The Role of AI in Marketing – And the Critical Importance of HI, CI, and GI
Webbiquity
AUGUST 22, 2023
Arguably, no technological development since the harnessing of the atom has generated the combination of terror and unbridled optimism as artificial intelligence (AI). Are the predictions, positive or negative, just so much hype? Or are they prescient? Or (worst case) understated? And what considerations are we missing in these discussions? Image credit: Mojahid Mottakin on Unsplash Of course, a crucial distinction between the two technologies noted above are that the potential threats and benef
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