Customer Nurturing: It's Not Lead Nurturing so Stop Calling it That
Anything Goes Marketing
FEBRUARY 25, 2014
'You know, I really want to do X with your product. Can you get on a call to chat? This is a typical message that customer success managers or any customer facing person hears from their customers almost on a daily basis. In many of these situations there is in fact a solution. The problem is that the customer wasn’t aware of it. This can happen for many reasons.
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