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COVID-19 and B2B Marketing: How Plans Have Changed in 30 Days

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The team at B2B Marketing Zone recently published a report, How COVID-19 is Impacting B2B Marketing. The final day of data collection for that report was March 24.

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B2B Marketing in Pandemic Times: Here’s What to Do NOW (Research)

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As the COVID-19 pandemic grinds on, B2B technology buyers are adjusting to a new (hopefully temporary) type of “normal.”

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The Impact of COVID-19 on B2B Marketing Plans: Tech vs. Non-Tech

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The abrupt shutdown of vast swaths of economy and the entire live events industry, to help slow the spread of the novel coronavirus, has dramatically impacted plans for B2B marketers. But, as in all economic slowdowns, not every business sector is affected in the same degree or way.

The Best Email Marketing Tools to Increase Sales

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Sponsored post. Businesses recognize the value of email marketing. It’s the most widely used tactic, and 59% of B2B marketers say email is their most effective channel in terms of revenue generation.

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ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Twitter for Business: Is It Time?

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Twitter is in trouble. The company recently missed earnings estimates for the second time in four quarters, and had to strike a deal with activist investor firm Elliott Management which had “been trying to push (Jack) Dorsey out as part of an overhaul to Twitter’s business.”

How Video Marketing Strategies Can Elevate Sales Efforts

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Guest post by Sean Gordon. Understanding sales means comprehending the roots of the profession as well as looking ahead to the future of sales strategies.

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How to Generate More Leads Using Video and Other Digital Content

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Guest post by Victor Blasco. Every romantic relationship expert knows that the early stages are like thin ice. Demand too much attention too early, or get too anxious about commitment, and it may break.

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How COVID-19 Has Impacted Enterprise Event Marketing

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How are enterprise marketing professionals adjusting their 2020 plans in response to the spread of coronavirus? Just-released research shows that while live events are off the table for now, marketing teams (including event marketers) will remain active.

AI in Content Marketing: Probing a Little Deeper

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By David Gutierrez. At first glance, it may seem premature to talk about the role of artificial intelligence (AI) in content marketing. After all, we still have a long way to go before computer-generated content is comparable to what a human can create. Image credit: Hitesh Choudhary on Unsplash.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

The Entrepreneur Interview Series #20: Lewis Werner, Quill Security Technology

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The physical security industry is broken. Following major security incidents, we hear about the countless red flags that could’ve been used to anticipate the tragedy. But the pattern keeps repeating.

The Entrepreneur Interview Series #24: Amber Christian, Bella Scena

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From startups to the Fortune 100, meetings are a way of life for business professionals. Though vital for collaboration and project management, they are (too) often viewed as impediments to productivity. Running productive meetings is a challenge even when everyone is face to face in the same room.

Five GDPR Considerations For Your Email Marketing Campaigns

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Guest post by Stuart Cooke. The vast majority of all businesses, including 93% of B2B companies , use email marketing as an integral part of their marketing strategy. Over the years this has remained one of the most effective channels to engage customers and generate sales leads.

How to Audit your Email Campaigns for Better Results

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Guest post by Emily Johnson. Are your your email campaigns effective? Do they meet the goals you set? Are you sure your messages are reaching the intended recipients? Perhaps it’s time to put your email marketing through an audit.

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

Eight Tools to Grow on Instagram During the COVID-19 Outbreak

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Guest post by Tom Siani. The COVID-19 pandemic is causing severe damage to both physical and economic well being. It’s vital to do all we can to keep our businesses as well as our bodies healthy in this challenging environment. Image credit: Patrick Tomasso on Unsplash.

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How Important Is Automation in B2B Sales?

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Guest post by Kayleigh Alexandra. Ever since factory automation became commonplace, other business functions have embraced it as well. Automation removes laborious tasks from your workload and frees up your time to work on higher-level issues.

Complete Guide: Why Blogging Increases Customer Engagement

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Guest post by Kiran Bajpai. The term “customer engagement” has become quite a buzzword over time. Customer engagement reflects the amount of a brand’s interaction with its audiences across various touchpoints. It helps foster brand growth and loyalty.

It’s Black Friday Into December for MarTech Tools

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It’s clear from my analytics that this blog has the smartest readers on the planet. You come here for the latest trends and critical insights for B2B digital marketing. You want to be the expert your company or clients turn to. You also need marketing technology (martech) tools.

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The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

Seven Types of Videos You Need to Power up Your Marketing

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Guest post by Victor Blasco. Video is becoming a must for content marketing across industries. Online video offers numerous established benefits: increased brand awareness, site traffic, time spent on the site, conversions, and social media engagement, to name a few.

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How to Showcase Your Social Media Skills and Land Your Dream Job

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Guest post. Everyone has a different idea of their “dream job,” but regardless, getting it requires hard work. When looking to land your dream job today, you have to market yourself properly.

Advanced Tips for Protecting Your Small Business Network on a Budget

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Guest post by Ludovic Rembert. If you run a small business, you probably feel that you’ve got plenty to worry about. Your daily to-do list likely includes an array of tasks, from producing video marketing to working out ways to drive more traffic to your website. Image credit: Jimmy Chan from Pexels.

Why Use Handwritten Letters at Scale for B2B

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Guest post by Kas Andz. Business professionals tend to get worn down by the incessant flood of emails, automated messages, targeted ads, and the coldness of digital communication. Sending handwritten letters instead breaks the robotic monotony and makes business communication more personable.

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

What Are the Benefits of an MBA Degree in 2020?

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Guest post by Mathew Jade. Since bottoming out in the 2008-9 financial crisis, the world economy has generated significant growth. Businesses that have focused on innovation and branding have done particularly well.

The Importance of a Strong Brand Identity

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By David Foster. Having a strong brand identity is incredibly helpful to success. Most of the world’s highly successful companies have got where they are due to their branding efforts, which have helped them to flourish and build company value. Image credit: rawpixel.com from Pexels.

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What Is a Social Media Hub and Why Would You Use One?

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Guest post by Anne Griffin. Are you familiar with the concept of a social media hub?

The Founder Interview Series #26: Orrin Broberg, Modus

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B2B marketing teams have become highly proficient at producing content, whether for lead generation, brand awareness, or sales acceleration. But sometimes that content misses the mark, and isn’t used by the sales team.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!

Get Real-Time COVID-19 Case Number Updates by Text (Public Service Announcement)

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Automated email and channel marketing software provider AdBase , headquartered in St.

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Six Ways to Make Your Meetings More Effective

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Guest post by Amanda Mcphail. For better or worse, meetings are a fact of life in business. Properly run, meetings are vital for communication, coordination, planning, and accountability. Improperly run, they are perceived as a waste of time and an interruption of “real work.”

How Marketing Strategy Helps To Engage With Loyal Customers

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Guest post by Hardik Oza. According to Forbes , it costs five times more to acquire a new customer than to retain an existing client. Understanding and fulfilling your existing customers’ expectations will help you build a loyal base of customers.

The Six Most Important Trends in Cloud-Based Software for 2020

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Guest post by Angelina Harper. Cloud computing has become a global phenomenon since the concept emerged a decade ago.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

The Entrepreneur Interview Series #22: Dustin Bruzenak, Modern Logic

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Differentiating a product is (usually) easy. Differentiating professional services is hard. Take an IT services business for example. They have employees with X years of experience (so do their competitors).