INDUSTRY INSIGHTS YOUR PEERS ARE READING
Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. The platform needs to make changes to attract new users, and re-activate dormant accounts, in order to maintain its long-term viability. MORE
Guest post by Elmira Assiyeva. Social media has transformed the way people interact with each other and how businesses market their offerings. MORE
For most of corporate history, most companies haven’t really wanted to hear from their customers. Not that the opinions of buyers didn’t matter ; of course, private enterprises have always thrived (or not) based on satisfying consumer desires. MORE
Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings. MORE
Management consulting guru Peter Drucker famously said business enterprises have “only two basic functions: marketing and innovation.” MORE
Marketing can be is stressful. Take a break! Make the corporate web use hall monitors in IT and HR freak out and wonder what you’re up to. Visit one (or more) of the sites below for a quick laugh, smile, or at least a good eye roll. MORE
Search rankings matter. Organic search accounts for a third of all traffic to B2B websites on average, according to HubSpot. That figure is closer to 40% for small companies, and almost 50% for industrial / manufacturing firms. But does SEO still matter? MORE
Social media marketing is sometimes viewed as Facebook —and then there’s the other guys. But like detectives Gamble and Hoitz , the “other guys” of social networks may be more effective even if less flashy. MORE
Guest post by Imran Khan. SEO, when done properly , can be the most cost-effective marketing tactic in your arsenal. SEO, as an industry and practice, has certainly changed a lot in the last decade, but the basic and core principles remain the same. MORE
Though it’s dangerous to assume anything about leadership in the social networking space (Facebook overtook MySpace as the biggest social network less than a decade ago , after all), the landscape does seem to have matured and stabilized somewhat at this point. MORE
Guest post by Nick Rojas. Blockchain technology has made waves in the worlds of technology and finance for several years, but it’s only recently that it has begun to attract interest from other sectors as well. MORE
By David Gutierrez. A lot of work goes into building a website. No matter if you’re starting from scratch or using a template—creating a unique design, populating your site with compelling content, and optimizing all elements—takes time and energy. MORE
Guest post by Riya Sander. Running a small business often means having a busy web server. In today’s digital world, a website is one of the most important components of a small business marketing plan. MORE
Guest post by Stefan Debois. Today, personalization is more important than ever, as consumers and business decision makers alike are overloaded with content. While a lot of information gets ignored, personalized content tends to hit home. Image credit: Autopilot. That should come as no surprise. MORE
Guest post by Nick Rojas. Being at the forefront of marketing sometimes requires shifting resources away from old practices. That’s why 52% of outbound marketers say their marketing efforts are “ineffective”. In fact, inbound marketing is starting to be used more than outbound marketing. MORE
Guest post by Mario Medina. You’re no doubt familiar with the concept of inbound marketing, but did you know that it’s (arguably) more effective and economical than traditional marketing methods? MORE
Guest post by Brandon Brown. In survey after survey, year after year, lead generation is a top priority for B2B brands. No matter how big or small, B2B businesses can’t survive without new leads. Generating high-quality leads is essential to get more sales and more revenue. MORE
Guest post by Kurt Webber. Automating business operations and processes provides several benefits, including lower costs and higher quality. And business automation is no longer just for large enterprises. MORE
Guest post by Raul Harman. Statistics show that digital marketing is one of the fastest growing industries. However, its rapid evolution has created numerous challenges for smaller digital marketing agencies. MORE
Guest post by Nathan Elly. Google has released a flurry of algorithm updates in the first half of 2018, which has made it difficult for SEO professionals to work out exactly which tactics are working to help sites rank at the top of organic search results. MORE
It’s a paradox of modern marketing that even with today’s ubiquitous high-speed wifi and cell connectivity, wide range of devices, and abundance of communication channels, business buyers seem harder to reach than ever. MORE
Guest post by Rachel Summers. Facebook is an excellent sales platform, as it offers a huge potential audience you can reach with relative ease. However, you’ll be up against some stiff competition on the world’s largest social network. MORE
Yet another post about 2018 B2B marketing trends? Yes, but wait—this one is different. Promise. Most “top trends” posts either tell what the blogger thinks (good), or curate the opinions of multiple experts (better). MORE
With more than 90% of B2B marketers now embracing content marketing success depends not on producing more content but better content. And marketing technology can help, from ideation and research through production, promotion, and analytics. MORE
Your B2B website and blog are the core of your content marketing efforts. MORE
Guest post by Sam Hoffman. As a business owner, you have to worry about every little detail concerning your digital marketing strategy. It’s not enough to build the perfect, intuitive website and learn about the basics of content marketing and WordPress hosting. MORE
Guest post by Mary Ade. Sales enablement significantly drives higher conversion rates and revenue. Nearly 75 percent of organizations using sales enablement tools say it greatly influenced sales growth over the past 12 months. MORE
Guest post by Martina Stricak. Content is, always has been, and will continue to be the basis of any kind of marketing. But content marketing is constantly evolving, and today isn’t what it was back in 2010 when we were deluged with content pollution on the Internet. MORE
Guest post by Jennifer Kurland. Creativity comes from a place deep within. It is the spark that ignites imaginations and drives innovation. Creative minds break boundaries, take the abstract or mundane and transform it into something new, something that can change the world and our experience of it. MORE
Though content marketing is now a near-universal practice, success is uneven, as many organizations are still finding their footing. According to the Twitter for Business blog , 91% percent of B2B marketers are doing content marketing. MORE
Though more than 90% of B2B marketers now use content marketing in some way, many still struggle to do it productively. MORE
Guest post by Lilach Bullock. With so many different social media scheduling tools to choose from, there’s something for everyone. Every business has its own set of goals when it comes to social media marketing, so it makes sense that they’d use different tools based on those objectives. MORE
What content marketing channel do B2B marketers pretty much all agree is highly effective? Which tactics do they disagree about? And what potentially powerful B2B marketing strategy is perhaps the most overlooked? MORE
Every B2B marketer knows we are in a period of rapid change. But questions abound, and many aren’t sure where to focus their attention or efforts. Marketing technology (martech) is advancing quickly. But which developments are real and imminent, and which are hype? MORE
The final stage of the content marketing “circle” is analytics: the measurement and evaluation of the results of content marketing activities which feeds back into the first stage, content planning, in order to support data-driven strategic decisions. MORE
Guest post by Jon Terry. The planning for any strong marketing campaign should acknowledge one essential fact: change is inevitable. In business-to-business marketing strategy , the ability to constantly adapt on the fly is vital to your company’s success. MORE
Webbiquity
DECEMBER 11, 2018
Guest post by Sam Hoffman. As a business owner, you have to worry about every little detail concerning your digital marketing strategy. It’s not enough to build the perfect, intuitive website and learn about the basics of content marketing and WordPress hosting.
Webbiquity
DECEMBER 4, 2018
Guest post by Mary Ade. Sales enablement significantly drives higher conversion rates and revenue. Nearly 75 percent of organizations using sales enablement tools say it greatly influenced sales growth over the past 12 months.
Webbiquity
NOVEMBER 12, 2018
With more than 90% of B2B marketers now embracing content marketing success depends not on producing more content but better content. And marketing technology can help, from ideation and research through production, promotion, and analytics.
Webbiquity
DECEMBER 6, 2018
By David Gutierrez. A lot of work goes into building a website. No matter if you’re starting from scratch or using a template—creating a unique design, populating your site with compelling content, and optimizing all elements—takes time and energy.
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Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.
Webbiquity
NOVEMBER 27, 2018
Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. The platform needs to make changes to attract new users, and re-activate dormant accounts, in order to maintain its long-term viability.
Webbiquity
DECEMBER 19, 2017
Yet another post about 2018 B2B marketing trends? Yes, but wait—this one is different. Promise. Most “top trends” posts either tell what the blogger thinks (good), or curate the opinions of multiple experts (better).
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Webbiquity
NOVEMBER 20, 2018
Guest post by Raul Harman. Statistics show that digital marketing is one of the fastest growing industries. However, its rapid evolution has created numerous challenges for smaller digital marketing agencies.
Webbiquity
SEPTEMBER 25, 2018
What content marketing channel do B2B marketers pretty much all agree is highly effective? Which tactics do they disagree about? And what potentially powerful B2B marketing strategy is perhaps the most overlooked?
Webbiquity
MARCH 15, 2018
Guest post by Lilach Bullock. With so many different social media scheduling tools to choose from, there’s something for everyone. Every business has its own set of goals when it comes to social media marketing, so it makes sense that they’d use different tools based on those objectives.
Webbiquity
OCTOBER 23, 2018
Guest post by Nick Rojas. Being at the forefront of marketing sometimes requires shifting resources away from old practices. That’s why 52% of outbound marketers say their marketing efforts are “ineffective”. In fact, inbound marketing is starting to be used more than outbound marketing.
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Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!
Webbiquity
OCTOBER 16, 2018
It’s a paradox of modern marketing that even with today’s ubiquitous high-speed wifi and cell connectivity, wide range of devices, and abundance of communication channels, business buyers seem harder to reach than ever.
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Webbiquity
OCTOBER 11, 2018
Guest post by Mario Medina. You’re no doubt familiar with the concept of inbound marketing, but did you know that it’s (arguably) more effective and economical than traditional marketing methods?
Webbiquity
JUNE 7, 2018
Guest post by Brandon Brown. In survey after survey, year after year, lead generation is a top priority for B2B brands. No matter how big or small, B2B businesses can’t survive without new leads. Generating high-quality leads is essential to get more sales and more revenue.
Webbiquity
SEPTEMBER 18, 2018
Management consulting guru Peter Drucker famously said business enterprises have “only two basic functions: marketing and innovation.”
Webbiquity
NOVEMBER 16, 2018
Guest post by Elmira Assiyeva. Social media has transformed the way people interact with each other and how businesses market their offerings.
Advertisement
Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.
Webbiquity
OCTOBER 18, 2018
Guest post by Jennifer Kurland. Creativity comes from a place deep within. It is the spark that ignites imaginations and drives innovation. Creative minds break boundaries, take the abstract or mundane and transform it into something new, something that can change the world and our experience of it.
Webbiquity
FEBRUARY 27, 2018
Though it’s dangerous to assume anything about leadership in the social networking space (Facebook overtook MySpace as the biggest social network less than a decade ago , after all), the landscape does seem to have matured and stabilized somewhat at this point.
Webbiquity
JUNE 19, 2018
Though more than 90% of B2B marketers now use content marketing in some way, many still struggle to do it productively.
Webbiquity
OCTOBER 30, 2018
Guest post by Riya Sander. Running a small business often means having a busy web server. In today’s digital world, a website is one of the most important components of a small business marketing plan.
Advertisement
The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.
Webbiquity
MAY 10, 2018
Guest post by Nathan Elly. Google has released a flurry of algorithm updates in the first half of 2018, which has made it difficult for SEO professionals to work out exactly which tactics are working to help sites rank at the top of organic search results.
Webbiquity
MAY 15, 2018
Marketing can be is stressful. Take a break! Make the corporate web use hall monitors in IT and HR freak out and wonder what you’re up to. Visit one (or more) of the sites below for a quick laugh, smile, or at least a good eye roll.
Webbiquity
NOVEMBER 6, 2018
For most of corporate history, most companies haven’t really wanted to hear from their customers. Not that the opinions of buyers didn’t matter ; of course, private enterprises have always thrived (or not) based on satisfying consumer desires.
Webbiquity
MARCH 6, 2018
Though content marketing is now a near-universal practice, success is uneven, as many organizations are still finding their footing. According to the Twitter for Business blog , 91% percent of B2B marketers are doing content marketing.
Advertisement
Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy
Webbiquity
MAY 3, 2018
Guest post by Imran Khan. SEO, when done properly , can be the most cost-effective marketing tactic in your arsenal. SEO, as an industry and practice, has certainly changed a lot in the last decade, but the basic and core principles remain the same.
Webbiquity
APRIL 10, 2018
Every B2B marketer knows we are in a period of rapid change. But questions abound, and many aren’t sure where to focus their attention or efforts. Marketing technology (martech) is advancing quickly. But which developments are real and imminent, and which are hype?
Webbiquity
MARCH 29, 2018
Guest post by Nick Rojas. Blockchain technology has made waves in the worlds of technology and finance for several years, but it’s only recently that it has begun to attract interest from other sectors as well.
Webbiquity
APRIL 3, 2018
Search rankings matter. Organic search accounts for a third of all traffic to B2B websites on average, according to HubSpot. That figure is closer to 40% for small companies, and almost 50% for industrial / manufacturing firms. But does SEO still matter?
Advertisement
Account-Based Marketing is a strategy, not a solution.
Webbiquity
MARCH 22, 2018
Guest post by Rachel Summers. Facebook is an excellent sales platform, as it offers a huge potential audience you can reach with relative ease. However, you’ll be up against some stiff competition on the world’s largest social network.
Webbiquity
AUGUST 7, 2018
The final stage of the content marketing “circle” is analytics: the measurement and evaluation of the results of content marketing activities which feeds back into the first stage, content planning, in order to support data-driven strategic decisions.
Webbiquity
JULY 24, 2018
Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings.
Webbiquity
MARCH 27, 2018
Social media marketing is sometimes viewed as Facebook —and then there’s the other guys. But like detectives Gamble and Hoitz , the “other guys” of social networks may be more effective even if less flashy.
Advertisement
In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.
Webbiquity
FEBRUARY 22, 2018
Guest post by Martina Stricak. Content is, always has been, and will continue to be the basis of any kind of marketing. But content marketing is constantly evolving, and today isn’t what it was back in 2010 when we were deluged with content pollution on the Internet.
Webbiquity
JUNE 5, 2018
Guest post by Jon Terry. The planning for any strong marketing campaign should acknowledge one essential fact: change is inevitable. In business-to-business marketing strategy , the ability to constantly adapt on the fly is vital to your company’s success.
Webbiquity
JULY 10, 2018
Your B2B website and blog are the core of your content marketing efforts.
Webbiquity
OCTOBER 2, 2018
Guest post by Kurt Webber. Automating business operations and processes provides several benefits, including lower costs and higher quality. And business automation is no longer just for large enterprises.
Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media
Recent studies have shown what a lot of B2B marketers already know - it’s hard to build a successful inbound marketing program. Join Jen Spencer, VP of Smartbug Media, as she discusses how to grow an inbound strategy and framework in your organization to attract leads and establish your brand. And the best part is, it can apply to content for all stages of your funnel! Jen will dive in deep how she did this at a fast-growing SaaS company that shows, among many other things, how you can use buyer personas and establish a cadence to ensure that your content is seen at the right stage of the buyer's journey. And while a good inbound program gets started with the marketing department, a great inbound program gets other departments involved. Your marketing team may build perfect personas and have excellent research, but if the sales and operations team aren’t aligned, you're missing out on opportunities to move potential buyers to the next stage of the funnel.
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