Rick Short Explains How to Turn Staff Into Prolific Bloggers

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36 (of the) Best Facebook Guides, Stats and Rants of 2010

Webbiquity

It’s hard to overstate the impact of Facebook. Having long ago passed MySpace as the most popular social network, Facebook recently replaced Google as the most-visited website in the U.S. Facebook Marketing Tips and Guides. 2: My New Favorite Facebook Page by Inkling Media.

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Trending Sources

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

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So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. Read more… Doug Kessler | June 11th, 2009 | 3 comments Choose your patients carefully The most respected surgeons in the world have the best survival rates. We… Read more… Neil Stoneman | May 8th, 2009 | 4 comments Why we steal from our clients.

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12 Revealing Marketing Stats About Facebook for Business

Hubspot

Were you one of those people back in 2008 who looked at your Facebook profile and thought. "I Is Facebook as a marketing mechanism ridiculous, a no-brainer, or somewhere in between? 12 Revealing Facebook for Business Marketing Stats. 1) Facebook matters for business owners.

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Eight reasons to monitor social media and a list of tools for doing it

Chris Koch

Some of the tools let you define the types of comments or conversations that deserve a response, flag them, and route them to a designated person for action. Most of the tools let you segment the different types of social media to determine where conversations are happening—such as blogs vs. Facebook. If you read this blog regularly, you know that I think that monitoring social media is one of four key aspects of a social media engagement strategy.

B2B Search Marketing: 5 Must-Read Tips - Online Marketing Blog

delicious b2bmarketing

Personal pages such as "my product" inclusions really boost repeat business. Stroking the customers ego just like Facebook and other social media sites do. Personally I am a great fan of using PPC & Analytics to find out what search terms people actually use.

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Social media strategy leaders: Kerry Gallagher

Biznology

I graduated from college in 2009 and found myself in a tough economic environment. Leading this work was a huge opportunity for me to build a team and help advance our capabilities—our work on social is more personal, more engaging now, and our team is doing really cool things.

Personal Brands RULE on Social Networks

Buzz Marketing for Technology

On Facebook you can’t be a Friend of a brand but you can be a Fan of a brand. But on Facebook that interaction is relatively low and un-engaging. Building and allowing personal brands to flourish is important to having a strong Social Brand.

5 Tips for Optimizing your Facebook Marketing

Buzz Marketing for Technology

One of the great things about the Facebook platform is that it provides you access to a large audience of over 200 Million people worldwide at a low cost. Also keep in mind Facebook Pages are indexable so be sure to write your content with good SEO in mind.

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Facebook Launches 'Interest Lists' (Why Marketers Should Care)

Hubspot

Taking a page out of the Twitter playbook, today Facebook revealed its launch of "Interest Lists," strikingly similar to Twitter Lists, which have been around since October of 2009. According to TechCrunch , Facebook will be rolling out Interest Lists to users over the next few weeks.

All your best content may now be considered fake news

Biznology

It’s time for you to really invest in your own personal or professional social platforms. In order to protect their readers, Facebook and others are considering filtering out the fake from the real in order to slow down or even stop a proliferation of willful and wanton deceit.

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All social media sites should offer profit sharing and ad revenue

Biznology

YouTube offers it and SnapChat offers a version of it — but every single nanosecond that you and I spend on Facebook, Twitter, Instagram, Google+, is for love, God, country and, for us in the social media marketing business, brand.

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How NOT to pitch a blog | Online Marketing Blog

delicious b2bmarketing

Ask them what they want and provide personalized pitches and story ideas that clearly indicate you’ve made an effort to understand what they write about. Sandwich that summary with a personalized message and you may just get somewhere. Keep it small, relevant and personal. In order to break through the clutter of the ‘email black-hole’ we constructed personalized videos to pitch the video campaign.

Best of 2009 (So Far): Social Media Marketing, Part 4

WebMarketCentral

Facebook Lets Users Open Up Profiles by MediaPost Online Media Daily Mark Walsh helpfully outlines the recent changes Facebook has made to its privacy settings, though noting that " profiles opened to everyone, however, will still not turn up in searches on Google or other outside search engines. "

Three steps for B2B marketers to build a personal social media presence

Chris Koch

In my last post, I hope I convinced you why you should establish a personal presence in social media even if your company hasn’t done so yet. In pursuing a personal presence in social media, I had it easier than you will. You may have to adopt a more split business personality (and do more work). But his personal presence in social media is based on sharing best practices in B2B and social media generally—there’s nary a mention of his company or his day job.

When will Amazon go Social?

Buzz Marketing for Technology

I was just searching on Amazon for my new book Facebook Marketing for Dummies (Wiley) which is due out in late August. And I was looking at the “personalized recommendations” that Amazon provided me. Obviously it lists Facebook for Dummies and maybe not so obvious, Twitter Power.

B2B Marketing Trends From Eloqua Experience 09 Via Twitter

Anything Goes Marketing

EE09 Eloqua : Omniture: EVERY email must be personalized and relevant. RT @chadhorenfeldt: [link] - The Eloqua Markies finalists #EE09 For more information on the winners, see: Winners of the 2009 Markie Awards where you can learn more about the categories, the winners and why they won.

Best of 2009 (So Far): Twitter Tips and Tactics, Part 2

WebMarketCentral

but in the end concedes that "Twitter is ripe for experimentation," and advises marketers to "be true to your brand personality and ethos and play with this (not so) new tool." What are the four stages of Twitter enlightenment? How important is Twitter for business?

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Why you need to build your Social Capital?

Buzz Marketing for Technology

A web that brings your search results based on what your friends clicked on and a buying experience based on what others in your social network (like Facebook) have bought. Tags: Facebook social media

Lead Generation Tip - Make Your Social Media Presence Known

Smashmouth Marketing

Tags: hubspot blogs fast company socialmedia SMM marketing tips facebook b2b marketing twitter b2b drivel demand gen green branding SEO inbound marketing linkedin SEM

Sales 2.0 and Social Media: Thought Leadership with Anneke Seley

Modern B2B Marketing

we often think about social media - but does it entail more than using Facebook, Twitter and LinkedIn? I believe that customers look to social media for an authentic, personal, real-time view of you and your company. By tracking this "online body language", you can determine when to get a sales person involved and help prospects make a buying decision when they are ready. What can Sales 2.0 do to improve your sales success?

B2B Marketers – It’s Time to Face Your Fear of Facebook

B2B Marketing Traction

Less than a year ago Facebook changed its privacy policies and clumsily lost the trust of some of its users – including those who wanted to establish a business presence on Facebook. Even so, the perception lingers on – “Facebook is not safe for business!”

What do CMOs and Sales 2.0 Junkies Have In Common?

Smashmouth Marketing

Facebook for personal. The exception are Facebook Fan Pages for companies, products and brand presence. Tags: demand marketing linkedin facebook twitter sales2.0 This past week I was lucky enough to attend both the CMO Club Summit in New York, and the Sales 2.0

Avaya makes Business Communications more Social

Buzz Marketing for Technology

We just launched a new product that is a true leap frog from where most enterprises are today and will make it easier for enterprises to integrate social technologies like Facebook into their overall communications and contact centers while saving them real dollars in the near term.

The Networker's Dream

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Networker’s Dream Ever been in a situation where you are trying to get a hold of someone or get introduced to another person but just can’t figure out how?

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Social CMO – Will CMO’s miss this opportunity?

Buzz Marketing for Technology

2009 was the year Social hit its tipping point and from here on out we will never be able to go backward. Share this on Facebook. Personal Brands RULE on Social Networks On Facebook you can’t be a Friend of a.

Social CMO – Will CMO’s miss this opportunity?

Buzz Marketing for Technology

2009 was the year Social hit its tipping point and from here on out we will never be able to go backward. Share this on Facebook. Personal Brands RULE on Social Networks On Facebook you can’t be a Friend of a.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

Facebook is the world’s most visited social media brand with 54% of the worlds internet population visiting the brand. More than 700,000 local businesses have active Pages on Facebook. Facebook, Twitter Growing As Video Referral Sources by MediaPost Online Media Daily.

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Making Sense Out of All this Data!

Buzz Marketing for Technology

2009 Report on American Consumers. Share this on Facebook. Ok I admit it I am a bit of a data geek but I cant help myself when I see stats like this in a recent study titled How Much Information?

Best of 2009 (So Far): Twitter Tips and Tactics, Part 1

WebMarketCentral

Despite a recent dip in users, Twitter remains a hot social media platform (and arguably a better venue for b2b marketers than Facebook). Bloggers not only use Twitter to promote their content, but writing about Twitter frequently is their content.

Email Marketing Metrics You Should be Tracking

Anything Goes Marketing

Sometimes it’s What’s Missing That Counts I was reading MarketingSherpa’s 2009 Email Marketing Benchmarking Guide looking for useful metrics and tips. A common theme in 2009 is that marketers need to prove the value of their marketing spend in even greater detail.

B2B Demand Gen Letter to Google: Real Time Search

Smashmouth Marketing

Today, unless someone is searching in multiple places -- Google, Twitter Search, Facebook Search and others -- they will never find the trending topics that people are talking about. Personally, I'll love it. If someone has already written about this, forgive me.

Social Network based Caller Routing

Buzz Marketing for Technology

And instead of getting the usual IVR tree – you are prompted for your Facebook id. Maybe they know someone in your social network and can even broker a chat with them (live through Facebook) about their recommended rod and reel combo for you.

Lead Generation Tips - Make your Social Media Presence Known

Smashmouth Marketing

Personal Facebook - post some drivel. Company Facebook Fan Page - post some value. A while back, I read an article by Chris Brogan that discussed 19 chores we could each do daily to help us maintain an online presence.

Lead Generation Tip - Make your Social Media Presence Known

Smashmouth Marketing

Personal Facebook - post some drivel. Company Facebook Fan Page - post some value. A while back, I read an article by Chris Brogan that discussed 19 chores we could each do daily to help us maintain an online presence.

Trust: Get It, Measure It, Grow It Online or Offline

B2B Marketing Traction

This book discusses why trust is important for social media – a must read if you’re thinking of getting into Facebook, Twitter, LinkedIn and blogging, and a great read if you’re already into these networks and activities or even if you consider yourself an expert. Tweet.

ClickInsights: How can B2B marketers use content effectively for demand generation?

Ambal's Amusings

B2B Lead Generation Benchmark Study 2009. Mention relevant newsletter or blog content on Facebook or to your LinkedIn groups. B2B Lead Generation Benchmark Study 2009. ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog).

My Blog got me a New Job and a Book Deal!

Buzz Marketing for Technology

Bottom line over the last 3 years my blog has helped me build a strong personal brand as I worked hard in my off hours for my blog become: Voted #2 on the Junta 42 list, Voted a Top Blog to Watch in 2008 and 2009, listed on the Top 20 Marketing Blogs as well as on the AdAge 150 with over 1800 Twitter followers, 1900 RSS readers and 6500 email subscribers! I recruited long time college friend (who reconnected with me in Facebook!)

ClickLaunch: Jonathan Kantor's Crafting White Paper 2.0

Ambal's Amusings

Each person in The White Paper Company has an extensive enterprise business background and serves as an independent contractor. Ambal Balakrishnan: What kind of projects (both personal and professional) are you involved in when you are not writing, blogging or consulting?

Interview with Leading Sales Expert: Jim Keenan

Buzz Marketing for Technology

Anything a sales person does MUST impact one of those. Social Sites like Twitter, LinkedIn, and Facebook give sales people unprecedented access to potential clients at all levels. 1) Why do you think it so hard for marketers to tune into what is effective at the sales level?