Webbiquity

OCTOBER 10, 2023

Guest post by Elen Mesropyan. Roughly 93% of all Internet users are active on at least one social media platform, and the typical adult now spends nearly two-and-a-half hours per day on social media sites or apps. Those stats certainly aren’t lost on marketing professionals, who also understand that more than 70% of people who have a positive experience with a business on social media will recommend that business to their networks.

Marketing AI 294

Marketing AI Social Media Social Marketing Marketing Budget Creation 294

Webbiquity

AUGUST 30, 2023

Guest post by Nina Petrov. Building a strong brand starts with raising awareness and bringing customers on board with your vision. Maintaining a strong and resilient brand, however, is about building strong relationships with your customers, and making them a part of your story. Image credit: vectorjuice on Freepik Customer lifecycle management plays a large role in establishing and maintaining a powerful brand.

Ideal Customer Profiles 254

Ideal Customer Profiles Marketing Management Allocation Customer Satisfaction 254

Webbiquity

FEBRUARY 21, 2023

Influencer marketing has become a really big deal in a relatively short time. According to Google Trends, average monthly searches related to influencer marketing have increased 6X since early 2016. As an industry, influencer marketing has grown by nearly a factor of 10 in that time, from $1.7 billion in 2016 to $16.4 billion in 2022. 93% of marketers have used influencer marketing at some point, and collectively they plan to directly spend almost twice as much on influencers in 2023 as they did

Paid Content 269

Paid Content Paid Search Agency Advertising Agencies Work Management 269

Webbiquity

FEBRUARY 14, 2023

Guest post by Chris Tweten. Patience is a virtue—but time is more precious than gold. In the case of eCommerce, the patience of your customers is thin, but their time spent on your site browsing products turn into your gold. Image credit: Indira Tjokorda on Unsplash A few seconds isn’t much time, but it could be the deciding factor between a website visitor buying a product or abandoning your site.

eCommerce 54

eCommerce Tips Bandwidth Mobile Marketing 54

Webbiquity

JANUARY 10, 2023

Guest post by Exon Nkemchor. As marketing has gotten more complex, marketing pros have had to embrace a wide variety of sophisticated tools to remain competitive and meet customer expectations. These 10 marketing software solutions help to streamline marketing campaigns through automation and advanced functionality. Based on extensive research, here is a list of some of the best tools to help support your marketing activities and achieve your objectives of increasing your brand awareness and gen

Marketing Automation Services 299

Marketing Automation Services Budget Programs Enterprise Management Work Management 299

Webbiquity

DECEMBER 27, 2022

As 2022 comes to a close, here’s a quick look back at the top 10 most-read posts published on the Webbiquity blog this year. It’s interesting that no single topic stood out among the top posts from the past 12 months. Subjects covered ranged from SEO and marketing performance to event marketing, remote work, branding, and the Metaverse. Image credit: Cup of Couple on Pexels.

Top of Funnel 159

Top of Funnel Case Studies Case Study Paid Search Agency 159

Webbiquity

NOVEMBER 17, 2022

Guest post by Dan Annetts. While every page on your website should serve a purpose and add value for visitors, landing pages deserve special attention. These are the pages you actually pay to drive traffic to, such as when a prospective clicks on one of your search ads and is taken to a page with a call-to-action (CTA). Image credit: Domenico Loia on Unsplash.

Landing Pages 208

Landing Pages Optimization Conversion Rate Lead Scoring 208

Webbiquity

NOVEMBER 15, 2022

Guest post by Eva Chan. Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. And while anyone can use social media to post an Instagram reel or write a short Facebook photo caption, you’ll need to consistently demonstrate a special set of abilities before you can call yourself a social media expert.

Social Media 313

Social Media Work Management Marketing Management Media 313

Webbiquity

NOVEMBER 8, 2022

Guest post by Chris Tweten. Social proof is a powerful tool for marketers who know how to use it effectively. In a nutshell, it’s word-of-mouth, magnified exponentially by the Internet. This psychological phenomenon has further expanded thanks to the growth of social media. Image credit: Karsten Winegeart on Unsplash. People praising a product or brand through ratings and reviews increases its credibility and authority.

Paid Content 349

Paid Content Social Marketing Paid Search Agency Advertising Agencies 349

Webbiquity

SEPTEMBER 28, 2022

Guest post by Jerusha Carolin. Most consumers are inundated with marketing emails on a daily basis. Generic “spray and pray” messages are, usually, quickly deleted (and possibly sent to spam). But highly relevant, personalized messages are much more likely to be read and acted on. Here’s how to make your messages stand out and grab attention. Personalized email is much more than simply auto-inserting the recipient’s first name.

Email Marketing 344

Email Marketing Personalization Psychographics Marketing & Strategy 344

Webbiquity

AUGUST 9, 2022

Contributed post. There are several B2B sales and marketing strategies you could adopt to expand your B2B market this year. Optimizing your sales pitch deck is one you may want near the top of your list. The more prospects you can successfully pitch to and convert to clients, the higher the return on your marketing and sales spend. Image credit: Jason Goodman on Unsplash.

B2B Marketing 268

B2B Marketing Tips B2B B2B Sales 268

Webbiquity

JUNE 30, 2022

Contributed post. To build a successful business, customer trust is crucial. You need to strategize how you will establish that trust up front through your content and messaging, then maintain it over time with sound, ethical business practices. Image credit: Campaign_Creators on Pixabay. Your website is your “online storefront” where prospects will most often form their first impression of your business and learn about your company before proceeding with completing calls-to-action and making pu

Marketing Websites 299

Marketing Websites Ad Building Lock-In Case Study 299

Webbiquity

JUNE 28, 2022

Guest post by Eleanor Hecks. Marketing business to business (B2B) products and services differs from business to consumer (B2C) practices in at least a half-dozen ways. Business purchasing decision makers are primarily concerned about what you can do to help their company operate more efficiently or grow faster. One obvious way to showcase that is through case studies of your clients and their successes.

Case Studies 288

Case Studies Case Study Studies Top of Funnel 288

Webbiquity

JUNE 16, 2022

Guest post by Alexandra Datsenko. Though web scraping is growing rapidly in popularity and being deployed widely, it’s vital to understand the legal and ethical requirements. Image credit: Sora Shimazaki on Pexels. Although web scraping is perfectly legal, this does not mean that absolutely any content can be collected and actively used. It has to stay within certain limits.

Privacy Policies 145

Privacy Policies Copyright Terms and Conditions Work Management 145

Webbiquity

MAY 10, 2022

Guest post by Natasha Lane. How-to guides are among the most popular pieces of content on the Internet—but only if they’re informative, educational, and entertaining. Image credit: Thomas Lefebvre on Unsplash. Blog posts that provide detailed answers to your audience’s most pressing questions can drive a lot of high-quality traffic and generate conversions.

Examples 282

Examples Effectiveness Tips Keywords 282

Webbiquity

MARCH 22, 2022

Guest post by Natasha Lane. Repurposing content is a great way to leverage a resource that you’ve already invested in to reach new audiences and improve your organic visibility in search. When you consider the amount you need to spend to hire a content writer , it becomes clear that repurposing something you’ve already created can be the most cost-effective route to take.

Examples 316

Examples Case Study Case Studies Content 316

Webbiquity

MARCH 10, 2022

Guest post by Dylan Berger. Branding is one of the most important aspects of business success. Building a strong brand creates awareness and credibility, making your company top of mind when your customers and prospects think about the types of products and services you offer. Image credit: Patrik Michalicka on Unsplash. For any B2B company, it takes planning and a solid strategy to establish a successful brand.

Spending 331

Spending Branding Brand Identity Top of Funnel 331

Webbiquity

MARCH 8, 2022

Guest post by Mitt Ray. There are lots of helpful articles sharing digital marketing tips online. They’re useful, but most focus on basic techniques such as developing a strategy, creating content, choosing the right platforms, and using your analytics. Image credit: Possessed Photography on Unsplash. This guide focuses instead on some newer, lesser known digital marketing techniques you may not have used before.

Small Business Marketing 299

Small Business Marketing Tactics Business Peer-to-peer 299

Webbiquity

FEBRUARY 10, 2022

Guest post by Yulia Lapynina. Businesses spend significant sums on channels like SEO, paid advertising, and social media to drive traffic to their websites. But too often, they fail to think through the next step: how to optimally engage prospects once they land on the company’s home page. Image credit: Sigmund on Unsplash. Some prefer to stay silent and waiting for customers to act; others choose to initiate the conversation first with the help of chat triggers that activate a chat box widget a

Conversion 272

Conversion Marketing Websites Work Management Marketing Management 272

Webbiquity

FEBRUARY 8, 2022

The competition for talent is a long-term trend, not a short-term blip. How will your company compete for workers through the next decade? While much has been written lately about the Great Resignation and churn in the job market, labor force growth metrics show that worker shortages aren’t a short-term phenomenon but rather the new normal for employers.

Work Management 276

Work Management Marketing Management Startups CAN-SPAM 276

Webbiquity

JANUARY 28, 2022

Contributed post. Public relations (PR) is a critical component of any business, yet it can be difficult to track the success of PR campaigns. Many companies rely on key performance indicators (KPIs) to measure the effectiveness of their marketing and sales efforts, but what KPIs should your PR department be tracking? Image credit: George Morina from Pexels.

PR 254

PR Paid Search Agency Marketing Analytics Tools SERP 254

Webbiquity

DECEMBER 21, 2021

Which posts were most popular with you, the readers of the B2B marketing blog, in 2021? Here’s a look at the most popular topics, a few honorable mentions, and the most-read posts of the the year. January of this year marked the 10th anniversary of the launch of this blog. The post The Top 10 Posts from 10 Years of Webbiquity showcased the top posts of all time to that point.

B2B Marketing 320

B2B Marketing Screencast Budget Programs B2B 320

Webbiquity

DECEMBER 20, 2021

Guest post by Marina Turea. Business to business (B2B) marketing differs from consumer (B2C) marketing in several important ways. B2B marketing requires a unique, sometimes unusual, approach to effectively target buying groups within companies. Image credit: The Creative Exchange on Unsplash. It forces out-of-the-box creativity that draws attention and makes you stand out from all the other pitches.

Creativity 282

Creativity B2B Marketing Marketing & Strategy Marketing Strategy 282

Webbiquity

DECEMBER 17, 2021

Guest post by Samantha Waites. An effective marketing strategy and sales business plan are essential to drive growth. Revenue marketing tries to close the gaps between sales and marketing by combining closed-loop data feedback and automation to ensure no money is wasted. Image credit: Austin Distel on Unsplash. Here are six ways revenue marketing can positively impact your business. 1.

Customer Satisfaction 294

Customer Satisfaction Effectiveness Planning Work Management 294

Webbiquity

DECEMBER 13, 2021

Black Friday and Cyber Monday are behind us, but there are still some compelling offers available on marketing tech and business software. Have the tools in your marketing technology matrix kept up with the demands of the post-COVID environment? These end-of-2021 promotions make this an excellent time to take stock of your business software toolbox.

Marketing Management 300

Marketing Management Software Business Salesforce.com 300

Webbiquity

NOVEMBER 9, 2021

Your unique value proposition (UVP) may be the most important collection of words you ever write as a marketing professional. This one- or two-sentence statement that concisely describes what you do, who you do it for, and why you are special, is in many cases the vital first impression about your brand or product. Image credit: Noah Näf on Unsplash.

Ideal Customer Profiles 353

Ideal Customer Profiles Branding Brand Identity Differentiation 353

Webbiquity

NOVEMBER 4, 2021

Guest post by Dylan Berger. Every brand strives to meet the ever-changing needs of their customers. Some companies do better than others, but the task comes with its fair share of challenges regardless. Image credit: Jon Tyson on Unsplash. How does this customer perceive my brand? In what ways can I improve my product to meet their needs? What types of strategies should I use to elevate the customer experience?

Acquisitions 268

Acquisitions WOMM Marketing & Strategy Word of Mouth 268

Webbiquity

SEPTEMBER 28, 2021

Guest post by Lisa Sicard. Getting banned on social media in 2021, at least temporarily, has unfortunately become a regular thing for many users. Facebook alone had banned over 1.3 billion accounts in just the three months from October to December of 2020, according to Forbes. It doesn’t only happen on Twitter or Facebook. It can happen on any social media network today, even the Pinterest channel.

Social Networks 351

Social Networks Lock-In Guidelines Network Marketing 351

Webbiquity

SEPTEMBER 21, 2021

While B2B marketers initially saw a surge in digital activity after the COVID outbreak in the spring of 2020, 73% of B2B tech marketers say they have seen “digital fatigue” set in since then. “In a world where every business has been investing in digital, it seems it’s harder to stand out from the crowd. Quality of content and uniqueness of digital experience are more important than ever.” Those are among the findings from 2021 B2B marketing trends in tech & SaaS , a

Research 340

Research Trends B2B Marketing Planning 340

Webbiquity

SEPTEMBER 20, 2021

Guest post by Eddie Segal. A lead is a potential client only one step away from purchasing your product. All you need to do is be responsive, earn their trust, demonstrate your value, and prove that your product or service will meet their needs. B2B lead generation is one of the three key pillars of an effective B2B marketing strategy (along with web presence and brand building).

Lead Generation 274

Lead Generation Tactics Sales Qualified Leads Generation 274

Webbiquity

AUGUST 19, 2021

Guest post by Eleanor Hecks. For any business, launching new products is vital for long-term success. But launching and marketing a new B2B product is difficult. Today’s market is highly competitive, so it’s essential to come out of the gates with something superior to and more enticing than the competition. The best way to overcome these obstacles (and any others you may encounter) is to put together a solid launch plan or a checklist that can help you achieve a successful launch.

Product 277

Product Paid Search Agency B2B Advertising Agencies 277

Webbiquity

AUGUST 17, 2021

Guest post by Lisa Sicard. According to Social Media Today , “ The days of organic reach on social media might be disappearing, but that’s not the case for Pinterest. In fact, it’s exploding in popularity and offering businesses valuable opportunities to reach and engage with new, high-intent audiences using organic content.” Sounds great, right?

Social Media 360

Social Media Advertising Channels Media Business 360

Webbiquity

AUGUST 10, 2021

Guest post by Gaurav Sharma. With more than four million new blog posts published every day , it’s no longer enough to simply churn out 500 or even 3000 words and click “publish.” But interactive content can help your marketing campaigns and your brand stand out. Using interactive content for your marketing campaigns gets audiences involved rather than simply reading passively through your content.

Interactive Marketing 322

Interactive Marketing Campaigns Effectiveness Planning 322

Webbiquity

JUNE 15, 2021

Guest post by Priyanka Desai. Even as newer and fancier ways to market your business crop up every season, old-school email marketing continues to provide the highest ROI, at a whopping $42 for every $1 of expenditure. No wonder building an email list remains a priority for businesses of every type and industry. To attract more email opt-ins, you need to offer an incentive that’s valuable and unique.

Paid Content 288

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 288

Webbiquity

MAY 4, 2021

When looking for guidance on large or infrequent purchases, some people (not many, statistically) will click on ads. More will turn to Google. But most will seek advice from experts they trust. That’s the essential insight behind influencer marketing, which began to really take off in late 2015. Marketers started making efforts to identify the most influential people online in their market space, reach out to those individuals, and build business relationships.

Work Management 294

Work Management Marketing Management Paid Search Agency Peer-to-peer 294

Webbiquity

APRIL 27, 2021

Social media and influencer marketing have each significantly impacted the work of B2B marketers. But the two combined have changed B2B marketing in profound, evolving, and still not completely understood ways. It’s a fascinating story, and to even try to fully grasp it, one must do what the King advised the White Rabbit to do in Alice in Wonderland : “Begin at the beginning.” Prologue: The Reign of Print.

Social Media 361

Social Media Social Marketing B2B Marketing Media 361

Webbiquity

MARCH 30, 2021

Guest post by Dhruv Mehta. Significantly edited from the original. In a recent survey , B2B marketers and sales leaders were asked to name their most important metric for business success. Unsurprisingly, the metric that clinched the first position was “quality of leads.” Image credit: Outfunnel. Throughout the pandemic, B2B marketers have had to rapidly and repeatedly react to changes in the work structure and priorities of B2B buyers, based on incomplete and imperfect data.

Lead Generation 264

Lead Generation Marketing Automation Services Trends Marketing AI 264