INDUSTRY INSIGHTS YOUR PEERS ARE READING
Business-to-business (B2B) marketing is a passion to those of us who’ve devoted our lives and careers to it. But it’s also widely misunderstood. Common myths and misunderstandings can leave you standing alone in the corner at parties when you try to describe what you do. MORE
Guest post by Stefan Debois. Marketing is evolving rapidly, and the use of big data is increasingly important. Customers and prospects have higher expectations than ever before for relevance and personalization, and marketers need to be prepared to meet those needs. MORE
Most startup founders aren’t marketing professionals. But there are a few things about marketing that are vital to understand in order to be successful. Entrepreneurs emerge from a wide variety of backgrounds. In the technology sector, they are most often software developers or engineers. MORE
Guest post by Ronita Mohan. Content marketing has become pretty much…just marketing. Anything you publish online is content. Anything you mail out is content. The information you deliver at live events is content. MORE
Guest post by Lewis Robinson. Customers are the reason your company either fails or thrives. According to Bain & Company , it costs a business seven times more to obtain a new customer than it does to retain an existing one. MORE
Guest post by Brian Bennett. A major, tectonic shift has occurred in marketing over the last decade. Content-based digital marketing is now mainstream, as more than 91% of B2B marketers have embraced content marketing. MORE
Guest post by Keith Fenech. Top-performing B2B content marketers put the information needs of their audiences ahead of the company’s sales and promotional message. MORE
Guest post by Brad Richardson. Social media marketing has come a long way over the past decade. It’s matured as a discipline been embraced by companies of all size, across industries, around the world. Image Credit: Photo Mix on Pixabay. MORE
Lead generation is always challenging, so it’s great to have a helping hand. When you contact and nurture a potential lead pool, it’s important to identify the most engaged prospects from that pool. This helps you focus your efforts to achieve better results. MORE
Guest post by Daniela McVicker. Consumer (B2C) content marketing is often viewed as “sexier” than B2B. After all, it’s easier to infuse content with personality, to tell stories, infuse emotion, and create engagement when promoting consumer brands—isn’t it? MORE
Sponsored post. Sometimes, knowledge of an academic discipline becomes a significant factor in student success. When students write essays, they may be familiar with all common requirements (grammar, punctuation, citations, etc.) for crafting a strong piece. MORE
Guest post by Colm Stafford. Between the ubiquity of cell phones and increasing use of in-home smart speakers, voice search is growing at a scorching pace. According to statistics compiled by DBS Interactive , eMarketer estimates that over a third of the US population (111.8 MORE
Twitter and LinkedIn remain the top two social networks for B2B marketers. Twitter offers some specific capabilities (such as lists ) that make it uniquely valuable for B2B companies. That said, there are some disturbing signs developing for Twitter (and the B2B marketers who rely on the platform). MORE
By David Foster. Having a strong brand identity is incredibly helpful to success. Most of the world’s highly successful companies have got where they are due to their branding efforts, which have helped them to flourish and build company value. Image credit: rawpixel.com from Pexels. MORE
Guest post by Amanda Mcphail. For better or worse, meetings are a fact of life in business. Properly run, meetings are vital for communication, coordination, planning, and accountability. Improperly run, they are perceived as a waste of time and an interruption of “real work.” MORE
Effective marketing for a startup company is all about focus. You’ve got limited time (you’re likely already working 80+ hours per week!) and little budget, so it’s essential to judiciously optimize the use of both. MORE
Guest post by John Aaron. While search engine optimization (SEO) has become a common term in the online marketing lexicon, many folks will struggle to tell you exactly how SEO helps bring relevant traffic to the client—and marketers are at a severe disadvantage without that knowledge. MORE
Guest post by Natasha Ponomaroff. A lot of B2B marketers make the mistake of thinking their brand has no place on Instagram. MORE
Guest post by Jess Andriani. Technologies like big data, machine learning, business intelligence, and cognitive computing are made possible or practical by artificial intelligence (AI). MORE
Guest post by Victor Blasco. Video is becoming a must for content marketing across industries. Online video offers numerous established benefits: increased brand awareness, site traffic, time spent on the site, conversions, and social media engagement, to name a few. MORE
Guest post by Rahul Varshneya. According to a Content Marketing Institute survey , 93% of B2B marketers use email to deliver content. However, 55% of content marketing teams are small and often have just one person creating content for an entire organization. MORE
Yet another post about 2018 B2B marketing trends? Yes, but wait—this one is different. Promise. Most “top trends” posts either tell what the blogger thinks (good), or curate the opinions of multiple experts (better). MORE
By Niti Shah. Sometimes, it can be rough to be an email marketer. Designing email templates, segmenting lists, drafting copy, planning your campaigns — a lot goes into executing a successful email marketing program. Image credit: Sebastian Herrmann on Unsplash. MORE
Guest post by Emily Johnson. Are your your email campaigns effective? Do they meet the goals you set? Are you sure your messages are reaching the intended recipients? Perhaps it’s time to put your email marketing through an audit. MORE
The most important element in your brand image isn’t your logo, tagline, color palette, or mission statement. It’s the customer experience (CX) people have when doing business with you. MORE
Guest post by Lane Harbin. Just a few months into 2019, now is the perfect opportunity to talk to your team about the problems you faced last year, then work toward ideal solutions. If your team is like most B2B marketing groups, you’ve likely faced one or even all of the challenges below. MORE
Guest post by Josh Wardini. Digital channels now account for more than 50% of marketing budgets in most companies, and the shift of dollars from traditional, offline tactics to online is expanding. MORE
Guest post by Bill Acholla. Thanks to the proliferation of inexpensive, simple-to-use online software for accounting , human resources , customer service , and other common business functions, it’s never been easier for smart, ambitious individuals to start their own companies. MORE
Guest post by Esteban Martinez. Social media writer and speaker Jay Baer once said ,”” Content is fire, social media is gasoline.” MORE
Guest post by Hardik Oza. According to Forbes , it costs five times more to acquire a new customer than to retain an existing client. Understanding and fulfilling your existing customers’ expectations will help you build a loyal base of customers. MORE
Guest post by Roman Daneghyan. Video marketing started getting big back in 2009 and had really taken off by 2017. Online video is huge and is projected to account for more than 80% of the overall Internet traffic by 2022. MORE
Webbiquity
SEPTEMBER 27, 2019
Guest post by Emily Johnson. Are your your email campaigns effective? Do they meet the goals you set? Are you sure your messages are reaching the intended recipients? Perhaps it’s time to put your email marketing through an audit.
Webbiquity
OCTOBER 15, 2019
Effective marketing for a startup company is all about focus. You’ve got limited time (you’re likely already working 80+ hours per week!) and little budget, so it’s essential to judiciously optimize the use of both.
Webbiquity
SEPTEMBER 17, 2019
Most startup founders aren’t marketing professionals. But there are a few things about marketing that are vital to understand in order to be successful. Entrepreneurs emerge from a wide variety of backgrounds. In the technology sector, they are most often software developers or engineers.
Webbiquity
JULY 9, 2019
Guest post by Victor Blasco. Video is becoming a must for content marketing across industries. Online video offers numerous established benefits: increased brand awareness, site traffic, time spent on the site, conversions, and social media engagement, to name a few.
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Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.
Webbiquity
AUGUST 22, 2019
Guest post by Hardik Oza. According to Forbes , it costs five times more to acquire a new customer than to retain an existing client. Understanding and fulfilling your existing customers’ expectations will help you build a loyal base of customers.
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Webbiquity
OCTOBER 1, 2019
Guest post by Rahul Varshneya. According to a Content Marketing Institute survey , 93% of B2B marketers use email to deliver content. However, 55% of content marketing teams are small and often have just one person creating content for an entire organization.
Webbiquity
JUNE 28, 2019
By David Foster. Having a strong brand identity is incredibly helpful to success. Most of the world’s highly successful companies have got where they are due to their branding efforts, which have helped them to flourish and build company value. Image credit: rawpixel.com from Pexels.
Webbiquity
AUGUST 13, 2019
Guest post by Keith Fenech. Top-performing B2B content marketers put the information needs of their audiences ahead of the company’s sales and promotional message.
Webbiquity
MAY 23, 2019
Guest post by Jess Andriani. Technologies like big data, machine learning, business intelligence, and cognitive computing are made possible or practical by artificial intelligence (AI).
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Account-Based Marketing is a strategy, not a solution.
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Webbiquity
SEPTEMBER 19, 2019
Guest post by Amanda Mcphail. For better or worse, meetings are a fact of life in business. Properly run, meetings are vital for communication, coordination, planning, and accountability. Improperly run, they are perceived as a waste of time and an interruption of “real work.”
Webbiquity
OCTOBER 3, 2019
Sponsored post. Sometimes, knowledge of an academic discipline becomes a significant factor in student success. When students write essays, they may be familiar with all common requirements (grammar, punctuation, citations, etc.) for crafting a strong piece.
Webbiquity
AUGUST 27, 2019
Twitter and LinkedIn remain the top two social networks for B2B marketers. Twitter offers some specific capabilities (such as lists ) that make it uniquely valuable for B2B companies. That said, there are some disturbing signs developing for Twitter (and the B2B marketers who rely on the platform).
Webbiquity
MAY 30, 2019
Guest post by Stefan Debois. Marketing is evolving rapidly, and the use of big data is increasingly important. Customers and prospects have higher expectations than ever before for relevance and personalization, and marketers need to be prepared to meet those needs.
Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners
Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!
Webbiquity
JULY 11, 2019
Guest post by Esteban Martinez. Social media writer and speaker Jay Baer once said ,”” Content is fire, social media is gasoline.”
Webbiquity
OCTOBER 17, 2019
Guest post by Colm Stafford. Between the ubiquity of cell phones and increasing use of in-home smart speakers, voice search is growing at a scorching pace. According to statistics compiled by DBS Interactive , eMarketer estimates that over a third of the US population (111.8
Webbiquity
JUNE 26, 2019
Guest post by Brad Richardson. Social media marketing has come a long way over the past decade. It’s matured as a discipline been embraced by companies of all size, across industries, around the world. Image Credit: Photo Mix on Pixabay.
Webbiquity
APRIL 4, 2019
Guest post by Brian Bennett. A major, tectonic shift has occurred in marketing over the last decade. Content-based digital marketing is now mainstream, as more than 91% of B2B marketers have embraced content marketing.
Speaker: Howard Sewell, President, Spear Marketing Group
Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.
Webbiquity
AUGUST 20, 2019
Guest post by Ronita Mohan. Content marketing has become pretty much…just marketing. Anything you publish online is content. Anything you mail out is content. The information you deliver at live events is content.
Webbiquity
JUNE 25, 2019
The most important element in your brand image isn’t your logo, tagline, color palette, or mission statement. It’s the customer experience (CX) people have when doing business with you.
Webbiquity
APRIL 2, 2019
Guest post by John Aaron. While search engine optimization (SEO) has become a common term in the online marketing lexicon, many folks will struggle to tell you exactly how SEO helps bring relevant traffic to the client—and marketers are at a severe disadvantage without that knowledge.
Webbiquity
JUNE 12, 2019
Guest post by Daniela McVicker. Consumer (B2C) content marketing is often viewed as “sexier” than B2B. After all, it’s easier to infuse content with personality, to tell stories, infuse emotion, and create engagement when promoting consumer brands—isn’t it?
Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP
Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.
Webbiquity
JUNE 18, 2019
By Niti Shah. Sometimes, it can be rough to be an email marketer. Designing email templates, segmenting lists, drafting copy, planning your campaigns — a lot goes into executing a successful email marketing program. Image credit: Sebastian Herrmann on Unsplash.
Webbiquity
MARCH 21, 2019
Guest post by Lane Harbin. Just a few months into 2019, now is the perfect opportunity to talk to your team about the problems you faced last year, then work toward ideal solutions. If your team is like most B2B marketing groups, you’ve likely faced one or even all of the challenges below.
Webbiquity
MARCH 28, 2019
Guest post by Lewis Robinson. Customers are the reason your company either fails or thrives. According to Bain & Company , it costs a business seven times more to obtain a new customer than it does to retain an existing one.
Webbiquity
JULY 23, 2019
Guest post by Roman Daneghyan. Video marketing started getting big back in 2009 and had really taken off by 2017. Online video is huge and is projected to account for more than 80% of the overall Internet traffic by 2022.
Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group
Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.
Webbiquity
SEPTEMBER 5, 2019
Guest post by Bill Acholla. Thanks to the proliferation of inexpensive, simple-to-use online software for accounting , human resources , customer service , and other common business functions, it’s never been easier for smart, ambitious individuals to start their own companies.
Webbiquity
APRIL 25, 2019
Guest post by Josh Wardini. Digital channels now account for more than 50% of marketing budgets in most companies, and the shift of dollars from traditional, offline tactics to online is expanding.
Webbiquity
JUNE 6, 2019
Guest post by Natasha Ponomaroff. A lot of B2B marketers make the mistake of thinking their brand has no place on Instagram.
Webbiquity
DECEMBER 19, 2017
Yet another post about 2018 B2B marketing trends? Yes, but wait—this one is different. Promise. Most “top trends” posts either tell what the blogger thinks (good), or curate the opinions of multiple experts (better).
Advertiser: Interactions LLC
The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.
Webbiquity
FEBRUARY 7, 2019
Lead generation is always challenging, so it’s great to have a helping hand. When you contact and nurture a potential lead pool, it’s important to identify the most engaged prospects from that pool. This helps you focus your efforts to achieve better results.
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