Ambal's Amusings

DECEMBER 3, 2009

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Since I’ve started a Twitter presence in February 2009, I have been able to build a 4000+ following relatively easily. The Content Marketing Playbook. Jonathan Kantor.

Paper 100

Paper Enterprise Management B2B Thought Leadership Distribution 100

ClearVoice

APRIL 20, 2021

So many aspects of SEO rely on content these days. If you want non-branded organic visits, content is going to be your number one traffic driver. While local SEO relies on its own set of tactics and strategies, it can also be grounded in content, just like SEO for any other non-local business. Google My Business.

SEO 90

SEO Content Click Rate Ideal Customer Profiles 90

Martech

OCTOBER 25, 2022

Today’s digital experience platforms are geared up to serve every kind of business, traditional or disruptive, from D2C and e-commerce to banks, engineering and construction and publishing. Pierre-Luc Camirand is the circus’s director of digital customer experience. Managing an entertainment portfolio.

CMS Development 95

CMS Development Industry CMS Marketing & Strategy Multi-Channel 95

The Effective Marketer

AUGUST 30, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Content That Sells When talking with lead nurturing and marketing automation vendors they all make it seem very easy. Who’s going to write all that new content? But why the focus on content?

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

ClearVoice

MARCH 8, 2022

When I first took on this assignment to find — and write about — influential women in the content creation/content marketing world, my first thought was: “Eh, piece of cake.” Plus, women who head up content marketing and creation efforts are in a great position to create messaging for, and engagement with, other women.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

Onalytica B2B

AUGUST 23, 2017

Last week we published our white paper called The Definitive Practical Guide to Influencer Relationship Management. Individuals and brands can now publish content through multiple media channels, creating billions of new digital voices and an enormous rise in content creation. The rise in social media channels.

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Scoop.it

JUNE 6, 2019

It is no longer news that content curation will boost your content marketing efforts. It is an excellent way of sharing useful content to your audience if you have one already. But while you’re probably finding success with content curation , others are struggling to justify the time they spend curating content.

Curation 89

Curation Marketing Automation Services Content SMS 89

Customer Experience Matrix

DECEMBER 13, 2012

It’s more than three years since my original post about SiteCore’s plans to transform itself from a Web content management system to a platform for cross-channel customer experience management. In other words, SiteCore has been steadily executing on the strategy they described in 2009.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Adobe Experience Cloud Blog

DECEMBER 15, 2009

Here is our 2009 year in review. December 2009 Online Marketing News. Top word of 2009: Twitter. November 2009 Online Marketing News. IT marketers meeting buyers' online content needs. October 2009 Online Marketing News. September 2009 Online Marketing News. August 2009 Online Marketing News.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

Buffer

FEBRUARY 21, 2023

When we were first getting started as a student club in 2009, I remember initially struggling to get my peers to join. On top of getting to honor their work, we always see a bump in website traffic during nominations and after the list is published, and find that many new members discover our community thanks to this list.

Brand Identity 88

Brand Identity Branding Press Peer-to-peer 88

nDash

NOVEMBER 13, 2018

For content marketers, that meant straying from written content in favor of video, audio, and the revolving door of social media trends. But that doesn’t mean more traditional forms of content are dead. Written content isn’t going anywhere. Don’t be a Content Marketing Goldfish.

Advertising Mediums 67

Advertising Mediums Content Stats Multi-Channel 67

Exo B2B

JUNE 18, 2019

We were asking ourselves this question almost ten years ago in this blog post , with statistics from eMarketer dating back to 2009. Channels, strategies and content. And in this area, the Content Marketing Institute and HubSpot are kings! What is the relevance of social media for B2B? Is social media more of a B2C business?

Social Media 53

Social Media Emarketing Forrester Media 53

DivvyHQ

OCTOBER 3, 2018

Here we prescribe eight books to the modern content marketing leader. 8 Books Every Content Marketing Leader Should Read (Or Reread) This Year. What makes “The Culture Code” a must-read for content marketing managers? Content Strategy for the Web (2nd Edition). Praise for “Content Strategy for the Web”.

Work Management 78

Work Management Content Marketing Advertising Agencies Planning 78

Webbiquity

MAY 20, 2010

Beyond standard content like case studies and white papers, what other information formats work best for b2b lead generation and nurturing? It is better to have a real conversation, being able to question and to listen to your potential customer using the previously gathered information.&#. Need Content?

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100

ClickZ

APRIL 21, 2021

A powerful personal brand gives you an array of advantages and opportunities, namely visibility, customers, and funding. I have been consistent and tenacious with my content and online presence, and people remembered that. Content is the fuel for your personal brand. I started blogging in 2009. So pick one and rock on!

Personalization 122

Personalization Brand Identity Branding Consulting 122

The Effective Marketer

MARCH 24, 2011

According to a recent chart published by MarketingSherpa (below), 80% of marketers don’t spend time qualifying leads before sending them to sales. It is interesting that back in 2009, MarketingSherpa had published a chart showing the key challenges marketers faced and “generating high quality leads&# was the top one.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

Atomic Reach

JANUARY 3, 2019

This is where content marketing comes into play. Content Marketing allows brands to speak to you while coming across as authentic, empathetic, and dedicated to connecting with you. It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand. Through j effbullas.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Contently

APRIL 19, 2017

Twitter has emphasized video as well, releasing a native video publisher, integrating live streaming platform Periscope into the app, and purchasing network television deals. Text-based content will stick around, but for marketers hoping to survive on any social platform, it’s obvious what format they need to pursue.

Social Media 167

Social Media Trends Emarketing Media 167

ClickZ

NOVEMBER 25, 2019

There are other concerns about the legality of cookies, the provenance of cookie data obtained via obscure supply chains, leakage and sensitive content. Integral Ad Science was founded in 2009, their main competitor DoubleVerify (DV) was founded in 2008. At the end of 2018 Apple released Intelligent Tracking Prevention (ITP 2.0)

Paid Content 97

Paid Content Paid Search Agency Advertising Agencies Privacy 97

Adobe Experience Cloud Blog

MARCH 9, 2020

For example, in SEO, you weigh the benefits of performing technical SEO audits and executing on the recommendations found in those audits or perform a content audit and execute a strategy. . Even further, potential customers who think at the margin carefully consider how much satisfaction they will receive from the next step they take.

Search Marketing 160

Search Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 160

nDash

SEPTEMBER 30, 2021

Quora: Founded in 2009, Quora is a question and answer-based website where users search for and obtain information. For example, Medium is for blog-style content, while Quora features questions with threaded answers. How Often Should You Publish on Medium? Before doing that, let’s look at definitions for these sites.

Advertising Mediums 52

Advertising Mediums Sales Qualified Leads SEO FAQ 52

Content Marketing Institute

DECEMBER 31, 2018

This text and the accompanying 30-minute video comes from my Content Marketing World 2018 keynote presentation. 31, 2017, I “retired” from marketing and took a sabbatical for 2018 (which, as of this publishing, I’m still happily on). The team at CMI is nice enough to publish this so the entire CMI audience can watch and read it.

Planning 102

Planning Paid Search Agency Advertising Agencies Terms and Conditions 102

PureB2B

JANUARY 23, 2017

It’s a strategy that allows you to reach out to your prospects on a more personal level with relevant content. Furthermore, a study by Custora found that customer acquisition through email quadrupled from 2009 to 2013, with the 2009 benchmark set at 7%. BuzzFeed plays with phrases that go along with their email’s content.

Email Marketing 106

Email Marketing Planning Brand Identity Branding 106

Industrial Marketing Today

JUNE 29, 2010

That’s a shame and here’s why — among the top ten in Interbrand’s Best Global Brands 2009 , IBM was listed at #2, Microsoft, GE and Intel at number 3, 4 and 9 respectively. As marketers, we need to shorten the industrial buy cycle by producing marketing content that is relevant and tailored to the prospect’s stage on the buy cycle.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. So curated content is not something new. What is content curation?

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Parse.ly

SEPTEMBER 24, 2019

website with a spiffy brand refresh and a new and improved Content Library. Our blog is next on the list for a facelift so next time you visit, you may see our content in a new context. So we decided to rewind a decade to 2009 and offer a glimpse of where we came from – and where we are now. University Partners.

Brand Identity 40

Brand Identity Branding Startups Domain 40

Contently

SEPTEMBER 9, 2016

Since the company was founded in 2009, its goal has been to break down the exclusivity barrier of the art industry. At the core of Artsy’s strategy is original content. The early content focused on short introductory summaries about an artist’s career, influences, previous shows, and exhibits. “I’d

Content 60

Content Barriers Custom Publishing Amazon 60

Contently

MAY 11, 2016

“I had this philosophy that we needed to become a brand publisher,” Johnson said about his time at State Farm. Basically, as long as the content remained under the umbrella of State Farm’s campaigns like “Better State of Living” and “Like a Good Neighbor,” it was doable. They just want good content.”

Paid Search Agency 60

Paid Search Agency Companies Advertising Agencies Content Marketing 60

Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Writing on the Web

JULY 4, 2012

If you want customers, you need to go where they are online. Twitter processed more than one billion tweets in December 2009 and averages almost 40 million tweets per day. internet page views occurred at one of the top social networking sites in December 2009, up from 13.8% Remember, Google indexes content on pages.

Social Media 100

Social Media Blogger Business Media 100

Valasys

DECEMBER 18, 2019

When thinking about an all-inclusive content strategy, the first thing that comes to our minds is the original ideas generated from deep insightful research. According to research by Forbes, 89% of the companies today compete primarily based on customer experience, as compared to 36% back in the year 2010.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Hubspot

NOVEMBER 14, 2018

In 2009, most people would have called Tim Chen, the founder of Nerdwallet , crazy for even trying to take on the titans of the credit card industry. Data-driven content marketing. This article will investigate the specific content marketing strategy Nerdwallet used to take on the industry titans. Creating Quality Content.

Startups 69

Startups Google Press Domain 69

Tomorrow People

SEPTEMBER 13, 2012

In 2009, some bright spark thought it would be a good idea to harness the power of user-generated content and release it untamed on the Skittles homepage. Think before you post; would you want this published on the front page of the Sun? Behold, three exercises in social media slapstick: Skittles falls prey to Twitter trolls.

Social Media 120

Social Media SIC Media Peer-to-peer 120

Customer Experience Matrix

SEPTEMBER 3, 2009

Many are contradictory, but it's clear that marketers need to invest in social media, which might eventually replace search as the primary way that customers find them. Probably the most comprehensive study along these lines was Global Faces and Networked Places , released by Neilsen in March 2009. of the total. asl the dominant uses.

Spending 120

Spending Media Mobile Advertising Forrester 120

Convince & Convert

OCTOBER 26, 2015

I even wrote a book that got picked up by a major publisher for a nice advance, and I’ve got my sights set on the New York Times bestsellers list. I’ve been a fan of webinars since the first one I ever presented on in 2009 (and made $6200 without having a product ready—I thought I was rich). Use Webinars to Sell Your Products.

Top of Funnel 159

Top of Funnel Tips Webinar Metrics Digital Marketing Funnels 159

The Effective Marketer

JULY 29, 2009

An interesting post by Steve Johnson talks about marketing not being a list, but rather an approach to solving customers problems and helping buyers to buy. This entry was posted on Wednesday, July 29th, 2009 at 8:29 pm and is filed under Communication , Marketing Management , Marketing Strategy. United States License.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

Adobe Experience Cloud Blog

AUGUST 7, 2017

Many folks claim that brand loyalty is yet another thing that millennials have killed (insert eye roll here), but what truly drives a customer to say “this is the brand for me. In this blog, I’ll cover the important factors that make customers coming back for more, and more importantly, singing your praises to their friends and family.

Brand Identity 134

Brand Identity Branding Loyalty Paper 134