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Understanding Google Analytics Bot and Spider Filtering

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Guest post by Tony Ademi. Pretty much everyone involved in digital marketing knows that bots account for a lot of Internet traffic. But you not realize just how big the percentage is, or the different techniques you can use to prevent bot traffic from distorting your analytics data.

Five Strategies You Can Use Right Now for Better Email Marketing Personalization

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Guest post by Jerusha Carolin. Most consumers are inundated with marketing emails on a daily basis. Generic “spray and pray” messages are, usually, quickly deleted (and possibly sent to spam). But highly relevant, personalized messages are much more likely to be read and acted on.

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Five Whys of Digital Marketing

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The “five whys” is famously a technique developed by Taiichi Ohno to ask “Why?” ” exactly five times, to find exactly one root cause.

Three Advanced SEO Keyword Tactics

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Maintaining organic search traffic growth for a large, mature website can be challenging. This is particularly true for sites where there been several different “cooks in kitchen,” so to speak, over time.

Everything You Need to Know About BFCM

Speaker: Jonathan Meyer, Danielle Erwin, Jeremey LaDuque, Nathan Hedley & Nils De Moor

To help eCommerce merchants set themselves up for success, Bridgeline's leading eCommerce, SEO, and marketing experts are coming in an all-star roundtable to discuss Black Friday and Cyber Monday 2023. As a group, they will showcase the checklist for how to prepare your eCommerce site, how to identify the latest online shopping trends, and how to seize new revenue-generating opportunities.

The Role of UX in Conversion Rate Optimization

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Guest post by Tony Ademi. Conversion rates depend on several factors, and brand image and sales depend on multiple elements, from technical to marketing strategies.

Six Paths to Better Copywriting and Digital Content

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Not everyone is a great writer. But people, particularly prospective customers or clients, will make judgments about us based on the words we use online. If you want your online copy to sparkle, but the best you can muster is a dull shine, what can you do? Image credit: Suzy Hazelwood on Pexels.

Why Your B2B Marketing Should Feature Case Studies

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Guest post by Eleanor Hecks. Marketing business to business (B2B) products and services differs from business to consumer (B2C) practices in at least a half-dozen ways.

10 Best Leading and Lagging Marketing Performance Indicators to Increase ROI

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Guest post by Ron Stefanski. Every business needs reliable metrics to monitor and evaluate performance, progress, and success. Leading and lagging indicators are measurable values that let you know how well you’re doing in your efforts to accomplish your business objectives.

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Four Administrative Mistakes to Avoid When Starting a B2B Business

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Guest post by Dylan Berger. Launching a business can be intimidating if you’re unfamiliar with the process (and even if you are). Between product design to staffing to fundraising, finance, and marketing your startup , it can feel overwhelming. Image credit: Slidebean on Unsplash.

6 Proven B2B Marketing Strategies and How to Use Them

Bold tactics. Innovative ideas. Thriving revenue growth. Behind every great B2B marketing campaign is an amazing story. Learn the strategies behind six winning B2B marketing campaigns — directly from the marketers that made them. Read the stories now!

Eight Game-Changing Pitching Tips to Expand Your B2B Market in 2022

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Contributed post. There are several B2B sales and marketing strategies you could adopt to expand your B2B market this year. Optimizing your sales pitch deck is one you may want near the top of your list.

How the Metaverse Will Change the Face of B2B Marketing

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Guest post by Andrea Vargas. Slowly but surely, the Metaverse is moving out of the realm of niche games and into the realm of everyday online engagement. Image credit: Tumisu on Pixabay.

Planning a Successful B2B Sales Client Meeting: 6 Fundamental Tips

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Guest post by Dylan Berger. Effective face-to-face client sales meetings, whether online or in person, are critical to your B2B operation. They’re a significant opportunity for you to secure clients and keep them happy. Image credit: LinkedIn Sales Solutions on Unsplash.

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14 More Appallingly Common Copywriting Mistakes to Avoid

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Anyone who reads blogs or online publications has been exposed to the plague of bad writing across the Internet.

New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

How B2B Content Marketing Has Changed and What To Do Next [Research]

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The way B2B buyers consume content has changed significantly in the past two years. No surprise there. But fascinating new research quantifies those changes, and points the way forward for B2B content marketers.

Five Social Proof Best Practices for 2022

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Guest post by Brent Zahradnik. In B2B marketing, trust and credibility play an even more important role than in B2C. Your sales prospects need assurance that your company is an established, reliable, and honest partner with whom they can establish a transparent relationship.

Event Marketing Trends for 2022 and Beyond: Insights from 10 Timely Research Reports

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The past couple of years have been devastating for those in the live events industry. Millions of workers across travel, entertainment, venues, technology, and event services had to pivot from panic as events evaporated, then fitfully returned. Is the worst of the pandemic storm now past?

12 Effective Product Launch Email Ideas for Better Performance

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Guest post by Flavia Silipo. Businesses, particularly smaller companies, frequently focus their resources and efforts on developing and producing new products. With that emphasis, they may put off investing in the promotional work essential for a newly developed solution to succeed.

Your Ultimate Guide to the Trends Shaping Marketing Data

In Salesforce’s latest Marketing Intelligence Report, hear from 2,500+ global marketers on how they are leading with their data, from business growth to customer satisfaction, data privacy, and more. Get the report now!

B2B Influencer Marketing in 2022: Seven Key Lessons from New Research

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Influencer marketing is increasingly popular in the B2B space, for the simple reason that buyers trust experts more than ads. But many B2B marketers are approaching it in the wrong ways, missing the mark with both the influencers and their audiences.

What Will the Future of Remote Work Mean for B2B Organizations?

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Guest post by Dylan Berger. The pandemic sent millions of employees home to work in March of 2020, and in the two years since, remote jobs have become the new normal.

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Five Advanced Strategies for Improving Your B2B Website SEO

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Guest post by Dylan Berger. Regardless of your sector, search engine optimization (SEO) efforts are incredibly valuable, as organic search traffic typically converts at much higher levels than visits from other sources.

Five Uncommon Digital Marketing Tactics for Your Small Business

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Guest post by Mitt Ray. There are lots of helpful articles sharing digital marketing tips online. They’re useful, but most focus on basic techniques such as developing a strategy, creating content, choosing the right platforms, and using your analytics.

The Essential Guide to the Buying Experience of the Future

The ultimate value proposition is an impactful buying experience that guides people to the best possible decision. But how do you prepare your sales teams to do that? Read "The Essential Guide to the Buying Experience of the Future" to find out how to empower your customer-facing teams and thrive in modern selling environments.

Top Eight B2B Marketing Strategies You Probably Shouldn’t Ignore

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Guest post by Sumeet Anand. B2B marketers are expected to wear many hats. They must manage multiple campaigns simultaneously, while working effectively with partners across the globe. They need to know what content is promising results and what isn’t.

Why is Pinterest a Great Social Media Channel for Your Business?

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Guest post by Lisa Sicard. According to Social Media Today , “ The days of organic reach on social media might be disappearing, but that’s not the case for Pinterest.

The Founder Interview Series #39: Stephen Moore, Culture Booster

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The competition for talent is a long-term trend, not a short-term blip. How will your company compete for workers through the next decade?

Why Marketing Needs to Own Demand Generation Right Out of the Gate

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Guest post by Laura Patterson. In the words of Viviana Fargo, Operating Partner at venture capital firm Emcap, “ one of the biggest reasons that many startups fail: Founders launch companies with great ideas, but with no go-to-market expertise.”

Roadblocks to Delivering a Competitive Buying Experience

Why are buyer-facing teams struggling and what can be done about it? Bigtincan teamed up with Heinz Marketing in a recent research study to discover the roadblocks revenue-generating teams encounter in preparing buyer-facing teams for today’s market. Click here to learn what you can do today to prepare!

Five Impactful Ways to Improve Brand Image Without Spending a Lot

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Guest post by Dylan Berger. Branding is one of the most important aspects of business success. Building a strong brand creates awareness and credibility, making your company top of mind when your customers and prospects think about the types of products and services you offer.

How to Use Remote Work Technologies to Improve Productivity

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Contributed post. Numerous studies have shown how a remote working environment increases happiness and employee productivity among office-based workers. Remote employees save commuting time and escape the often mundane routine of a traditional work setup. Image credit: Andrea Piacquadio on Pexels.

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Why Organizations Need Expense Management

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Contributed post. Small companies often struggle to consistently and accurately monitor their financial resources. But with limited reserves, spending every dollar carefully is essential. Image credit: Karolina Grabowska on Pexels.

B2B Web Design Trends You Should Expect to See More of in 2022

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Guest post by Eleanor Hecks. Business to business (B2B) brands sometimes adopt new trends a bit more slowly than business to consumer (B2C) companies. However, they also aren’t as fast to embrace fads that go out of style in a month or two.

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Putting the Buyer Back Into Your B2B Marketing Strategy

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

In this webinar, B2B Marketing expert Ardath Albee will teach you what it means to be buyer-first and buyer driven, and will share success stories of companies that have made the switch.

Six Ways Effective Revenue Marketing Can Change Your Business

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Guest post by Samantha Waites. An effective marketing strategy and sales business plan are essential to drive growth. Revenue marketing tries to close the gaps between sales and marketing by combining closed-loop data feedback and automation to ensure no money is wasted.

Nine Important Things to Know About Intent Data and AI

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The promise of B2B buyer intent data is simple and compelling: get the right information in front of the right buyer at the right time. But if it’s really that straightforward, why isn’t everyone using it?

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End-of-Year Martech and Business Software Sales

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Black Friday and Cyber Monday are behind us, but there are still some compelling offers available on marketing tech and business software. Have the tools in your marketing technology matrix kept up with the demands of the post-COVID environment?

How to Improve your Website Conversion Rate through Better UX Design

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Contributed post. Conversion rates are the ultimate measure of business website success. Healthy conversion rates mean higher revenue and sales.

The 5 Stages of Account-Based Marketing — and How to Win Them All

Successfully complete the five stages of ABM: define, identify, engage, convert, and connect. We’ll show you how to create a unified system with your sales team to help them land more qualified opportunities and connect with prospects like never before.