Guest post by Andy Beohar. Over the past decade, inbound marketing has climbed to the top of the marketing latter and claimed its place as (arguably) the most beneficial approach for business campaigns—both online and off. MORE
Guest post by Katrina Manning. What is a Sales Funnel? Sales funnels are everywhere. Created properly, they help guide buyers naturally through their decision phases from awareness to interest to desire to action. MORE
Guest post by Brooke Cade. As a marketing professional, you understand customers are your firm’s most valuable assets. They are the key to your brand’s ultimate success and survival. MORE
Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. Image credit: MarketingProfs. MORE
Guest post by Charles Whiteman. The smartest companies are always looking to reach untapped markets. These days, most are finding success by engaging new global consumers through digital channels. MORE
Ever get the feeling that many of the digital marketing tactics effective in the past—even a year ago—no longer work as well as they used to? You’re not alone. Keyword research, solid on-page SEO, and sharing content across the most popular social networks is still essential. MORE
Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. They prefer searching to being found, and will often be close to their final decision point before talking to a salesperson. MORE
Social customer relationship management (CRM) was being written about as a distinct product category as far back as 2008, but market interest really began to take off the following year. MORE
Guest post by Jason Parks. YouTube is the second largest search engine in the world, yet the SEO aspect is often overlooked. The simple truth is that a majority of search marketing specialists do not invest the necessary resources into the largest video-sharing website in the world. MORE
Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter. What is true is that search engines have improved their semantic capabilities, meaning they look for the meaning in each block of text rather than just specific phrases. MORE
Given the importance of search engine optimization—organic search remains the top source of traffic for most B2B websites—t’s vital to use the right tools to help with various aspects of optimization, for any size website. MORE
Guest post by Cheryl Joy. According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021. MORE
Guest post by Zachary Moore. Today, 88% of consumers look at reviews before making an online purchase. This trend makes case studies more important than ever. A case study is more than a review or a testimonial. A good case study paints a picture, tells a story. MORE
With the near-universal embrace of content marketing— 93% of B2B marketers are using content marketing , and B2C marketers are close behind—the amount of brand content being produced has exploded. MORE
Guest post by Mark Pinnes. Business content is a turn off for 70% of consumers—that’s according to research by Flagship Consulting in association with The Economist Intelligence Unit. MORE
The emergence and spread of the Industrial Internet of Things (IIoT) has dramatically changed the game for both B2B vendors and customers. MORE
Guest post by Sam Allcock. Content marketing and SEO are often written about and addressed separately. But both are actually essential, and work in tandem as part of a broad web presence optimization (WPO) strategy. MORE
Organic (non-paid) search is the largest single source of visits for most B2B websites. The majority of sites generate between 40% and two-thirds of their total traffic from search. MORE
Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Fortunately, content marketers don’t have to do it all themselves. MORE
Guest post by Tim Brown. I recently had the opportunity to speak to a couple classes of high school students, and used my time to dig into what and how they interact on the web and social media. MORE
Guest post by Josh Wardini. It’s something that you use almost every day, but how much do you really know about social media? We’re going in-depth, behind the scenes, on a mission to bring you facts. MORE
Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. MORE
Guest post by Toby Dean. The Internet literally has no boundaries. Its influence reaches into the far corners of the world, gives birth to momentous thoughts and ideas, shapes democracies, creates opportunities where none previously existed, and transforms millions of lives every day. MORE
Monitoring and managing even a moderately active business social media presence can be time-consuming. The number of people using social media continues to grow, usage is increasing, and more networks require attention. MORE
Guest post by Larry Alton. Social media can be a great business tool to use for marketing, sales, PR, customer service, and HR. MORE
Guest post by Liz Greene. If you were asked to rattle off your top marketing strategies, would employee advocacy make the list? MORE
Guest post by Michael Ryan. There is much feverish online discussion about “big data,” particularly in relation to whether smaller firms that aren’t already accustomed to the use of advanced analytics should embrace it for their operations. MORE
Social media use isn’t quite universal—but it’s getting close. 70% of the U.S. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 billion last year to 2.5 MORE
As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. MORE
Guest post by Ken Sterling. Effectively closing sales is the bread and butter of your business. Here’s how to hit a home run every time. MORE
One of the most critical aspects of creating a roadmap for business growth is staff planning. Other than cash flow analysis, it may be the most crucial element. Without cash, you don’t have a business. Without people, nothing gets done. MORE
Guest post by Adam Chapman. Usually, we try to plan through prediction. Thinking about future, we craft a strategy to proceed based on our expectations. But video shouldn’t be part of your future marketing strategy—it should be a key component today! MORE
SEO has a lot of moving parts. MORE
More than 90% of B2B marketers already use content marketing in some form, and spending on content marketing is projected to double by 2019. But content won’t simply be produced in greater volumes, it will also become increasingly visual. MORE
Guest post by Beth Kotz. The Internet of Things (IoT) is omnipresent and always-on communication, carrying out functions that both impact and reflect our physical world. MORE
Guest post by Bill Achola. Ned J. Blogmore is a gifted writer, but his blogs never make it past the spam email folder of his clients. One day, he decides to try something new. He sends a small, yet powerful, email message along with his blogs to the clients. As a result, his business flourishes. MORE
Webbiquity
JUNE 27, 2017
One of the most critical aspects of creating a roadmap for business growth is staff planning. Other than cash flow analysis, it may be the most crucial element. Without cash, you don’t have a business. Without people, nothing gets done.
Webbiquity
MARCH 27, 2017
Monitoring and managing even a moderately active business social media presence can be time-consuming. The number of people using social media continues to grow, usage is increasing, and more networks require attention.
Webbiquity
JANUARY 10, 2017
Given the importance of search engine optimization—organic search remains the top source of traffic for most B2B websites—t’s vital to use the right tools to help with various aspects of optimization, for any size website.
Webbiquity
MAY 18, 2017
Guest post by Adam Chapman. Usually, we try to plan through prediction. Thinking about future, we craft a strategy to proceed based on our expectations. But video shouldn’t be part of your future marketing strategy—it should be a key component today!
Advertisement
The Ultimate Framework To Develop & Execute Your Content Marketing Strategy
Webbiquity
SEPTEMBER 1, 2016
Guest post by Charles Whiteman. The smartest companies are always looking to reach untapped markets. These days, most are finding success by engaging new global consumers through digital channels.
Webbiquity
NOVEMBER 15, 2016
Guest post by Josh Wardini. It’s something that you use almost every day, but how much do you really know about social media? We’re going in-depth, behind the scenes, on a mission to bring you facts.
Webbiquity
AUGUST 19, 2016
Guest post by Sam Allcock. Content marketing and SEO are often written about and addressed separately. But both are actually essential, and work in tandem as part of a broad web presence optimization (WPO) strategy.
Advertisement
A framework comprising of best practices to consider and red flags to avoid.
Webbiquity
FEBRUARY 9, 2017
Guest post by Brooke Cade. As a marketing professional, you understand customers are your firm’s most valuable assets. They are the key to your brand’s ultimate success and survival.
Webbiquity
FEBRUARY 16, 2016
As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences.
Webbiquity
FEBRUARY 2, 2016
Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. Image credit: MarketingProfs.
Webbiquity
MARCH 17, 2017
Guest post by Katrina Manning. What is a Sales Funnel? Sales funnels are everywhere. Created properly, they help guide buyers naturally through their decision phases from awareness to interest to desire to action.
Webbiquity
DECEMBER 13, 2016
Guest post by Toby Dean. The Internet literally has no boundaries. Its influence reaches into the far corners of the world, gives birth to momentous thoughts and ideas, shapes democracies, creates opportunities where none previously existed, and transforms millions of lives every day.
Advertisement
Personalize your marketing to convert your highest-value accounts.
Webbiquity
OCTOBER 11, 2016
Guest post by Andy Beohar. Over the past decade, inbound marketing has climbed to the top of the marketing latter and claimed its place as (arguably) the most beneficial approach for business campaigns—both online and off.
Webbiquity
APRIL 27, 2017
The emergence and spread of the Industrial Internet of Things (IIoT) has dramatically changed the game for both B2B vendors and customers.
Webbiquity
JANUARY 5, 2017
Guest post by Zachary Moore. Today, 88% of consumers look at reviews before making an online purchase. This trend makes case studies more important than ever. A case study is more than a review or a testimonial. A good case study paints a picture, tells a story.
Webbiquity
MARCH 8, 2016
With the near-universal embrace of content marketing— 93% of B2B marketers are using content marketing , and B2C marketers are close behind—the amount of brand content being produced has exploded.
Advertisement
Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.
Webbiquity
OCTOBER 25, 2016
Guest post by Tim Brown. I recently had the opportunity to speak to a couple classes of high school students, and used my time to dig into what and how they interact on the web and social media.
Webbiquity
JUNE 6, 2016
Guest post by Liz Greene. If you were asked to rattle off your top marketing strategies, would employee advocacy make the list?
Webbiquity
APRIL 6, 2017
Social customer relationship management (CRM) was being written about as a distinct product category as far back as 2008, but market interest really began to take off the following year.
Webbiquity
NOVEMBER 29, 2016
Guest post by Michael Ryan. There is much feverish online discussion about “big data,” particularly in relation to whether smaller firms that aren’t already accustomed to the use of advanced analytics should embrace it for their operations.
Advertisement
Each year B2B organizations spend more than $5.2 billion on content creation.
Webbiquity
JUNE 6, 2017
Ever get the feeling that many of the digital marketing tactics effective in the past—even a year ago—no longer work as well as they used to? You’re not alone. Keyword research, solid on-page SEO, and sharing content across the most popular social networks is still essential.
Webbiquity
JANUARY 19, 2016
Social media use isn’t quite universal—but it’s getting close. 70% of the U.S. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 billion last year to 2.5
Webbiquity
JULY 19, 2016
Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter. What is true is that search engines have improved their semantic capabilities, meaning they look for the meaning in each block of text rather than just specific phrases.
Webbiquity
DECEMBER 6, 2016
More than 90% of B2B marketers already use content marketing in some form, and spending on content marketing is projected to double by 2019. But content won’t simply be produced in greater volumes, it will also become increasingly visual.
Advertisement
Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.
Webbiquity
MAY 23, 2017
Guest post by Cheryl Joy. According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021.
Webbiquity
SEPTEMBER 27, 2016
Guest post by Mark Pinnes. Business content is a turn off for 70% of consumers—that’s according to research by Flagship Consulting in association with The Economist Intelligence Unit.
Webbiquity
MAY 4, 2017
Guest post by Beth Kotz. The Internet of Things (IoT) is omnipresent and always-on communication, carrying out functions that both impact and reflect our physical world.
Webbiquity
JULY 5, 2016
Guest post by Ken Sterling. Effectively closing sales is the bread and butter of your business. Here’s how to hit a home run every time.
Advertisement
Ensure Your B2B Marketing Clients Get the Best Results
Webbiquity
SEPTEMBER 20, 2016
Organic (non-paid) search is the largest single source of visits for most B2B websites. The majority of sites generate between 40% and two-thirds of their total traffic from search.
Webbiquity
DECEMBER 2, 2014
Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. They prefer searching to being found, and will often be close to their final decision point before talking to a salesperson.
Webbiquity
FEBRUARY 25, 2016
Guest post by Bill Achola. Ned J. Blogmore is a gifted writer, but his blogs never make it past the spam email folder of his clients. One day, he decides to try something new. He sends a small, yet powerful, email message along with his blogs to the clients. As a result, his business flourishes.
Webbiquity
MAY 12, 2015
Guest post by Jason Parks. YouTube is the second largest search engine in the world, yet the SEO aspect is often overlooked. The simple truth is that a majority of search marketing specialists do not invest the necessary resources into the largest video-sharing website in the world.
Advertisement
As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.
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