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10 Top AI-Based Tools for Marketing and Sales

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There’s a lot of excitement and new technology developing around artificial intelligence (AI) and marketing. There is also a bit of nervousness and some dangerous myths. Here’s what you need to know, along with several tools that can help you enhance your marketing efforts with AI today.

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How to Create a COVID-era Event Marketing Plan

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Guest post by Lexie Lu. As event professionals know, even the best-planned gathering can fall flat without the right marketing. Image credit: cottonbro from Pexels.

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How the Tech Sector Has Adjusted to COVID-19: Five Findings from Research

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Studies early in the pandemic showed the tech sector (along with healthcare) holding up better than most industries in this coronavirus-induced economic slowdown. Is that still the case? And how has the tech industry responded to COVID-driven changes?

B2B Marketing in Pandemic Times: Here’s What to Do NOW (Research)

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As the COVID-19 pandemic grinds on, B2B technology buyers are adjusting to a new (hopefully temporary) type of “normal.”

The 16 Best Tools for Online Meetings and Video Calls

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Though online meeting technology may seem rather ho-hum at this point, there are actually some exciting developments in the works. The developers may be sheltering in place, but the applications continue to move forward. Image credit: Chris Montgomery on Unsplash.

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COVID-19 and B2B Marketing: How Plans Have Changed in 30 Days

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The team at B2B Marketing Zone recently published a report, How COVID-19 is Impacting B2B Marketing. The final day of data collection for that report was March 24.

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The Best Email Marketing Tools to Increase Sales

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Sponsored post. Businesses recognize the value of email marketing. It’s the most widely used tactic, and 59% of B2B marketers say email is their most effective channel in terms of revenue generation.

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How to Build a Technical SEO Dashboard Using Google Data Studio

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Guest post by Petar Jovetic. Modern SEO demands a lot from marketers, and successful strategies are often highly dependent on third-party tools and the powerful data they provide.

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Business Software Buying Stabilizes: Pandemic Stage 3

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The good news for B2B software vendors is that buyers are buying again. But there’s more to the story. As the economy has moved from booming to rapid shutdown to gradual re-opening, business marketers and technology buyers have gone through phases, much like the classic stages of grief.

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How Video Marketing Strategies Can Elevate Sales Efforts

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Guest post by Sean Gordon. Understanding sales means comprehending the roots of the profession as well as looking ahead to the future of sales strategies.

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How to Generate More Leads Using Video and Other Digital Content

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Guest post by Victor Blasco. Every romantic relationship expert knows that the early stages are like thin ice. Demand too much attention too early, or get too anxious about commitment, and it may break.

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AI in Content Marketing: Probing a Little Deeper

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By David Gutierrez. At first glance, it may seem premature to talk about the role of artificial intelligence (AI) in content marketing. After all, we still have a long way to go before computer-generated content is comparable to what a human can create. Image credit: Hitesh Choudhary on Unsplash.

How to Prepare to Hire Again After the COVID-19 Outbreak

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Guest post by Kate Russell. As rate of new novel coronavirus infections declines and we learn more about how to limit the spread of COVID-19, economies are beginning to reopen. This may enable businesses to begin a transition to a new normal. Image credit: Free To Use Sounds on Unsplash.

How to Audit your Email Campaigns for Better Results

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Guest post by Emily Johnson. Are your your email campaigns effective? Do they meet the goals you set? Are you sure your messages are reaching the intended recipients? Perhaps it’s time to put your email marketing through an audit.

The Entrepreneur Interview Series #20: Lewis Werner, Quill Security Technology

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The physical security industry is broken. Following major security incidents, we hear about the countless red flags that could’ve been used to anticipate the tragedy. But the pattern keeps repeating.

Five GDPR Considerations For Your Email Marketing Campaigns

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Guest post by Stuart Cooke. The vast majority of all businesses, including 93% of B2B companies , use email marketing as an integral part of their marketing strategy. Over the years this has remained one of the most effective channels to engage customers and generate sales leads.

How Important Is Automation in B2B Sales?

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Guest post by Kayleigh Alexandra. Ever since factory automation became commonplace, other business functions have embraced it as well. Automation removes laborious tasks from your workload and frees up your time to work on higher-level issues.

Seven Types of Videos You Need to Power up Your Marketing

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Guest post by Victor Blasco. Video is becoming a must for content marketing across industries. Online video offers numerous established benefits: increased brand awareness, site traffic, time spent on the site, conversions, and social media engagement, to name a few.

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It’s Black Friday Into December for MarTech Tools

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It’s clear from my analytics that this blog has the smartest readers on the planet. You come here for the latest trends and critical insights for B2B digital marketing. You want to be the expert your company or clients turn to. You also need marketing technology (martech) tools.

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How COVID-19 Has Impacted Enterprise Event Marketing

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How are enterprise marketing professionals adjusting their 2020 plans in response to the spread of coronavirus? Just-released research shows that while live events are off the table for now, marketing teams (including event marketers) will remain active.

The Entrepreneur Interview Series #24: Amber Christian, Bella Scena

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From startups to the Fortune 100, meetings are a way of life for business professionals. Though vital for collaboration and project management, they are (too) often viewed as impediments to productivity. Running productive meetings is a challenge even when everyone is face to face in the same room.

Six Ways to Make Your Meetings More Effective

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Guest post by Amanda Mcphail. For better or worse, meetings are a fact of life in business. Properly run, meetings are vital for communication, coordination, planning, and accountability. Improperly run, they are perceived as a waste of time and an interruption of “real work.”

Advanced Tips for Protecting Your Small Business Network on a Budget

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Guest post by Ludovic Rembert. If you run a small business, you probably feel that you’ve got plenty to worry about. Your daily to-do list likely includes an array of tasks, from producing video marketing to working out ways to drive more traffic to your website. Image credit: Jimmy Chan from Pexels.

The Importance of a Strong Brand Identity

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By David Foster. Having a strong brand identity is incredibly helpful to success. Most of the world’s highly successful companies have got where they are due to their branding efforts, which have helped them to flourish and build company value. Image credit: rawpixel.com from Pexels.

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How to Present your Ideas like a Pro

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Guest post by Simon Choi. Learning how to present your ideas with persuasion is an invaluable skill.

How to Leverage Usage Intelligence Data for an Effective Content Strategy

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Guest post by Keith Fenech. Top-performing B2B content marketers put the information needs of their audiences ahead of the company’s sales and promotional message.

How Marketing Strategy Helps To Engage With Loyal Customers

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Guest post by Hardik Oza. According to Forbes , it costs five times more to acquire a new customer than to retain an existing client. Understanding and fulfilling your existing customers’ expectations will help you build a loyal base of customers.

How to Market a Startup, Part 1: Branding, Customer, and Messaging

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Most startup founders aren’t marketing professionals. But there are a few things about marketing that are vital to understand in order to be successful. Entrepreneurs emerge from a wide variety of backgrounds. In the technology sector, they are most often software developers or engineers.

A Quick Guide to Bootstrapping Your Digital Marketing Efforts With SEO

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Guest post by Sean Dudayev. Many companies don’t have the budget to launch a full-scale digital marketing campaign. Startups and small businesses have to be clever enough to stay lean and still find ways to scale their business growth.

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What Are the Benefits of an MBA Degree in 2020?

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Guest post by Mathew Jade. Since bottoming out in the 2008-9 financial crisis, the world economy has generated significant growth. Businesses that have focused on innovation and branding have done particularly well.

Get Real-Time COVID-19 Case Number Updates by Text (Public Service Announcement)

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Automated email and channel marketing software provider AdBase , headquartered in St.

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The Six Most Important Trends in Cloud-Based Software for 2020

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Guest post by Angelina Harper. Cloud computing has become a global phenomenon since the concept emerged a decade ago.

LinkedIn Sales Navigator Isn’t Just For Sales

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Guest post by Brooklin Nash. Marketing and sales are more connected (or at least, they should be aligned ) than ever. How are you closing the gap between the two? LinkedIn Sales Navigator can help. Yes, it’s typically thought of as a sales tool (it’s in the name, after all).

The Founder Interview Series #28: Lonnie McRorey, Framework Science

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Outsourcing software development can provide several significant benefits. Unfortunately, it offers just as many ways to get burned. Is there a better model?

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How to Start Using Video for Business

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Guest post by Roman Daneghyan. Video marketing started getting big back in 2009 and had really taken off by 2017. Online video is huge and is projected to account for more than 80% of the overall Internet traffic by 2022.

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The Entrepreneur Interview Series #22: Dustin Bruzenak, Modern Logic

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Differentiating a product is (usually) easy. Differentiating professional services is hard. Take an IT services business for example. They have employees with X years of experience (so do their competitors).

Three Top Challenges for B2B Tech Marketers

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Guest post by Lane Harbin. Just a few months into 2019, now is the perfect opportunity to talk to your team about the problems you faced last year, then work toward ideal solutions. If your team is like most B2B marketing groups, you’ve likely faced one or even all of the challenges below.

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