Anything Goes Marketing

Customer Nurturing: It's Not Lead Nurturing so Stop Calling it That

Anything Goes Marketing

You know, I really want to do X with your product. Can you get on a call to chat? This is a typical message that customer success managers or any customer facing person hears from their customers almost on a daily basis. In many of these situations there is in fact a solution. The problem is that the customer wasn’t aware of it. This can happen for many reasons. The trick is to try and get in

Survey Shows B2B Marketers Will Prioritize Email Marketing, SEO, Social Media in 2013

Anything Goes Marketing

This is a guest post from CRM Analyst Ashley Verrill. This is the first ever guest post on this blog in its seven year existence so you know the content is going to be good. Much of this verifies what I've been saying for years but it's always good to see this data for yourself for a sanity check. For example, before you go upload that list of emails that you just bought, read the data below

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Marketing Automation And Advocate Marketing: A Sweet Combination

Anything Goes Marketing

Marketing automation + advocate marketing = delicious! This post was originally posted here. 2013 has been a year of transition for me. My wife and I will be. adding a new addition to our family, which will require me to paint a. room pink and have tea parties (it’s a big transition after having two. boys), and I moved from a behemoth of a technology company to a fast. moving startup. I have.

Improve Your Writing Style: Solve Their Problem, Not Yours

Anything Goes Marketing

I was recently inspired by this simple yet insightful post by Jonathan Greene from MarketingSherpa on how a small change in how you phrase items can mean the difference in the response you get on social media. Too many companies are too focused on what they want when they post updates on their social channels and don''t focus enough on how their message will help the people that they are

The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

Marketing Automation Not Just About Revenue (But it's Damn Important)

Anything Goes Marketing

I've had the following conversation a few times with clients who have implemented marketing automation: "so now that we have marketing automation in place we want to do ROI reporting - TODAY". Jumping into ROI/closed loop reporting right away can be difficult. You need to have the right processes in place including a strong relationship between marketing and sales as well as a focus on revenue. marketing automation marketing metrics lead management closed loop

5 Corporate B2B Blogs That You Should Copy

Anything Goes Marketing

The importance of blogs in your B2B marketing mix can't be overlooked. Blogs are too important in keeping customers and future customers informed about your industry, your products and your company, driving people to your website, and generating leads. A recent study by Hubspot found that those companies that use blogs generate 67% more leads than those that don't. However, anyone that can open a.

Transformation to Advocacy: Summit on Customer Engagement Summary

Anything Goes Marketing

This past week I joined more than 100 customer reference and advocacy professionals at the Summit on Customer Engagement in the Bay Area. I was there to learn as well as share what I''ve experienced with our customers at Influitive. The theme of the conference was to go broader when it comes to reference management and advocacy - to get to "the other 90%". While I came away from the conference. Advocate Marketing

Rethink Your Approach to Customer Testimonials: Mobilize Your Advocates

Anything Goes Marketing

This was a post I originally created for Kapost''s Content Marketeer Blog. “I’m I’m too busy.” “I’m I’m travelling." “It’s It’s end of quarter.” “I I never got your email.” How many excuses like these have you seen when you’re asking your customers for a testimonial? How many letters, emails, calls, texts, tweets etc… do you normally have to send before you hear back from your customers? It’s been proven that

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Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

When Lead Scoring Will Fail

Anything Goes Marketing

Having worked with B2B marketers for many years, it's typically a no-brainer when someone asks me "should we implement lead scoring?". Lead scoring, which is the process of automating the qualification of leads that you generate, is a key stepping stone to get marketers to the next level. Having said that, your company may not be fully ready for it and there are some steps to start moving in. data management lead management lead qualification

The Slow Death of Email and What You Can Do About it

Anything Goes Marketing

Being in the world of marketing automation for as long as I was, I was a bit jaded and defended email as a marketing tool like it was the be all and end all of marketing. Since moving to another part of B2B marketing and executing different types of email campaigns I now have a completely different perspective. Email is in fact losing its touch. In this fantastic Slideshare by Gary Vanderchuck ". Advocate Marketing content marketing email marketing integrated marketing social media

Advocate Marketing: An Introduction

Anything Goes Marketing

Very recently I made the decision to shift to a different aspect of marketing that involves mobilizing your biggest fans or your advocates. This was a bigger shift then I thought it would be after specializing in marketing automation for almost eight years. But it''s been extremely exciting to be part of building a new frontier in marketing. To summarize this concept of advocate marketing, it. Advocate Marketing

5 Tips to Improve Email Response

Anything Goes Marketing

Are your recipients not responding to your emails? This is a topic that I’m sure hits home with many of you. You work hard on getting an email campaign together, you send it out and then you find that the results were not what you were hoping they would be. I originally responded to a discussion on Focus called What strategies can you recommend for enhancing performance of email marketing. email marketing deliverability

Managing Your Social Network: Top Tools You Should Use

Anything Goes Marketing

After having my kids I took a step away from social media except for posting adorable pics of my kids on Facebook. That's about all I had time for - so I thought. My thought process was driven by a severe lack of sleep (which still exists) and a desire to focus on my core tasks which included leading my team. Here's the problem: my role is all about helping out customers and providing the best. social media RSS customer service social bookmarking Twitter online communities social networks

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

Top Automated Marketing Personalization Tactics

Anything Goes Marketing

There is a lot of talk these days that personalization is back in marketing but what does that really mean and what are some of the tactics you can use? This is important : Besides all of the technology out there that can make this process easier, it’s important to keep in mind that the goal is to create engaging experiences for your customers and potential customers so that they will respond and ultimately purchase your products and services. A personalized approach facilitates this process.

Improving Your Upsell/Cross Sell Conervsions

Anything Goes Marketing

I was recently asked about approaches to take for creating a cross-sell nurturing program - what are the best practices? I could highlight a few examples of some well crafted emails and messaging but getting a good conversion rate goes well beyond a good email design and an engaging call to action. Amanda Hinkle wrote a great a simple yet powerful article over at MarketingProfs "Three. segmentation lead nurturing lead conversion

B2B Webinar Best Practices from VMware

Anything Goes Marketing

As you’re gearing up for a great new year, I wanted to highlight some webinar/event best practices from the marketing team over at VMware. VMware has found that this marketing channel is one of their most successful when it comes to ROI so taking a few pointers and optimizing your own efforts could pay off big time this year. They achieved an ROI of 1324% in 2010 - not too bad! They were kind. marketing metrics webinars / webcasts

Top 10 LinkedIn Tips for Lead Generation

Anything Goes Marketing

I had the pleasure of guest blogging on the “It’s all About Revenue Blog”. Here is a snippet from that post: If you haven’t logged into LinkedIn these days, it’s time to get back in there and see some of the cool stuff that is now available. This post will provide tips for sales professionals and marketers to get the most out of LinkedIn so you can stay on top of your customers and prospects and

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

Top 10 Triggered B2B Email Marketing Campaigns

Anything Goes Marketing

One of the themes for marketers in 2009 is “doing more with less”.

Email Autoresponders 2.0 in B2B Marketing

Anything Goes Marketing

Reflecting back on a long week I had the pleasure of meeting a number of new clients and seeing what they have accomplished as part of their online marketing initiatives. I am extremely lucky to see some of the most cutting edge marketing tactics being used and wanted to highlight some of them here.

Integrated marketing campaigns using YouTube!

Anything Goes Marketing

Thinking about a new marketing campaign to promote a new product? Why not consider doing a video that could be used as a TV ad, website video, posted on YouTube , added to your business blog, linked to from emails and advertised in magazines and print material. Sounds difficult eh?

HP Gets it Right With Their "Change Artists" Lead Generation Campaign

Anything Goes Marketing

Arguably the whole concept of comments on a blog make blogs authentic and entertaining. On many blogs, a web visitor may find a post with some rich interaction between the original author and some commenters.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

Tips to Improve How You Segment Your Database

Anything Goes Marketing

Hi everyone. Between taking a nice vacation, recovering from the vacation and then work travel, the ‘old blog was collecting some dust. During my travels and discussions with customers, one of the items that keeps coming up is the need for clean, complete and accurate data.

How To Build a Lead Nurturing Culture Part I

Anything Goes Marketing

Are any of you out there new fathers? How about new parents? I’m still getting the hang of holding my 2 month old son while I check my emails or read a book.

So You Think You Know Marketing Automation

Anything Goes Marketing

If you've recently rolled out marketing automation or are considering it, have a look at this two part series that was orginally published on the "It's All About Revenue" blog: So You Think You Know Marketing Automation Part I Have you recently rolled out a marketing automation platform like Eloqua, have you been using one for awhile, or are you considering one in the near future? Welcome to. marketing automation

10 Tips for Using Twitter And Email Marketing for B2B

Anything Goes Marketing

I was told that every blog needs a "top 10 post" and I thought today would be a good day to write one on a topic that is growing in popularity. That topic is Twitter and how best to use this tool for your B2B marketing efforts. I thought I would take a stab at providing tips on blending a tried and true tool like email with Twitter.

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

How do I Generate More Leads from my Website?

Anything Goes Marketing

Many B2B marketers ask these questions daily: We have this great website, we use email, we use search - what else can we do? How can we further optimize our practices to increase the amount of leads we generate? A recent study by MarketingSherpa and KnowledgeStorm provides some additional insights that marketers should be aware of. They surveyed both vendors and users (people who actually fill out registration forms) to better understand what and why they fill out forms on websites.

Customer Service at its Best: Wind Mobile

Anything Goes Marketing

For someone who lives and breaths customer service as part of my profession I am very critical with companies I deal with as I have a high expectation on the type of service I should receive.

Wake up and Send More Email

Anything Goes Marketing

Social media is all the rage these days and I’m in complete agreement that it should be part of your campaigns but let’s not overlook the power of email and how it’s being underutilized by many organizations today.

5 Marketing Automation Email Tips

Anything Goes Marketing

I have the pleasure of welcoming a new bunch of Eloqua team members who we start off with a boot camp here in Toronto so they get to know each other and the rest of the company.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

5 Mistakes B2B Marketers Need to Avoid in 2010

Anything Goes Marketing

2009 has been a long year but as I reflect back on my many conversations, I've created a top 5 list of items to avoid in 2010: 1.

B2B Marketing Trends From Eloqua Experience 09 Via Twitter

Anything Goes Marketing

Earlier this month I left my newborn and poor wife at home for an unforgettable week at Eloqua Experience in San Francisco. This sold out event brought together some of smartest marketers from all over the world.

Email Marketing Metrics You Should be Tracking

Anything Goes Marketing

If you weren’t aware, Canada (Vancouver specifically) will be hosting the 2010 Winter Olympics. I was inspired to write this post by a group of brave Canadian ski jumpers that are have been denied permission to compete in the upcoming games.

Latest B2B Marketing Trends From SiriusDecisions Summit 09

Anything Goes Marketing

If you’re looking for an eloquently written post on how B2B marketing has changed and recommendations on what you should do, you’ve come to the wrong page.

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.