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Contributed post. Branding a new company first requires conducting an in-depth characterization of the company. This involves evaluating competitors, target customers, and defining the brand’s unique benefits and personality. MORE
Contributed post. As a marketer, it’s pretty much inevitable to spend a lot of time focused on your job: strategies, tactics, and the day-to-day marketing activities that are part of your role. You likely even spend additional time learning, reading, and evaluating new and upcoming trends. MORE
Guest post by Kristie Wright. Developing a concise, productive, balanced marketing budget usually always involves allocating limited funding—especially if that budget is for a startup or small business. MORE
Guest post by Matthew Reeves. Beautiful website design, regardless of the industry or current trends, will always adhere to certain golden rules of design relating to ease of use, inclusion of all information relevant to the user journey, and high-quality (original, if possible) imagery. MORE
Guest post by Apoorv Bhatnagar. B2B customers have come to expect the same type and level of personalization as B2C customers. Consequently, businesses must personalize interactions across channels to form a rich, cohesive experience for B2B customers. Image credit: Arantxa Aniorte on Unsplash. MORE
Guest post by Dhruv Patel. During the life of your product or service, you’ll realize that simply scaling top-of-funnel inquiries (in volume) won’t generate peak conversions over the long run. At some point, you will start attracting more of the leads that don’t intend to buy from you right away. MORE
Guest post by Lexie Lu. As event professionals know, even the best-planned gathering can fall flat without the right marketing. Image credit: cottonbro from Pexels. MORE
Guest post by Amanda Greenwood. It’s been nearly a decade since interest in big data began taking off. MORE
As virtual meetings have become the norm, innovative software developers are pushing the technology forward in some amazing ways. Online gatherings are no longer limited to team meetings and webinars using same old video calling tools. MORE
When looking for guidance on large or infrequent purchases, some people (not many, statistically) will click on ads. More will turn to Google. But most will seek advice from experts they trust. That’s the essential insight behind influencer marketing, which began to really take off in late 2015. MORE
The abrupt shutdown of vast swaths of economy and the entire live events industry, to help slow the spread of the novel coronavirus, has dramatically impacted plans for B2B marketers. But, as in all economic slowdowns, not every business sector is affected in the same degree or way. MORE
How can businesses use blogging effectively to increase online visibility and build relationships with their target audiences? To answer that, the team at Designhill put 15 questions to four blogging pros. Below is the video along with some answers to the questions posed (not a transcript). MORE
Contributed post. 25 years is a short time in many ways. The typical 25-year-old human is just a few years out of school and starting his or her professional career. Most 25-year-old jetliners are still flying thousands of miles every day. MORE
Guest post by Sarah Sidney. Whatever you learned about the definition of “branding” in your marketing courses is wrong. The proliferation of digital channels has significantly altered the meaning of the word, and it continues to evolve. MORE
Guest post by Priyanka Desai. Even as newer and fancier ways to market your business crop up every season, old-school email marketing continues to provide the highest ROI, at a whopping $42 for every $1 of expenditure. MORE
Guest post by Petar Jovetic. Modern SEO demands a lot from marketers, and successful strategies are often highly dependent on third-party tools and the powerful data they provide. MORE
There’s a lot of excitement and new technology developing around artificial intelligence (AI) and marketing. There is also a bit of nervousness and some dangerous myths. Here’s what you need to know, along with several tools that can help you enhance your marketing efforts with AI today. MORE
Guest post by Dhruv Mehta. Significantly edited from the original. In a recent survey , B2B marketers and sales leaders were asked to name their most important metric for business success. Unsurprisingly, the metric that clinched the first position was “quality of leads.” MORE
Guest post by Grace Murphy. Many small business owners spend time researching effective marketing tips to help grow their companies and aid with customer conversion. Though these tips are usually beneficial to some extent, they don’t always produce the desired results. MORE
Contributed post. Before the pandemic, some business owners were slow to shift budget dollars to digital marketing, even as others reallocated budgets toward digital more aggressively. MORE
Following on the recent roundup here of the top 130 Minnesota tech companies on Twitter , here’s a look at some top individuals in Minnesota’s tech scene. There are a few key differences between the top companies post and the list here. MORE
The way B2B technology buyers conduct research make buying decisions is changing. Marketers who understand how these behaviors are evolving can set up their companies for success in the coming decade. Those who don’t risk misallocating marketing budgets by focusing on the wrong tactics. MORE
The team at B2B Marketing Zone recently published a report, How COVID-19 is Impacting B2B Marketing. The final day of data collection for that report was March 24. MORE
Guest post by Sean Gordon. Understanding sales means comprehending the roots of the profession as well as looking ahead to the future of sales strategies. MORE
Businesses have been trying for eons to gain competitive advantage by better understanding their customers. But the challenge today is very different from even the fairly recent past. MORE
With live events on hold for now, webinars have become a more popular channel than ever for communicating directly with sales prospects. But with seemingly everyone producing webinars now, how can you make yours stand out and attract busy buyers? MORE
Guest post by Victor Blasco. Every romantic relationship expert knows that the early stages are like thin ice. Demand too much attention too early, or get too anxious about commitment, and it may break. MORE
Guest post by Eleanor Hecks. Every business-to-business (B2B) organization needs to make the most of limited time and resources. Efficiency is vital to conserving cash , the lifeblood of all businesses (startups particularly) that enables them to profitably grow revenue. How large is the B2B market? MORE
As the COVID-19 pandemic grinds on, B2B technology buyers are adjusting to a new (hopefully temporary) type of “normal.” MORE
Contributed post. The public relations (PR) industry has been under increasing pressure over the past few years. Consumers demand more from brands than ever before, and the rise of cancel culture means it’s more important than ever to avoid a PR scandal. MORE
Networking is challenging even in “normal” times. Networking effectively online can be even more difficult. Fortunately, one Twin Cities startup has a plan to change that. Sending out cold emails or connection requests on LinkedIn is a hit-or-miss proposition. MORE
Webbiquity
JUNE 17, 2021
Contributed post. Branding a new company first requires conducting an in-depth characterization of the company. This involves evaluating competitors, target customers, and defining the brand’s unique benefits and personality.
Webbiquity
JUNE 15, 2021
Guest post by Priyanka Desai. Even as newer and fancier ways to market your business crop up every season, old-school email marketing continues to provide the highest ROI, at a whopping $42 for every $1 of expenditure.
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Webbiquity
MAY 20, 2021
Contributed post. As a marketer, it’s pretty much inevitable to spend a lot of time focused on your job: strategies, tactics, and the day-to-day marketing activities that are part of your role. You likely even spend additional time learning, reading, and evaluating new and upcoming trends.
Webbiquity
JUNE 10, 2021
Contributed post. Before the pandemic, some business owners were slow to shift budget dollars to digital marketing, even as others reallocated budgets toward digital more aggressively.
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With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.
Webbiquity
MAY 11, 2021
Guest post by Eleanor Hecks. Every business-to-business (B2B) organization needs to make the most of limited time and resources. Efficiency is vital to conserving cash , the lifeblood of all businesses (startups particularly) that enables them to profitably grow revenue. How large is the B2B market?
Webbiquity
FEBRUARY 23, 2021
Businesses have been trying for eons to gain competitive advantage by better understanding their customers. But the challenge today is very different from even the fairly recent past.
Webbiquity
MARCH 30, 2021
Guest post by Dhruv Mehta. Significantly edited from the original. In a recent survey , B2B marketers and sales leaders were asked to name their most important metric for business success. Unsurprisingly, the metric that clinched the first position was “quality of leads.”
Webbiquity
AUGUST 18, 2020
As virtual meetings have become the norm, innovative software developers are pushing the technology forward in some amazing ways. Online gatherings are no longer limited to team meetings and webinars using same old video calling tools.
Webbiquity
JUNE 8, 2021
Guest post by Kristie Wright. Developing a concise, productive, balanced marketing budget usually always involves allocating limited funding—especially if that budget is for a startup or small business.
Speaker: Bryan Naas, VP of Sales Productivity at Braze
Getting reps & marketers to engage in your content is half the battle of providing value that can ultimately impact the bottom line. How do we break through the noise? In this session, Bryan Naas will detail what it takes to build training and content resources that reps will actually take the time to engage with so you can help them reach their goals.
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Webbiquity
FEBRUARY 9, 2021
How can businesses use blogging effectively to increase online visibility and build relationships with their target audiences? To answer that, the team at Designhill put 15 questions to four blogging pros. Below is the video along with some answers to the questions posed (not a transcript).
Webbiquity
MAY 12, 2020
As the COVID-19 pandemic grinds on, B2B technology buyers are adjusting to a new (hopefully temporary) type of “normal.”
Webbiquity
JANUARY 14, 2021
Contributed post. 25 years is a short time in many ways. The typical 25-year-old human is just a few years out of school and starting his or her professional career. Most 25-year-old jetliners are still flying thousands of miles every day.
Webbiquity
JULY 30, 2020
Guest post by Lexie Lu. As event professionals know, even the best-planned gathering can fall flat without the right marketing. Image credit: cottonbro from Pexels.
Advertiser: ZoomInfo
Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!
Webbiquity
AUGUST 4, 2020
With live events on hold for now, webinars have become a more popular channel than ever for communicating directly with sales prospects. But with seemingly everyone producing webinars now, how can you make yours stand out and attract busy buyers?
Webbiquity
APRIL 22, 2021
Guest post by Grace Murphy. Many small business owners spend time researching effective marketing tips to help grow their companies and aid with customer conversion. Though these tips are usually beneficial to some extent, they don’t always produce the desired results.
Webbiquity
MARCH 17, 2021
Contributed post. The public relations (PR) industry has been under increasing pressure over the past few years. Consumers demand more from brands than ever before, and the rise of cancel culture means it’s more important than ever to avoid a PR scandal.
Webbiquity
MARCH 26, 2021
Guest post by Apoorv Bhatnagar. B2B customers have come to expect the same type and level of personalization as B2C customers. Consequently, businesses must personalize interactions across channels to form a rich, cohesive experience for B2B customers. Image credit: Arantxa Aniorte on Unsplash.
Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners
Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.
Webbiquity
NOVEMBER 10, 2020
The way B2B technology buyers conduct research make buying decisions is changing. Marketers who understand how these behaviors are evolving can set up their companies for success in the coming decade. Those who don’t risk misallocating marketing budgets by focusing on the wrong tactics.
Webbiquity
JANUARY 19, 2021
Guest post by Amanda Greenwood. It’s been nearly a decade since interest in big data began taking off.
Webbiquity
JANUARY 25, 2021
Guest post by Matthew Reeves. Beautiful website design, regardless of the industry or current trends, will always adhere to certain golden rules of design relating to ease of use, inclusion of all information relevant to the user journey, and high-quality (original, if possible) imagery.
Webbiquity
JULY 21, 2020
There’s a lot of excitement and new technology developing around artificial intelligence (AI) and marketing. There is also a bit of nervousness and some dangerous myths. Here’s what you need to know, along with several tools that can help you enhance your marketing efforts with AI today.
Advertisement
When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.
Webbiquity
JANUARY 5, 2021
Following on the recent roundup here of the top 130 Minnesota tech companies on Twitter , here’s a look at some top individuals in Minnesota’s tech scene. There are a few key differences between the top companies post and the list here.
Webbiquity
APRIL 14, 2020
The abrupt shutdown of vast swaths of economy and the entire live events industry, to help slow the spread of the novel coronavirus, has dramatically impacted plans for B2B marketers. But, as in all economic slowdowns, not every business sector is affected in the same degree or way.
Webbiquity
APRIL 28, 2020
The team at B2B Marketing Zone recently published a report, How COVID-19 is Impacting B2B Marketing. The final day of data collection for that report was March 24.
Webbiquity
MARCH 5, 2020
Guest post by Petar Jovetic. Modern SEO demands a lot from marketers, and successful strategies are often highly dependent on third-party tools and the powerful data they provide.
Speaker: Matthew Hawk, President of B2bTrainers
The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.
Webbiquity
MARCH 10, 2020
Guest post by Victor Blasco. Every romantic relationship expert knows that the early stages are like thin ice. Demand too much attention too early, or get too anxious about commitment, and it may break.
Webbiquity
OCTOBER 21, 2020
Guest post by Sarah Sidney. Whatever you learned about the definition of “branding” in your marketing courses is wrong. The proliferation of digital channels has significantly altered the meaning of the word, and it continues to evolve.
Webbiquity
FEBRUARY 20, 2020
Guest post by Sean Gordon. Understanding sales means comprehending the roots of the profession as well as looking ahead to the future of sales strategies.
Webbiquity
FEBRUARY 5, 2021
Guest post by Dhruv Patel. During the life of your product or service, you’ll realize that simply scaling top-of-funnel inquiries (in volume) won’t generate peak conversions over the long run. At some point, you will start attracting more of the leads that don’t intend to buy from you right away.
Advertiser: ZoomInfo
Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.
Webbiquity
APRIL 6, 2021
Networking is challenging even in “normal” times. Networking effectively online can be even more difficult. Fortunately, one Twin Cities startup has a plan to change that. Sending out cold emails or connection requests on LinkedIn is a hit-or-miss proposition.
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