Webbiquity

OCTOBER 25, 2023

Guest post by Ann Smarty. When businesses embark on a blogging journey, there are many roadblocks that can pop up, such as: writers’ block! limited time and resources lack of creativity no theme/focus not appealing to the target audience Image credit: Brett Jordan on Unsplash Not to mention the super-hard task of convincing your CEO that, “Blogging produces an ROI.

Business Blogging 305

Business Blogging Creativity Business Marketing & Strategy 305

Webbiquity

SEPTEMBER 12, 2023

For the events industry, the dark days of the pandemic are quickly receding in the rearview mirror. But what lies ahead? A handful of recent studies provide event planners with vital insights and information to help spot trends, adapt to changing circumstances and expectations, and plan more effective, successful events in the year ahead. The reports linked below from Bizzabo, Demand Gen Report, DAHLIA+Agency, Grip, Hubilo, and others provide event organizers and B2B marketing professionals with

Marketing Report 302

Marketing Report Event Marketing Stats Paid Search Agency 302

Webbiquity

AUGUST 8, 2023

“Uncertainty,” “turbulence,” and “tight economic times” are among the top terms impacting decision making for both B2B marketers and buyers. How is B2B buyer behavior changing in response this difficult environment? How is marketing measurement changing in response to these challenges? Two recent research reports from Demand Gen Report provide some vital answers and insights on trends.

Marketing Report 238

Marketing Report Multi-Touch Attribution Demand Paid Search Agency 238

Webbiquity

AUGUST 1, 2023

There can be many reasons to build and launch a completely new-to-the-world website. But how can you make the most of it, quickly driving traffic and building an audience? How can you make it stand out not only among the hundreds of millions of existing sites, but also the 250,000+ new sites launched every day ? Here are nine helpful strategies. Image credit: Christopher Gower on UnSplash Organizations may launch brand new websites for any of these or other purposes: To create an online presence

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Webbiquity

MAY 30, 2023

With a global financial recession looming (already here?), 2023 looks like a tough year for marketing budgets. However, the outlook varies considerably by industry and company size. Overall, 58% of marketers project flat or reduced budgets for 2023, up from just 26% in 2022. Midsized companies (those with 500 to 5,000 employees) are most likely to cut spending.

Marketing Budget 276

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 276

Webbiquity

APRIL 5, 2023

Guest post by Jonathan Liebenberg. Businesses use a variety of digital assets to streamline their day-to-day operations and enhance their online presence. From images and videos to marketing materials and social media content, these assets play a vital role in enhancing brand awareness and credibility. Image credit: George Milton on Pexels However, managing these assets can be daunting, especially for businesses with large content volumes.

Digital Asset Management 251

Digital Asset Management Work Management Marketing Management Software 251

Webbiquity

APRIL 4, 2023

Guest post by Mary Mathes, Alpha-Diver. The term “social media” implies connecting with others, socializing and sharing. While this is a reason one may engage with social media, from its earliest days other motives have driven users to partake. Our research among 4,000 US respondents ages 18-75 reveals that out of 10 social media platforms, only Facebook is primarily associated with serving social connection.

Social Media 259

Social Media Media Youtube Advertising Mediums 259

Webbiquity

FEBRUARY 28, 2023

Guest post by Nina Petrov. The spread of eCommerce has dramatically changed B2B marketing and distribution. While B2B vendors were initially slower to embrace eCommerce than consumer marketers, B2C actually represents a much smaller share of total online sales today. Image credit: John Schnobrich on Unsplash According to Shopify , “Revenue from online B2C transactions in the US reached $875 billion in 2022.

eCommerce 270

eCommerce Marketing AI B2B Marketing Trends 270

Webbiquity

JANUARY 19, 2023

Contributed post. Business-to-business (B2B) and business-to-consumer (B2C) marketing are two distinct types of marketing strategies with different focuses. B2B is focused on developing relationships between businesses, while B2C is focused on connecting directly with end consumers. For any marketing professionals to maximize the impact of their efforts, they must understand the differences between these two marketing strategies, and when to apply practices from each.

Work Management 217

Work Management Marketing Management B2B Marketing B2B 217

Webbiquity

NOVEMBER 29, 2022

Guest post by Alain Glaeser. Word-of-mouth advertising has always played a powerful role in both consumer and B2B buying decisions. But social media, review sites , and influencer marketing have exponentially amplified the voices of customers. Image credit: Blake Wisz on Unsplash. Buyers now rely less on information provided by suppliers and industry analysts , and more on what they find about your brand through reviews and other online sources.

Loyalty 309

Loyalty Lead Ranking Lead Scoring Budget Programs 309

Webbiquity

OCTOBER 18, 2022

Guest post by Chris Tweten. When you launch an email marketing campaign , you can look back on all the hard work that you’ve put into crafting each email message and smile. It’s time to send them and begin to receive replies. But what if those emails never see the light of day again, and end their lives in a spam filter or junk folder? You’ve done all that work for nothing.

Deliverability 282

Deliverability CAN-SPAM Opt-in Opt-out 282

Webbiquity

OCTOBER 4, 2022

The “five whys” is famously a technique developed by Taiichi Ohno to ask “Why?” exactly five times, to find exactly one root cause. While rigid application of the technique has come in for criticism (root cause analysis is rarely linear, there is rarely as single root cause, there are rarely exactly five issues, etc.), the fundamental concept is sound.

Paid Content 322

Paid Content Paid Search Agency Advertising Agencies Planning 322

Webbiquity

AUGUST 22, 2022

Guest post by Kerry Leigh Harrison. Data mapping—matching fields from one database to another—is the first step in data management tasks, such as data integration and data migration. Before you can analyze data for business insights, you need to homogenize it to make it useful for decision making. Image credit: Desola Lanre-Ologun on Unsplash. That makes data mapping a critical first step in a number of different analysis processes, which is why software must be chosen with care.

Marketing Management 50

Marketing Management Analysis Software Analytics 50

Webbiquity

JULY 5, 2022

Guest post by Daria Masson. Marketing your brand doesn’t have to break the bank. In fact, there are many effective marketing techniques you can use without spending a fortune. Image credit: fauxels on Pexel. Below are nine great tips for successful marketing on a small budget, from free marketing tools you can use to get your brand noticed to tips for low-budget marketing strategies you can start using today.

Promotion 333

Promotion Spending Marketing Budget Tactics 333

Webbiquity

JUNE 16, 2022

Guest post by Alexandra Datsenko. Though web scraping is growing rapidly in popularity and being deployed widely, it’s vital to understand the legal and ethical requirements. Image credit: Sora Shimazaki on Pexels. Although web scraping is perfectly legal, this does not mean that absolutely any content can be collected and actively used. It has to stay within certain limits.

Privacy Policies 142

Privacy Policies Copyright Terms and Conditions Work Management 142

Webbiquity

MAY 31, 2022

Guest post by Eduard Klein. There is no shortage of LinkedIn tips online, offering guidance about posting content and generating leads. Although it’s the ideal platform for reaching your target audience, the problem is that 96% of B2B content marketers are already using LinkedIn for organic social marketing. Image credit: StockSnap on Pixabay.

Linkedin 332

Linkedin Marketing Strategy Marketing & Strategy B2B Marketing 332

Webbiquity

MAY 17, 2022

Guest post by Dylan Berger. The pandemic sent millions of employees home to work in March of 2020, and in the two years since, remote jobs have become the new normal. The evolving work environment has especially impacted business-to-business (B2B) organizations, as in-person interactions are often pivotal to success. Image credit: Helena Lopes on Unsplash.

Organization 303

Organization B2B B2B Sales Training 303

Webbiquity

MARCH 31, 2022

Guest post by Sumeet Anand. B2B marketers are expected to wear many hats. They must manage multiple campaigns simultaneously, while working effectively with partners across the globe. They need to know what content is promising results and what isn’t. They need to manage their marketing budgets prudently and make sure every dollar is spent wisely. Image credit: Kaleidico on Unsplash.

Marketing Budget 287

Marketing Budget Enterprise Management Sales Management Work Management 287

Webbiquity

MARCH 29, 2022

Guest post by Nikola Roza. The digital marketing landscape has changed tremendously in the last few years. Both inbound and outbound marketing strategies have evolved significantly. Image credit: Camylla Battani on Unsplash. Between all the Metaverse developments and new web browsing privacy rules, digital marketers face many new challenges to appear in the top search engine rankings.

Promotion 290

Promotion Marketing AI Work Management Marketing Management 290

Webbiquity

MARCH 24, 2022

Guest post by Ian Loew. Building a website for a B2B business is much different from designing a B2C site. One of the most critical differences is that B2B websites are designed for longer sales cycles. Image credit: Ben Kolde on Unsplash. They also need to address the needs and concerns of multiple members of a buying team, rather than appealing to an individual.

Design 259

Design Marketing Websites Practices Lead Scoring 259

Webbiquity

FEBRUARY 17, 2022

Contributed post. Marketing is the very heart of business, one of its two most basic functions per Peter Drucker. No company can successfully launch or maintain their competitive position without high quality marketing. Poor marketing can lead to fewer sales, fewer customers, and even a higher bounce rate on a business website. Image credit: fauxels from Pexels.

Tactics 270

Tactics Advertising Agencies Paid Search Agency Focus Group 270

Webbiquity

FEBRUARY 15, 2022

Guest post by Laura Patterson. In the words of Viviana Fargo, Operating Partner at venture capital firm Emcap, “ one of the biggest reasons that many startups fail: Founders launch companies with great ideas, but with no go-to-market expertise.” Insufficient go-to-market (GTM) expertise has a crippling effect on growth. It drags down demand and lead generation and sales-ready opportunities.

Demand Generation Agencies 297

Demand Generation Agencies Demand Generation Marketing Analytics Tools Demand 297

Webbiquity

JANUARY 7, 2022

Guest post by Sowmya Juttukonda. According to Gartner, 89% of businesses will compete with each other primarily on customer experience (CX) in the coming year. This means offering a great customer experience can give you a competitive edge in a crowded market. Image credit: Louis Hansel on Unsplash. It may also make you think about processes and tools which can improve your customer success ROI.

Work Management 252

Work Management Marketing Management Marketing AI Tools 252

Webbiquity

DECEMBER 28, 2021

If you’re among the small. intrepid group of professionals actually working this “dead week” (the days between Christmas and New Years), thank you! And thank you for spending a few minutes here. This will be quick. Image Credit: Clay Banks on Unsplash. Here are five things (other than work) it’s worth spending a few minutes on this week.

Vendors 282

Vendors B2B Sales Paid Search Agency Segmentation 282

Webbiquity

NOVEMBER 18, 2021

Sponsored post. Today’s B2B buyers are time-strapped and overwhelmed with information, making sales harder than ever. Being able to communicate with the correct context and timing is essential as a sales representative. Trigger events may help you prospect for clients by putting you in front of the right buyers with the appropriate context for beginning a discussion.

Ideal Customer Profiles 253

Ideal Customer Profiles B2B Sales Marketing Automation Services Work Management 253

Webbiquity

NOVEMBER 16, 2021

Although there are a number of marketing dashboard tools out there, reporting marketing results is still a painful process. This is especially true for marketers in small to midsized companies and the agencies and freelancers who work with them. Some tools are easy to use but very limited in scope. Others are powerful and flexible, but frustratingly difficult to implement and use.

Paid Search Agency 253

Paid Search Agency Enterprise Management Work Management Marketing Management 253

Webbiquity

NOVEMBER 11, 2021

Guest post by Dylan Berger. Weathering your first few years as a B2B startup can be difficult. Many business owners struggle to establish a loyal (even if small) customer base, trying a variety of strategies until they find channels that work for them. Image credit: Francesco Califano on Unsplash. That said, establishing a small-but-loyal customer base isn’t the ultimate goal.

Cross-Selling 264

Cross-Selling Effectiveness B2B Acquisitions 264

Webbiquity

OCTOBER 5, 2021

The 2022 IT spending forecast is bright for B2B technology marketers. 61% of companies expect higher revenue in the coming year. More than half (53%) expect their IT budgets to increase, while just 7% anticipate budget cuts. Those are among the findings from the 2022 State of IT report just released by Spiceworks Ziff Davis (SWZD). The conclusions are based on surveying more than 1,000 technology buyers in companies across North America and Europe.

Enterprise Management 307

Enterprise Management Work Management Marketing Management Paid Search Agency 307

Webbiquity

AUGUST 24, 2021

Women aged 35-64 are significantly more likely to click on Facebook ads than any other age/gender cohort. 70% of YouTube video views are on mobile devices. LinkedIn ads reportedly reach 100% of the adult population in Bermuda. Those are just a few of the social network-specific findings from the recently-released Digital 2021 Global Overview Report , compiled by We Are Social and Hootsuite.

Social Networks 292

Social Networks Stats Spyware Mobile Advertising 292

Webbiquity

JULY 20, 2021

Guest post by Nadica Metuleva. JTBD refers to “Jobs-to-be-done,” a useful framework that helps you understand the needs and demands of your customers. If done right, not only will this give you better comprehension of your market, but also define the data you’ll need to collect to help you improve your services and products and tweak your future strategies.

Template 276

Template Work Management Marketing Management Business 276

Webbiquity

JUNE 17, 2021

Contributed post. Branding a new company first requires conducting an in-depth characterization of the company. This involves evaluating competitors, target customers, and defining the brand’s unique benefits and personality. Without effective branding, and subsequently, marketing, there is no “brand,” just a business name. Every company must focus efforts into the vision it evokes.

Paid Search Agency 194

Paid Search Agency Brand Identity Branding Companies 194

Webbiquity

MAY 11, 2021

Guest post by Eleanor Hecks. Every business-to-business (B2B) organization needs to make the most of limited time and resources. Efficiency is vital to conserving cash , the lifeblood of all businesses (startups particularly) that enables them to profitably grow revenue. How large is the B2B market? According to Statista, the global gross merchandise volume equaled $12.2 trillion.

Efficiency 292

Efficiency Paid Search Agency Companies B2B 292

Webbiquity

MARCH 11, 2021

Guest post by Payman Taei. To be successful in any business, it’s vital that your sales and marketing teams work together effectively. While that probably sounds obvious, like professional figure skating, it’s much harder than it looks. Far too often, organizations create structures that keep information trapped in functional silos. This prevents data (and the insights contained within that data) from freely flowing across your enterprise—meaning that the people who actually need access to that

Top of Funnel 276

Top of Funnel Paid Search Agency Advertising Agencies Enterprise Management 276

Webbiquity

MARCH 4, 2021

Contributed post. For most small businesses to thrive, outsourcing selected business processes is essential. It’s simply not cost-effective to hire full-time staff for every skills gap. Large companies can also benefit from outsourcing specific services to supplement their internal talent. There’s no limit to the kinds of services any organization can outsource.

Process 166

Process Business Work Management Privacy 166

Webbiquity

MARCH 2, 2021

Event marketing and content marketing are typically the two biggest line items in B2B marketing budgets. Too often, companies don’t capitalize on the synergies between these two practices. Those who can see a significant boost to ROI. Here’s how. Most B2B enterprises allocate 30% or more of their total marketing budgets to events; more than a quarter (26%) spend 50% or more in that area.

Event Marketing 270

Event Marketing ROI Multi-Channel Advertising Agencies 270

Webbiquity

JANUARY 26, 2021

This blog introduced the concept of web presence optimization (WPO) back in 2010. The idea was to extend search engine optimization (SEO) more broadly. SEO was (and is) about being found at the top of search results. WPO was and is about being found everywhere online where your prospects are looking for what you offer. The concept of being everywhere online gave this blog its logical (though hard to spell) name.

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

Webbiquity

JANUARY 22, 2021

Contributed post. In the US alone, around 627,000 new businesses open each year across a range of industries. And that figure is expected to grow in 2021. Virtually every startup is met with intense competition from the outset, especially if you are working in a nascent but potentially high-growth industry. To succeed, you need to find a way to stand out from the crowd.

Business 237

Business Startups Paid Search Agency Press 237