269 
How Video Marketing Strategies Can Elevate Sales Efforts
Webbiquity
FEBRUARY 20, 2020
Guest post by Sean Gordon. Understanding sales means comprehending the roots of the profession as well as looking ahead to the future of sales strategies.
Webbiquity
Five GDPR Considerations For Your Email Marketing Campaigns
Webbiquity
JANUARY 17, 2020
Guest post by Stuart Cooke. The vast majority of all businesses, including 93% of B2B companies , use email marketing as an integral part of their marketing strategy. Over the years this has remained one of the most effective channels to engage customers and generate sales leads.
Join
125,000+
INSIDERS
Sign Up for our Newsletter
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
It’s Black Friday Into December for MarTech Tools
Webbiquity
NOVEMBER 19, 2019
It’s clear from my analytics that this blog has the smartest readers on the planet. You come here for the latest trends and critical insights for B2B digital marketing. You want to be the expert your company or clients turn to. You also need marketing technology (martech) tools.
How to Audit your Email Campaigns for Better Results
Webbiquity
SEPTEMBER 27, 2019
Guest post by Emily Johnson. Are your your email campaigns effective? Do they meet the goals you set? Are you sure your messages are reaching the intended recipients? Perhaps it’s time to put your email marketing through an audit.
The Account-Based Marketing Playbook
Advertisement
Account-Based Marketing is a strategy, not a solution.
A Quick Guide to Bootstrapping Your Digital Marketing Efforts With SEO
Webbiquity
NOVEMBER 29, 2019
Guest post by Sean Dudayev. Many companies don’t have the budget to launch a full-scale digital marketing campaign. Startups and small businesses have to be clever enough to stay lean and still find ways to scale their business growth.
|
Advanced Tips for Protecting Your Small Business Network on a Budget
Webbiquity
JANUARY 21, 2020
Guest post by Ludovic Rembert. If you run a small business, you probably feel that you’ve got plenty to worry about. Your daily to-do list likely includes an array of tasks, from producing video marketing to working out ways to drive more traffic to your website. Image credit: Jimmy Chan from Pexels.
How Marketing Strategy Helps To Engage With Loyal Customers
Webbiquity
AUGUST 22, 2019
Guest post by Hardik Oza. According to Forbes , it costs five times more to acquire a new customer than to retain an existing client. Understanding and fulfilling your existing customers’ expectations will help you build a loyal base of customers.
How to Market a Startup, Part 1: Branding, Customer, and Messaging
Webbiquity
SEPTEMBER 17, 2019
Most startup founders aren’t marketing professionals. But there are a few things about marketing that are vital to understand in order to be successful. Entrepreneurs emerge from a wide variety of backgrounds. In the technology sector, they are most often software developers or engineers.
The Importance of a Strong Brand Identity
Webbiquity
JUNE 28, 2019
By David Foster. Having a strong brand identity is incredibly helpful to success. Most of the world’s highly successful companies have got where they are due to their branding efforts, which have helped them to flourish and build company value. Image credit: rawpixel.com from Pexels.
Win Sales Calls with Webinar Production
Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage
As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.
|
|
The Six Most Important Trends in Cloud-Based Software for 2020
Webbiquity
JANUARY 14, 2020
Guest post by Angelina Harper. Cloud computing has become a global phenomenon since the concept emerged a decade ago.
The Entrepreneur Interview Series #20: Lewis Werner, Quill Security Technology
Webbiquity
FEBRUARY 4, 2020
The physical security industry is broken. Following major security incidents, we hear about the countless red flags that could’ve been used to anticipate the tragedy. But the pattern keeps repeating.
How to Leverage Usage Intelligence Data for an Effective Content Strategy
Webbiquity
AUGUST 13, 2019
Guest post by Keith Fenech. Top-performing B2B content marketers put the information needs of their audiences ahead of the company’s sales and promotional message.
Key Things You Need to Know About Email Marketing Software
Webbiquity
OCTOBER 29, 2019
Guest post by Igor Zagradanin. Many marketers underestimate the continuing power of email marketing. They may believe it’s no longer effective in the current environment of overloaded email inboxes and sophisticated filtering, or that it’s only useful for price discounting.
5 B2B Marketing Trends that You Can't Ignore in 2020
Speaker: Pam Didner, Marketing Consultant, Author and Speaker
Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.
Five Reasons Why You Absolutely, Positively Need to do Online Brand Monitoring
Webbiquity
NOVEMBER 12, 2019
You’d never speed down the freeway at night with your headlights turned off. You’d never walk down a busy city street blindfolded. And you’d certainly never talk about your brand or product at a business conference or networking event…while wearing noise-cancelling headphones.
Six Ways to Make Your Meetings More Effective
Webbiquity
SEPTEMBER 19, 2019
Guest post by Amanda Mcphail. For better or worse, meetings are a fact of life in business. Properly run, meetings are vital for communication, coordination, planning, and accountability. Improperly run, they are perceived as a waste of time and an interruption of “real work.”
What Is a Social Media Hub and Why Would You Use One?
Webbiquity
JANUARY 28, 2020
Guest post by Anne Griffin. Are you familiar with the concept of a social media hub?
Five Ways to Generate More Leads with Successful Email Marketing Strategies
Webbiquity
OCTOBER 1, 2019
Guest post by Rahul Varshneya. According to a Content Marketing Institute survey , 93% of B2B marketers use email to deliver content. However, 55% of content marketing teams are small and often have just one person creating content for an entire organization.
Key Trends in Marketing: Thought Leadership
Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.
Do’s and Don’ts For Personalized Marketing
Webbiquity
MAY 30, 2019
Guest post by Stefan Debois. Marketing is evolving rapidly, and the use of big data is increasingly important. Customers and prospects have higher expectations than ever before for relevance and personalization, and marketers need to be prepared to meet those needs.
Everything You Need To Know About Google’s New Discovery Ads
Webbiquity
JULY 11, 2019
Guest post by Esteban Martinez. Social media writer and speaker Jay Baer once said ,”” Content is fire, social media is gasoline.”
How B2B Tech Marketing on Twitter is Changing (Research)
Webbiquity
AUGUST 27, 2019
Twitter and LinkedIn remain the top two social networks for B2B marketers. Twitter offers some specific capabilities (such as lists ) that make it uniquely valuable for B2B companies. That said, there are some disturbing signs developing for Twitter (and the B2B marketers who rely on the platform).
Three Golden Rules for Optimizing Customer Experience
Webbiquity
JUNE 25, 2019
The most important element in your brand image isn’t your logo, tagline, color palette, or mission statement. It’s the customer experience (CX) people have when doing business with you.
Maximize Results Of Attending A Trade Show
Attending trade shows helps your business find new prospects and make connections. By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference.
Why B2B Marketers Need to Develop A Publisher’s Mindset
Webbiquity
APRIL 4, 2019
Guest post by Brian Bennett. A major, tectonic shift has occurred in marketing over the last decade. Content-based digital marketing is now mainstream, as more than 91% of B2B marketers have embraced content marketing.
How to Market a Startup, Part 2: Planning, Staffing, and Measuring
Webbiquity
OCTOBER 15, 2019
Effective marketing for a startup company is all about focus. You’ve got limited time (you’re likely already working 80+ hours per week!) and little budget, so it’s essential to judiciously optimize the use of both.
How to Start Using Video for Business
Webbiquity
JULY 23, 2019
Guest post by Roman Daneghyan. Video marketing started getting big back in 2009 and had really taken off by 2017. Online video is huge and is projected to account for more than 80% of the overall Internet traffic by 2022.
Four Best Practices for Customer Retention
Webbiquity
MARCH 28, 2019
Guest post by Lewis Robinson. Customers are the reason your company either fails or thrives. According to Bain & Company , it costs a business seven times more to obtain a new customer than it does to retain an existing one.
A Guide to B2B Marketing Essentials
As modern B2B marketing expands and audiences evolve, new best practices for B2B marketing emerge. To stay on top of their game, marketers need to regularly add new methods to their playbook.
Three Top Challenges for B2B Tech Marketers
Webbiquity
MARCH 21, 2019
Guest post by Lane Harbin. Just a few months into 2019, now is the perfect opportunity to talk to your team about the problems you faced last year, then work toward ideal solutions. If your team is like most B2B marketing groups, you’ve likely faced one or even all of the challenges below.
How to Use Instagram to Drive Traffic to Your B2B Website
Webbiquity
JUNE 6, 2019
Guest post by Natasha Ponomaroff. A lot of B2B marketers make the mistake of thinking their brand has no place on Instagram.
What Are the Benefits of an MBA Degree in 2020?
Webbiquity
FEBRUARY 7, 2020
Guest post by Mathew Jade. Since bottoming out in the 2008-9 financial crisis, the world economy has generated significant growth. Businesses that have focused on innovation and branding have done particularly well.
Seven Powerful B2B Lead Generation Processes and Tools
Webbiquity
AUGUST 1, 2019
Guest post by Robert Jordan. B2B lead generation tools help marketers more effectively develop new prospective sales opportunities. They can help generate a bigger and better lead pipeline across any business and industry.
Why and How to Dominate Google's Featured Snippets
Speaker: Kathleen Booth, VP of Marketing at Prevailion
Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.
How to Convert Employees into Brand Ambassadors on LinkedIn
Webbiquity
JUNE 20, 2019
Guest post by Anastasia Masters. There are still a few old-school managers out there who are hesitant to encourage their employees to stay active on LinkedIn. After all, it is a platform that connects talent with recruiters.
How to Showcase Your Social Media Skills and Land Your Dream Job
Webbiquity
FEBRUARY 14, 2020
Guest post. Everyone has a different idea of their “dream job,” but regardless, getting it requires hard work. When looking to land your dream job today, you have to market yourself properly.
The Entrepreneur Interview Series #6: Loring Kaveney, WorkOutLoud
Webbiquity
MARCH 5, 2019
Your best customers can also be your best marketers, best customer support resources, and best sources of input to your product roadmap—if you give them the right environment for engagement.
Review: SalesHandy as a B2B Lead Generation Tool
Webbiquity
FEBRUARY 7, 2019
Lead generation is always challenging, so it’s great to have a helping hand. When you contact and nurture a potential lead pool, it’s important to identify the most engaged prospects from that pool. This helps you focus your efforts to achieve better results.
How to Successfully Modernize Your B2B Industry
To maintain profitable growth, B2B owners must take advantage of all the applicable modern tools. The industries must update their strategies to smoothly run the campaigns without hassle. The actionable tips mentioned here will help you in this area.
Let's personalize your content