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Contributed post. Needless to say, 2020 has been challenging. The COVID-19 pandemic has changed the way almost everyone does business. Unfortunately, it has also caused a lot of businesses to shutter permanently. In the U.S. MORE
Though online meeting technology may seem rather ho-hum at this point, there are actually some exciting developments in the works. The developers may be sheltering in place, but the applications continue to move forward. Image credit: Chris Montgomery on Unsplash. MORE
Guest post by Lexie Lu. As event professionals know, even the best-planned gathering can fall flat without the right marketing. Image credit: cottonbro from Pexels. MORE
Guest post by Shane Barker. Voice searches have shot up in popularity over the past few years. Currently, there are over 4.2 billion voice assistants in the world, and by 2023, this number is expected to double to 8.4 billion units. Image credit: Statista. MORE
Guest post by Jane Crighton. 77% of Internet users read blogs, and after falling to a low of 21% in 2015, more than three-quarters of Fortune 500 companies now maintain corporate blogs. MORE
As virtual meetings have become the norm, innovative software developers are pushing the technology forward in some amazing ways. Online gatherings are no longer limited to team meetings and webinars using same old video calling tools. MORE
Guest post by Mitt Ray. There are so many platforms for marketing your business with videos , including Facebook, Vimeo, Instagram, Twitter, and LinkedIn. But the biggest and best video network is YouTube. This is because it began as and remains solely a video network. MORE
Though project management tools are nothing new, today’s best apps add innovative features to support remote, distributed workforces. MORE
When five top SEO experts answer 10 challenging, in-depth questions about SEO best practices on a panel, the result is an outpouring of SEO wisdom in a concise package. Guidance on what works in SEO today —not five years ago. MORE
Guest post by Gary Sweeney. The combination of fear and regulation in response to COVID-19 has driven a huge amount of commercial activity out of the real world and into the online realm. Businesses that haven’t yet adjusted their online presence to reflect this may be at serious risk. MORE
Guest post by Mathew Jade. Organic search drives, on average, 64% of all B2B website traffic , and 60% of visits to technology sites in general. So needless to say, search engine optimization (SEO) plays a vital part in improving online presence and traffic for B2B sites. MORE
Year after year, marketing professionals are asked to do more with less. Generate more leads (or sales) and increase brand awareness, without spending more (or at best, not much more) money. MORE
Contributed post. 25 years is a short time in many ways. The typical 25-year-old human is just a few years out of school and starting his or her professional career. Most 25-year-old jetliners are still flying thousands of miles every day. MORE
As events have moved online this year, planners have wrestled with how to make virtual gatherings feel as close to real life as possible, while also taking advantage of the benefits that going digital brings to their conferences, meetings, and expos. MORE
Guest post by Sarah Sidney. Whatever you learned about the definition of “branding” in your marketing courses is wrong. The proliferation of digital channels has significantly altered the meaning of the word, and it continues to evolve. MORE
Guest post by Natasha Lane. In the deluge of advertising, marketing gimmicks, and multi-sensory content all of us are exposed to daily, establishing trust between your brand and your customers is an uphill battle. MORE
Contributed post. Outdoor marketing may have been put on the back burner in 2020 for businesses to focus their time and budget on digital marketing. Travel is down significantly, and people have generally been getting out less and avoiding large gatherings. MORE
Contributed post. Retail has always been a cutthroat industry, but today it’s more so than ever. With competition from all angles, not least from the likes of online giants such as Amazon, retailers need to work harder and smarter to stay afloat, let alone prosper. MORE
There’s a lot of excitement and new technology developing around artificial intelligence (AI) and marketing. There is also a bit of nervousness and some dangerous myths. Here’s what you need to know, along with several tools that can help you enhance your marketing efforts with AI today. MORE
Guest post by Natasha Lane. Effective landing page design is in the eye of the beholder—or more precisely, your prospective customer. What works for your brand may very well not work for another company with a different industry focus, target audience, or offer. Image credit: depositphotos.com. MORE
Nearly four out of five B2B marketers believe influencer marketing will grow in importance in the next year. But only half integrate their influencer marketing efforts with their SEO programs, or use influencer marketing tools to identify industry influencers. MORE
Following on the recent roundup here of the top 130 Minnesota tech companies on Twitter , here’s a look at some top individuals in Minnesota’s tech scene. There are a few key differences between the top companies post and the list here. MORE
Guest post by Sheryl Jones. When it comes to search engine optimization, it pays to think beyond Google. Including Bing in your SEO strategy can help boost your rankings by 35%. MORE
The way B2B technology buyers conduct research make buying decisions is changing. Marketers who understand how these behaviors are evolving can set up their companies for success in the coming decade. Those who don’t risk misallocating marketing budgets by focusing on the wrong tactics. MORE
Guest post by Daniel Ndukwu. Today, an effective digital marketing strategy relies on content that stands out because it’s genuinely engaging for readers, viewers, or listeners. It should also help you achieve your business goals. MORE
Since this week tends to be slow in the B2B world, this will be a short post, just a few quick items to note. There’s still time to save big money on martech software. Although Black Friday and Cyber Monday may seem like distant memories, several Cyber Month offers remain active into January. MORE
With live events on hold for now, webinars have become a more popular channel than ever for communicating directly with sales prospects. But with seemingly everyone producing webinars now, how can you make yours stand out and attract busy buyers? MORE
The events of 2020 have forced marketers and entrepreneurs to continually adapt, to revise strategies and tactics almost weekly. Have the tools in your marketing technology matrix kept up? MORE
As the COVID-19 pandemic grinds on, B2B technology buyers are adjusting to a new (hopefully temporary) type of “normal.” ” Though the vast majority remain optimistic about the long-term future for their enterprises, they need help getting through the current, extremely challenging times. That’s where opportunity lies for B2B marketers today. MORE
Guest post by Lexie Lu. Running a business is expensive—especially a tech company that’s trying to provide the best services possible for clients. MORE
Guest post by Nahla Davies. Obviously, no one could have predicted the coronavirus pandemic (unless you are into conspiracy theories). Terms like “remote working” and “lockdown” as well as the hashtag #WFH have become a part of our vocabulary. Social distancing is now the norm. MORE
Webbiquity
JANUARY 5, 2021
Following on the recent roundup here of the top 130 Minnesota tech companies on Twitter , here’s a look at some top individuals in Minnesota’s tech scene. There are a few key differences between the top companies post and the list here.
Webbiquity
AUGUST 18, 2020
As virtual meetings have become the norm, innovative software developers are pushing the technology forward in some amazing ways. Online gatherings are no longer limited to team meetings and webinars using same old video calling tools.
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Webbiquity
JANUARY 14, 2021
Contributed post. 25 years is a short time in many ways. The typical 25-year-old human is just a few years out of school and starting his or her professional career. Most 25-year-old jetliners are still flying thousands of miles every day.
Webbiquity
DECEMBER 31, 2020
Contributed post. Outdoor marketing may have been put on the back burner in 2020 for businesses to focus their time and budget on digital marketing. Travel is down significantly, and people have generally been getting out less and avoiding large gatherings.
Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems
We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years – and ecosystems are the main reason why. With the vast majority of business conducted through indirect channels around the world and given structural changes in our economy (before and after COVID-19), new buying journeys, subscription/consumption models, marketplace growth, and emerging technologies, most firms are now considering partner enablement as the key ingredient to survival (and success). The future of partnership ecosystems will be focused on driving intra-firm value creation, network effects, and partner co-innovation – a huge opportunity for firms to grow the right partners and enable them effectively.
Webbiquity
JANUARY 12, 2021
Year after year, marketing professionals are asked to do more with less. Generate more leads (or sales) and increase brand awareness, without spending more (or at best, not much more) money.
Webbiquity
NOVEMBER 10, 2020
The way B2B technology buyers conduct research make buying decisions is changing. Marketers who understand how these behaviors are evolving can set up their companies for success in the coming decade. Those who don’t risk misallocating marketing budgets by focusing on the wrong tactics.
Webbiquity
JULY 30, 2020
Guest post by Lexie Lu. As event professionals know, even the best-planned gathering can fall flat without the right marketing. Image credit: cottonbro from Pexels.
Webbiquity
OCTOBER 21, 2020
Guest post by Sarah Sidney. Whatever you learned about the definition of “branding” in your marketing courses is wrong. The proliferation of digital channels has significantly altered the meaning of the word, and it continues to evolve.
Webbiquity
AUGUST 4, 2020
With live events on hold for now, webinars have become a more popular channel than ever for communicating directly with sales prospects. But with seemingly everyone producing webinars now, how can you make yours stand out and attract busy buyers?
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In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.
Webbiquity
OCTOBER 28, 2020
Contributed post. Needless to say, 2020 has been challenging. The COVID-19 pandemic has changed the way almost everyone does business. Unfortunately, it has also caused a lot of businesses to shutter permanently. In the U.S.
Webbiquity
OCTOBER 27, 2020
Guest post by Shane Barker. Voice searches have shot up in popularity over the past few years. Currently, there are over 4.2 billion voice assistants in the world, and by 2023, this number is expected to double to 8.4 billion units. Image credit: Statista.
Webbiquity
JULY 21, 2020
There’s a lot of excitement and new technology developing around artificial intelligence (AI) and marketing. There is also a bit of nervousness and some dangerous myths. Here’s what you need to know, along with several tools that can help you enhance your marketing efforts with AI today.
Webbiquity
NOVEMBER 17, 2020
Guest post by Nahla Davies. Obviously, no one could have predicted the coronavirus pandemic (unless you are into conspiracy theories). Terms like “remote working” and “lockdown” as well as the hashtag #WFH have become a part of our vocabulary. Social distancing is now the norm.
Advertiser: ZoomInfo
Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!
Webbiquity
JULY 28, 2020
Though online meeting technology may seem rather ho-hum at this point, there are actually some exciting developments in the works. The developers may be sheltering in place, but the applications continue to move forward. Image credit: Chris Montgomery on Unsplash.
Webbiquity
SEPTEMBER 30, 2020
Guest post by Natasha Lane. Effective landing page design is in the eye of the beholder—or more precisely, your prospective customer. What works for your brand may very well not work for another company with a different industry focus, target audience, or offer. Image credit: depositphotos.com.
Webbiquity
SEPTEMBER 15, 2020
Guest post by Mitt Ray. There are so many platforms for marketing your business with videos , including Facebook, Vimeo, Instagram, Twitter, and LinkedIn. But the biggest and best video network is YouTube. This is because it began as and remains solely a video network.
Webbiquity
AUGUST 6, 2020
Nearly four out of five B2B marketers believe influencer marketing will grow in importance in the next year. But only half integrate their influencer marketing efforts with their SEO programs, or use influencer marketing tools to identify industry influencers.
Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners
Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.
Webbiquity
SEPTEMBER 8, 2020
Guest post by Natasha Lane. In the deluge of advertising, marketing gimmicks, and multi-sensory content all of us are exposed to daily, establishing trust between your brand and your customers is an uphill battle.
Webbiquity
DECEMBER 29, 2020
Since this week tends to be slow in the B2B world, this will be a short post, just a few quick items to note. There’s still time to save big money on martech software. Although Black Friday and Cyber Monday may seem like distant memories, several Cyber Month offers remain active into January.
Webbiquity
DECEMBER 8, 2020
As events have moved online this year, planners have wrestled with how to make virtual gatherings feel as close to real life as possible, while also taking advantage of the benefits that going digital brings to their conferences, meetings, and expos.
Webbiquity
OCTOBER 6, 2020
When five top SEO experts answer 10 challenging, in-depth questions about SEO best practices on a panel, the result is an outpouring of SEO wisdom in a concise package. Guidance on what works in SEO today —not five years ago.
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Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.
Webbiquity
SEPTEMBER 1, 2020
Though project management tools are nothing new, today’s best apps add innovative features to support remote, distributed workforces.
Webbiquity
NOVEMBER 3, 2020
Guest post by Lexie Lu. Running a business is expensive—especially a tech company that’s trying to provide the best services possible for clients.
Webbiquity
NOVEMBER 18, 2020
Contributed post. Retail has always been a cutthroat industry, but today it’s more so than ever. With competition from all angles, not least from the likes of online giants such as Amazon, retailers need to work harder and smarter to stay afloat, let alone prosper.
Webbiquity
JANUARY 7, 2021
Guest post by Jane Crighton. 77% of Internet users read blogs, and after falling to a low of 21% in 2015, more than three-quarters of Fortune 500 companies now maintain corporate blogs.
Speaker: Ruth Stevens, President of eMarketing Strategy
In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.
Webbiquity
AUGUST 7, 2020
Guest post by Gary Sweeney. The combination of fear and regulation in response to COVID-19 has driven a huge amount of commercial activity out of the real world and into the online realm. Businesses that haven’t yet adjusted their online presence to reflect this may be at serious risk.
Webbiquity
AUGUST 26, 2020
Guest post by Daniel Ndukwu. Today, an effective digital marketing strategy relies on content that stands out because it’s genuinely engaging for readers, viewers, or listeners. It should also help you achieve your business goals.
Webbiquity
NOVEMBER 23, 2020
The events of 2020 have forced marketers and entrepreneurs to continually adapt, to revise strategies and tactics almost weekly. Have the tools in your marketing technology matrix kept up?
Webbiquity
SEPTEMBER 10, 2020
Guest post by Sheryl Jones. When it comes to search engine optimization, it pays to think beyond Google. Including Bing in your SEO strategy can help boost your rankings by 35%.
Advertiser: ZoomInfo
Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.
Webbiquity
MAY 12, 2020
As the COVID-19 pandemic grinds on, B2B technology buyers are adjusting to a new (hopefully temporary) type of “normal.” ” Though the vast majority remain optimistic about the long-term future for their enterprises, they need help getting through the current, extremely challenging times. That’s where opportunity lies for B2B marketers today.
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