Webbiquity

NOVEMBER 15, 2022

Guest post by Eva Chan. Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. And while anyone can use social media to post an Instagram reel or write a short Facebook photo caption, you’ll need to consistently demonstrate a special set of abilities before you can call yourself a social media expert.

Social Media 257

Social Media Media Social Marketing Network Marketing 257

Webbiquity

NOVEMBER 12, 2022

Contributed post. In business, efficiency is about getting the most out of your available resources. If you’re overlooking new and creative ways to increase productivity in your company, you might be missing out on easy ways to save time and money. Image credit: Nattanan Kanchanaprat on Pixabay. Improving profitability by cutting expenses and ramping up production is just basic good business practice.

Efficiency 165

Efficiency Business Automation B2B Marketing 165

Webbiquity

OCTOBER 21, 2022

Contributed post. Because organic search is typically one of the top traffic sources for B2B websites, driving organic visits is often the ultimate goal of marketing and copywriting agencies. SEO writing is a powerful tactic for gaining a wider audience and ranking among Google’s top search results. Image credit: Mohamed_Hassan on Pixabay. Smart SEO strategies used in blog posts and the proper implementation of both off-page and on-page SEO are the true formula for success.

Copywriting 262

Copywriting SEO Rules Keywords 262

Webbiquity

OCTOBER 18, 2022

Guest post by Chris Tweten. When you launch an email marketing campaign , you can look back on all the hard work that you’ve put into crafting each email message and smile. It’s time to send them and begin to receive replies. But what if those emails never see the light of day again, and end their lives in a spam filter or junk folder? You’ve done all that work for nothing.

Deliverability 244

Deliverability CAN-SPAM Email Marketing Opt-in 244

Webbiquity

SEPTEMBER 3, 2022

Contributed post. Small companies often struggle to consistently and accurately monitor their financial resources. But with limited reserves, spending every dollar carefully is essential. Image credit: Karolina Grabowska on Pexels. Implementing an expense management system helps ensure employees comply with established rules and avoid excessive or improper spending.

Organization 145

Organization B2B Marketing Marketing Strategy Spending 145

Webbiquity

AUGUST 30, 2022

Maintaining organic search traffic growth for a large, mature website can be challenging. This is particularly true for sites where there been several different “cooks in kitchen,” so to speak, over time. Some past content contributors may have approached SEO differently than you do today—or may not have considered it at all. Image credit: Oleksandr Pidvalnyi on Pexels.

Keywords 289

Keywords SEO Tactics B2B Sales 289

Webbiquity

AUGUST 9, 2022

Contributed post. There are several B2B sales and marketing strategies you could adopt to expand your B2B market this year. Optimizing your sales pitch deck is one you may want near the top of your list. The more prospects you can successfully pitch to and convert to clients, the higher the return on your marketing and sales spend. Image credit: Jason Goodman on Unsplash.

B2B Marketing 214

B2B Marketing B2B B2B Sales Marketing Prospects 214

Webbiquity

JULY 26, 2022

Guest post by Dylan Berger. Launching a business can be intimidating if you’re unfamiliar with the process (and even if you are). Between product design to staffing to fundraising, finance, and marketing your startup , it can feel overwhelming. Image credit: Slidebean on Unsplash. From onboarding new hires to focusing on your customers’ needs, you have a lot to cover.

B2B 227

B2B B2B Sales B2B Marketing Business 227

Webbiquity

JULY 19, 2022

Guest post by Ron Stefanski. Every business needs reliable metrics to monitor and evaluate performance, progress, and success. Leading and lagging indicators are measurable values that let you know how well you’re doing in your efforts to accomplish your business objectives. Image credit: Nathan Dumlao on Unsplash. Marketing performance indicators keep you focused on what‘s really important by keeping your attention on exactly what you must do to reach your business goals faster.

ROI 274

ROI Leads Lead Marketing 274

Webbiquity

JUNE 21, 2022

Guest post by Ron Stefanski. According to recent statistics, 57% of companies in the U.S. say strengthening their brand is a top business objective. However, while most focus on brand awareness, it’s crucial to understand that brand awareness alone doesn’t create conversions and sales. Image credit: Olya Kobruseva on Pexels. Brands also need influence in order to directly affect the behavior of their customers and make them more likely to identify with, relate to, or define themselves by t

Brand Identity 320

Brand Identity Branding Social Marketing Multi-Channel 320

Webbiquity

MAY 31, 2022

Guest post by Eduard Klein. There is no shortage of LinkedIn tips online, offering guidance about posting content and generating leads. Although it’s the ideal platform for reaching your target audience, the problem is that 96% of B2B content marketers are already using LinkedIn for organic social marketing. Image credit: StockSnap on Pixabay.

B2B Marketing 276

B2B Marketing Marketing Strategy Linkedin B2B 276

Webbiquity

MARCH 15, 2022

Guest post by Eleanor Hecks. Conversion rate optimization (CRO) is just important for B2B companies as B2C businesses. Image credit: Amjith S on Unsplash. B2B marketers spend a great deal of time, effort, and money on top-of-funnel activities to drive website traffic. Converting those visitors into potential customers and putting them on the path to a sale is essential in order to see a return on that investment.

B2B 190

B2B B2B Sales B2B Marketing Digital Marketing Funnels 190

Webbiquity

MARCH 10, 2022

Guest post by Dylan Berger. Branding is one of the most important aspects of business success. Building a strong brand creates awareness and credibility, making your company top of mind when your customers and prospects think about the types of products and services you offer. Image credit: Patrik Michalicka on Unsplash. For any B2B company, it takes planning and a solid strategy to establish a successful brand.

Brand Identity 282

Brand Identity Branding Spending B2B Marketing 282

Webbiquity

FEBRUARY 10, 2022

Guest post by Yulia Lapynina. Businesses spend significant sums on channels like SEO, paid advertising, and social media to drive traffic to their websites. But too often, they fail to think through the next step: how to optimally engage prospects once they land on the company’s home page. Image credit: Sigmund on Unsplash. Some prefer to stay silent and waiting for customers to act; others choose to initiate the conversation first with the help of chat triggers that activate a chat box widget a

Marketing Websites 205

Marketing Websites Conversion B2B Sales B2B Marketing 205

Webbiquity

FEBRUARY 1, 2022

Guest post by Andrea Vargas. Slowly but surely, the Metaverse is moving out of the realm of niche games and into the realm of everyday online engagement. Image credit: Tumisu on Pixabay. When Mark Zuckerberg announced Facebook was getting rebranded as “Meta”, it catapulted the idea of the Metaverse into popular consciousness. But the Metaverse is not just a gimmick or sci-fi fantasy.

B2B Marketing 339

B2B Marketing B2B Marketing Interactive Marketing 339

Webbiquity

JANUARY 12, 2022

Guest post by Dylan Berger. Does your company engage in charitable giving? Being a charitable B2B company can benefit your brand, your customers, partners, and most importantly, your community. Local businesses have a better grasp of the needs of people in their area than larger nonprofits. Image credit: cottonbro from Pexels. Whether this is your first time giving or you’ve already made a difference, there are several ways to engage in charitable giving.

B2B 243

B2B B2B Marketing Companies Social Marketing 243

Webbiquity

JANUARY 11, 2022

Guest post by Eleanor Hecks. Effective user experience (UX) design is just as important for B2B websites as it is for consumer businesses. To move customers from awareness to conversion, B2B business sites must be designed with a clear information architecture; provide compelling messaging and details about products and services; and establish the company’s credibility.

B2B 208

B2B Design B2B Marketing B2B Sales 208

Webbiquity

DECEMBER 21, 2021

Which posts were most popular with you, the readers of the B2B marketing blog, in 2021? Here’s a look at the most popular topics, a few honorable mentions, and the most-read posts of the the year. January of this year marked the 10th anniversary of the launch of this blog. The post The Top 10 Posts from 10 Years of Webbiquity showcased the top posts of all time to that point.

B2B Marketing 246

B2B Marketing B2B B2B Sales Marketing 246

Webbiquity

DECEMBER 13, 2021

Black Friday and Cyber Monday are behind us, but there are still some compelling offers available on marketing tech and business software. Have the tools in your marketing technology matrix kept up with the demands of the post-COVID environment? These end-of-2021 promotions make this an excellent time to take stock of your business software toolbox.

Software 263

Software Business Salesforce.com Multi-Channel 263

Webbiquity

DECEMBER 3, 2021

Contributed post. You’ve put in countless hours of work to make your product offering just right. There’s one step left before you’re ready to sell. Image credit: Conor Brown on Unsplash. You need to make sure that the packaging is perfect. The package design will serve as the silent spokesperson for your product when it hangs in a display or sits on a shelf.

Design 210

Design Tips Custom Publishing B2B Sales 210

Webbiquity

SEPTEMBER 23, 2021

Contributed post. Society has an obsession with celebrities. In the social media age, this obsession has grown exponentially, and fans (or stans ) are given a front-row seat to the even the most mundane goings-on in their lives. Image credit: Content Pixie on Unsplash. If you don’t particularly care about what actors or pop stars are doing, you might not get it , but just because you don’t get it doesn’t mean you can’t use this obsession with celebrity to your advantage.

Marketing 221

Marketing Business B2B Marketing Marketing Strategy 221

Webbiquity

SEPTEMBER 21, 2021

While B2B marketers initially saw a surge in digital activity after the COVID outbreak in the spring of 2020, 73% of B2B tech marketers say they have seen “digital fatigue” set in since then. “In a world where every business has been investing in digital, it seems it’s harder to stand out from the crowd. Quality of content and uniqueness of digital experience are more important than ever.” Those are among the findings from 2021 B2B marketing trends in tech & SaaS , a

B2B Marketing 272

B2B Marketing B2B Trends Research 272

Webbiquity

SEPTEMBER 20, 2021

Guest post by Eddie Segal. A lead is a potential client only one step away from purchasing your product. All you need to do is be responsive, earn their trust, demonstrate your value, and prove that your product or service will meet their needs. B2B lead generation is one of the three key pillars of an effective B2B marketing strategy (along with web presence and brand building).

Lead Generation 211

Lead Generation B2B Tactics Generation 211

Webbiquity

AUGUST 31, 2021

Millennials are changing the B2B tech market. Tech buyers really hate B2B marketing tactics. And today’s buyers rely on five primary sources of information to make decisions. Those were a few of the findings from the 2021 B2B Buying Disconnect report, published by TrustRadius at the end of 2020. Now, a new TrustRadius study, How to Sell to Millennial B2B Buyers , expands on that research and adds many key new findings.

B2B 243

B2B B2B Marketing B2B Sales Buy 243

Webbiquity

AUGUST 24, 2021

Women aged 35-64 are significantly more likely to click on Facebook ads than any other age/gender cohort. 70% of YouTube video views are on mobile devices. LinkedIn ads reportedly reach 100% of the adult population in Bermuda. Those are just a few of the social network-specific findings from the recently-released Digital 2021 Global Overview Report , compiled by We Are Social and Hootsuite.

Social Networks 249

Social Networks Stats Mobile Advertising Advertisements 249

Webbiquity

AUGUST 3, 2021

Google is the most visited website on earth (not a surprise). But Chinese search engine Baidu is #4. Yahoo is (still!) #11, Wikipedia comes in at #13, and Zoom (despite its associated fatigue) is the 18th most-visited site, right behind Reddit. Those are just a few of the findings from the recently-released Digital 2021 Global Overview Report , compiled by We Are Social and Hootsuite.

Social Media 177

Social Media Media Internet Marketing Social Networks 177

Webbiquity

JULY 20, 2021

Guest post by Nadica Metuleva. JTBD refers to “Jobs-to-be-done,” a useful framework that helps you understand the needs and demands of your customers. If done right, not only will this give you better comprehension of your market, but also define the data you’ll need to collect to help you improve your services and products and tweak your future strategies.

Template 277

Template Marketing Strategy Business Segmentation 277

Webbiquity

JULY 13, 2021

Two-thirds of all the people on earth own a mobile phone. 60% have Internet access. And 54% (4.2 billion) are active social media users. Those are just a few of the findings from the just-released Digital 2021 Global Overview Report , compiled by We Are Social and Hootsuite. The massive report pulls together data from a wide range of sources to give a picture of the current state of Internet use and trends.

Internet Marketing 321

Internet Marketing Social Media Mobile Marketing Social Marketing 321

Webbiquity

JULY 7, 2021

Contributed post. The global pandemic has disrupted most small businesses in some way. Some have had to close down completely, while others have had to adapt their operations to deal with shutdowns and changes in buyer behavior in order to survive. The marketing industry has faced a number of challenges, but there have been some incredible creative marketing campaigns that have emerged during this time.

Business 249

Business Marketing B2B Marketing Marketing Strategy 249

Webbiquity

JULY 1, 2021

Guest post by Eddie Segal. Obtaining small business funding with traditional lenders is generally not a walk in the park. Unproven entrepreneurs generally have difficulty getting funding from commercial lenders like banks and credit lines. Challenges associated with down payments and collateral can limit their access to seller financing and traditional funding mechanisms.

Small Business Marketing 166

Small Business Marketing Peer-to-peer Business P2P 166

Webbiquity

MAY 20, 2021

Contributed post. As a marketer, it’s pretty much inevitable to spend a lot of time focused on your job: strategies, tactics, and the day-to-day marketing activities that are part of your role. You likely even spend additional time learning, reading, and evaluating new and upcoming trends. This is something that comes naturally when you’re doing it for someone else.

Social Media 232

Social Media Media Ad Building Business 232

Webbiquity

MARCH 21, 2021

Contributed post. Pay-per-click (PPC) advertising can be an incredibly effective method for driving qualified leads to your website. It’s highly targeted, so as long as businesses conduct extensive keyword research and integrate their strategy with SEO , they can see great results. But who is making the greatest use of PPC ads, and which industries can benefit from them the most?

PPC 138

PPC Ads B2B Sales B2B Marketing 138

Webbiquity

MARCH 16, 2021

B2C and B2B influencer marketing are similar in some ways, and not so much in others. But there is one very large difference between them. More generally speaking, the similarities and differences between B2B and B2C marketing overall were detailed previously in B2B vs. B2C Marketing: Four Myths, Six Differences, and One Key Similarity. Image credit: Product School on Unsplash.

B2B Marketing 350

B2B Marketing B2B B2B Thought Leadership B2B Sales 350

Webbiquity

MARCH 4, 2021

Contributed post. For most small businesses to thrive, outsourcing selected business processes is essential. It’s simply not cost-effective to hire full-time staff for every skills gap. Large companies can also benefit from outsourcing specific services to supplement their internal talent. There’s no limit to the kinds of services any organization can outsource.

Process 153

Process Business Privacy B2B Marketing 153

Webbiquity

FEBRUARY 23, 2021

Businesses have been trying for eons to gain competitive advantage by better understanding their customers. But the challenge today is very different from even the fairly recent past. Since before John Wanamaker famously said , “I know half the money I spend on advertising is wasted, but I can never find out which half,” in the early 1900s, the difficulty was in collecting enough data to make informed decision.

Marketing Prospects 253

Marketing Prospects Network Marketing Mobile Marketing Consulting 253

Webbiquity

FEBRUARY 9, 2021

How can businesses use blogging effectively to increase online visibility and build relationships with their target audiences? To answer that, the team at Designhill put 15 questions to four blogging pros. Below is the video along with some answers to the questions posed (not a transcript). Watch the video to get expert insights from Maddy Osman , Lisa Sicard , and Casie Gillette.

Traffic 300

Traffic Content SEO B2B Marketing 300

Webbiquity

JANUARY 22, 2021

Contributed post. In the US alone, around 627,000 new businesses open each year across a range of industries. And that figure is expected to grow in 2021. Virtually every startup is met with intense competition from the outset, especially if you are working in a nascent but potentially high-growth industry. To succeed, you need to find a way to stand out from the crowd.

Business 165

Business B2B Marketing Marketing Prospects B2B Sales 165