorithm? What was the first Google algorithm update?

DMCA 52

DMCA PageRank Google Copyright 52

Directive Agency

DECEMBER 13, 2018

Keyword targeting within your meta tags, H1 headings, and content is essential to rank for a specific keyword on the search engine result pages (SERP) and drive organic traffic to your site. With a high peak in user interaction from 2012 to 2018, we expect this growth to continue to increase due to new features.

SEO 40

SEO Cost Per Click B2B Marketing Analytics Tools 40

EMagine B2B Blog

MARCH 5, 2019

That is a lot of content to crawl, digest, index, and rank for the search engine results pages (aka SERPs). ” Google currently used structured data to support the following advanced search results (aka rich results) in SERPs: Articles. This initiative grew from a collaborative project that began back in 2012. Breadcrumbs.

SEO 58

SEO Terms and Conditions Paid Search Agency Marketing AI 58

Hubspot

AUGUST 22, 2019

If your content doesn’t keep up with these Google algorithm updates, you risk losing valuable space on the search engine result page (SERP) … as well as potential visitors, leads, and customers. How can you ensure your content ranks high enough on the SERPs to get your audience’s attention? Release date : April 24, 2012.

Google 101

Google Lead Scoring Lead Ranking SERP 101

Hubspot

JUNE 4, 2013

I mean a strong brand in relation to the other sites in your industry fighting over specific SERP territory. Magazine’s list of fastest growing privately held companies from 2009-2012. By strong branding, I’m not talking exclusively about giants like CNN and Zappos et al. You won’t ever have brand recognition equal to that of Apple.

Brand Identity 28

Brand Identity Branding SEO Television marketing 28

ClearVoice

AUGUST 20, 2021

It functions by automatically pulling answers from Google’s knowledge graph and displaying it atop your search engine results page, or SERP. It functions by automatically pulling answers from Google’s knowledge graph and displaying it atop your search engine results page, or SERP.

Google 98

Google Wikipedia SERP Display 98

Hubspot

NOVEMBER 11, 2020

An "impression" is the number of times your post or page has been seen in the Search Engine Results Pages (SERPs). The higher your blog posts rank in the SERPs, the more visibility (and, as a result, traffic ) your blog can earn through organic search. Positioning (the ranking position on Google SERPs). Organic Clicks.

Analytics 101

Analytics Click Rate Lead Scoring Lead Ranking 101

seo.co

JUNE 13, 2021

Google Trends, started in 2012 , is one of the most powerful tools as it bears the knowledge of frequently changing search trends. Next, optimize them with the most trending keyword phrases to rank them on the SERPs. If you are planning your SEO content for SERP rankings, use Google Trends to modify your keyword strategy.

Paid Content 111

Paid Content Trends Traffic Google 111

Sana Commerce

NOVEMBER 19, 2021

While Black Friday began in the 1950s , Cyber Monday is relatively new, becoming popularized in 2012. Cyber Monday began in 2012 and happens the Monday after Black Friday. Check if your website is mobile friendly according to the major SERPs, such as Google. (We These annual shopping traditions began in the United States.

Amazon 98

Amazon Traffic SERP Tips 98