Webbiquity

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The Role of AI in Marketing – And the Critical Importance of HI, CI, and GI

Webbiquity

Arguably, no technological development since the harnessing of the atom has generated the combination of terror and unbridled optimism as artificial intelligence (AI). Are the predictions, positive or negative, just so much hype? Or are they prescient? Or (worst case) understated? And what considerations are we missing in these discussions? Image credit: Mojahid Mottakin on Unsplash Of course, a crucial distinction between the two technologies noted above are that the potential threats and benef

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How Personalized Brand Experiences Help Drive Customer Loyalty

Webbiquity

Guest post by Mehdi Hussen. Modern consumers are demanding. Beyond top-notch products, they expect quick customer service and tailored shopping experiences. A McKinsey report notes that 71% of customers expect brand personalization and 76% get frustrated if it’s not provided. Image credit: cottonbro studio on Pexels B2C brands (and B2B companies increasingly, as well) focus on personalizing their services to build recognition in a cutthroat market.

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Marketing Budget and Strategy Trends for 2023 – Seven Intriguing Insights

Webbiquity

With a global financial recession looming (already here?), 2023 looks like a tough year for marketing budgets. However, the outlook varies considerably by industry and company size. Overall, 58% of marketers project flat or reduced budgets for 2023, up from just 26% in 2022. Midsized companies (those with 500 to 5,000 employees) are most likely to cut spending.

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Three Reasons We Can’t Disconnect from Social Media

Webbiquity

Guest post by Mary Mathes, Alpha-Diver. The term “social media” implies connecting with others, socializing and sharing. While this is a reason one may engage with social media, from its earliest days other motives have driven users to partake. Our research among 4,000 US respondents ages 18-75 reveals that out of 10 social media platforms, only Facebook is primarily associated with serving social connection.

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10 Keys to Building Success-Filled Long-Term Consulting Relationships

Webbiquity

Long-term engagements are beneficial for consultants or agencies as well as the clients who work with them. But it takes the right mix of factors to build productive, lasting client-consultant relationships. Image credit: Amy Hirschi on Unsplash For consultants and agencies, long-term client relationships mean steady income. But more importantly, they mean you can spend more time doing what you love—delivering great results for awesome clients—and less time on business development and proposal w

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Three B2B Marketing Trends to Watch in 2023

Webbiquity

Guest post by Brit Tucker. According to a 2023 industry report, the market growth for B2B companies is surging, with analysts predicting it will grow by 14.1% over a five-year period. This would make the industry worth $18.7 billion by 2027. Image credit: Pexels Part of the field’s growth can be attributed to innovations and changes being made within B2B marketing.

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Actionable Tips to Boost Page Load Speed for Your eCommerce Site

Webbiquity

Guest post by Chris Tweten. Patience is a virtue—but time is more precious than gold. In the case of eCommerce, the patience of your customers is thin, but their time spent on your site browsing products turn into your gold. Image credit: Indira Tjokorda on Unsplash A few seconds isn’t much time, but it could be the deciding factor between a website visitor buying a product or abandoning your site.