Biznology

Wikipedia Management for Dummies

Biznology

Ain’t nobody can launch a meme that’s heard ’round the world like reddit and there ain’t no place like Wikipedia to share what you or your client is most passionate about. While I am still scared of my own reddit shadow, I have embraced Wikipedia in a big way.

Your online reputation on Google is the direct result of the content you write on your website, your blogs, and on social media, over time

Biznology

Unlike reddit or Wikipedia, Google isn’t micromanaged. How (and, to be honest, if) you, your brand, your business, and services, your products, and your colleagues are portrayed in a simple Google search is the most important personal and professional reputation there is.

Trending Sources

Feed Google fresh sandwiches every day instead of Christmas dinner once-a-year

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It’s essential to think of Google as hungry and in need of what you — or anybody — have to contribute (Google’s like Wikipedia that way, but unlike Wikipedia, you’re allowed — encouraged – to create your own page!).

Chris Abraham joins Frank Eliason and Shel Holtz on FIR

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Burger King tried some subversive advertising last week that hacked both Google Home and Wikipedia. Every once in a while magic happens.

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What is Social Media Marketing?

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Social Media Marketing — according to Wikipedia , “social media marketing is the process of gaining website traffic or attention through social media sites.” For years, I struggled to explain to my mom what I do for a living.

How to be a Google+ success

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It’s sort of like Reddit or Wikipedia like that. It just occurred to me, after spending a week deep-diving into Google+ , that Plus is not a social network — or even a social layer — it’s a global reboot of the message board.

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One person can change the world. Thank you, Internet

Biznology

Learn how to properly edit a Wikipedia page — Wikipedia’s not just your graduate dissertation. If you’re and academic, a lawyer or coder, you’ll get Wikipedia; otherwise, take it slowly and read everything about protocol and process.

Enterprise gamification is a spoon full of sugar

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According to Wikipedia, “Gamification is the use of game thinking and game mechanics in non-game contexts to engage users in solving problems and increase users’ contributions.” “Just a spoonful of sugar helps the medicine go down.

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Influencer marketing should not be about collecting influencers

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According to Wikipedia, “Influencer marketing is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole.

Your website is wearing mom jeans and shoulder pads

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Pearson Education reached out to me to read and make make notes on Mike Moran’s and James Mathewson’s upcoming book, Outside-In Marketing. I go through it, paragraph by paragraph, and write notes on what comes to mind.

The ALS Ice Bucket Challenge is the perfect meme

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According to Wikipedia , the Ice Bucket Challenge is an activity involving dumping a bucket of ice water on someone’s head to promote awareness of the disease amyotrophic lateral sclerosis (ALS) and encourage donations to research.

5 of my favorite productivity apps

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So, I bill Wikipedia Management differently than I do ORM or SEO or SEM or influencer outreach or social media strategy. While I aspire to build Gerr.is

You’re doing a terrible job with search and social

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So, it’s time to evolve your own personal Encyclopaedia Britannica into your own personal Wikipedia. News articles, Wikipedia articles, blog posts, magazine articles, forum discussions, and ratings from Yelp, Better Business Bureau, Amazon, Google Product Search, etc).

Remember to market to your own influencer network

Biznology

I am still blogging every Tuesday morning about social media, marketing, SEO, ORM, Wikipedia, content marketing, brand reputation, and influencer marketing at Biznology , whether I want to or not! I really love influencer marketing. Too much.

So what is native advertising?

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According to Wikipedia , “ Native advertising is an online advertising method in which the advertiser attempts to gain attention by providing content in the context of the user’s experience.

Social business, the forest and the garden: Your intranet is not the Internet

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Photo credit: Wikipedia. Altavista, Geocities, AOL, Google, Amazon, WordPress, eBay, Hotmail, Wikipedia, MySpace, Flickr, Delicious, YouTube, Facebook, Twitter, Quora, Pinterest all had their days of glory. Internet Marketing Google Intranet Wikipedia

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Search + Social = Online Reputation Management

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Millionaires, billionaires, and professional class do show up on Google search, but most of these results are from the news, third-party mention, Wikipedia, and generally anything and everything that Google can find. I have been doing online reputation management (ORM) for clients since 2003.

Top 5 Social Business Myths

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Photo credit: Wikipedia. Wikipedia stats for their English language site indicate that they have 22 editors for every million users (0.0022%). Being the 6th most popular website in the world, Wikipedia is hardly a failure, but still is several orders of magnitude worse than the 1% rule. Social Media Marketing Social Sharing Facebook Social business social media twitter Wikipedia

11 reasons SEO is a science; 14 reasons it’s an art

Biznology

Photo credit: Wikipedia. If your brand has a website, more people are likely to come to it from search engines than anyplace else according to Forrester. That means Search Engine Optimization (SEO), a methodology of strategies, techniques and tactics used to secure a high-ranking placement in the search results pages, is as essential means of marketing for anybody doing business on the internet. Is SEO a science or an art?

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Why you need a mobile-native website today

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I have been doing a lot of website audits recently, helping companies figure out how to optimize their websites for search. Even in 2015, a majority of the websites I audit are not mobile-compatible.

B2B prospecting data just keeps getting better

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(Photo credit: Wikipedia). The most reliable and scalable approach to finding new B2B customers is outbound communications–whether one is using mail, phone, or email, or using rented or purchased lists.

My online influencer research and engagement process

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So, my process is: set up SDL SM2, add all the keywords I have collected through going down a Wikipedia rabbit hole, let it go to parse, search, and churn.

Social media is a physical extension of your brain

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So, next time you think Twitter, Facebook, Pinterest, Google+, reddit, StumbleUpon, Instagram, and Wikipedia are stupid wastes of your time, consider again: they may well be the most profound. Photo credit: Intersection Consulting).

2015 is the Year of Message Boards and Forums

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Even reddit and Wikipedia can be hostile. In the beginning, the Internet was populated by an infinite number of ad hoc communities.

Social media strategy leaders: an intro to the series

Biznology

Hello Biznology Readers! I am so proud to join the digital marketing experts who contribute to this blog. A special “thank you” to Mike Moran who invited me to join the ranks. Over the years, I’ve known Mike as an author, a research partner, and a consultant.

It’s not your house to pwn so remember your place

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On reddit, on Wikipedia, on message boards , in emails, on reviews, and even on Facebook, Twitter , and Google+ , to the best of your ability.

Blogger outreach is more PR than social media

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The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook , Twitter , Pinterest , and maybe Google+. My expertise, however, is online community outreach and engagement.

Playing the online reputation shell game

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If you find yourself in the crosshairs of an online attack, one that is particularly vicious, mean-spirited, personal, sensational and unrelenting, then you’ll need to initiate an online reputation management campaign.

12 myths vs. reality on Search Engine Optimization (SEO)

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Photo credit: Wikipedia. A few numbers for your consideration: 80% of visitors to a website begin by typing keywords in the query box of a search engine. 42% click on the website in the #1 position on the search page. 90% click a website on the first page.

Wikipedia and the wiki utopia, revisited

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If Wikipedia can be as good as Britannica, we could replace all our outdated corporate knowledge repositories with wikis. Was Wikipedia just the exception that proved the rule? billion people in the world who can read Wikipedia’s content in English, about 0.0023% are editors.

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Marketing automation is not marketing strategy

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(Photo credit: Wikipedia). Too often, these days, I am hearing B2B marketers mouth claims like “We got this new [fill in the brand] automation tool, so now we can reduce headcount.” Or, “Once this automation system is installed, it will take our marketing to the next level.”

5 Critical Roles that Need SEO Skills

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Photo credit: Wikipedia. Last month, I said that SEO is the top skill for digital marketers. This might seem outrageous to one who has not read that post. Even to those who have read it, it might seem controversial. Many people in my Twitter stream are calling SEO the bane of the web.

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Embrace your inner realtor when selling social media

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I daresay that realtors were the world’s first social media marketers — well before the Internet ever existed.

Are you mistaking marketing tactics for strategy?

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Diversification (marketing strategy) (Photo credit: Wikipedia). One of the fun parts of my job is that I work with very smart people–my clients. One of them told me that they have no interest in figuring out their LinkedIn strategy.

Predictions for B2B digital marketing in 2013

Biznology

Photo credit: Wikipedia. It’s that time of the year when observers can’t resist making predictions about developments on the horizon. I hereby take up that tradition, offering up four random prognostications for where B2B digital marketing is headed in 2013.

You need to prune in order to grow your social followers

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Photo credit: Wikipedia. Clients, colleagues, and my friends all want to increase their follower count. In a world where Lady Gaga has 25,555,017 souls following her @ladygaga Twitter profile, we’re all in it for the numbers.

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Link-Builders versus Content Marketers

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If you don’t feed Google what it wants, Google will choose Google+, Yelp, Wikipedia, or the news instead of you, your products, and services. Like Reece’s, link-builders and content marketers need to combine forces because they’re two great tastes that taste great together.

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21 stats show CMOs leap before they look at ROI

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Photo credit: Wikipedia. The average tenure of a CMO has increased from 23.6 to 43 months since 2004 according to Spencer Stuart. That’s good news. Perhaps, companies are finally appreciating the business impact a CMO has.

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Do we care if web content is “above the fold”?

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Photo credit: Wikipedia. When I started working at Page One Power as a fresh faced link builder, one of the first terms that caught my ear like a poor cast was the term “above the fold.”

Tools that help generate blogging ideas

Biznology

The tool instantly shows you popular search terms on Google, Wikipedia, Amazon, YouTube, Bing, Yahoo!, Every blogger knows the challenge of finding topics to write about. Today, this blog will share some tips and tools about where to find current topics and fuel ideas for writing.

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