Content Standard

JANUARY 5, 2016

hours each day watching video content in front of a screen in 2015, eMarketer reports. That’s good news for marketers hoping to amplify video’s effectiveness through social media sharing. Video is Highly Effective… Marketers rated video as a highly effective marketing tactic in 2015. B2B Video Blossoms.

Stats 61

Stats Video Marketing Verticals Emarketing 61

Webbiquity

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Marketing Insider Group

JUNE 11, 2010

I link to some of the latest research from firms like emarketer, Forrester, Morgan Stanley and the Altimeter Group and cite popular social media experts like Charlene Li, Shannon Paul, Jay Baer and Jason Falls. Augmented Reality For B2B Marketing in 2011?" I explain the 5 steps required to gaining executive buy-in.

Social Media 100

Social Media Buy Media Marketing & Strategy 100

ViewPoint

MARCH 6, 2012

For more on the steps needed to get sales and marketing cranking in unison, download this eBook featuring recommendations from leading experts including: Ardath Albee, author of eMarketing Strategies for the Complex Sale. Source: Forrester, Metrics that Matter for B2B Marketers, October 26, 2011. Jill Konrath, author of SNAP Selling.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

ViewPoint

JANUARY 26, 2012

Ruth Stevens is Founder of eMarketing Strategy , a consulting practice that assists companies in building their customer acquisition and retention strategies. But what are the most effective outbound marketing channels for kicking off a business relationship? Every business needs new customers.

B to B 120

B to B netFactor Media SEM 120

Hubspot

NOVEMBER 11, 2011

Source: eMarketer, January 2011) Tweet This! Source: Post Holiday Learnings for 2011 Google/OTX, Jan 2011) Tweet This! Source: Post Holiday Learnings for 2011 Google/OTX, Jan 2011) Tweet This! 5) In 2011, the average shopper consults 10.4 Apr 2011) Tweet This! Apr 2011) Tweet This!

Paid Content 28

Paid Content Google Emarketing Paid Search Agency 28

Marketing Insider Group

JULY 6, 2010

Social media can produce the same effect. Similarly, a recent report from eMarketer titled The Future of Social/E-Mail Integration highlighted the 2 most popular social media and email integration points as adding a Twitter share option in emails and sending blog entries to email lists. Augmented Reality For B2B Marketing in 2011?"

Social Media 100

Social Media Media Burn Rate Web 2.0 100

Hubspot

JUNE 3, 2011

When it comes to marketing campaign effectiveness, personalization may be the way to go, according to new data released by eMarketer. Research conducted by web content management provider EPiServer in March 2011 reveals that one-third of U.S. marketers believe personalized campaigns to be "highly effective and measurable."

Campaigns 28

Campaigns Effectiveness Personalization Work Management 28

Digilant

SEPTEMBER 28, 2018

People who had been using the app since its release in 2011, deleted the app without thinking twice. However, this update caused many more problems than outraged young adults and now six months later, advertisers and Snapchat are seeing the negative effects of not understanding their audience. Drastic Ad Revenue Decrease.

Advertising Agencies 40

Advertising Agencies Paid Search Agency Advertisements Advertising 40

Marketing Insider Group

JUNE 18, 2010

Try These Traditional Tactics Now Share In a recent article from eMarketer, “ Is Social a Source for B2B Leads? ”, a survey from Leadforce1 is highlighted showing that social media is not producing the kind of engagement that drives leads. Augmented Reality For B2B Marketing in 2011?" So what’s a marketer to do?

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Content Standard

NOVEMBER 20, 2014

” The year was 2011, and marketing teams, more familiar with ad buying than sustained storytelling , scrambled to set up their first digital publishing experience. Enter video storytelling, and let’s dust off that 2011 approach. Video is, by far, the most effective way to reach consumers on mobile and social platforms.

Storytelling 40

Storytelling Video Marketing Allocation Television marketing 40

Hubspot

JULY 19, 2011

To help you better grasp this exciting industry, we have identified the 8 most significant mobile marketing trends of 2011 that are sure to change the mobile marketing world we know now. will expand to a billion-dollar business in 2011, nearly a third of the predicted global mobile advertising market. eMarketer calculated that U.S.

Mobile Marketing 28

Mobile Marketing Trends Emarketing Mobile Advertising 28

Marketing Insider Group

NOVEMBER 11, 2010

There is a more scientific study released today from eMarketer that backs up my point by saying that only 60% of large companies are on Twitter and while the growth is huge compared to the 35% on Twitter just a year ago, I am still surprised that it is not higher. Augmented Reality For B2B Marketing in 2011?"

Web 2.0 100

Web 2.0 Paid Search Agency Customer Satisfaction Telemarketing 100

TrustRadius Marketing

AUGUST 21, 2018

The adoption of mobile device usage since 2011 is nothing short of a revolution. This is up from 35% in 2011. Businesses that don’t prioritize mobile are missing a clear opportunity to effectively reach their customers where they are becoming increasingly more comfortable–on their phones.

Marketing Attribution 40

Marketing Attribution Ideal Customer Profiles B2B Mobile Advertising 40

NuSpark Consulting

JULY 30, 2011

If you’re promoting a service or offer, and your ad is written effectively enough that it provides a strong reason to call, a phone number in your ad may be ideal to capture call conversions. I like Call Metrics because it does give further insight into conversions and ad effectiveness. Appointment setting and lead generation.

Adwords 100

Adwords Lead Generation Lead Scoring Lead Ranking 100

Webbiquity

FEBRUARY 2, 2011

2011 Trends: Content Marketing Is Critical by eMarketer. Social Media Leads Content Marketing: New Survey Reveals by Jeff Bullas. He then lists five questions marketers should ask themselves to determine whether or not their content is truly “magnetic&# and likely to attract targeted buyers.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Hubspot

APRIL 12, 2011

As we can see from the eMarketer statistics below, this effect seems to be present on Facebook as well. eMarketer found a 20.0% Free eBook: 2011 Facebook Marketing Guide. Download the free eBook to learn how you can use Facebook's ongoing enhances to market your business effectively. What do you guys think?

Facebook 28

Facebook Emarketing Broadcasting Social Networks 28

Hubspot

APRIL 13, 2012

Each has experienced rapid growth and adoption, leaving marketers wondering how to effectively leverage each new platform for business. eMarketer ) Tweet This Stat. eMarketer ) Tweet This Stat. 18) Estimated unique visitors to Pinterest.com increased by 429 percent from September to December 2011. It's no surprise.

Statistics 28

Statistics Google Stats Emarketing 28

MLT Creative

JUNE 27, 2011

Ardath Albee , author of eMarketing Strategies for the Complex Sale , suggests ".B2B The goal of the marketing persona exercise is to help you understand your customers better and focus your marketing endeavors cost-effectively, reducing wasted effort on both sides. Are the activities of the competition important?

Buyer Personas 40

Buyer Personas Personalization B2B Advertising Agencies 40

Hubspot

MAY 19, 2011

And the latest data shared by eMarketer only confirms it. In their April 2011 report, " Content is the Fuel of the Social Web," AOL and Nielsen Online gathered data from over 10,000 social media messages to analyze how people share content online. Social sharing can be extremely valuable and effective in getting found online.

Social Media 28

Social Media Media Emarketing Stats 28

Hubspot

FEBRUARY 10, 2017

2011: Snapchat, then Picaboo, launches. Spiegel and his co-founder, Bobby Murphy, told Forbes that they met at Stanford University and created Picaboo , the first version of Snapchat, in the spring of 2011. To add to the fanfare, eMarketer predicted that Snap Inc. The History of Snapchat.

Paid Search Agency 28

Paid Search Agency Social Media User-Generated Content Emarketing 28

The Effective Marketer

FEBRUARY 3, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Upcoming Marketing Conferences It’s February already and you keep thinking “what the heck happened to January&# ? You’re note alone. Check them out, pick a couple and start planning!

Conference 100

Conference Planning Work Management Marketing Management 100

Webbiquity

APRIL 3, 2012

Analysis of Online Marketing Campaigns Effectiveness from A to Z by Search Engine Journal. The Seven Performance Metrics that Matter Most by eMarketer. Find it under custom reporting,” along with a list of helpful plugins and scripts that extend GA.

Analytics 100

Analytics Marketing Analytics Tools Best Practices Emarketing 100

Webbiquity

SEPTEMBER 12, 2011

Still, questions remain: how do I use social media most effectively across the enterprise? How do I use my time and resources most effectively? Read on for answers to these questions and more from some of the best minds in social media in some of their best blog posts and articles of 2011 so far. What should I monitor for?

Social Media 100

Social Media Enterprise Management Media Case Studies 100

Webbiquity

DECEMBER 1, 2015

And ongoing changes by Facebook and other social networks that result in lower organic reach render many of yesterday’s effective marketing tactics far less useful today. Those who can measure results directly have discovered social media is far less effective at driving direct purchases than email or search advertising.

Social Media 100

Social Media Stats Media Emarketing 100

Webbiquity

OCTOBER 16, 2012

90% of marketers now use social networks in their marketing efforts, but growth has plateaued; the figure was 89% in 2011. eMarketer ). eMarketer ). However, 71% of B2B marketers view in-person events as effective while only 31% say the same about social media excluding blogs. eMarketer ). eMarketer ).

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Contently

APRIL 27, 2017

According to eMarketer, the average U.S. adult now spends 105 minutes each day watching digital video, up from just 39 minutes in 2011. Customer service and education: You want to help customers use your product more effectively. I’m not surprised. It’s very possible that you’ll have multiple goals.

ROI 139

ROI Video Marketing Content Landing Pages 139

Circle Studio

JULY 12, 2018

Humans are visual creatures and visual content is highly engaging and effective in making your message memorable. According to research from eMarketer , between 2011 and 2017, digital video consumption grew from an average of 39 minutes to 117 minutes per day. Infographics.

Service 87

Service Content Marketing B2B Thought Leadership Emarketing 87

Webbiquity

JANUARY 19, 2011

Michael Cohn supplies an excellent list of “useful and effective tools that will help you create a buzz for your business,&# from social networks and photo-sharing sites to wikis and review sites. B2Bs Tap Social to Boost Search by eMarketer. Why Social Media Is Top Priority for Search Marketers by eMarketer.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

Webbiquity

FEBRUARY 7, 2012

But which networks are most effective for spreading the content produced? 92% say that when video “is embedded in content it positively or very positively effects the overall influence.” Executives Fail to Focus on Social Media Marketing Strategy by eMarketer. We’re all hungry for data. StumbleUpon Stats.

Paid Content 100

Paid Content Social Media Statistics Research 100

Webbiquity

JANUARY 17, 2011

Which social media platforms are most effective at influencing buyer behavior? Sutton concludes, “Clearly, SEO is more effective at attracting attention and ultimately converting people. by eMarketer. Social Media Is Greater Marketing Priority for Small Businesses by eMarketer. Yes—sort of. There are 1.5

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

B2B Marketing Zone Posts

DECEMBER 1, 2010

Buyers Set the Pace for B2B eMarketing - Marketing Interactions , November 16, 2010 The ability to instantly publish content, send email, and Tweet give the impression that speed is a marketer’s friend. Here are four ways to make your point in a more effective manner: 1. Facebook Insights. Google Analytics. Maybe so, maybe not.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

B2B Marketing Zone Posts

JANUARY 4, 2011

How Much do you have to use Facebook and Twitter to Really be Effective? - B2B Marketers Unsure of Twitter Effectiveness - NuSpark , June 19, 2010. 10 Winning B2B Marketing Habits to Adopt in 2011 – Part Two - Great B2B Marketing , December 28, 2010. Effectiveness (1449). Want to Fail at Telesales? Generation (2097).

B2B Marketing 40

B2B Marketing B2B Thought Leadership Work Management Paid Search Agency 40

Webbiquity

AUGUST 5, 2013

What tactic do 92% of SEO professionals view as effective? eMarketer ). Email is still the most effective way to reach top executives; 90% say they check their inboxes regularly. 21% of small businesses plan to increase spending on social media advertising this year. ( eMarketer ). One in five married couples met online.

Statistics 100

Statistics Social Media Social Marketing Paid Search Agency 100

Webbiquity

MARCH 11, 2013

Curtis Hougland reports that “The average shopper in 2011 used an incredible 10.4 David Erickson shares a presentation from Performics detailing “the cumulative and powerful effect of combining search engine advertising and search engine optimization.” Search Critical in Brand-Building Strategies by eMarketer.

Paid Content 100

Paid Content Paid Search Agency Optimization Advertising Agencies 100

Marketing Insider Group

JULY 21, 2015

The banner ad display format is expected to grow 25% this year to more than $12 Billion, despite the crazy insane lack of effectiveness. Brand marketers will account for just 27 percent of online display ad spending by 2018, down from 31 percent in 2011. eMarketer ). eMarketer ). Display ads account for a mere 0.9

Banners 100

Banners Doubleclick Banner Ads Mobile Advertising 100

Webbiquity

FEBRUARY 14, 2011

As we rely more on all of our employees (not just marketing and PR) to represent our company through social media, how do we train and motivate them to do so effectively? In this must-read strategy guide for 2011, the brilliant Rob Rose argues that “We follow ‘best practices’ because they’re safe. You decide.

Work Management 100

Work Management Marketing Management Marketing Automation Services Lead Ranking 100