Webbiquity

JANUARY 27, 2025

Guest post by Jennifer Engevik. In todays fiercely competitive marketing landscape, brand-to-brand partnerships are not merely an opportunistic tacticthey are essential for long-term success. Strategic partnerships with larger websites can propel your business to new heights, helping you expand your reach, establish authority, and accelerate growth.

Marketing Websites 152

Marketing Websites Ad Building Work Management Marketing Management 152

Webbiquity

JANUARY 23, 2025

Guest post by Indiana Lee. Marketingprofessionals will face substantial shifts in how they connect with audiences and measure success in the next few years. As artificial intelligence and machine learning blend with traditional marketing practices, the distinction between technical and creative skills continues to blur. Image credit: Memento Media on Unsplash Marketing teams now require proficiency in data analysis, automation tools, and privacy compliance alongside their established expertise i

Lead Ranking 152

Lead Ranking Marketing Automation Services Work Management Allocation 152

Webbiquity

JANUARY 22, 2025

Creating original, new images is among the top uses for generative AI. Tools like Adobe Firefly, Microsoft Designer, Canva , and Midjourney are among the most popular. Users of X (formerly Twitter) can now take advantage of Grok. All of these tools can create semi-realistic images, but all have their drawbacks as well. Grok in particular gets some details humorously wrong , such as a cigarette sticking out of Mickey Mouse’s face; a door handle and door hinge both on the same edge of a door

Generation 161

Generation User-Generated Content Impressions Twitter 161

Webbiquity

JANUARY 16, 2025

Contributed post. When evaluating the success of an event, many businesses focus primarily on the number of attendees as a key performance indicator. While attendance is important, it doesnt tell the full story. True success lies in how well an event aligns with business objectives and delivers value to attendees. Image credit: Antonio Jamal Roberson To gain a deeper understanding of your event’s impact, its crucial to measure beyond just attendance figures.

Customer Satisfaction 183

Customer Satisfaction Loyalty ROI Network Marketing 183

Webbiquity

JANUARY 13, 2025

Guest post by Natasha Lane. When working to build a successful website with a high conversion potential, reaching your goals will depend on more than just design and technical performance. Image credit: Nataliya Vaitkevich on Pexels Yes, aesthetic appearance and usability factors impact how web visitors perceive your brand. Scientific research even suggests that they directly influence people’s purchase intention.

Barriers 141

Barriers Conversion eCommerce Transparency 141

Webbiquity

JANUARY 7, 2025

With 2024 now behind us, heres a quick look back at the posts, old and new, that grabbed the most attention last year. Image credit: Marcelo Chagas on Pexels Its an interesting mix, covering metrics and analytics; martech tools; and a couple of oddball guest posts that generated a surprising degree of interest. But mostly, the interest was in AI, and specifically how it will impact marketing and SEO.

Marketing AI 161

Marketing AI B2B Marketing Screencast B2B 161

Webbiquity

DECEMBER 19, 2024

Guest post by Richard Bufkin. Marketing a product or service costs money, and it is not always clear how beneficial a marketing campaign will be. Companies rely on a variety of metrics to help them see how sales and marketing produce financial benefits for the organization, whether the goal is to increase leads (which marketing controls) or sales (which relies on sales-marketing alignment ).

Cost per Lead 152

Cost per Lead Cost CPL Lead 152

Webbiquity

DECEMBER 10, 2024

Guest post by Irina Weber. Content remains king, just as Bill Gates said nearly 30 years ago. Strategic content creation and smart distribution drive B2B business growth, no matter your industry. Image credit: Videodeck.co Today, video content dominates the marketing landscape. With online videos reaching 92% of audiences and 91% of businesses using video as a marketing tool in 2023, its impact is significant.

Distribution 152

Distribution Paid Content Top of Funnel Webinar Metrics 152

Webbiquity

DECEMBER 3, 2024

Guest post by Ann Smarty. Do you ever find yourself panicking as you try to figure out what you’re posting on social media this week? Maybe you wish you could better align your content marketing efforts with your business goals? Image credit: MART PRODUCTION on Pexels You need a content marketing calendar. Developing a content marketing calendar takes some upfront effort.

Top of Funnel 189

Top of Funnel Planning Content Marketing Paid Search Agency 189

Webbiquity

NOVEMBER 25, 2024

Tight budgets (as always), inflation, economic slowdown, AI taking marketing jobs ( or not )…it’s been yet another “interesting” year for marketers. They’ve had to remain nimble and revise strategies and tactics as economic and business challenges evolve but don’t disappear. Have the tools in your marketing technology matrix kept up?

Marketing Automation Services 195

Marketing Automation Services Work Management Marketing Management Budget Programs 195

Webbiquity

NOVEMBER 23, 2024

Contributed post. Instagram enables businesses and individuals reach a potentially huge audience with visually appealing content. Earning a higher number of user interactions helps to maximize your visibility on this platform. One key measure of engagement is Instagram Likes. Image credit: Tofros.com on Pexels Likes stand for involvement, popularity, and affirmation from your following and the larger Instagram audience.

Best Practices 244

Best Practices Social Media Storytelling User-Generated Content 244

Webbiquity

NOVEMBER 21, 2024

Guest post by Indiana Lee. B2B marketing demands have changed dramatically since 2020 as business buyers shifted away from traditional sales meetings toward digital-first interactions. Marketing teams face mounting pressure to capture attention in crowded digital spaces while selling to increasingly complex decision-maker groups. Image credit: Cherrydeck on Unsplash Modern B2B buyers research extensively across multiple channels before considering vendor contact, creating both challenges and opp

B2B Marketing 161

B2B Marketing Work Management Marketing Management Planning 161

Webbiquity

NOVEMBER 19, 2024

What’s the most important attribute for success in B2B influencer marketing? How are budgets changing? Which tactics are used to differentiate the most successful B2B influencer marketing programs? What’s the leading influencer marketing trend for the coming year? You can find the answers to those questions and many more in the 2025 B2B Influencer Marketing Research Report from the team at TopRank Marketing.

B2B Marketing 183

B2B Marketing Trends Planning B2B 183

Webbiquity

NOVEMBER 5, 2024

Guest post by Indiana Lee. To become an employer of choice in a tight labor market, businesses must focus on customer engagement and creating a compelling employer brand that attracts top talent. Image credit: Tima Miroshnichenko on Pexels Recruitment marketing has emerged as a strategic approach that allows B2B companies to showcase their organizational culture, values, and unique selling propositions.

Positioning 152

Positioning B2B Marketing Branding Brand Identity 152

Webbiquity

OCTOBER 23, 2024

Guest post by Indiana Lee. Both efficiency and effectiveness are paramount in today’s B2B marketing landscape. A well-structured content marketing workflow acts as the backbone of successful campaigns, enabling teams to produce high-quality content that resonates with target audiences while driving measurable results. Image credit: RDNE Stock project on Pexels By clearly delineating responsibilities, tasks, and timelines, your team can work collaboratively and strategically to enhance your conte

Webinar Metrics 169

Webinar Metrics CMS Development Top of Funnel Industry CMS 169

Webbiquity

OCTOBER 8, 2024

Guest post by Ann Smarty. One of the biggest challenges many bloggers face, at some point, is consistently coming up with new and interesting topics to write about. Image credit: Ivan Samkov on Pexels Writer’s block is real. If you haven’t faced it yet, it’s likely you haven’t been blogging for too long. Traffic fluctuations, rejection, and failures contribute to the burnout, especially at this stage where Internet content is growing exponentially.

Blogger 297

Blogger Eye-Tracking Keywords Domain 297

Webbiquity

SEPTEMBER 12, 2024

Contributed post. What is “business bias”? It’s a general term referring to instances where managers or business owners call upon their unconscious biases, a.k.a. preconceived notions or “gut instinct,” to make decisions. Image credit: Maxim Ilyahov on Unsplash You believe you know what’s best for your business because you started it from the ground up.

Allocation 152

Allocation Business Opinions Budget Programs 152

Webbiquity

AUGUST 30, 2024

Contributed post. Effective content marketing is a creative and strategic endeavor—one that requires finesse, data-driven insights, and a solid dose of creativity. All of which classic marketers should have a passion for. Image credit: Helena Lopes on Pexels As we navigate through evolving technology, the threat/promise of artificial intelligence (AI), and shifting consumer preferences, it’s more crucial than ever for marketers to stay agile.

Paid Content 169

Paid Content Marketing AI Content Marketing Top of Funnel 169

Webbiquity

AUGUST 28, 2024

Contributed post. If your brand reputation isn’t quite as strong as it could be, or if your business is starting to feel an impact from negative online reviews, the good news is that doing something about it is easier than ever. Here are seven steps you can take today to turn the situation around and build a stronger brand. Image credit: Christina Morillo on Pexels Focus on Being Authoritative The first action is to focus on being authoritative.

Branding 286

Branding Brand Identity B2B Thought Leadership Work Management 286

Webbiquity

AUGUST 27, 2024

Contributed post. Navigating the competitive landscape of marketing employment requires a standout resume. However, many marketers—even the most creative ones—often stumble when crafting this crucial document. Image credit: cottonbro studio on Pexels Recruiters, who sift through countless applications, have identified several common pitfalls that many marketers fall into.

Peer-to-peer 200

Peer-to-peer Marketing Analytics Tools Paid Search Agency Advertising Agencies 200

Webbiquity

AUGUST 26, 2024

Contributed post. Artificial Intelligence (AI) has rapidly become woven into the fabric of our daily lives, subtly shaping how we interact, work, and even think. From the moment we unlock our phones to the tailored ads that follow us across the web, the effects of AI are everywhere. Image credit: Possessed Photography on Unsplash This technology has become a powerful tool at the forefront of innovation, particularly in the marketing world.

Marketing AI 283

Marketing AI Social Media Social Marketing Advertising Agencies 283

Webbiquity

AUGUST 22, 2024

Contributed post. Ready to make your email marketing a bit smoother? Considering it’s a direct line to your audience’s hearts (and inboxes), it’s pretty essential, and deserves some attention. Here’s a look at eight straightforward strategies that will not only simplify your approach but also level up the effectiveness of your efforts. Image credit: Burst on Pexels Understand Your Audience Let’s start with who you’re trying to attract: your audience (readers).

Email Marketing 183

Email Marketing Top of Funnel CAN-SPAM Marketing Management 183

Webbiquity

AUGUST 21, 2024

Contributed post. In today’s digital age, online reviews have immense power, influencing customer decisions and shaping brand reputation. While positive reviews are a source of pride and validation, negative reviews are an inevitable part of doing business. Image credit: Microsoft Images How you handle these negative experiences can determine whether a disgruntled customer becomes a loyal advocate or a vocal critic.

Marketing Management 169

Marketing Management Public Relations Customer Satisfaction Loyalty 169

Webbiquity

AUGUST 20, 2024

It’s not your imagination; AI summaries at the top of search results in Google and Bing are reducing your organic search traffic. But there are digital marketing steps you can take to make the best of this ongoing change. Photo credit: Andrea Piacquadio on Pexels The precise magnitude of the impact that artificial intelligence (AI) results from Google’s Gemini and Bing’s Copilot (or whatever they’ve renamed it by the time you read this) will vary greatly across websites.

Marketing AI 328

Marketing AI Traffic Marketing Attribution Organization 328

Webbiquity

AUGUST 19, 2024

Guest post by Eduard Klein. What are the best tactics to use in your B2B marketing funnel to efficiently grow your sales? It starts with marketing plans that are specific to your business model and target audience’s requirements. Image credit: PhotoMIX Company on Pexels Effectively managing the B2B marketing funnel can be complicated, but this article will help you through it all—from assessing ROI to nurturing leads with tailored content and more.

Top of Funnel 183

Top of Funnel Marketing Funnels B2B Sales Paid Content 183

Webbiquity

AUGUST 14, 2024

Contributed post. In the construction sector, as in other situations like enterprise software implementations, projects are complex and the stakes are always high. This is where the strength of client relationships can make or break your business. Image credit: Kenrick Baksh on Pexels Successful construction (and consulting) firms know that beyond merely delivering projects on time and within budget, nurturing strong, ongoing client relationships with clients is vital for maintaining the long-te

Enterprise Management 152

Enterprise Management Tips Customer Satisfaction Marketing Management 152

Webbiquity

AUGUST 3, 2024

Contributed post. Effective digital marketing requires getting in front of your target audience wherever they hang out online. If you sell beauty products, you’ll likely spend a lot of effort on Instagram. If your target market is millennial and Gen Z men, you’ll devote more resources to Reddit. But across products, industries, and buyers, the common element is search.

SEO 177

SEO Marketing Strategy Marketing & Strategy Paid Search Agency 177

Webbiquity

JULY 30, 2024

Guest post by Mitt Ray. When you tell people you want to promote your B2B company on social media, they all tell you to jump on LinkedIn. LinkedIn is an excellent B2B network , but Instagram is another great option for B2B and B2C companies alike. All types of B2B firms – including SaaS companies, ecommerce stores, infopreneurs, coaches, and service providers – use Instagram to successfully promote their businesses.

Top of Funnel 195

Top of Funnel Effectiveness B2B Business 195

Webbiquity

JULY 25, 2024

Hosting multiple domains can reduce costs and make management simpler. You’ll need to create a separate folder for each domain and give it a domain or a unique IP address. Since 2023, Internet users have added 13.2 million new domains, an increase of 3.9%. 33,000 new domains are registered daily—a new domain every 2.61 seconds. The majority of domains are dot-com, or 37% of the total.

Domain 189

Domain Marketing Management Marketing Websites Godaddy 189

Webbiquity

JULY 23, 2024

Guest post by Scarlett Finley. B2B companies often struggle to keep up with rapidly changing market demands. Traditional B2B marketing methods often fall short. They lack the precision and efficiency needed to reach the right audience, at the right time, with the right message. Image credit: Mikhail Nilov on Pexels According to a recent study, businesses that use AI in their marketing strategies see a 40% increase in productivity.

Lead Ranking 297

Lead Ranking Lead Scoring B2B Marketing Marketing & Strategy 297

Webbiquity

JULY 13, 2024

Contributed post. Hiring is always a huge step for a business, as you’re investing time and funds into a person who may or may not work out. Recruiting, interviewing, and onboarding a new employee is expensive process, and if you don’t get the right individual for the job, you may have to start over again. Image credit: Eric Prouzet on Unsplash That’s why many businesses and hiring experts recommend that people “hire slow, fire fast”.

Personalization 177

Personalization Paid Search Agency Linkedin Class 177

Webbiquity

JULY 11, 2024

Contributed post. Trust is the foundation of any successful business relationship. So, establishing and maintaining it with your customers is crucial. Trust influences consumer behavior, enhances brand reputation, and drives customer loyalty. Image credit: Mikhail Nilov on Pexels This comprehensive post explores nine ways to build trust with your customers, including a dedicated focus on data security. 1.

Marketing AI 189

Marketing AI Ad Building Ethics Customer Satisfaction 189

Webbiquity

JULY 10, 2024

Contributed post. Today’s consumers are spoiled by choice. For consumer packaged goods (CPG) marketers, it’s no longer sufficient to create a product that simply “does the job.” You need to really understand the desire and motivations of your customers. Image credit: cottonbro studio on Pexels You need a brand able to stand out among the ever-increasing levels of competition.

Marketing Strategy 152

Marketing Strategy Marketing & Strategy Paid Search Agency Branding 152

Webbiquity

JUNE 4, 2024

B2B marketers have been on a wild ride over the past five years, as the economy went into and then came out of COVID-era shutdowns. How have the primary drivers of B2B website traffic changed, particularly search and social media? How do those trends vary between different segments like enterprise software, B2B professional services, and B2B healthcare?

Traffic 293

Traffic Trends Marketing Websites B2B 293

Webbiquity

MAY 30, 2024

Contributed post. Startup founders are amazing people. They take the leap despite knowing the odds are against them, with a 90% probability of eventual failure. Image credit: Greg Bulla on Unsplash There are many reasons why startups may not make it, and many of those are outside the control of the founders. That makes effectively managing the elements of the business environment that can be controlled absolutely essential.

Startups 183

Startups Linkedin Enterprise Management Work Management 183

Webbiquity

APRIL 30, 2024

How will artificial intelligence (AI) impact search engine optimization (SEO) strategies and tactics? How will digital marketing pros need to adapt their practices to optimize their brand presence in tools like Microsoft’s Copilot, Google’s Gemini, and ChatGPT? Lots of marketers are asking. Here are some answers. Image credit: Pavel Danilyuk on Pexels In a recent post here on how AI search will impact SEO , popular speaker Chris Penn offers some helpful insights.

Marketing AI 189

Marketing AI Marketing Websites Privacy Policies B2B Thought Leadership 189

Webbiquity

APRIL 24, 2024

Contributed post. When you run a successful private practice, at some point you’ll likely want to grow your practice. Image credit: Amy Hirschi on Unsplash Growth offers numerous benefits, including: Letting you help more clients Improving your overall revenues and profits Helping you expand into different types of clients Giving your practice a stronger foundation and better future These are all compelling reasons to pursue (and natural outcomes of) growth, but can seem challenging to achieve.

Practices 152

Practices Tips Work Management Marketing Management 152