TrustRadius Marketing

AUGUST 21, 2018

The adoption of mobile device usage since 2011 is nothing short of a revolution. This is up from 35% in 2011. Wide mobile adoption crosses multiple demographics. This widespread adoption of mobile naturally has implications for the way we search for products and services in our professional lives.

Marketing Attribution 40

Marketing Attribution Ideal Customer Profiles B2B Mobile Advertising 40

Hubspot

NOVEMBER 11, 2011

Source: eMarketer, January 2011) Tweet This! Source: Post Holiday Learnings for 2011 Google/OTX, Jan 2011) Tweet This! Source: Post Holiday Learnings for 2011 Google/OTX, Jan 2011) Tweet This! 5) In 2011, the average shopper consults 10.4 Apr 2011) Tweet This! Mobile Use.

Paid Content 28

Paid Content Google Emarketing Paid Search Agency 28

MLT Creative

MAY 1, 2012

At the April 2012 BMA Atlanta keynote event, mobile marketing expert and Go Mobile author, Jamie Turner, said YES we are there. billion mobile subscriptions worldwide (ITU/2010). smartphones in 2010, 110 million by 2015 (eMarketer/2011). 5 billion mobile apps downloaded in 2010 (Apple/2010). $15

Mobile Marketing 40

Mobile Marketing B2B Marketing Planning Advertising Agencies 40

NuSpark Consulting

JULY 30, 2011

Google continues to add features and options to its search and display advertising platform with the goal to continually help its advertisers generate leads and produce efficient conversions. The forwarding phone number will be clickable on high-end mobile phones with full Internet browsers capable of making phone calls.

Adwords 100

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Hubspot

JULY 19, 2011

Christine recently published a mobile marketig white paper which we asked her to summarize below. It is a brave new world for mobile marketing , and without a proper guide, you could get lost in all the new developments. Trend 1 - Mobile Advertising Spend is on the Rise. eMarketer calculated that U.S.

Mobile Marketing 28

Mobile Marketing Trends Emarketing Mobile Advertising 28

readwrite

SEPTEMBER 7, 2011

According to reports, Facebook has doubled its revenue in the first half of 2011. The largest portion of Facebook’s revenue is believed to come from advertising, indicating the company has created a dynamic niche for itself on the Web that advertisers are beginning to flock to en masse. Meanwhile, Facebook rose from 12.2%

Facebook 40

Facebook Doubleclick Mobile Advertising Skype 40

Hubspot

JUNE 24, 2011

According to eMarketer , there will be 73.3 According to Michael Tasner in his book “ Marketing in the Moment ,” only 6% of businesses are doing any type of mobile marketing. of them mobile market. This brings me to reason #1 for mobile marketing : Reason #1 –Timing. million smartphone users in the U.S.

Mobile Marketing 28

Mobile Marketing Paid Search Agency Urgency Marketing Advertising Agencies 28

Webbiquity

OCTOBER 16, 2012

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Webbiquity

SEPTEMBER 12, 2011

Read on for answers to these questions and more from some of the best minds in social media in some of their best blog posts and articles of 2011 so far. 2011 Trends: Make Your Corporate Site A Social Media Hub by Business 2 Community. 2011 Predictions: Top 12 Reasons Businesses Will Fail at Social Media by FruitZoom.

Social Media 100

Social Media Enterprise Management Media Case Studies 100

Convince & Convert

MAY 11, 2011

When it comes to small business advertising, social holds seemingly endless opportunity. Small business owners are not only experimenting with social advertising, but they are investing in social even more so than other, more proven digital tactics. Today, Facebook is the primary purveyor of social advertising for small business.

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Twitter Advertisements Advertising Mobile Advertising 116

Webbiquity

FEBRUARY 7, 2012

Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily. The latest version of this video provides a wealth of B2B-related stats, including: 83% of buyers no longer trust advertising (but most do trust recommendations from other users online). Executives Fail to Focus on Social Media Marketing Strategy by eMarketer.

Paid Content 100

Paid Content Social Media Statistics Research 100

Webbiquity

JANUARY 19, 2011

B2Bs Tap Social to Boost Search by eMarketer. Why Social Media Is Top Priority for Search Marketers by eMarketer. “Is 2011 set to be the ‘year of Facebook,’ even among search marketers?&# That’s the opening question here, and recent research indicates the answer is a clear “yes.&#

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

Adobe Experience Cloud Blog

OCTOBER 17, 2011

by Maria Pergolino In the buyer driven atmosphere of 2011, B2B marketing can’t ignore social media. No wonder, in 2011, U.S. billion advertising dollars on social networking websites (According to new estimates from eMarketer.). In 2011, Facebook has 500,000,000 active users. © 2011 WordStream, Inc.

Social Networks 48

Social Networks Ning Digg Emarketing 48

Webbiquity

JANUARY 17, 2011

Mobile internet activity is different, however, with the dominant share of time (42%) spent on email, and just 11% on social media. by eMarketer. 80% of Twitter use is on mobile devices. At that point, social media will be a bigger channel than email or mobile, though still far smaller than search or display advertising.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Hubspot

MARCH 6, 2012

We asked them one question: What surprised you about social media in 2011, and how did it affect your planning for 2012? Or perhaps you've developed a mobile app. Jeff Bullas of JeffBullas.com noted 7 social media surprises from 2011: In July, Google+ launched, a new social network that no one apparently wanted.

Social Media 28

Social Media Media Social Networks Planning 28

B2B Marketing Zone Posts

DECEMBER 1, 2010

Buyers Set the Pace for B2B eMarketing - Marketing Interactions , November 16, 2010 The ability to instantly publish content, send email, and Tweet give the impression that speed is a marketer’s friend. Attractive advertisements and other add-on. B2B Mobile Marketing: 10 Key Mobile Arguments. Facebook Insights.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Webbiquity

AUGUST 5, 2013

eMarketer ). Social media…to engage or to advertise? Turns out agencies are slightly more likely than in-house marketers (81% vs. 75%) to advertise on social networks, while corporate marketers are significantly more likely to utilize “free” social media tools (89% vs. 71%). Facebook = mobile.

Statistics 100

Statistics Social Media Social Marketing Paid Search Agency 100

Marketing Insider Group

JULY 21, 2015

Bots: Automated scripts that scour the web and click on advertiser banners. About 50% of clicks on mobile ads are accidental. ( GoldSpot Media ) . Brand marketers will account for just 27 percent of online display ad spending by 2018, down from 31 percent in 2011. The display advertising Lumascape has 318 logos.

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Banners Doubleclick Banner Ads Mobile Advertising 100

Webbiquity

MARCH 11, 2013

Online advertising doesn’t directly affect organic search, but it is a vital component of online visibility and can support social and content marketing efforts. Curtis Hougland reports that “The average shopper in 2011 used an incredible 10.4 Search Critical in Brand-Building Strategies by eMarketer.

Paid Content 100

Paid Content Paid Search Agency Optimization Advertising Agencies 100

Webbiquity

AUGUST 18, 2012

eMarketer ). Between mid-2009 and late 2011, “messaging friends declined 12%, searching for new contacts fell 17% and joining a group of Facebook users dropped 19% in the U.S.” 55% access Twitter via a mobile device. Tumblr grew 900% in 2011 and now has 90 million users. Mobile Marketing. Mindjumpers ).

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100

Webbiquity

FEBRUARY 14, 2011

2010: Social Network Advertising and Marketing Outlook by Brian Solis. Citing research from eMarketer, Brian Solis documents the continuing shift from interruption-based advertising to earned media engagement as the primary mode of marketing, as well as shifts within the social media landscape (e.g. You decide.

Work Management 100

Work Management Marketing Management Marketing Automation Services Lead Ranking 100

Hubspot

DECEMBER 12, 2011

The discussion around mobile marketing often centers around smartphones, but it really extends to ereaders and tablets as well. eMarketer recently released data that highlights the growth of each of these mobile devices in 2011 and into 2012. 5 Content Formats That Rock on Mobile.

Emarketing 28

Emarketing Mobile Advertising Mobile Marketing Content 28

Content Standard

JANUARY 21, 2016

Indeed, marketers consistently give email top ranks when it comes to achieving objectives, beating out social media, content marketing, SEO, mobile advertising, paid search, and other tactics, according to a 2014 report from Gigaom. Plus, email costs a fraction of other trendy-but-expensive tactics, like video.

Email Marketing 40

Email Marketing Campaigns Paid Search Agency Tips 40

Webbiquity

NOVEMBER 28, 2011

Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. Is a Blog Still Important in 2011? Almost one-third of all Facebook posts are created from mobile devices. •

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