Webbiquity

Why Your B2B Marketing Should Feature Case Studies

Webbiquity

Guest post by Eleanor Hecks. Marketing business to business (B2B) products and services differs from business to consumer (B2C) practices in at least a half-dozen ways.

Planning a Successful B2B Sales Client Meeting: 6 Fundamental Tips

Webbiquity

Guest post by Dylan Berger. Effective face-to-face client sales meetings, whether online or in person, are critical to your B2B operation. They’re a significant opportunity for you to secure clients and keep them happy. Image credit: LinkedIn Sales Solutions on Unsplash.

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Six Paths to Better Copywriting and Digital Content

Webbiquity

Not everyone is a great writer. But people, particularly prospective customers or clients, will make judgments about us based on the words we use online. If you want your online copy to sparkle, but the best you can muster is a dull shine, what can you do? Image credit: Suzy Hazelwood on Pexels.

Six Ways to Build Customer Trust Using Your Website

Webbiquity

Contributed post. To build a successful business, customer trust is crucial. You need to strategize how you will establish that trust up front through your content and messaging, then maintain it over time with sound, ethical business practices. Image credit: Campaign_Creators on Pixabay.

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Roadblocks to Delivering a Competitive Buying Experience

Why are buyer-facing teams struggling and what can be done about it? Bigtincan teamed up with Heinz Marketing in a recent research study, with the aim of discovering the roadblocks revenue-generating teams encounter in preparing buyer-facing teams for today’s market. Click here to learn 5 key insights into what you can do today!

How the Metaverse Will Change the Face of B2B Marketing

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Guest post by Andrea Vargas. Slowly but surely, the Metaverse is moving out of the realm of niche games and into the realm of everyday online engagement. Image credit: Tumisu on Pixabay.

Event Marketing Trends for 2022 and Beyond: Insights from 10 Timely Research Reports

Webbiquity

The past couple of years have been devastating for those in the live events industry. Millions of workers across travel, entertainment, venues, technology, and event services had to pivot from panic as events evaporated, then fitfully returned. Is the worst of the pandemic storm now past?

14 More Appallingly Common Copywriting Mistakes to Avoid

Webbiquity

Anyone who reads blogs or online publications has been exposed to the plague of bad writing across the Internet.

How B2B Content Marketing Has Changed and What To Do Next [Research]

Webbiquity

The way B2B buyers consume content has changed significantly in the past two years. No surprise there. But fascinating new research quantifies those changes, and points the way forward for B2B content marketers.

Five Advanced Strategies for Improving Your B2B Website SEO

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Guest post by Dylan Berger. Regardless of your sector, search engine optimization (SEO) efforts are incredibly valuable, as organic search traffic typically converts at much higher levels than visits from other sources.

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7 Winning Lead Generation Strategies to Drive Growth

As B2B companies pivot to keep pace with a quickly changing marketplace, a data-centric approach to lead generation can be the difference between remaining competitive or being left behind. Get real-world examples and inspiration from leading B2B businesses in this whitepaper.

How to Use Remote Work Technologies to Improve Productivity

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Contributed post. Numerous studies have shown how a remote working environment increases happiness and employee productivity among office-based workers. Remote employees save commuting time and escape the often mundane routine of a traditional work setup. Image credit: Andrea Piacquadio on Pexels.

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B2B Influencer Marketing in 2022: Seven Key Lessons from New Research

Webbiquity

Influencer marketing is increasingly popular in the B2B space, for the simple reason that buyers trust experts more than ads. But many B2B marketers are approaching it in the wrong ways, missing the mark with both the influencers and their audiences.

What Will the Future of Remote Work Mean for B2B Organizations?

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Guest post by Dylan Berger. The pandemic sent millions of employees home to work in March of 2020, and in the two years since, remote jobs have become the new normal.

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Top Eight B2B Marketing Strategies You Probably Shouldn’t Ignore

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Guest post by Sumeet Anand. B2B marketers are expected to wear many hats. They must manage multiple campaigns simultaneously, while working effectively with partners across the globe. They need to know what content is promising results and what isn’t.

New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

10 Tips for Effectively Communicating With Sales Prospects on Your Website

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Guest post by Darko Dodig. When talking to prospective clients online, you still need all the basic elements of a good sales pitch, but you need to use different tools to deliver them.

Five Uncommon Digital Marketing Tactics for Your Small Business

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Guest post by Mitt Ray. There are lots of helpful articles sharing digital marketing tips online. They’re useful, but most focus on basic techniques such as developing a strategy, creating content, choosing the right platforms, and using your analytics.

Why is Pinterest a Great Social Media Channel for Your Business?

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Guest post by Lisa Sicard. According to Social Media Today , “ The days of organic reach on social media might be disappearing, but that’s not the case for Pinterest.

The Founder Interview Series #39: Stephen Moore, Culture Booster

Webbiquity

The competition for talent is a long-term trend, not a short-term blip. How will your company compete for workers through the next decade?

Do You Have an Immediate Need for Skilled Offshore Staffing?

Using talent from overseas is creating new challenges for managers. Here’s a closer look at common offshoring complications for HR managers and best practices for overcoming them. Download this comprehensive guide, "Overcoming Human Resource Management Challenges in Offshoring Teams," to learn more!

Five Impactful Ways to Improve Brand Image Without Spending a Lot

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Guest post by Dylan Berger. Branding is one of the most important aspects of business success. Building a strong brand creates awareness and credibility, making your company top of mind when your customers and prospects think about the types of products and services you offer.

B2B Web Design Trends You Should Expect to See More of in 2022

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Guest post by Eleanor Hecks. Business to business (B2B) brands sometimes adopt new trends a bit more slowly than business to consumer (B2C) companies. However, they also aren’t as fast to embrace fads that go out of style in a month or two.

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Six Ways Effective Revenue Marketing Can Change Your Business

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Guest post by Samantha Waites. An effective marketing strategy and sales business plan are essential to drive growth. Revenue marketing tries to close the gaps between sales and marketing by combining closed-loop data feedback and automation to ensure no money is wasted.

Seven Ways to Use Your UVP and Brand Messaging

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Your unique value proposition (UVP) may be the most important collection of words you ever write as a marketing professional.

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Connecting the Consultative Experience

Many B2B businesses have come to believe that there is an asymmetric relationship between the company and its buyers. But what research has discovered is that many of today’s B2B buyers are NOT empowered and they have little interest in being so. Download the eBook to find out why.

Nine Important Things to Know About Intent Data and AI

Webbiquity

The promise of B2B buyer intent data is simple and compelling: get the right information in front of the right buyer at the right time. But if it’s really that straightforward, why isn’t everyone using it?

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10 Digital and Traditional Marketing Strategies That Produce Proven Returns

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Contributed post. Because there are constantly new marketing ideas and channels to explore, it’s best to always be testing. At the same time, it’s vital to continue using digital and traditional marketing practices that deliver proven results. Image credit: Anna Shvets on Pexels.

Black Friday and Cyber Monday Deals on Martech and Business Software for 2021

Webbiquity

The events of 2021 have forced marketers and entrepreneurs to be agile. They’ve had to revise strategies and tactics through the optimism of the vaccine rollout this spring, the setback to progress from the delta variant, and now a cautious reopening.

The Etiquette of Web Scraping and How to Use Web Scraping Legally

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Guest post by Alexandra Datsenko. Though web scraping is growing rapidly in popularity and being deployed widely, it’s vital to understand the legal and ethical requirements. Image credit: Sora Shimazaki on Pexels.

Management Techniques for Offshore Employees

This whitepaper looks at the changes and challenges that stem from remote hiring and current HR trends that address them. Download this comprehensive guide to learn more!

End-of-Year Martech and Business Software Sales

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Black Friday and Cyber Monday are behind us, but there are still some compelling offers available on marketing tech and business software. Have the tools in your marketing technology matrix kept up with the demands of the post-COVID environment?

Why Marketing Needs to Own Demand Generation Right Out of the Gate

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Guest post by Laura Patterson. In the words of Viviana Fargo, Operating Partner at venture capital firm Emcap, “ one of the biggest reasons that many startups fail: Founders launch companies with great ideas, but with no go-to-market expertise.”

Five Creative B2B Marketing Strategies to Try in 2022

Webbiquity

Guest post by Marina Turea. Business to business (B2B) marketing differs from consumer (B2C) marketing in several important ways. B2B marketing requires a unique, sometimes unusual, approach to effectively target buying groups within companies. Image credit: The Creative Exchange on Unsplash.

Five Quick Things to Wrap Up 2021

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If you’re among the small. intrepid group of professionals actually working this “dead week” (the days between Christmas and New Years), thank you! And thank you for spending a few minutes here. This will be quick. Image Credit: Clay Banks on Unsplash.

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Omnichannel is Multichannel 2.0

Multichannel and omnichannel marketing are not the same. Many organizations are striving for omnichannel, but it can be a daunting journey—unless you have a map. Download your copy of the ultimate omnichannel guide today!

12 Fascinating Facts About Global Internet Use in 2021

Webbiquity

Two-thirds of all the people on earth own a mobile phone. 60% have Internet access. And 54% (4.2 billion) are active social media users. Those are just a few of the findings from the just-released Digital 2021 Global Overview Report , compiled by We Are Social and Hootsuite.

How to Improve your Website Conversion Rate through Better UX Design

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Contributed post. Conversion rates are the ultimate measure of business website success. Healthy conversion rates mean higher revenue and sales.

Six Tactics to Take Your Marketing to the Next Level

Webbiquity

Contributed post. Marketing is the very heart of business, one of its two most basic functions per Peter Drucker. No company can successfully launch or maintain their competitive position without high quality marketing.

How To Spot (and Fix) Areas Where Employees May Be Harming Your Business

Webbiquity

Contributed post. A talented and engaged workforce is one of the most valuable assets any company can possess. They are the engine that drives business success. Your employees are also responsible for the majority of customer interactions. Image credit: stevepb on Pixabay.

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Why Offshoring is Better than Outsourcing

Offshoring and outsourcing are not interchangeable, as they differ in purpose depending on what drives the need behind the hiring decision. In this whitepaper, we clarify what offshoring and outsourcing are, along with the unique use cases they address.