article thumbnail

It’s Time For CMOs To Tap Into The Power Of Personalization

Buzz Marketing for Technology

According to eMarketer, 15 percent of online retail sales this year will take place via mobile devices, which is up from 11 percent in 2012. percent from 2012 and almost triple the amount spent in 2011. Overall, U.S. retail m-commerce sales are predicted to reach nearly $39 billion in 2013, up 56.5

article thumbnail

Best Content Marketing Guides, Tips and Tactics of 2010

Webbiquity

2011 Trends: Content Marketing Is Critical by eMarketer. Post on Google Buzz. He then lists five questions marketers should ask themselves to determine whether or not their content is truly “magnetic&# and likely to attract targeted buyers. Share this on Bebo. Subscribe to the comments for this post? Share this on Mixx.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

64% of Small Businesses Don't Consider Social Media Important [Data]

Hubspot

I ask this because, according to research released by eMarketer today , it seems like a lot of small businesses are confused about how engagement in social media can help achieve their business goals. But ultimately and overall, social media is an extremely valuable tool for generating and increasing word-of-mouth buzz for your business.

article thumbnail

1/3 of Marketers Believe Personalized Campaigns Are Highly Effective [Data]

Hubspot

When it comes to marketing campaign effectiveness, personalization may be the way to go, according to new data released by eMarketer. Research conducted by web content management provider EPiServer in March 2011 reveals that one-third of U.S. marketers believe personalized campaigns to be "highly effective and measurable."

article thumbnail

List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity

List of Corporate Social Strategists for 2011. Post on Google Buzz. It’s also possible there may be errors in my list; please let me know in the comments or through my Twitter if you find any, and I will correct them. Anyway, on to the list! Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us.

article thumbnail

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

90% of marketers now use social networks in their marketing efforts, but growth has plateaued; the figure was 89% in 2011. eMarketer ). eMarketer ). Digital Buzz Blog ). Digital Buzz Blog ). Digital Buzz Blog ). Digital Buzz Blog ). Digital Buzz Blog ). Digital Buzz Blog ). eMarketer ).

article thumbnail

Will Geo-Targeting Jump Start Twitter Advertising

Convince & Convert

According to eMarketer , 29% of businesses plan to add social media tactics to their marketing mix in 2011, where only 22% of businesses are investing in SEO. According to eMarketer, last year Facebook grossed $1.86 Today, Facebook is the primary purveyor of social advertising for small business.

Twitter 117