Webbiquity

JANUARY 24, 2023

Guest post by Nina Petrov. Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Image credit: Merakist on Unsplash The last year in social media saw consumer preferences shift, new technologies emerge, and certain social platforms flourish. TikTok continues to gain traction even as concerns grow about it being Chinese spyware.

Social Media 286

Social Media Advertisements Advertising Marketing & Strategy 286

Webbiquity

JANUARY 10, 2023

Guest post by Exon Nkemchor. As marketing has gotten more complex, marketing pros have had to embrace a wide variety of sophisticated tools to remain competitive and meet customer expectations. These 10 marketing software solutions help to streamline marketing campaigns through automation and advanced functionality. Based on extensive research, here is a list of some of the best tools to help support your marketing activities and achieve your objectives of increasing your brand awareness and gen

Marketing Automation Services 270

Marketing Automation Services Enterprise Management Work Management Planning 270

Webbiquity

DECEMBER 20, 2022

Guest post by Nina Petrov. Whether you are planning an online event, a live gathering, or a hybrid one, you won’t reach your goals and key objectives without effective event marketing and promotion. You might have the best event of the season planned out, with top-of–the-line production and guests, but that won’t mean much if your target participants don’t know the event even exists.

Event Marketing 291

Event Marketing Planning Paid Search Agency Marketing & Strategy 291

Webbiquity

NOVEMBER 29, 2022

Guest post by Alain Glaeser. Word-of-mouth advertising has always played a powerful role in both consumer and B2B buying decisions. But social media, review sites , and influencer marketing have exponentially amplified the voices of customers. Image credit: Blake Wisz on Unsplash. Buyers now rely less on information provided by suppliers and industry analysts , and more on what they find about your brand through reviews and other online sources.

Loyalty 270

Loyalty Marketing & Strategy Brand Identity Branding 270

Webbiquity

OCTOBER 21, 2022

Contributed post. Because organic search is typically one of the top traffic sources for B2B websites, driving organic visits is often the ultimate goal of marketing and copywriting agencies. SEO writing is a powerful tactic for gaining a wider audience and ranking among Google’s top search results. Image credit: Mohamed_Hassan on Pixabay. Smart SEO strategies used in blog posts and the proper implementation of both off-page and on-page SEO are the true formula for success.

Copywriting 264

Copywriting SEO Rules Lead Scoring 264

Webbiquity

SEPTEMBER 13, 2022

Contributed post. Few industries in history have grown as rapidly as the SaaS (software as a service) space. Launched in 1999 with the founding of Salesforce.com (or Concur , though it didn’t start as a SaaS firm), it’s worth over $170 billion today , and has grown 500% in just the past seven years. For Millennials and members of Gen Z, SaaS is just what software is.

B2B Sales 42

B2B Sales Lead Ranking Business B2B Marketing 42

Webbiquity

SEPTEMBER 6, 2022

Guest post by Vaibhav Kakkar. A well-made video is like poetry in action. Videos tell stories; and for your brand, product, and services to make an impression with potential customers, those stories must be succinct and compelling. Image credit: Brands&People on Unsplash. Customers’ purchasing decisions can be significantly influenced by your video content.

Video Marketing 291

Video Marketing Generation Product Work Management 291

Webbiquity

AUGUST 30, 2022

Maintaining organic search traffic growth for a large, mature website can be challenging. This is particularly true for sites where there been several different “cooks in kitchen,” so to speak, over time. Some past content contributors may have approached SEO differently than you do today—or may not have considered it at all. Image credit: Oleksandr Pidvalnyi on Pexels.

Keywords 291

Keywords SEO Tactics B2B Sales 291

Webbiquity

JULY 26, 2022

Guest post by Dylan Berger. Launching a business can be intimidating if you’re unfamiliar with the process (and even if you are). Between product design to staffing to fundraising, finance, and marketing your startup , it can feel overwhelming. Image credit: Slidebean on Unsplash. From onboarding new hires to focusing on your customers’ needs, you have a lot to cover.

B2B 231

B2B B2B Sales B2B Marketing Business 231

Webbiquity

JUNE 28, 2022

Guest post by Eleanor Hecks. Marketing business to business (B2B) products and services differs from business to consumer (B2C) practices in at least a half-dozen ways. Business purchasing decision makers are primarily concerned about what you can do to help their company operate more efficiently or grow faster. One obvious way to showcase that is through case studies of your clients and their successes.

Case Studies 261

Case Studies Case Study B2B Marketing B2B 261

Webbiquity

JUNE 16, 2022

Guest post by Alexandra Datsenko. Though web scraping is growing rapidly in popularity and being deployed widely, it’s vital to understand the legal and ethical requirements. Image credit: Sora Shimazaki on Pexels. Although web scraping is perfectly legal, this does not mean that absolutely any content can be collected and actively used. It has to stay within certain limits.

Privacy Policies 154

Privacy Policies Work Management Terms and Conditions Copyright 154

Webbiquity

JUNE 7, 2022

Guest post by Darko Dodig. When talking to prospective clients online, you still need all the basic elements of a good sales pitch, but you need to use different tools to deliver them. It’s all about adapting to the constantly changing digital business landscape and trying to create the best customer experience. Image credit: Andrea Piacquadio. However, engaging with prospects and establishing meaningful relationships with them online can be challenging.

Marketing Websites 175

Marketing Websites Effectiveness Marketing Prospects Tips 175

Webbiquity

MAY 24, 2022

Contributed post. Numerous studies have shown how a remote working environment increases happiness and employee productivity among office-based workers. Remote employees save commuting time and escape the often mundane routine of a traditional work setup. Image credit: Andrea Piacquadio on Pexels. However, the big challenge for remote work is the physical separation between remote workers and management, which makes it difficult for managers to monitor their teams.

Work Management 223

Work Management Marketing Management Budget Programs Product 223

Webbiquity

APRIL 26, 2022

Not everyone is a great writer. But people, particularly prospective customers or clients, will make judgments about us based on the words we use online. If you want your online copy to sparkle, but the best you can muster is a dull shine, what can you do? Image credit: Suzy Hazelwood on Pexels. Of course, if you’re a regular reader of this blog, you’re probably an outstanding writer.

Copywriting 304

Copywriting Content Budget Programs B2B Sales 304

Webbiquity

APRIL 19, 2022

Guest post by Brent Zahradnik. In B2B marketing, trust and credibility play an even more important role than in B2C. Your sales prospects need assurance that your company is an established, reliable, and honest partner with whom they can establish a transparent relationship. Image credit: Thirdman on Pexels. Social proof can help create trust and boost your business growth in 2022.

Ideal Customer Profiles 282

Ideal Customer Profiles Practices Best Practices Case Study 282

Webbiquity

MARCH 29, 2022

Guest post by Nikola Roza. The digital marketing landscape has changed tremendously in the last few years. Both inbound and outbound marketing strategies have evolved significantly. Image credit: Camylla Battani on Unsplash. Between all the Metaverse developments and new web browsing privacy rules, digital marketers face many new challenges to appear in the top search engine rankings.

Planning 250

Planning Marketing AI Work Management Marketing Management 250

Webbiquity

MARCH 24, 2022

Guest post by Ian Loew. Building a website for a B2B business is much different from designing a B2C site. One of the most critical differences is that B2B websites are designed for longer sales cycles. Image credit: Ben Kolde on Unsplash. They also need to address the needs and concerns of multiple members of a buying team, rather than appealing to an individual.

B2B 230

B2B Marketing Websites Design Practices 230

Webbiquity

MARCH 10, 2022

Guest post by Dylan Berger. Branding is one of the most important aspects of business success. Building a strong brand creates awareness and credibility, making your company top of mind when your customers and prospects think about the types of products and services you offer. Image credit: Patrik Michalicka on Unsplash. For any B2B company, it takes planning and a solid strategy to establish a successful brand.

Brand Identity 290

Brand Identity Branding Spending Top of Funnel 290

Webbiquity

FEBRUARY 28, 2022

Guest post by Chloë Donian. The right business consultancy can help you take your company to new levels of performance. Working together, you will define your business goals, identify and solve problems, and map a plan for success. Image credit: Scott Graham on Unsplash. There are a profusion of business consulting services out there. You’ll want to do due diligence to ensure you find the right fit for your company.

Consulting 213

Consulting Business Planning Marketing Prospects 213

Webbiquity

FEBRUARY 1, 2022

Guest post by Andrea Vargas. Slowly but surely, the Metaverse is moving out of the realm of niche games and into the realm of everyday online engagement. Image credit: Tumisu on Pixabay. When Mark Zuckerberg announced Facebook was getting rebranded as “Meta”, it catapulted the idea of the Metaverse into popular consciousness. But the Metaverse is not just a gimmick or sci-fi fantasy.

B2B Marketing 338

B2B Marketing B2B Digital Asset Management Work Management 338

Webbiquity

JANUARY 18, 2022

The promise of B2B buyer intent data is simple and compelling: get the right information in front of the right buyer at the right time. But if it’s really that straightforward, why isn’t everyone using it? The value proposition of intent data vendors is typically that will combine their data (which is third-party data from your perspective) with your website analytics data (your first-party data) to identify companies that are actively looking to buy what it is you sell, and where th

Intent Data 270

Intent Data Intent Marketing AI Enterprise Management 270

Webbiquity

JANUARY 11, 2022

Guest post by Eleanor Hecks. Effective user experience (UX) design is just as important for B2B websites as it is for consumer businesses. To move customers from awareness to conversion, B2B business sites must be designed with a clear information architecture; provide compelling messaging and details about products and services; and establish the company’s credibility.

B2B 222

B2B Paid Search Agency Design B2B Marketing 222

Webbiquity

DECEMBER 20, 2021

Guest post by Marina Turea. Business to business (B2B) marketing differs from consumer (B2C) marketing in several important ways. B2B marketing requires a unique, sometimes unusual, approach to effectively target buying groups within companies. Image credit: The Creative Exchange on Unsplash. It forces out-of-the-box creativity that draws attention and makes you stand out from all the other pitches.

B2B Marketing 269

B2B Marketing Marketing Strategy Marketing & Strategy Planning 269

Webbiquity

DECEMBER 14, 2021

Guest post by Dylan Berger. Websites are the “storefront” of B2B organizations. Like a real-world storefront, a business website should be clean, attention-getting, and inviting, which makes effective B2B website design crucial. Image credit: Daniel Korpai on Unsplash. Your website is often what creates your first impression with prospects. It provides opportunities to build audiences, promote your brand, and position your business in the marketplace.

B2B 197

B2B Marketing Websites B2B Thought Leadership Effectiveness 197

Webbiquity

DECEMBER 13, 2021

Black Friday and Cyber Monday are behind us, but there are still some compelling offers available on marketing tech and business software. Have the tools in your marketing technology matrix kept up with the demands of the post-COVID environment? These end-of-2021 promotions make this an excellent time to take stock of your business software toolbox.

Marketing Management 278

Marketing Management Software Planning Business 278

Webbiquity

DECEMBER 7, 2021

It’s a perpetual problem: business professionals are virtually drowning in data yet starved for insights. Or as Davis Clark puts it, over “the past 20 years, we’ve made extraordinary progress in our ability to collect, store, extract data, but relatively little progress in our ability to integrate and make sense of that data.”. The problem isn’t new: how do we enable the people who need data to make decisions within their area of expertise—finance, operations, sales, marketing, supply chai

Enterprise Management 213

Enterprise Management Planning Work Management Marketing Management 213

Webbiquity

NOVEMBER 9, 2021

Your unique value proposition (UVP) may be the most important collection of words you ever write as a marketing professional. This one- or two-sentence statement that concisely describes what you do, who you do it for, and why you are special, is in many cases the vital first impression about your brand or product. Image credit: Noah Näf on Unsplash.

Ideal Customer Profiles 289

Ideal Customer Profiles Brand Identity Branding Marketing Prospects 289

Webbiquity

OCTOBER 19, 2021

Guest post by Eleanor Hecks. Business to business (B2B) brands sometimes adopt new trends a bit more slowly than business to consumer (B2C) companies. However, they also aren’t as fast to embrace fads that go out of style in a month or two. Statista took an in-depth look at B2B marketing spend this year. They noticed a 14% increase in digital formats and a decline for traditional channels.

B2B 311

B2B Trends Design B2B Marketing 311

Webbiquity

OCTOBER 5, 2021

The 2022 IT spending forecast is bright for B2B technology marketers. 61% of companies expect higher revenue in the coming year. More than half (53%) expect their IT budgets to increase, while just 7% anticipate budget cuts. Those are among the findings from the 2022 State of IT report just released by Spiceworks Ziff Davis (SWZD). The conclusions are based on surveying more than 1,000 technology buyers in companies across North America and Europe.

Enterprise Management 252

Enterprise Management B2B Marketing Work Management Marketing Management 252

Webbiquity

SEPTEMBER 28, 2021

Guest post by Lisa Sicard. Getting banned on social media in 2021, at least temporarily, has unfortunately become a regular thing for many users. Facebook alone had banned over 1.3 billion accounts in just the three months from October to December of 2020, according to Forbes. It doesn’t only happen on Twitter or Facebook. It can happen on any social media network today, even the Pinterest channel.

Social Networks 275

Social Networks Social Media Network Marketing Social Marketing 275

Webbiquity

SEPTEMBER 21, 2021

While B2B marketers initially saw a surge in digital activity after the COVID outbreak in the spring of 2020, 73% of B2B tech marketers say they have seen “digital fatigue” set in since then. “In a world where every business has been investing in digital, it seems it’s harder to stand out from the crowd. Quality of content and uniqueness of digital experience are more important than ever.” Those are among the findings from 2021 B2B marketing trends in tech & SaaS , a

B2B Marketing 276

B2B Marketing Planning B2B Advertising Agencies 276

Webbiquity

AUGUST 10, 2021

Guest post by Gaurav Sharma. With more than four million new blog posts published every day , it’s no longer enough to simply churn out 500 or even 3000 words and click “publish.” But interactive content can help your marketing campaigns and your brand stand out. Using interactive content for your marketing campaigns gets audiences involved rather than simply reading passively through your content.

Interactive Marketing 332

Interactive Marketing Planning Campaigns Content 332

Webbiquity

JULY 27, 2021

CMOs are reporting that marketing budgets are being slashed. Here’s what that means, and practical ideas that go beyond the bad news to how B2B marketers to adapt. According to Gartner’s annual CMO Spend Survey, as reported by Laurie Sullivan in MediaPost , “Marketing budgets as a percentage of revenue fell to their lowest level in recent history…Marketing budgets as a proportion of company revenue fell from 11% in 2020 to 6.4% in 2021, their lowest point in the history of Gart

CMO 207

CMO Budget Programs Gartner Sales Management 207

Webbiquity

JUNE 29, 2021

Guest post by Natasha Lane. Automation can play a powerful role in driving your B2B brand forward. After all, automating processes doesn’t “just” allow you to save time and money. It can also make your operations more streamlined, avoiding human error and ensuring you get consistent results every time. But while automation makes for an excellent upgrade to your everyday tasks like inventory management, its role can be much more impactful in B2B brand success.

Marketing Automation Services 296

Marketing Automation Services B2B Sales B2B Marketing Marketing Automation 296

Webbiquity

MAY 11, 2021

Guest post by Eleanor Hecks. Every business-to-business (B2B) organization needs to make the most of limited time and resources. Efficiency is vital to conserving cash , the lifeblood of all businesses (startups particularly) that enables them to profitably grow revenue. How large is the B2B market? According to Statista, the global gross merchandise volume equaled $12.2 trillion.

Efficiency 310

Efficiency B2B Paid Search Agency Top of Funnel 310

Webbiquity

APRIL 13, 2021

Real-time conversation app Clubhouse has had an incredibly fast start. There are reasons to question its long-term staying power. But as the example of Apple shows, there are also reason to question those reasons. For anyone not aware of the social conversation’s app brief but remarkable history to date, Clubhouse was launched in April 2020 on the iPhone only.

Social Media 261

Social Media B2B Marketing Social Marketing B2B Sales 261

Webbiquity

MARCH 26, 2021

Guest post by Apoorv Bhatnagar. B2B customers have come to expect the same type and level of personalization as B2C customers. Consequently, businesses must personalize interactions across channels to form a rich, cohesive experience for B2B customers. Image credit: Arantxa Aniorte on Unsplash. Here are ten tips to help ensure a smooth transition from single or multichannel marketing to an unforgettable omnichannel marketing campaign.

B2B 315

B2B Personalization B2B Marketing Marketing Management 315